The internet has given us access to countless opportunities. From complex rocket science questions to the ingredients of a basic recipe, we can figure almost everything out there. So, it is fair to say that individuals heavily rely on search engines. With the rise in technological advancements, our technology and infrastructure are seeing exponential growth. This implies that most of the population uses the internet and relies on the results for their day-to-day activities.  


Now, if you are a business organization selling some product or services, you can surely use this aspect to gain maximum leverage. Are you wondering how? Well, allow us to elaborate. You can use the power of search engine optimization in order to maximize your audience engagement. 


Numerous successful businesses have started to invest more heavily into SEO from industries as diverse as retail, fashion, and escape rooms. Because it has become the primary channel of lead generation and customer acquisition for all companies, individuals all around the globe spend a majority of their time browsing the internet. This makes SEO one of the most powerful ways to drive more audience. 


Search Engine Optimization 

SEO, acronym for search engine optimization, can be defined as a technique through which business owners obtain more traffic. This is an organic as well as unpaid strategy on the search engine results page. This is a common method used for increasing a website’s ranking on the search engine. 


When an individual enters a specific search, the various tags and containers of different websites are scanned. Ultimately, the most relevant ones are visible on the first page. Since people mostly click on the top results, the website on top starts getting higher reach and growth. 


But wait, that is not all! SEO offers a plethora of benefits to the users. This digital marketing tool is considered one of the best strategies to enhance your website’s performance. In the following section, we will take an elaborate look at how SEO is projected to benefit businesses in 2022. 

Generate Quality Leads  

Many business owners believe that SEO is a great option to create more leads than any other marketing strategy out there. 


This is so because SEO offers a higher closure as well as outbound leads. If your main aim is to generate higher leads and maximize audience engagement, you must improve your SEO. Add the relevant keywords and tags to your content. Thoroughly scrutinize and find out what your target audience is looking for. Then, you can incorporate the same into your website’s content. This will help you attract more visitors in no time. 

Unpaid and Organic 

What sets SEO apart from other forms of marketing tools is that, at the end of the day, it is completely free. The algorithm of a search engine helps in deciding the ranking of various websites. This implies that users just need to create relevant web pages that have the potential to rank higher via SEO. They can do so by simply adding a few keywords to enhance the website’s performance. This will drive more interested candidates as people will find relevant content.  

Organic Results 

There is no denying the fact that Pay Per Click advertisements have higher performance as compared to SEO. However, according to numerous researches, more than 60% of people prefer organic results instead of paid ones. This evidently points out that audiences trust the search engine’s algorithm. They rely on search engines’ organic results. This is perhaps one of the key motivations for enterprises to invest in search engine optimization. Moreover, the use of proper keywords and tags ensures the legitimacy of the website in the reader’s mind.  

Overpower Your Competition

Search Engine Optimization is a great strategy to maximize your audience engagement, generate new leads, and ultimately rank the highest on search engines. You are just required to conduct thorough keyword research. This search will help you figure out more about your audience’s needs and requirements. You can benefit from this information by offering exactly what the people are looking for.  

Track The Seo Results

 The best part about Search Engine Optimization is that users can easily track the performance of their website. They can analyze the statistics and find out if the SEO is so far successful or not. This factor offers maximum transparency to business organizations. In addition to that, it allows the users to improve almost every aspect of the SEO evaluation. To do so, we recommend you opt for Google Analytics to figure out the exact details of the audience spending time on your website. This will help you enhance and improve your performance in the long run. 

Enhances The User Experience 

SEO is a great tool for uplifting the user experience in no time. Undeniably, the user experience plays an important role when it comes to SEO and Google ranking. In today’s fast-paced world, it is pivotal to offer a positive user experience. If you want to leave a lasting impact on your users, SEO is the best bet for you. This is so because  


Google promotes pages or sites that provide high-quality information along with reliable data.


On the other hand, if your website is constantly crashing, being spammed with unnecessary ads, proving poor content quality, and so forth, visitors will surely have a bad experience. Such websites offer the worst user experience and therefore have the lowest SERP ranking.  

Boosts Brand Awareness  

Search Engine Optimization helps in promoting your brand. This implies that by practicing SEO, you can expect a higher degree of brand recognition. Therefore, you will be able to expand your audience base in no time. When a visitor lands on your website and progresses to the buying process, he or she does an ample amount of research. Without a doubt, this enhances your brand’s awareness. So, SEO helps in promoting a high website ranking. Furthermore, if your brand offers top-notch content, it will mark a positive and lasting impact on the user’s mind.   

In A Nutshell 

Search Engine Optimization, also known as SEO, is a popular digital marketing tool. SEO involves dedicated research to find out the relevant topics. This helps businesses understand what their target audience is looking for. By incorporating all the relative keywords and hashtags in your website’s content, business organizations are able to attract a larger target audience. This process of curating SEO-friendly content has proven to be quite successful in the market. Search Engine Optimization has offered a variety of benefits to the users. In the above-mentioned article, we have discussed the benefits of SEO, especially in the year 2022. From creating relevant content to increasing brand awareness, SEO contributes positively to your growth. Furthermore, all these factors combined can help boost your performance in no time. We trust that this article will help you understand the benefits of SEO in today’s world. 





There are many ways that companies try to get ahead of their rivals. They use digital marketing agencies to get help with their social media and speak to consultants about search engine optimization.


SEO is actually one of the most important aspects of online marketing. If you’re not using all that it has to offer, you’re missing out on a huge opportunity to reach new customers. In this article, we’ll discuss the main benefits of SEO for your business.


Search Engine Optimization – The Basics

Some famous search engines include Google, Yahoo, and Bing. Search engine optimization is the method for improving the visibility and ranking of a web page or website in SERPs (search engine results pages).

On-page SEO pertains to all the things that you can do on your website to improve your rankings. Some common techniques include optimizing title tags, meta descriptions, header tags, and images. Off-page SEO refers to anything that takes place outside of your website that can impact your rankings. Some key techniques include link building and social media engagement.


It Can Increase Your Visibility

SEO analysis can help optimize your website for Google’s search engine ranking algorithm. This can be accomplished by using relevant keywords throughout your website content, titles, and descriptions. In addition, having high-quality backlinks from other websites can also improve your ranking. As a result, your site will appear higher on search engine results pages, making it more likely that potential customers will find you.

The internet provides plenty of free information and advice on SEO, including specialist blogs, websites, and YouTube videos. If you’re wondering how important is internal link building you can read about anchor links, internal links, anchor text, and power pages. You can also learn about content publishing schedules, best practices, and the need to fix orphan pages on your website.


It Can Help You Generate More Leads And Sales

As we said previously, SEO can help you rank higher in search engine results pages. The higher you rank, the more likely people are to click on your listing and visit your website. SEO can also help you generate more leads by driving traffic to your website from other sources, such as social media or paid advertising.

Once someone lands on your website, it’s up to you to convert them into a lead or customer. Without SEO, it’s much harder to get people to find and visit your site in the first place.


It Can Help You Build Trust And Authority

When you rank highly for relevant keywords, it sends a signal to searchers that you’re a credible and trustworthy source of information. Over time, this can help you build relationships with prospects and turn them into customers.

People are more likely to buy from companies they know, like, and trust—and SEO can help you build that trust. They’ll see your website as a credible source of information, and this can lead to more sales and conversions.

It Can Help You Save Money

Organic traffic to your website is the most valuable because it’s free, and people are already interested in what you have to offer. You can achieve this by reaching the top of people’s search results pages.


Having said that, it’s still important to invest in paid advertising to reach new customers. However, SEO can help you get more bang for your buck by increasing your organic traffic. In addition, SEO can help you improve your click-through rate (CTR), which is the number of people who click on an ad or link divided by the total number of impressions. A higher CTR means that your ads are more effective, which can lead to lower costs per click.


It Can Maximize Your Use Of Social Media

SEO can help ensure that your content is easily found and shared. In turn, this can lead to more exposure for your business. Additionally, SEO can help you target specific audiences with your social media efforts. By using the right keywords, you can get your content seen by people who are interested in what you have to say.


Finally, SEO can help you track the success of your social media campaigns. By monitoring the traffic that comes from social media sites, you can gauge how well your campaigns are performing and make changes accordingly. This can help you to get the most out of your marketing efforts.


It Can Maximize Your Blogs

SEO can improve the effectiveness of your blogs by making them more visible to potential readers. If your blog is properly optimized, it will appear higher on peoples’ search engine results pages. And the more people who see it, the more traffic you’ll generate.


SEO can also help to make your blog content more relevant and targeted. This is done by using certain keywords and phrases throughout your blog posts. When used correctly, they can help to improve your blog’s visibility for certain specific searches. This means that you’re more likely to attract readers who may end up paying for your goods or services.


It’s An Important Part Of Your Overall Marketing Strategy

If your competition isn’t doing SEO, you have a great opportunity to get ahead of them. By investing in it, you can improve your visibility, traffic, and conversions, giving you a leg up on the competition. In addition, as more businesses start to invest in SEO, it will become even more important to do so in order to stay ahead of the curve.


While SEO can have a significant impact on your business, it’s important to remember that other marketing channels such as social media and email marketing are also important. By diversifying your marketing efforts, you’ll be able to reach more people and have a greater impact on your bottom line.


As you can see, SEO brings a wide range of benefits to any business, be it large or small. You can raise your brand awareness and get your voice heard above your rivals. In turn, this can encourage new and returning customers, as you establish yourself securely on the market.




With video content gaining popularity among users, more and more brands are investing in video creation. Therefore, Google too prefers video content to cater to user preferences. So it is only befitting to leverage videos to improve SEO.


In other words, videos you create for brand visibility can impact your search engine rankings. Repurposing your video content for video-rich snippets and video carousels in search results can help position your business on top in SERPs.


If you are still unsure or contemplating prioritising video content, here are the top ways how videos impact SEO and why you should leverage video content to improve SEO.


Google prioritises video content for SERPs

Google ranks websites with video content on top SERPs for mainly one reason – user preference. And consumers like information that’s easy to digest. Since videos offer more clarity, it has become a widely popular format for content consumption.


Another reason Google shows video results to match search queries is to the point, relevant information. Texts can be long-winded, while videos focus on a single topic. Research shows that a one-minute video offers more clarity than text, requiring 1.8 million words to communicate the same information.


In short, it saves time, and people want to save time when looking for information online. Therefore, businesses need to publish valuable video content to meet quick and comprehensive information demand. 


To optimise your videos for SERPs, conduct keyword research. It’ll help you understand how to choose a video topic that convinces users to watch a particular video. Include those keywords in the video transcript and meta for better SEO ranking.


Videos help boost traffic

People who interact with your video content on social media or YouTube are more likely to visit your website for more information. Subsequently, they’ll recommend the good content on your website to people with similar interests. This influx of traffic eventually boosts SEO.


But you’ll need relevant, quality videos; a video maker online makes quality video creation achievable. Web pages with videos that answer the search queries directly are Google’s favourite. Therefore, to attract traffic with quality videos, focus on answering user queries directly. 


Apart from that, pay attention to video-based ads (paid media) for paid traffic; embed short, informative videos in press releases to build authority (earned media). Likewise, engage people on social media by following trends to post video content (owned media). Let your paid, earned, and owned media work simultaneously to gain traffic. 


That’s why B2B and B2C businesses are focusing more on attracting traffic through videos. They are investing in video makers online and hiring graphic designers for high-quality content.


The content range on website improves SEO

Creating personas for your target group is essential, but it’ll only be effective if your content is optimised to their liking. Since different users prefer different information formats, optimise your website content for the same. 


Google also considers everything, including text, image, and video, to assess how relevant a web page is to a keyword. When you use a combination of all formats, you convince Google that your website is a varied resource for users. Therefore, you should add video content to your blogs, homepage, and other web pages apart from text and images.


But posting a few videos won’t do the trick. Be consistent and offer useful information. Add industry keywords in the title, description, transcript, and video.


Once you have impressed target users with your power of varied yet valuable information, the next step is delivering high-end products or services. The battle is only half won for any online business if there is traffic but no conversion. So, include CTA wherever relevant. Take users down your marketing funnel. Show how they can have the promising service that your video speaks of.


YouTube videos strengthen link building strategy

Creating YouTube videos is a great link building strategy for brand recognition. Once you have established brand authority, it is easier to direct people from YouTube to the website through incentives (a free trial or giveaway).


If brand recognition through link building is a part of your strategy, we suggest including your brand name or logo in the video. A short brand intro or outro sequence is great. You don’t need hefty video editing tool for this; a free video maker online can do the trick.


Are you aware that a URL from a video description or YouTube channel info counts as qualified referral traffic? Such non-paid traffic helps boost your SEO ranking.

YouTube channel

Besides, relevant and in-depth videos give you a chance to thrive on other creators’ procrastination. How? You produce a quality video that other website owners would like to share instead of producing one. Similarly, bloggers like to link to informative videos but don’t want to invest time in creating one. This way, even if you lack video content on-site, your YouTube videos garner views and links that indirectly influence your SERPs ranking. So, it’s your chance to shine.


Videos influence bounce rate

Since you are willing to improve SEO, you might know what a bounce rate is. Google Analytics considers the amount of time a user spends on your website. It means if a user is spending more time on the website, your content is useful. 


What better way to keep users hooked longer than videos? So increased visit time leads to reduced bounce rate, thereby influencing your SEO ranking. 


So include variety in your videos. Here are a few video types you can create for your website using video maker online:


  • Recordings of live streams, tutorials, explainer videos, how-to videos – for blogs and guides
  • Presentations, Video ads, Product demos – for press releases and homepages
  • Video ads, testimonials, product videos and reviews – for landing pages


Is it worth investing in videos?

Yes, videos are the trend and will help with voice optimisation for SEO over time. In addition to this, Wyzowl’s report found 87% of marketers saw a boost in traffic due to videos on the website. Furthermore, a digital marketing agency case study shows branded video content (listed for video search results) for a retailer website, resulting in 33,000 impressions and 400 clicks in 16 months.


Final thoughts

The only way to improve your SEO is to be aware of trends in content consumption. At present, high-quality videos are the trend. So a successful website is the one with videos, but remember, quality is more superficial than quantity. Don’t bombard your website with generic, poor quality videos in bulk; Google will know. Take help from professional video tool for video ideas, templates, and great video quality.


search engine optimization


Search engine optimization (SEO) is one of the more crucial elements of your marketing strategy. This strategy is what makes your website, your content, and your products stand out in crowded search engines like Google. 


An effective marketing strategy must emphasize SEO best practices, but a startup can’t afford to get lost in the shuffle. Major brands are easily recognized, trusted, and even sought after directly. Your startup won’t have that level of online leverage. 


Usually, in the first year of a startup’s life, the marketing budget is light. Most funds are filtered into product development and overhead. You must make SEO and marketing a priority for your startup so your brand can be discovered by a new audience and you can make more sales. 


Most search engines will produce enough results to keep people on the first page, maybe the first two. Websites and products that fall lower down on the search engine results page (SERP) or that don’t make it on the first page are far less likely to get a good click-through rate. 


If you’re not ranking high on the SERP, your chances of generating organic traffic decrease dramatically. Optimizing your website, content, and digital assets for SEO is the long game and requires consistency and patience but there’s no replacement for organic traffic that only costs effort and zero ad spend. 


Here are a few best practices in SEO to help boost organic traffic to your startup!


SEO Basics

SEO helps your website generate more unpaid traffic instead of spending hundreds or thousands of dollars on pricey ads or affiliate links. Search engines crawl your content for “on-page SEO” in your articles, videos, website copy, blogs, newsletters, and social media to compile search results.


For example, someone studying for a driver’s permit test in Oklahoma may search for “how to pass a practice permit test in Oklahoma.” When the results are displayed, typically websites that rank higher on the page are what will draw the most clicks from searchers, like this permit test on the Zutobi website.


Google will recognize that your website is a match for that search to verify your ranking. This adds to your brand’s credibility in Google’s eyes, and you will be displayed in more relevant searches. 


There are also more technical elements of an SEO strategy, like backlinking and schema markups. These are both elements that help search engines verify your website’s credibility and prove you deserve to be displayed higher up in search results.


Why Startups Need an Effective SEO Strategy

Higher search engine ranking is one of the best ways to be discovered by new customers. But for a brand-new business like yours, it can be tough to add another thing to your plate. 


Here are a few reasons to inspire you to implement a solid SEO strategy. 


Brand Awareness


Most searchers find new brands when they need to solve a problem, such as how to change the oil in their car or if they need to learn about proper passing laws before a driver’s test. When your brand shows up in search rankings and helps them solve their problem, they’ll remember and be excited to share how you helped them with family, friends, neighbors, coworkers, and the internet!


As you gain customers, make sure they walk away happy with your product or services. You can then leverage their reviews and testimonials to advance your credibility even further. This, in turn, lends itself to even more sales. 


Inexpensive Website Traffic


If you’re like most startups, you’re not working with a huge marketing budget. You don’t have unlimited funds to drop into paid strategies like ads, influencers, or affiliates. This is why SEO is the most cost-effective strategy at this stage of your business


Most of the budget is expended in time and maybe the cost of a few tools to help enhance your efforts. Due to the low cost, SEO has the potential to generate some of the highest ROI of any marketing strategy.  


Building Brand Credibility


Your company’s credibility is directly tied to the level of trust customers, and visitors have in your brand. Credibility can be established through positive customer experiences, consistent content creation, and positioning your brand as an expert in the industry. 


You want to be the “go-to” solution your customer seeks out when they have the problem you solve. In order to do that, you have to be findable! If your content is ranking on search engines, this shows the user that you’re serious about what you do, and they’re more likely to trust you. 


Improved User Experience


User experience refers to how easily it is for visitors to use and navigate your website. While user experience isn’t technically a component of SEO strategy, it’s still important.


Google can track how long someone stays on your website and how well it’s performing. If a user clicked on your result and then abandoned ship because your graphics are terrible or nothing will load, this could impact future rankings.


How to Use SEO to Boost Traffic

The following are several tips that can help you generate organic traffic for your startup using effective SEO strategies. 


Zero In on Your Target Audience


While organic traffic is exactly what you need, it’s meaningless if you’re attracting the wrong customers who won’t actually buy from you. 


Targeting your services, messaging, graphics, and branding to attract only your ideal customers is the best way to turn clicks into sales and one-time sales into repeat customers. 


How can you identify your target audience? 


Get in their head!


  • Determine your target demographics
  • What problem are they trying to solve?
  • What pain are they experiencing?
  • How can you produce content they want to see?


These are all questions that will help you zero in on your target audience. 


Aim for the Low-Hanging Fruit


Work smarter, not harder! Keywords that are considered “low-hanging keywords” are phrases that already rank well on search engines and that aren’t highly competitive. These words already perform well and can improve your search rankings just by using them. 


Put the time into researching the keywords that are relevant to your audience. Longtail keywords are full phrases, instead of just a few words, and yield better SEO results. Once you’ve done the research, you can reverse engineer what content will connect with your target customer.


Patience Is a Virtue


While an SEO strategy is extremely cost-effective, it’s not a fast-track strategy. Developing an effective strategy takes time and consistent content production before you really see results. 


You can also run paid ads if the money is available, and this will automatically increase visibility and possibly traffic. Keep in mind you may attract anyone and everyone instead of just the right ones. 


Position Yourself as an Industry Leader


Standing out from the crowd is difficult to do when you’re just launching your startup. You have to create that image of yourself and your brand by creating content that showcases your expertise and helps your target audience.  


Don’t Forget About Technical SEO


Technical SEO takes place on a more behind-the-scenes level that is different from on-page SEO. On-page SEO is keyword-infused content on your website and other digital assets. 


The technical side of an effective SEO strategy is in your programming and website functionality. Here are a few ways to improve technical SEO:


Create a Schema Markup


Also known as structured data or internal code, schema markup is the language of search engines and uses a unique semantic vocabulary. If your website is on the mega internet hoster, WordPress, there are plugins you can install to create or improve your schema markup. 


Mobile Optimization


Most website builder platforms allow you to create and test your site for both desktop and mobile use. Be sure to make any necessary adjustments so visitors can have the same positive experience on either platform. 


Audit Load Time


If your website takes more than a few seconds to fully load, visitors will leave. Reduce the size of images enough to improve the time it takes to load without compromising aesthetics. 


Optimize Navigation


If a visitor is unsure of how to quickly navigate your website or your menu is confusing, they will get frustrated and leave. Make sure your site is optimized and guides the visitor to the action you want them to take.


Stay Consistent


Consistent content creation can be difficult for a startup to implement when you’re still building your business. Creating a reliable schedule or batching your content and uploading it to post at a specific time will help you be consistent. 


There are also writing agencies or affordable virtual assistants who can help you develop content if the task is too overwhelming. 


SEO for Startups: Drive More Organic Traffic!

We all know the internet is crowded, and so many brand voices are trying to stand out, just like you. But don’t let this discourage you! That just means SEO will continue to be an effective strategy in order to serve relevant results to those who search. 


Start now, today even, by optimizing the content and functionality of your website in order to increase brand awareness and drive more organic traffic to your website. 




SEO Trends 2021


Search Engine Optimization is continually changing, and keeping up with the new changes can be difficult. Around 70% to 80% of consumers just look at organic results and ignore paid listings.


Furthermore, approximately 28% of all searches end in a purchase.


To achieve top-ranking SEO results, several factors must be considered, including traffic, backlinks, and social shares, to name a couple.


Our guide will provide you with information on some of the most critical trends in 2021, helping you plan your SEO strategy accordingly and build your brand. As previously mentioned, you must continue to change your SEO strategy in compliance with Google’s algorithm to rank higher or merely retain your rankings.


The below are the most crucial SEO trends to implement in 2021:


1. Google’s Core Web Vitals

Google unveiled three new criteria for assessing user engagement in May 2020, dubbed Core Web Vitals: loading, interactivity, and visual stability.


All three measurements are mainly concerned with one thing: page speed: how quickly the page loads, how quickly it becomes interactive, and how secure it is when loading.


In May 2021, Core Web Vitals is one of Google’s rating criteria, which means you have to pay attention to them if you want to score on the first list. If two sites have similarly appropriate content, user interface analytics can aid search engine bots in determining which one should be ranked higher.


2. BERT searches for intent matches.

Google’s BERT algorithm used machine learning (ML) and natural language processing (NLP) to interpret better searches and what users are searching online. It operates in over 70 languages and with almost every Google English question.


The Google search engine bots have become even more “conversational” due to Google’s BERT upgrade, and Google’s algorithm will now read the searcher’s purpose. To put it another way, Google now understands the human brain.


This also ensures that websites with content-intent mismatches will suffer as a result of this. No matter how informative or high-quality the long-form content is, if it doesn’t serve user intent, BERT will disregard it in favor of another piece of content that does.


It’s important to remember that the Google BERT penalty is not algorithmic. It’s a feature of the Google search engine that lets users find the most important and helpful information by interpreting search queries and content in the same way that humans do.


As a result, it would not de-rank or penalize websites. It would simply give preference to those who provide the best experience to consumers, as Google has always strived to do.


If your content does not have what a customer is searching for, it is not BERT-friendly, and you would not be able to rank for that keyword in the long run. As a result, providing helpful information that meets the user’s purpose may be beneficial.


3. Keyword Research & Analysis

Zero-click searches account for more than half of all searches. More than half of Google searches (approximately 175 billion per month) end without a click. The SERP provides such results that customers can get the answers they need without hitting a result.


With the developments in the SERP with too much rivalry out there, it’s more important than ever to spend time in keyword analysis and identify keywords that will boost traffic and revenue for your business.


How to do it


  • For your company, find long-tail and focused keywords. To get those keywords, you’ll need some imagination and expertise. (However, the trick is Google Search Console, which is your gold mine for finding specific keywords for your business.)


  • Recognize the target. Though SEO tools are essential to use, you must first study the SERP for that keyword before deciding. In a recent experiment, a low-volume keyword with just 10-20 searches per month can still produce thousands of dollars per month if the intent is correct.


That’s why you should take your time with keyword analysis and look for keywords that can rank quickly and produce sales for you.


4. Original Content

Authentic content is vital for companies in more ways than just branding since great content is crucial for SEO and rating. Simply put, this is original material that has not been released elsewhere.


Will you buy a shirt in the same color and style as the one you have now? No way! The same thing occurs in this case. On Google, there are thousands of pages with material on the same subjects.


Why will Google rate a piece of content somewhat close to existing content already ranked on the web higher than the original piece? Why does anyone bother looking beyond the top-ranked results?


As a result, the content must be genuine, helpful, and valuable, and it must be written in your brand voice.


Case studies, consumer testimonials, business successes, and other original content sources are all excellent options. Not only will this produce genuine content that Google enjoys, but it will also build you as a trustworthy brand in Google’s and your audience’s eyes.


5. Voice Search

According to Google, voice search is used by 27 percent of the world’s population on their cell phones. Furthermore, more than half of mobile users will be using voice search technologies.


Here’s the thing: the majority of voice search requests are long-tail and very detailed. When using voice search, users are looking for unique answers to their questions.


And these people are in the consideration stage of the funnel, which means they’re more likely to convert than the others.


Since voice search optimization is already increasing in popularity as more people opt for it, it is crucial in 2021. As a result, this could be a requirement in terms of SEO.


6. Artificial intelligence

AI is transforming the SEO and marketing industry, just as it is changing the rest of the world. The personalization that AI offers is the explanation for this effect. And here’s a fact: Google uses artificial intelligence to provide searchers with the answers they need.


But how can AI assist you with your SEO efforts?


Understanding the search engine algorithms that are used to rate web pages takes years. It takes a long time to figure out what’s going on and then create plans to address it.


Though SEO professionals assist with specific tactics, AI and machine learning can be game-changing. In terms of decoding algorithms and devising advantageous methods, it will be much more effective and powerful.


Several firms provide AI-based applications to assist businesses with their SEO activities. Such platforms could become a significant trend in the industry in the coming years.


7. Video Marketing

With over 1 billion users, YouTube is the second most popular search engine after Google. So, even if you don’t like videos, now is the time to start.


But how do you make your video content search engine friendly? Begin by improving the name and description of your video channel. Though you shouldn’t stuff the summary with keywords, it should provide a clear picture of what your channel is for.


You may use YouTube’s autocomplete tool, for example, if you’re optimizing your videos for YouTube. Start typing the subject of your video, and a list of recommendations will appear in the search area.


The keywords suggested are similar keywords that you can use to optimize the video for the right audience.


8. Featured Snippets

Position Zero, or featured snippets, appear at the top of the SERP in a rectangular box.


seo checklist

These snippets are helpful not just to searchers but also to websites. However, you won’t be allowed to choose the content that appears in the Featured Snippet for any particular search; that’s up to the Google algorithm bots.


It’s unclear how to get the website included in the Featured Snippet. Marketers and SEO specialists use a few tactics that could be beneficial.


For example, to appear in the featured results, you must respond to a particular question, and responding in bullet points (well-structured content) is preferable.


9. Influencer

Influencers are people who have millions of fans, and if you can get your company in front of them, they could become your clients.


These influencers win the loyalty of your future audience, and if they come forward to promote the company, the ROI will be immense. As a result, 89 percent of advertisers agree that influencer marketing has a return on investment equal to or higher than other marketing strategies.


However, when selecting influencers to complement your SEO approach, you must be very specific. Not every influencer would be beneficial to your business. You must choose those that have the appropriate audience—the audience you want to reach.


But what impact does influencer marketing have on SEO?


Link Building


Backlinks play an essential role in search engine optimization. However, not all types of backlinks are successful. You’ll need high-quality backlinks to succeed.


That’s where influencers can come in handy. You boost the odds of having natural, high-quality backlinks for your website, whether you have an influencer or influencers by your side.


Brand awareness


Influencers are aware of their audience’s preferences because it resonates with them when they make content for the brand.


Viral content has a special place in the hearts of search engines. When an influencer posts a post with all of the share-worthy characteristics, the posting is viewed by many users, causing search engines to rate the listed web page higher in the SERPs.



10. EAT

When it comes to rankings, Google recommends high-quality content. But, does “quality” by itself is enough? The EAT falls into play here: expertise, authoritativeness, and trustworthiness.


The future of SEO is brands. The focus of SEO is moving from keywords to branding and authority. The higher and more often your brand ranks on Google, the more famous and credible it is.


As a result, you should work hard to build your brand’s image. Make it a top priority of your SEO plan for 2021. Additionally, raise brand awareness to boost brand search queries. Brand queries are a little-known ranking factor that can help you climb the Google rankings and build yourself as a trustworthy brand.


The Takeaway

Until the end of 2021, the marketing staff needs to get a firm grasp of all of the tactics we’ve explored so far. Others are more important than others, but there is no space for mistakes or shortcuts in the competition.


Make it your duty as a brand to stay up to date with any trend on the market to have the best potential benefit. Keep in mind that Google prioritizes providing the best content to the customers.


So, while it’s crucial to have search-engine-optimized content, the human factor will help you get ahead of the competition. Concentrate on people, and let SEO assist you in achieving this aim.




Alex is a content writer at Moosend. He took a leap of faith and transitioned from his professional architectural background into the world of digital marketing—and he’s never looked back. In his free time, Alex loves to explore new places around the world.

how search engines work


Search engine optimization (SEO) is a practice that involves utilizing search engines’ indexing algorithms to your advantage to drive traffic to your website. SEO can apply to your blog posts, web pages, and even your photo captions, so the more you learn about it, and the better you understand it, the more likely your website will help your company or brand grow.


How Do Search Engines Work?

Search engines like Google and Bing are businesses just like yours, so much like you, they want to optimize those businesses for success. In order to provide the best possible customer service to the people using their services, they must be able to return relevant information based on searches. For example, if you were to search for “red elephant,” you would expect to see information about red elephants on your screen. If you don’t, there’s a good chance you will leave that search engine and go to another one, instead.


Search engines index billions upon billions of pages of website content according to highly specific algorithms in order to ensure that the results they provide are relevant. To do this, these algorithms look for things like keywords, relevance, content length, photo quality, meta tags and descriptions, and much more, and the websites that fit these algorithms the best are those that show on the first page of search results. Ultimately, getting your website on the first page of search results should be your goal as this will drive plentiful traffic and spur growth.


How to Please Your Audience (and Search Engines!) with Your Content

When it comes to your content – your web pages, blog posts, press releases, and more – it is important that you remember two very important things.


  • Content must please the search engine. All search engines are different, but with Google dominating the market and Bing coming in second, there isn’t much room for others. You’ll want to make certain that you have optimized for Google first; Bing is important, but it should be second on your priority list. If these search engines’ algorithms don’t pick up your content because it isn’t properly optimized, people aren’t going to see it, even if it’s the best and most informative content on the internet.
  • Content must please your visitors. You can optimize your content for SEO all you’d like, but if it doesn’t make your visitors happy when they read it, this will cause them to leave your site (referred to as a “bounce” and go back to the search results. This will hurt your SEO ranking a great deal, so it’s crucial that you make sure your content is not only optimized, but also informative, easy to read, concise, and free from spelling or grammar errors.


When your content makes both your visitors and the search engines happy, you will undoubtedly begin to see a gradual uptick in traffic, and the more traffic you get, the higher your search index ranking will climb.


Understanding the Differences between Static and Dynamic Content

There are two types of content on your website: static and dynamic. Understanding the differences between them can help you improve your site’s visibility a great deal, as well.


  • Static content is any content that stays the same across every page no matter who the visitor is or what he or she does while viewing your site. Common examples of static content include any information in the site’s header or footer, such as a logo or contact information, as well as navigation menus that are present on every single page.
  • Dynamic content can be defined as content that changes from one page to the next based on virtually any factor. If a customer chooses to buy a cake, but must select the size, flavor, decoration, and more, then this selection process consists of dynamic content that changes based on that customer’s unique selections. If you add a blog post to your site a couple times each week, this is also dynamic content.


In order to get the best possible results, you will need to make certain that you are satisfying these algorithms by adding content to your site regularly. The most popular (and often simplest) way to do this is to publish a new blog post one to two times a week, making sure that the post contains relevant keywords, helpful information, and high-quality photos with the proper meta descriptions, titles, and more.


The Importance of the User Experience

Imagine again that you’re searching for a place to have lunch, but rather than looking up Mom’s Diner, this time, you look up “diners near me”. The search engine will show you a list of all the diners nearby, and at this point, you can click the links to go to those business’s websites, where you can then look at the menu before you drive to the restaurant. Now assume for a second that the first link you click takes you to a website that loads incredibly slowly doesn’t load at the right resolution for your smartphone, or has a font and layout that makes it almost impossible to read.


Most people – your website visitors included – won’t spend much time on a website or page that is problematic in any of these ways. If they get a negative user experience in the first few seconds of their visits, they will bounce, and that will have a negative effect on your rankings. This means that user experience, more commonly known as UX among the professionals, is every bit as important as the type, quantity, and quality of content on your website. Improving your user experience improves SEO, and in turn, that improves your traffic.


Quality Photos and Videos Matter

No matter which industry your business is in, photos are going to be incredibly important for your overall success. People want to see what they are about to buy, and if you’re selling a service, they like to see photos or images that visualize the benefits they are likely to receive. Though there’s nothing inherently wrong with using stock photography to boost your SEO, tossing together some random images and calling it done won’t do much to improve the user experience.


  • For images, you can use stock photography or your own photography – but never random images you find online. Copyright laws can be very, very tricky. Make sure you choose images that are relevant to the section of text they accompany and make sure that their resolution makes them easy to view on PCs, tablets, and mobile phones alike. Choose captions and descriptions that suit the page or the content, as well.
  • For videos, once again, you will need to make sure the resolution is high enough that your visitors won’t see a blur, but also not so high that they take longer to buffer than they do to play. Videos should be concise and short, and they should be 100% relevant to the content at hand. They can entice customers to buy, give demonstrations of products or services, and more.


Social Media and SEO

Google, Bing, and other websites aren’t the only search engines out there. In fact, social media platforms like Facebook, Twitter, Instagram, and others also act as search engines, and optimizing the content you share with them can help your business grow, too. If you really think about it, when people wake up in the morning and start the day, one of the very first things they do involves picking up their smartphones or tablets, navigating to Facebook or Twitter, and checking out what’s going on in the world. Social media platforms have their own built-in search functions, and just like Google or Bing, all the major platforms strive to be the best because the more members they have, the more money they can make.


Your goal, then, is to provide social media platforms with content they can feel confident about sharing with their users. When you create a Facebook post, follow the same guidelines as creating a blog post. Use a high-quality video or image that accurately represents your company or mission, and make sure the links or the text you share are beneficial to people in some way. Finally, make sure your social media posts are designed in such a way that they drive engagement, because the more people engage with your post by liking, sharing, retweeting, or taking any other action, the more the social media platform will share it with other viewers.


YouTube and SEO

YouTube is one of the biggest search engines of our time. Though it started as its own independent entity, it was acquired by Google in November 2006, and because it is now a part of the Google family, many of the same algorithms behind the standard search engine also dictate which videos people are shown when they perform a search on YouTube. If you truly take the time to get to know how SEO works – and to discover how Google’s algorithms affect your rankings – you can also leverage YouTube to your advantage regardless of your industry.


Optimizing YouTube content for SEO is a bit different. When you upload your video, you are given plenty of opportunities to use text to your advantage, and you can even enter multiple “tags” that will tell YouTube’s indexing algorithms what your video is all about. However, AI has gotten smarter over the years, so you can’t make a video of your kids playing with your puppy and tag it with “how to make a burrito” when there is no relationship between the two. Your video must be relevant to its description, and the description must be helpful to the visitor. The better you can get at this, the more people who will inevitably see your videos, and the more traffic you will get – as long as you make sure to include your website’s URL in the description box.


Keeping Up with Algorithm Changes

Whether you optimize your content for YouTube, Facebook, Google, Bing, or even a combination of all of these, it’s important to keep in mind that nothing ever stays the same, especially when it comes to the algorithms used to index and rank pages. Unfortunately, Google doesn’t provide a breakdown of the way its algorithms work; much of it is proprietary since these algorithms have made Google the successful company it is today. As a result, SEO specialists, webmasters, marketing experts, and others must make the equivalent of educated guesses by determining what the sites ranking at the top of the search results have done to get there.


As a result of their research, they have determined that regardless of how the algorithms change over time, there are three crucial components of SEO: quality content, a great user experience, and a website that loads quickly (and correctly) on every device and platform possible. While it may seem simple enough, perfecting these three components takes time, expertise, and patience, and that’s exactly why so many companies large and small rely on marketing and SEO experts to get the job done.


Search engine optimization isn’t going away. In fact, it’s the only way entities like Google, Bing, YouTube, and others can be certain they are providing their users with the best possible experiences. Their success relies on their ability to serve their customers’ needs by delivering them excellent websites and pages that are not only relevant to those customers’ searches, but also easy to use and aesthetically pleasing. If you can provide these search engines with the pages they find most appealing for their visitors, then pretty soon, you’ll find your website getting more traffic than ever before.



hyperlocal seo


Now that you’ve mastered local SEO and it’s working well for you, it’s time to start thinking about the next step in maximizing your reach – hyperlocal SEO. Search engines – and especially Google – are always evolving in an effort to make search results more relevant to their users. That’s why optimizing even further can benefit you substantially.


Understanding Relevancy

Since Google got its start more than two decades ago, it’s had one primary goal – to deliver the most accurate search results possible to its users. Over the years, Google has adapted its algorithms in such a way that the definition of what is relevant (and what isn’t) continues to change. Gone are the days of simply inserting a few keywords to climb the ranks; these days, you need outstanding content, superb backlinks, and content that appeals to consumers at more than just the local level. These days, you need hyperlocal SEO to improve your rankings.


Local vs. Hyperlocal

If you have a brick-and-mortar shop, or if your business is service-based, then you’ll need to make sure that you’re appealing to people locally. Google is certainly getting smarter, and it knows that if a user types in “get a haircut”, that person isn’t going to fly across the country for a trim. Local SEO was once all you needed to bridge that gap. When the user would type “haircut in Boston”, Google could show that user a list of Boston-area barbers based on business location and SEO.


However, with Google’s push to offer even more relevant results, and with more people than ever using their mobile phones to search for products and services via Google, times are still changing. Now, not only does the search engine want to prevent someone from driving across the country for a trim, but it even wants to provide that user with a list of businesses in close proximity to his or her current location. This is even more relevant to the user. Think about it like this: is that user more likely to drive across town for a trim, or is he more likely to visit the closest barber shop with the best ratings? The latter makes more sense, and that’s why hyperlocal SEO is so valuable.


How to Get Started with Hyperlocal SEO

While it’s possible to go into a great deal of depth when it comes to hyperlocal SEO, there are three simple tips you can follow to get the ball rolling and start improving your rankings immediately.


  • Include hyperlocal keywords. Rather than keywords like “Boston haircut”, consider a smaller geographical area, such as a neighborhood. “Allston haircut” or “Brighton haircut” is far more relevant.
  • Insert your business address. Make sure your exact business address appears on your website several times. Google can find this information and use it to match searchers with your company.
  • Provide your name, address, and phone number in multiple directories. Good places to start include Google+, Yellowbook, Yelp, YP, TripAdvisor, and other similar directories. It may seem tedious and time consuming, but the more places you can verify your information, the better.


As Google continues its efforts to be the best search engine available around the world, you can expect further changes in the way it measures the relevancy of your website. Taking steps to incorporate hyperlocal SEO now can make a tremendous difference in your traffic, which will boost your income, as well.

SEO Wild Wild West
The wild wild west. Every man for himself. No oversight. No rules. No boundaries….Only survival. Thank God we don’t live it.


But hold on a minute—I’ve heard of this SEO stuff, and it seems pretty similar to what you’re talking about.


Okay. You got me. The truth is….


The wild wild west is still very much alive. Except this time, there are no guns, bar fights, or even cowboys. Only: computers, companies, digital marketers, and…..




The Start of the SEO Wild Wild West

Thanks to highly advanced algorithms, Google can no longer be manipulated.


And guess what…..


(Some) SEO companies are freaking out.


What tricks are we going to use now? How are we going to improve our clients’ rankings?




So, as you can tell, the SEO industry is now one where most digital marketing companies are scrambling—trying any and every SEO approach that might work. The industry is no where close to being consistent. Which means……


Customers (like you) are scared to invest time and money in a digital marketing service.


Why You Shouldn’t Be Scared of SEO

Good digital marketers know what it takes to SEO a site. They’re out there. You don’t have to be worried or scared. They follow a simple proven approach that they are 100% willing to share:


First—Technical due diligence is used to make a site “Google-friendly”. Adjusting various components of a web page ensure that Google reads and catalogs your entire website properly.


Second—Basic marketing techniques are used. Specific questions—that pertain to the user (not Google)—are asked.


  • What type of content is the user looking for?
  • What problem is the user trying to solve?
  • What type of related content frustrates the user?


The answers to these questions are the key to SEO.


Third—Remarkable content is created with the goal of giving the user information and resources that they can’t get anywhere else.


Fourth—Remarkable content is strategically placed so users consume and share it.
This approach is an extremely effective way to SEO a site. The end result is a site that Google and—more importantly—users will love.


What Effective SEO Does for Your Business

The bottom line is this: Effective SEO produces never before seen results. You will see an increase in:


  • Targeted traffic
  • Conversion rate
  • Brand credibility (Google is the most trusted online resource in the world)
  • Organic rankings


And, of course, you will make much more revenue (hopefully).



The decision to invest in SEO is never an easy one. SEO is the wild wild west, but you shouldn’t be scared of it. This post has showed you why—Putting your online presence in the hands of a trusted digital marketing company will get you results that stick. An honest, straight forward digital marketing approach is one that you can count on. Remember: No science, no secrets, just digital marketing.
SEO Help

SEO Evolution

There’s no doubt about it: search engine optimization (SEO) is more important than ever. Businesses around the world rely on it to make money because it’s the only thing that makes their internet presence legitimate. Without it, they’re a guppy in a shark tank. With it, there are no limits. It’s that powerful.


For many, the question is – how did SEO get to this point? How did something that started only twenty-five years ago get to be such a major marketing player so quickly. The answer is because it’s dynamic and has evolved. But why?


In the beginning, there was God – sorry I meant the internet.  When the world’s first website came out in 1991, everything was perfect. There was no spam, false advertisements, illegitimate online businesses, hackers, or even liars. There were sites and users.


Word got around quickly and more websites were developed. Eventually there were too many. Search engines needed to be created. Excite was the first. Yahoo the second. Google the third. They acted as a filter. A website’s worthiness was determined by the search engines. Sites were ranked accordingly. It worked well for a while, but eventually businesses caught on and started picking apart the search engines’ flaws. They tricked and manipulated the search engines in any way they could to get their site ranking up. And it worked. Keyword stuffing, excessive tagging, and backlinks lead to high rankings and increased sales. Until 2003, when Google became the king.



Google is the reason SEO has changed – and possibly even born. Google was the first major player to recognize unethical internet practices and put an end to them. They decided that they wanted to be the leader that connected internet users to valuable content. They created rules and regulations. Bad websites were punished, and good ones rewarded. Starting in 2003, they awarded ethical internet practice with high rankings. They even began to get more personalized. User history was used to personalize searches. They used things like maps, locations, and store hours to help users. This personalization would be the building block for the company’s future development and spark the evolution of SEO.


The Evolution of SEO

As Google became more personalized, so did SEO- it had to. The unethical practices mentioned above would not only no longer work, but would put SEO companies out of business- quick. New content was created and new ways to get that content to the user were found. A text only website became a thing of the past. Images and videos began to be incorporated into websites. User interaction and satisfaction increased as a result.

The dynamic relationship between Google and SEO is one that continued to grow. Eventually, Google made a strong push toward rewarding sites that produced the high quality content from which that users could benefit. They created stricter regulations for content and links. In the end, they forced the hand of SEO once again. SEO had to evolve, or it would be left in the dust.


Present Day SEO

Present day SEO now encompasses everything a company does online. Website content, links, marketing campaigns, and even social media activity are included. It would seem that SEO companies have a lot on their plate; however, adopting a few basic principles has proven that effective SEO really isn’t as complicated as it seems. Identifying the right keywords and incorporating them into easy-to-read text that answers the questions users want answered, writing friendly site code, and using ethical link practice will get sites ranked high every time.


Future SEO

The only thing we can do to predict the future of SEO is look at the direction Google is heading, which seems to be a much more holistic approach to rewarding sites. Google has and always will be in the business of helping its users. Everything it has done, currently does, and will do is centered around the online experiences on their users. Based on this, it’s predicted that SEO will also become increasingly holistic – creating sites that benefit users on any and all levels. How this will be done is unknown, but should be interesting to watch. The sky will be the limit.


SEO will always be a dynamic term that’s constantly evolving with Google. The best SEO companies know this. And, they know that the fundamentals will always remain the same. An honest, upfront approach that takes all parties involved into account will always be the backbone of a successful SEO company. It has to be – Google wouldn’t have it any other way.

SEO Friendly Website Design


Designing a good looking and SEO friendly website can be a difficult task because there are a few details you need to look out for. It’s not too difficult as the details are easy to implement but depending on the complexity of the website might take some elbow grease.


These practices can help boost the amount of targeted traffic your website receives. There’s no need for fancy add-ons, paying for an ad on Google, or something similar. These are popular practices that have been around for a long time and have been proven to help out immensely. So without further ado, here are seven best practices for designing an SEO Friendly Website!


1. Every Page on a search friendly site is a point of entry

By designing the website in such a way that each page is a point of entry, you are guaranteeing that your website can be visited from every side. This means that every single page has a back-link and that it can be of use to the visitor. Your traffic will increase, and it’ll be easier to manage the website as well! Don’t assume everyone funnels in through the home page. Your internal pages are just as powerful so make sure you approach the design process with this mindset.


Entry Pages


2. Search friendly mobile sites have space for finger scrolling

A search friendly mobile site needs to be configured in such a way that it allows enough space for finger scrolling. People don’t like it when they need to scroll over some text or images as it obstructs their view. Also, the website simply looks better if configured this way. Mobile friendliness is a ranking signal that Google is putting at the front of the line when conducting algorithm updates so make sure you are thinking about your visitors that are on the go.


3. Meta tags

Meta tags exist to describe a page on a website. These tags don’t appear on the page itself but in the code as part of the page. It helps in determining what a search engine finds when a user types in a specific search phrase. If they type in a keyword that is described by a meta tag on your website, it will automatically put it higher in the list of results because it makes the connection.


Example of Meta Tags


4. Website Performance

Your website needs to be up to the task all the time. If it has regular breakdowns, you will lose an immense amount of traffic. Design your website, so it doesn’t take too much time to load because your visitors will appreciate the speed of it. Also, don’t make it too robust or packed; it needs to be clean and fast. Having an SEO Friendly Website design is important and page load is an important part.


5. Mobile Responsive Design

If you want a website that is easily accessible on a desktop computer and a mobile device, you need to design it as such. Some websites which aren’t optimized for mobile devices simply aren’t good enough to be accessed by said devices. Sure, you can visit the website, but it will appear ugly and unorganized. The better your site is optimized for mobile devices; the happier your visitors will be, and you will achieve more clicks! Also, keep in mind that Google makes many algorithm updates each year and user experience is at the top of Google’s list. Meaning, Google likes mobile friendly coding because it makes users happy =).



6. Search friendly sites use quality keywords

The best search friendly sites use the most quality keywords. These keywords are simple words that are related to the topic but are ranked higher in Google’s algorithms. The more relevant keywords you use, the better your website ranking will be. It’s important to use keywords because they are a simple way of boosting your website ranking. But you don’t want to abuse this step. Pick only the most relevant targeted keywords possible.


Keyword Planner


7. Search friendly sites have contextual links for navigation

Contextual navigation is an easy way of organizing your website so people can access it in a simpler way. For example, you have an article which has several words that describe other topics on your website. You provide links to those topics so the reader or visitor can go check out the other topic as well. It’s much better than not providing links and prompting the visitor to navigate through a website to find it.