Staying on top is a challenging task, especially in competitive markets. Improve your SEO game by using these techniques to beat the competition.
Trying to jump into a competitive market—let alone trying to rise above the bigger, more established brands—is no easy task.
The companies currently managing your marketing and working on advanced functionalities like WooCommerce upload files know a thing or two about search engine optimization (SEO), social marketing, and the importance of reputation management.
Therefore, only basic knowledge of SEO will not give you an edge.
You need a well-thought-out SEO strategy to help your business stand out in even the most crowded marketplace.
Here are some SEO strategies to help your business stand out from the competition, get your business on the map, and get more customers.
Despite the change in the search landscape, Google’s guiding star remains to provide users with high-quality, authoritative, and high-performing websites.
Investing in quality products yields the best ROI. How come? Because of each algorithm update, Google improves its ability to identify good signals that show good results.
If you start with the best content, you won’t have to update your pages when Google releases an update, although they may need attention from time to time.
As for how to create good content right from the start, do the following when creating content:
To use this information, analyze your competitor’s content and make your web page on the same topic ten times better.
Find ways to extend, analyze, and deepen the use of primary literature, research, and synthesis of existing human data—expert in your field.
Competitor research is another important part of any successful SEO strategy, but it’s especially important for competitive niches.
This is because your strategy depends a lot on what works and what your competitors don’t.
When conducting a competitive analysis of a competitive market, one should look for macro and micro factors.
Macro because they are likely to be the main classification, and micro because they may end up being competitors.
Look at everything websites are doing so you can establish a baseline of what your site needs to do to rank.
These top-ranking indicators might include:
When increasing your visibility in a competitive marketplace, you must keep a stone unturned.
So it’s important to look at “best practices” rankings and smaller brands that can influence your competitors’ rankings.
Tools like SEMrush, Surfer SEO, and Ahrefs can help you analyze these specific and micro factors and develop a plan to help you check all the boxes.
Competitive search in the SERPs gives you information about the prices of your products and those of your competitors.
This allows you to make pricing decisions, such as increasing the CPC of low-cost products at auction to increase your sales.
Marketing statistics provide information on various metrics, including conversion rate, cost of sales, ROI, increase in ROI, highest sales per click, ad rank, and ad rank of competitors that target the same keywords.
Using data from the price analysis program, advertisers on Google can identify products that can be sold at a lower price.
Google shipping advertisers can use high CPC if they deliver good conversions and overall ROI.
While it’s important to check your website’s backlink profiles to prevent malicious SEO attacks, you should also keep a close eye on any changes in links your competitors are making.
Usually, SEO best practices are not widely publicized. Instead, people randomly stumble upon a winning combination that leads to good results on the site.
By checking your competitors’ backlink profiles with tools like Majestic SEO or Open Site Explorer, you can identify potential link partners for your website and any new link methods your competitors may be using to win you over.
When a search engine indexes your website, the priority is how easy it is to find all the pages.
Search engines look at how your pages are linked and how easy it is for your customers to find all the relevant pages on your website.
This directly affects your search engine rankings; search engines and users should easily find your web pages.
When creating a website, please pay attention to its structure and ensure that the click’s depth does not exceed four clicks.
This means that the surface structure is better than the many branches and subpages that customers spend a lot of time on before getting to the desired page.
Make sure it’s easy to get your customer to the page they want to find. The best way to do this is to use Breadcrumbs navigation.
Breadcrumbs navigation shows the path that users took to the current page. Thus, users can easily navigate to any previous page without having to go back and repeat their navigation path.
The last piece of advice on beating your competitors with SEO may seem like nothing to do with search engine optimization at first glance, but a powerful way to stay ahead of your competitors online.
By working on building your website visitors’ email list, you can create a valuable asset for driving traffic to your website.
You can email links to your content to your subscribers to generate instant traffic that doesn’t rely on search engines or pay-per-click (PPC) advertising.
Consider this: If you only have an email list with 1,000 subscribers and get a click-through rate of over 20% on the links you send via email, 200 more visits are possible so you can find your content outside of Google, Yahoo, or Bing.
As such, it pays to work on building an email list if you are serious about improving your campaign.
It’s hard, especially in competitive markets, to stay on top. If you are looking for solutions, you must improve your SEO using these techniques to beat the competition.
It would be best to stay competitive with a well-designed SEO plan to help your business get noticed in even the most crowded marketplace.
SEO planning is crucial to help companies compete with their best competitors, especially to get your business on the map and more customers.
Before we write this blog post I want to stress that all onsite efforts were 100% Google friendly techniques. Most of the techniques we utilized can even be found in the official Google SEO guide . Search engine optimization is one of the most powerful tools that websites have to attract business. Increasing onsite SEO can lead to higher rankings and more visibility. In popular and competitive fields, SEO has to be extremely specialized, because most websites use the same keywords as each other, which results in extreme overcrowding in search engines. In competitive fields, it is very difficult to come out on top – unless the onsite SEO is done right.
The client is a real estate company that buys distressed homes in the Greater Los Angeles area. At its inception, their site was smaller than average website in a very competitive field (real estate), and did not use onsite SEO – this includes not using keywords that would increase their visibility on search engines. Essentially, Osborne Homes did not exist on the major search engines, because it was so difficult to find, and so was crowded out by the larger, more competitive real estate giants. If you’d searched for Osborne Homes on any major search engine when it was first created, you were unlikely to find it.
To tackle the problem, we began to prepare an onsite SEO strategy. One of the most important aspects of their strategy was to think like their customers, who were often emotional and needed to be able to sell their homes quickly. We then began to research keywords that were used by people trying to quickly sell homes in the Greater Los Angeles area. After looking into several hundred different keywords, they narrowed their list down to 25 keywords, and added localized phrases such as the names of the city, region, and so on to them. Finally, these keywords were added into the site as naturally as possible. Finally, we performed a minor revamp of their website based on general SEO tactics.
The result of their strategy was a 26% increase in their rankings for 19 of the 25 keywords they used after 30 days. When searching for 9 of those keywords, they were on page 1 of the search results. Localizing their keywords was one of the most important attributes of their plan, because it allowed them to find their market niche and become more visible to the clients within it. Osborne Homes thought like their clients; if you want to sell your distressed house in Los Angeles, you are likely to search for a buyer in Los Angeles. By being as specific as possible with their image, they became highly visible to the people who were looking for exactly that image, and establish themselves through major search engines.
Osborne Homes is just one of the many companies who have used proper onsite SEO to market their image and become very prominent to the people who searched for them online. Thinking like their clients and optimizing their website for them made them visible and relevant in the niche they wanted to be found in.