Although businesses need more than buyers to be successful, they cannot grow without a consistent source of new sales. Fortunately, generating them may not be as complex as you might think at first glance. There are many simple changes a company can make to ramp up revenue.

How Do You Attract New Sales?

Salesforce surveyed 7,700 sales professionals on the state of sales for 2023. Around 66% of salespeople feel selling is harder now than ever before due to higher buyer expectations. How can companies generate new sales in a competitive market?

1. Seek Referrals

If you’ve been doing customer service right, you already have a long list of happy clients. People are usually happy to share what you do with their family and friends. Ask them if they’d be willing to refer others to you who might be interested in your products or services.

You can also build a referral program and offer incentives to those who help you achieve new sales or increase brand awareness.

2. Map Your Territory

Companies sometimes miss out on possible new sales because they fail to map their territories effectively. Create a mapping hierarchy to ensure each neighborhood has a representative to cover the needs within a larger zip code.

Finding new sales happens when you understand your current customer base and find customers who fit the personas you’re already serving. You can usually find them in the same areas as your current buyers.

3. Tap Into New Sales Technology

If you want to improve conversions or closing rate, look at the technology your sales team utilizes. New software, such as ChatGPT and other chatbots can help even small companies respond quickly and professionally to inquiries from leads.

Look for things that help automate repetitive tasks. If you often get the same questions from potential customers, program a chatbot to answer the most common terms. Use analytics to see where people leave your site and improve the user experience on those pages. Additionally, leveraging the expertise of call centers, such as call center service providers in Europe, or others near you, can provide a personal touch to customer service, ensuring that each interaction is handled with care and addressing customers’ specific needs. By partnering with call centers, businesses can boost customer satisfaction and increase loyalty.

4. Engage Current Customers

Your current customers are more likely to spend money with you than new customers. You can create new sales with the clients you already have if you put your focus on developing products that solve their pain points.

Perfect your communication with those who already buy from you before reaching out to new audiences. A survey of business owners showed around 93% of them feel customer retention is a top priority for making their companies thrive.

5. Review Feedback

What are people saying about your brand online? Customer reviews can impact future sales. People often turn to online reviews before committing to buy from a company they aren’t familiar with. Reviews can make or break relationships with potential clients.

Start by fixing any issues that come up in reviews and feedback from customers. If you get the same complaint frequently, what steps do you need to take to fix the problem?

Don’t be afraid to respond to negative reviews. Just make sure you express concern and figure out a way to help the person complaining. People see right through you telling them to send a direct message. Companies often request people complaining to do so but then fail to respond or fix the issue.

Go back and explain how you fixed the situation and ask if the person is satisfied with the solution. If you’re doing your job to create an excellent customer experience at all times, others will see that you took the steps needed to fix the situation.

Set New Sales Goals

One way to generate new sales is to figure out some specific goals you’d like to reach in a set amount of time. If you just have a generic objective of selling more, you aren’t likely to gain much traction.

However, if you set a goal to increase sales by 10% in the third quarter, you have some specific numbers to hit and can take the steps needed to reach them. With a little determination, you’ll see gains in revenue and customer base.

Author

Eleanor Hecks is the editor of Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.