hyperlocal seo


Now that you’ve mastered local SEO and it’s working well for you, it’s time to start thinking about the next step in maximizing your reach – hyperlocal SEO. Search engines – and especially Google – are always evolving in an effort to make search results more relevant to their users. That’s why optimizing even further can benefit you substantially.


Understanding Relevancy

Since Google got its start more than two decades ago, it’s had one primary goal – to deliver the most accurate search results possible to its users. Over the years, Google has adapted its algorithms in such a way that the definition of what is relevant (and what isn’t) continues to change. Gone are the days of simply inserting a few keywords to climb the ranks; these days, you need outstanding content, superb backlinks, and content that appeals to consumers at more than just the local level. These days, you need hyperlocal SEO to improve your rankings.


Local vs. Hyperlocal

If you have a brick-and-mortar shop, or if your business is service-based, then you’ll need to make sure that you’re appealing to people locally. Google is certainly getting smarter, and it knows that if a user types in “get a haircut”, that person isn’t going to fly across the country for a trim. Local SEO was once all you needed to bridge that gap. When the user would type “haircut in Boston”, Google could show that user a list of Boston-area barbers based on business location and SEO.


However, with Google’s push to offer even more relevant results, and with more people than ever using their mobile phones to search for products and services via Google, times are still changing. Now, not only does the search engine want to prevent someone from driving across the country for a trim, but it even wants to provide that user with a list of businesses in close proximity to his or her current location. This is even more relevant to the user. Think about it like this: is that user more likely to drive across town for a trim, or is he more likely to visit the closest barber shop with the best ratings? The latter makes more sense, and that’s why hyperlocal SEO is so valuable.


How to Get Started with Hyperlocal SEO

While it’s possible to go into a great deal of depth when it comes to hyperlocal SEO, there are three simple tips you can follow to get the ball rolling and start improving your rankings immediately.


  • Include hyperlocal keywords. Rather than keywords like “Boston haircut”, consider a smaller geographical area, such as a neighborhood. “Allston haircut” or “Brighton haircut” is far more relevant.
  • Insert your business address. Make sure your exact business address appears on your website several times. Google can find this information and use it to match searchers with your company.
  • Provide your name, address, and phone number in multiple directories. Good places to start include Google+, Yellowbook, Yelp, YP, TripAdvisor, and other similar directories. It may seem tedious and time consuming, but the more places you can verify your information, the better.


As Google continues its efforts to be the best search engine available around the world, you can expect further changes in the way it measures the relevancy of your website. Taking steps to incorporate hyperlocal SEO now can make a tremendous difference in your traffic, which will boost your income, as well.

SEO Wild Wild West
The wild wild west. Every man for himself. No oversight. No rules. No boundaries….Only survival. Thank God we don’t live it.


But hold on a minute—I’ve heard of this SEO stuff, and it seems pretty similar to what you’re talking about.


Okay. You got me. The truth is….


The wild wild west is still very much alive. Except this time, there are no guns, bar fights, or even cowboys. Only: computers, companies, digital marketers, and…..




The Start of the SEO Wild Wild West

Thanks to highly advanced algorithms, Google can no longer be manipulated.


And guess what…..


(Some) SEO companies are freaking out.


What tricks are we going to use now? How are we going to improve our clients’ rankings?




So, as you can tell, the SEO industry is now one where most digital marketing companies are scrambling—trying any and every SEO approach that might work. The industry is no where close to being consistent. Which means……


Customers (like you) are scared to invest time and money in a digital marketing service.


Why You Shouldn’t Be Scared of SEO

Good digital marketers know what it takes to SEO a site. They’re out there. You don’t have to be worried or scared. They follow a simple proven approach that they are 100% willing to share:


First—Technical due diligence is used to make a site “Google-friendly”. Adjusting various components of a web page ensure that Google reads and catalogs your entire website properly.


Second—Basic marketing techniques are used. Specific questions—that pertain to the user (not Google)—are asked.


  • What type of content is the user looking for?
  • What problem is the user trying to solve?
  • What type of related content frustrates the user?


The answers to these questions are the key to SEO.


Third—Remarkable content is created with the goal of giving the user information and resources that they can’t get anywhere else.


Fourth—Remarkable content is strategically placed so users consume and share it.
This approach is an extremely effective way to SEO a site. The end result is a site that Google and—more importantly—users will love.


What Effective SEO Does for Your Business

The bottom line is this: Effective SEO produces never before seen results. You will see an increase in:


  • Targeted traffic
  • Conversion rate
  • Brand credibility (Google is the most trusted online resource in the world)
  • Organic rankings


And, of course, you will make much more revenue (hopefully).



The decision to invest in SEO is never an easy one. SEO is the wild wild west, but you shouldn’t be scared of it. This post has showed you why—Putting your online presence in the hands of a trusted digital marketing company will get you results that stick. An honest, straight forward digital marketing approach is one that you can count on. Remember: No science, no secrets, just digital marketing.
SEO Help

SEO Evolution

There’s no doubt about it: search engine optimization (SEO) is more important than ever. Businesses around the world rely on it to make money because it’s the only thing that makes their internet presence legitimate. Without it, they’re a guppy in a shark tank. With it, there are no limits. It’s that powerful.


For many, the question is – how did SEO get to this point? How did something that started only twenty-five years ago get to be such a major marketing player so quickly. The answer is because it’s dynamic and has evolved. But why?


In the beginning, there was God – sorry I meant the internet.  When the world’s first website came out in 1991, everything was perfect. There was no spam, false advertisements, illegitimate online businesses, hackers, or even liars. There were sites and users.


Word got around quickly and more websites were developed. Eventually there were too many. Search engines needed to be created. Excite was the first. Yahoo the second. Google the third. They acted as a filter. A website’s worthiness was determined by the search engines. Sites were ranked accordingly. It worked well for a while, but eventually businesses caught on and started picking apart the search engines’ flaws. They tricked and manipulated the search engines in any way they could to get their site ranking up. And it worked. Keyword stuffing, excessive tagging, and backlinks lead to high rankings and increased sales. Until 2003, when Google became the king.



Google is the reason SEO has changed – and possibly even born. Google was the first major player to recognize unethical internet practices and put an end to them. They decided that they wanted to be the leader that connected internet users to valuable content. They created rules and regulations. Bad websites were punished, and good ones rewarded. Starting in 2003, they awarded ethical internet practice with high rankings. They even began to get more personalized. User history was used to personalize searches. They used things like maps, locations, and store hours to help users. This personalization would be the building block for the company’s future development and spark the evolution of SEO.


The Evolution of SEO

As Google became more personalized, so did SEO- it had to. The unethical practices mentioned above would not only no longer work, but would put SEO companies out of business- quick. New content was created and new ways to get that content to the user were found. A text only website became a thing of the past. Images and videos began to be incorporated into websites. User interaction and satisfaction increased as a result.

The dynamic relationship between Google and SEO is one that continued to grow. Eventually, Google made a strong push toward rewarding sites that produced the high quality content from which that users could benefit. They created stricter regulations for content and links. In the end, they forced the hand of SEO once again. SEO had to evolve, or it would be left in the dust.


Present Day SEO

Present day SEO now encompasses everything a company does online. Website content, links, marketing campaigns, and even social media activity are included. It would seem that SEO companies have a lot on their plate; however, adopting a few basic principles has proven that effective SEO really isn’t as complicated as it seems. Identifying the right keywords and incorporating them into easy-to-read text that answers the questions users want answered, writing friendly site code, and using ethical link practice will get sites ranked high every time.


Future SEO

The only thing we can do to predict the future of SEO is look at the direction Google is heading, which seems to be a much more holistic approach to rewarding sites. Google has and always will be in the business of helping its users. Everything it has done, currently does, and will do is centered around the online experiences on their users. Based on this, it’s predicted that SEO will also become increasingly holistic – creating sites that benefit users on any and all levels. How this will be done is unknown, but should be interesting to watch. The sky will be the limit.


SEO will always be a dynamic term that’s constantly evolving with Google. The best SEO companies know this. And, they know that the fundamentals will always remain the same. An honest, upfront approach that takes all parties involved into account will always be the backbone of a successful SEO company. It has to be – Google wouldn’t have it any other way.

SEO Friendly Website Design


Designing a good looking and SEO friendly website can be a difficult task because there are a few details you need to look out for. It’s not too difficult as the details are easy to implement but depending on the complexity of the website might take some elbow grease.


These practices can help boost the amount of targeted traffic your website receives. There’s no need for fancy add-ons, paying for an ad on Google, or something similar. These are popular practices that have been around for a long time and have been proven to help out immensely. So without further ado, here are seven best practices for designing an SEO Friendly Website!


1. Every Page on a search friendly site is a point of entry

By designing the website in such a way that each page is a point of entry, you are guaranteeing that your website can be visited from every side. This means that every single page has a back-link and that it can be of use to the visitor. Your traffic will increase, and it’ll be easier to manage the website as well! Don’t assume everyone funnels in through the home page. Your internal pages are just as powerful so make sure you approach the design process with this mindset.


Entry Pages


2. Search friendly mobile sites have space for finger scrolling

A search friendly mobile site needs to be configured in such a way that it allows enough space for finger scrolling. People don’t like it when they need to scroll over some text or images as it obstructs their view. Also, the website simply looks better if configured this way. Mobile friendliness is a ranking signal that Google is putting at the front of the line when conducting algorithm updates so make sure you are thinking about your visitors that are on the go.


3. Meta tags

Meta tags exist to describe a page on a website. These tags don’t appear on the page itself but in the code as part of the page. It helps in determining what a search engine finds when a user types in a specific search phrase. If they type in a keyword that is described by a meta tag on your website, it will automatically put it higher in the list of results because it makes the connection.


Example of Meta Tags


4. Website Performance

Your website needs to be up to the task all the time. If it has regular breakdowns, you will lose an immense amount of traffic. Design your website, so it doesn’t take too much time to load because your visitors will appreciate the speed of it. Also, don’t make it too robust or packed; it needs to be clean and fast. Having an SEO Friendly Website design is important and page load is an important part.


5. Mobile Responsive Design

If you want a website that is easily accessible on a desktop computer and a mobile device, you need to design it as such. Some websites which aren’t optimized for mobile devices simply aren’t good enough to be accessed by said devices. Sure, you can visit the website, but it will appear ugly and unorganized. The better your site is optimized for mobile devices; the happier your visitors will be, and you will achieve more clicks! Also, keep in mind that Google makes many algorithm updates each year and user experience is at the top of Google’s list. Meaning, Google likes mobile friendly coding because it makes users happy =).



6. Search friendly sites use quality keywords

The best search friendly sites use the most quality keywords. These keywords are simple words that are related to the topic but are ranked higher in Google’s algorithms. The more relevant keywords you use, the better your website ranking will be. It’s important to use keywords because they are a simple way of boosting your website ranking. But you don’t want to abuse this step. Pick only the most relevant targeted keywords possible.


Keyword Planner


7. Search friendly sites have contextual links for navigation

Contextual navigation is an easy way of organizing your website so people can access it in a simpler way. For example, you have an article which has several words that describe other topics on your website. You provide links to those topics so the reader or visitor can go check out the other topic as well. It’s much better than not providing links and prompting the visitor to navigate through a website to find it.


Marketing with Google

As a growing Internet marketer you might wonder as to how to get traffic to your content without Google. It is indeed possible to get traffic to your website from sources other than Google provided you adhere to some innovative Internet marketing tips. You would be glad to know that you can get traffic to your business even without your website ranking in Google. Imagine your website flooded with visitors without search engine optimization! Free traffic without Google has been a hot topic for quite some time now thanks to fresh Internet marketers trying new methods to enhance their website traffic in effective ways.

Forum Posting

Posting in forums is one of the most effective methods of getting unique traffic to your site. In fact you would be happy to find potential visitors through forum posting. You will have to rely heavily on niche forums to post links to your business website in order to boost its traffic. That’s because niche forums provide you with a solid base of potential prospects for your products. Niche marketing through forums is gaining a lot popularity these days primarily because of the fact it needs no SEO much to your delight.

Blog Commenting

Leaving valuable comments on blogs go a long way in enhancing the online presence of your business website. Blog commenting does a world of good to the link popularity of your site. It has the ability to build the credibility of your website as well. You will have to be careful when leaving comments on blogs. You would do well to choose related and relevant blogs on the Internet in order to post your blog comments. On the other hand if you post your comments on irrelevant or unrelated blogs you could face the danger of getting dubbed as a spammer in the long run. It is indeed true that the traffic you get from external blogs through blog commenting is not dependent on Google. 

Social Media Sites

It is not a bad idea at all to drive high quality traffic to your site from social media sites or social networking sites. These sites can really help you when it comes to increasing the popularity of your website. One of the finest advantages of building traffic from social media sites is that your brand authenticity can improve by leaps and bounds in a short span of time! People keep visiting your business website again and again. In other words you would easily get repeat visitors to your site through social media sites like Facebook, Twitter and LinkedIn to mention but a few.


It may be true that YouTube is owned by Google but at the same time most of the traffic to YouTube comes from people that intent to use it to find the videos of their choice. Hence YouTube should be viewed as a source of free traffic not reliant on Google much to your contentment. If you really want to put YouTube to good use you should think in terms of creating unique videos with a view to promote your business website or product. It is extremely important that you make use of the targeted keywords when creating your YouTube videos. By doing so you would be amazed to get unique traffic to your website or to your content without Google!

Don’t worry if your business website does not rank very high in Google. At the same time make sure its traffic is sustained by following all the tips suggested above. You would certainly see better results in the course of time in the form of leads and sales generation. As a matter of fact more and more Internet marketers are resorting to various methods that are not reliant on the power of Google to drive potential prospects to their websites. Although these methods have the capabilities to bring about the desired results rather slowly enormous benefits would accrue from them much to your joy. The latest Google Panda update might have imposed some principles to be followed by an Internet marketer but make sure you follow all the steps discussed above to build up a profitable affiliate marketing business even without relying on Google! It is up to you to use the traffic resources on the Internet to nicety.

Author Bio:
Jason Smith consults companies on online marketing, product development, and strategy. During his free time he enjoys reading about human behavior and take part in christian church services san jose.


Social Proof is the hot buzzword in online marketing. Essentially what it is all about is technological peer pressure. It is a fact that people follow what other people are doing. We gravitate towards things that others are interested in or doing. Wise online marketing strategists are pairing social proof with SEO techniques in order to enhance conversion on their sites.

Make Your Site More Discoverable with SEO

SEO is the compilation of the strategies you employ to direct traffic to your website. Having an online presence is simply not enough. You need to be using a variety of methods to constantly drive people to your website, such as blogging, pay per click campaigns, social media and link building. Once you have those new visitors at your site, you need to find a way to take them from discovery to action.
That’s where social proof comes in. Having a constant flow of new traffic means that you have new potential customers that you can influence. However, without some form of social proof, your conversion rate will be very low. You will have only web site content to use to make an impression. With social proof, you will actually be using sophisticated peer pressure to help get the desired results.

Yet Another Marketing Tool To Master

Savvy businesses know how consumers work. They realize that peer pressure aka social proof is not just for teenagers and is not always bad. We want to emulate others. That’s why you will find more and more social proof in a variety of places online.

Social and SEOSocial proof that you encounter online is often in the form of ratings. When you search for a restaurant, hotel, apartment and most service providers, you will typically find ratings that have been provided by actual customers on websites like Yelp, TripAdvisor, UrbanSpoon, ZAGAT and ApartmentRatings. Google Plus is yet another ratings/sharing method that allows you to find out how many people recommend a site, service or product. Social proof of this type provides you with the knowledge that many others have used and enjoyed the same thing you are considering and you are therefore more likely to make that purchase.

Social Media & SEOWidgets like FacePile are another very effective form of social proof for your website. If you are logged into Facebook, and you visit a page with FacePile, you will see the faces of the friends you know and some people you don’t who like the page you are visiting. This increases the chance that you will like it too.

Other types of social proof are statistics. Companies like Box.net quote the percentage of Fortune 500 companies that use their services. The reader of such social proof wants to be a Fortune 500 company and therefore takes an action based on wanting to emulate what successful businesses do.

GetListed.org uses a similar strategy but quotes how many businesses of the same type as yours in your area do business with them. That way you see that your peers and competitors are using the company, so you should too.

When you state how many people use you your product, you are creating social proof. However, if you state how many businesses of the same type in a given town use your product, you are creating much stronger social proof. Even better is getting people to tweet or post about using your product or service. By doing so, you are making a much bigger impact on that person’s circle of influence than by any of the other forms of social proof. Social networks are the most powerful form of social proof.

Put Them Together and You Have Magic

Without the flow from SEO, your social proof strategies will be for nothing. Without social proof, your conversions from SEO will be low. Together you have a strategy that delivers results.

When you successfully direct new traffic to your website on a continual basis using SEO and then win them over through social proof, you have the perfect opportunity for action. Your lead is now ready to take the desired action. Be sure that you clearly ask for what you want. They should be ready to commit to whatever action you want them to take: share something, fill out a form, watch a video or pick up the phone.
Social activity is used to prove the legitimacy of your site to those who have found it thanks to your strategic SEO efforts. This delivers better results than you could ever imagine. Enjoy better brand power and increased conversion rates with the magic of SEO and social proof.

About the Author

Gerad Hoyt is an online marketing director with Vast Bridges. His current project, Satellite Informant, is a High Speed Internet Provider for rural areas that utilizes satellite signals to deliver broadband internet service.

Facebook Graph Search

Business enterprises are buzzing about the new phenomenal way in which Graph Search could potentially bestow enormous advantages for their brand and for those of you who are wondering what and how it will work can keep reading.

When Facebook announced a few days back about their refurbished search engine it was by far the most awaited and predicted one and they have named it the “Graph Search” which necessitates that to reap the most benefits in terms of making brand visibility a prime objective, equipping oneself with the knowledge of how to use Graph Search is critical.

Facebook proclaims that Graph Search will be a very unique approach to Search Engine Optimization in comparison to some of the other search engine platforms and can majorly enhance your company’s visibility. It’s very crucial that the “About Section” summarizes your business objectives, goals and vision as well as the category so that it enables people to look for you easily thanks to the updated information.

For someone who is looking for information about a business in a specific location it is very important that on your business information page details such as the address are clearly stated and also ensure that the address is similar to how it appears on the company website. Needless to say sharing the most relevant and latest news periodically only helps to keep your fans engaged. Its imperative to attract the right kind of people or fans as you would say in the facebook terminology, so that you have a reason to communicate on a regular basis with the news that you share on your page.

When people search for information what search engines would highlight would typically depend on the exactness of information that is out there to explore. Fans or people who have liked what you have to offer are instrumental is enhancing your Graph Search experience and exposure. The growth of your Facebook account and how popular you are will be responsible for the visibility you encounter. So each time someone shares, likes or comments on what you have put up on your page is almost like giving credit to you and this referral in turn becomes very important as graph search permeates to all of the other Facebook users.

Fake “Likes” or paying people to like you can be detrimental from a futuristic perspective because when a fan reports an update of yours as a spam or simply does not pay any heed to what you have to share will hurt your market positioning and validity with Facebook which will inadvertently effect your visibility.

Using pictures yield a high level of communication so also will asking propelling questions, using the right keywords that are simple to comprehend or adding links to your blogs are a great way to to boost the needed traffic to your website. Mechanisms that will not just build but also solidify connections could be recognizing a fan or sharing requests.

Finally whatever you do consistently and with integrity in approach go a long way in promoting your brand!!!


This is a guest post by Roy Fernandez of acquiweb.com, a site that offers savings and current information on the best comcast cable company and comcast internet providers.

30 Second Guide

Digital marketing refers to marketing via electronic devices like smartphones, PCs and tablets, and for this, your business needs an effective website. Since your website is where most people will first learn about you, make sure your first impression is positive and supports your brand. Increasingly, many first impressions come via smart phones or tablets, so make sure that your website is mobile-optimized to allow for smaller screens.

6 Seconds – Don’t forget content

All business websites need solid content. Content marketing strategies cover the text on your website, as well as blogs, videos, white papers and other information about your products or services. As with your website, make sure that your content presents a consistent and positive brand impression. Well-done content marketing pays off, so outsourcing to a professional often makes sense.

6 Seconds – Conversions are key

Even if your site doesn’t support e-commerce make sure that you have a good understanding of where visitors go on your site. Your ability to convert them into customers depends on clearly understanding their behavior, so collect data on page visits, especially any requests for sales follow-up, and experiment with different approaches if necessary.

6 Seconds – External marketing

Once your content is ready, consider how to get it in front of potential customers. Approaches range from broad distribution like social media or the PRNewswire to a more secure process like restricting white-paper downloads to prospects who first supply their contact information. Many businesses find distributing regular newsletters via email to be effective, if you can vary your content enough to keep it interesting.

6 Seconds – SEO, SEO and more SEO

The best-known method for getting in front of prospects is ranking high enough in the results page of a search engine query. There are two different ways to do this, paid and native. You can pay to have your company featured. Alternately, Search Engine Optimization (SEO) specialists can enhance your ranking in native search.

6 Seconds – It’s all about location

If your location is important in your business, consider localized marketing. Both Google Adwords and Bing Search allow for targeting local results. They can also locate your business on a map. Avoid coupon promotions like Groupon and Amazon Local Deals for now. Many businesses feel they deliver bargain hunters but few steady new customers.

The good news for CEOs considering digital marketing is that you can learn from nearly two decades of best practices. Remember, however, that the digital marketing landscape shifts constantly., and today’s best practice may be a waste of your money in a few years.

This has been a post from guest author Zilko Ravi, who is a member of the team at The CEO Magazine. Zilko enjoys playing golf, following the lives of entrepreneurs and aspires to be a CEO himself one day.

Simple Optimisation Tips

Most any business these days needs an online presence of some sort, and unless you are a truly local trader you will probably end up relying on a website for at least some part of your revenue. In fact, even the local plumber would probably get more inquiries if he had a website to show off his expertise…

But as a business owner you don’t always have the time to spend on SEO, after all you have a business to run right? What follows is a simple guide to planning your online marketing campaign without all the mis-information and complicated bits.

This guide is based on the 80/20 principal. It will show you how to handle the most important bits that will get you the majority of the results. Search engine optimisation can get complicated, so try not to get bogged down in details, just keep it simple and move on.

Step 1: Keywords

If you sell blue widgets, then you want people who search Google for “blue widgets” to find your site. Simple enough right? You might also want to target people who search for things like “bulk blue widgets” or “blue widgets online”.

Keyword research is simply the process of deciding what keywords you think your potential customers are going to be searching for. All you need to do to start with is plug in a few ideas to Google’s keyword tool (find it here), check out the ‘local search volume’ and pick some moderately popular keywords.

The principal is simple enough; you want to target specific and relevant keywords. So instead of targeting “blue widgets” you might decide to target “mail order blue widgets”. What you shouldn’t do is target “red widgets”, because that’s not going to get you the right traffic.

Keyword research is often more an art than a science, so if you want to learn more, here is a recent blog post about keyword research and competition analysis.

Step 2: Planning Your SEO

Once you know what keyword phrases you want to target (aim for a short list of maybe 5-20) you should assign no more than 2 or 3 phrases to each page on your site. Obviously, assign relevant keywords to relevant pages.

If you have a keyword phrase on your list but you can’t find a page that is relevant, either create a new page or just don’t both with that phrase – trying to optimize for every possible iteration and variation is a sure route to failure.

Step 3: On-Page SEO

On page SEO is going to require some technical know-how, so feel free to have a go yourself, or otherwise hire a professional.
If you are doing it yourself, be careful not to take it too far; use a little common sense and whatever you do, don’t spend hours reading up on advanced SEO tips, sometimes, too much information is a bad thing.

At first, just focus on these essential search engine optimisation techniques and don’t worry too much about the rest:

Page Titles:

Title Tag Example

Should be no more than 70 characters long and should mention your keywords, should also be readable by humans.


Maximum 160 characters, write a good, concise description, this will appear in search results pages on Google, so write it for the user, not the search engine.

Page Content:

Just make sure your copy actually mentions your keywords. Don’t stuff in so many keywords that your page sounds like it has been written by a computer. Also write primarily for the user, keywords come second.

Step 4: Links And Brand Building

The final step of your SEO is to get your name out there. Don’t worry too much about the SEO impact of your links, it is easy to over-think things. Instead, try to focus on getting your website mentioned in places that your target audience are likely to hang out.

Some examples might be:

  • Popular industry forums
  • Commenting on popular blogs
  • Guest posting on relevant blogs

If your main focus is on getting your name in front of your audience as often as possible then before long you should find that your rankings improve and your traffic along with them.

Step 5: Social Media

Finally, I thought I should mention social media, since it is a big thing right now, and used in the right ways it can help with search engine optimisation too.

Don’t feel that you have to use social media unless you are confident to do so. For some businesses, social media makes absolute sense, but for others it doesn’t, so think carefully about whether social platforms will help you connect with the right people.

Whatever you do, keep it simple, using just one channel effectively is infinitely better than try to do them all and failing.

About The Author

Hi, my name is Mark. I am the founder of ThinkTraffic; we specialise in SEO for small businesses. We like to practice what we preach and we keep things simple by focusing on results. Click here to see a recent blog post about internet marketing strategy.

Frustrated with SEO

Image Source: Creative Commons Flickr/base2wave

So many people believe that SEO involves simply jamming a few keywords on your page and building a couple of links. SEO marketing is actually much more complicated than that, and with such a simplistic strategy, your SEO plan likely won’t get you very far. Keep these SEO challenges in mind when you build your strategy.

Fierce Competition

The competition for space on the Internet is staggering. Thousands of other websites are vying for the same readers you are, and they are placing content, advertisements and social media pages in the same places you are. Many may even be going beyond that. The ones who have the edge are the companies who use SEO experts in placing their content. If you don’t strategically plan out your SEO efforts, you will lag far behind the pack in terms of attracting and keeping your target market.

Here is an example for the phrase “SEO services“. Keep your eye out on the number that reads 63 million results. That is the competition that someone targeting that phrase has to go up against. These types of numbers exist in almost all business verticals. Just in case you are wondering why that article you wrote isn’t ranking just yet keep in mind your competition.

SEO Services Example

Search Engine Changes

Google and other search engines are constantly changing their systems. A simple algorithm change can move your website from the first page of search results to the tenth—or hundredth. That’s why it’s so important for you to feature timely, up-to-date content as well as evergreen material and unique, specific keywords to keep your page coming up in search results. Some random keywords and links thrown in aren’t going to get you a spot on the first page of search results like a planned SEO strategy will.

If you don’t believe us take a look at this great algorithm change timeline SEOmoz put together so you can see what has occurred over the last 12 or so years.


SEOmoz Algorithm Timeline


There’s No Instruction Booklet

No SEO road-map exists that you can simply follow step-by-step. Given the constant changes in how search engines work, no instruction booklet would suffice in the long run, either. That’s why you have to constantly be alert of new changes and SEO tips in terms of both search engines as well as social marketing tools. Awareness of new policies and tricks can mean the difference between SEO that works and marketing attempts that fail.

However, there is a best practice guide directly from Google that should help you out.

Google SEO Starters Guide


Marketing Background Required

While a typical writer can manage basic SEO, a marketing background is required in almost every case of successful SEO use. This training provides SEO marketers with the skills they need to analyze target markets, stay current with SEO trending topics and keywords, and develop a real marketing strategy that doesn’t solely rely on keywords and links. The SEO part of the strategy is important, but like a nail without a hammer, it won’t work well without a keen plan behind it.

Simple Keywords Don’t Cut It

Many people misinterpret the use of keywords in general. They think that by adding a hot star’s name or a trending topic of the day, they will stay on top of search results. These keywords are simply not specific enough to garner you much traffic. They will be similar to so many other website keywords that yours will only be lost in the shuffle. Provide specific terms that fit in with your niche and product to stand in during search engine results.

As you consider this list of challenges, don’t let using SEO intimidate you. Simply be aware of what you really need to give your website the visibility that you want it to have. Hiring an SEO strategist can be an effective way to do this, as can taking workshops about the process and learning more about marketing though classes.