SEO Objectives

Whenever anyone talks about SEO or ask for your help with promoting their website online, you’ll find they’re normally talking about getting on the top page of Google. Every webmaster it seems considers getting to page one of Google as some kind of holy grail, and that’s the only thing they are often interested in.

Of course this isn’t wrong as such, and obviously there is a lot to be gained by getting to the top of the SERPs – this is a guaranteed way to get thousands of people to your site every day. However at the same time it’s certainly not the only aim of SEO, and there are other things to consider and to keep your eye on too. Here we will look at some of those considerations to help you get more from your SEO service/hard work.

The Right Top Spot

Being at the top of a SERP (Search Engine Results Page) isn’t hard – anyone can get to the top spot for ‘great big juicy watermelons’ but unfortunately it’s not worth much to you because no one is going to search for that. You don’t just want to be at the top of a SERP, you want to be at the top of the right SERP – so be careful of SEO companies that seem to promise the world without being specific.

Number of SERPs

While getting to the top of the results pages is a great way to boost your visibility, what’s almost as useful is to just get near the top on lots of different searches, or to get to the top of a lot of lots of pages (even better). This way you will show up in more searches and you will therefore maximize the number of clicks you get.

The Look of Your Listing

If you’re at the top of a results page but it’s not clear what your link is about/it looks faulty, then people will often click the link below yours. Little things here like using good meta tags, and like using Google’s authorship scheme can help to make your listing stand out among the crowd and thus mean that more people end up on your web page. This is more and more an important element to consider with the introduction of rich snippets.

Being Protected and Secure

If you are just interested in fast results then that’s what you’ll get – which doesn’t guarantee you any long-term success. What’s very important then is that you think about the long term success of your website – which means future proofing your SEO and which means making sure that you are protected against negative SEO or algorithm changes.

Increasing PR and Reputation

PR means ‘Page Rank’ and it’s an important indicator of how seriously Google takes a web page. While PR isn’t as important as it used to be, and while it doesn’t directly affect your position in the SERPs, it nevertheless is very useful for things like link trades – which can further help to boost your position and help earn you some money too.

Maintaining Your Reputation

People who are only focused on boosting the position of their websites, might well be willing to accomplish this at the expense of their reputations – which will mean spamming Google with irrelevant links and filling their site full of useless content. Of course this is terrible for business in the long run and will potentially get your site penalized when Google notices.

Basically then it’s important to keep your eye on the big picture and not get fixated on one thing. A top spot is nice, but don’t get fixated on it. It’s the numbers that really matter at the end of the day and the growth of those numbers over time.


Oscar Wood is the author of this article. He is working for Wisdek, which is a full service engine marketing company. It works to get their clients website on the first page of Google.


Critical Website Mistakes

Launching a new website today is not like launching a new website 5 years or even 10 years ago. Actually it is not even close. Things have changed quite a bit and often times new website owners really don’t understand the changes until a serious dose of experience has allowed itself to settle into the picture. Everyone who clearly understands how the pages of search work have probably made a few mistakes to get to where they are now, I have, most of you all have. Admit it.

Here are 5 critical mistakes new website owners often make:

Thinking Mass Submissions Will Grow a Business Online

Writing an article and paying someone overseas to re-write it into 10 versions and then submitting that article into a 1,000 different article directories is absolutely not going to grow your business in any possible way. Actually it might make your website move backwards if you understand how the search engines work. Do you really want your website to move backwards?

Looking For the Search Tricks & Loop Holes

There are no tricks with marketing a business online. It really comes down to being a good marketer and getting creative and utilizing all the resources that are available to everyone to your advantage. Trying to find loop holes online that might make your website stand out a little bit more is not going to lead to anything good for your website. The last thing you want is a penalty right out of the starting gate with the search engines. Removing a penalty once you have one is one project you don’t want to deal with.

Not Educating Yourself Enough

If you are going to be serious about marketing your business online a little bit of search engine education on your part will go a long way. If you even plan on trying to execute some of the efforts yourself it will take a little bit more than just a Facebook page, Twitter account and some keywords. There are many resources online to be able to find the best topics to read about in order to find the information that you need to make an accurate decision. Invesp has an amazing list of all the top blogs in the search marketing industry you could start learning valuable information from today.

Having Unreal Expectations

Growing a successful business online is going to take a bit longer than a month. Efforts like search engine optimization are long term efforts that take time to really start pumping how they should. With the ever growing busyness of the digital space competition is growing larger, wider and fiercer than they ever have been before. Be realistic about your potential growth online if you are getting started with a bootstrapped budget.

Relying On SEO from the Start

Don’t get me wrong we specialize in SEO but when launching a company online it is important to have multiple streams of traffic flowing into your website from the beginning. If you plan on sitting around and waiting for your SEO efforts to kick in it might take a little bit of time especially if your online search results are completely filled with competition. If you want to bump your competitors out of their parking spaces on page 1 it is going to take sometime.