Safe SEO

You heard it folks, now you can get a penalty for over SEO optimization which can be a big problem. Google has been trying for years to get website owners to take the right approach when it comes to search engine optimization. They recently announced that over optimization could generate a penalty so you have to really make sure you are conducting the safest SEO tactics possible.

Here is a nice infographic from the folks at SEO Peace that go over the right tactics to help you keep your SEO in the safe zone.

Over Optimization

 

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In this video Maile Ohye discusses the importance of Google+ and the plus button and they all interact and correlate with each other.

Sorry Matt Cutts but we really like Maile so we are giving her the video spot today. We have featured Maile videos in the past and she is always a pleasure to watch (not that you are not Matt). In this video she discusses some really great topics regarding Google+ that have made their way into the halls of Google from various webmasters and website owners all over the world. Enjoy!

Google+ Video

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Bing has been doing an amazing job at trying to keep up with the strength of Google over the years. Even when Bing bleeds out money and is still in the red zone when comparing the money invested Bing continues to grow and evolve in amazing ways. For the folks who are loyal Bing users and wish they would make some bolder development choices here you go. Bing is officially — the new Bing.

Bing Screenshot

Excerpt from the official Bing blog:

“Our aim has always been to help you do more with search, and over the past three years we have made exciting strides to realize that vision. Today we are taking a big step forward as we begin rolling out what is the most significant update to Bing since we launched three years ago. Over the coming weeks, we will be introducing a brand new way to search designed to help you take action and interact with friends and experts without compromising the core search experience.”

Bing Video

Similar to the space race from the 50’s through the 70’s there has been a new type of race over recent years, a social race.

Google and Bing have been feverishly pursuing a social agenda and the winner that gets their first could steal a great deal of market share. There is no doubt about, being social is important. Even loyal Google users are starting to make the shift over to Bing just from the user experience. More people are sharing their experiences and thoughts on a daily basis and the numbers are quite staggering.

If you haven’t noticed lately Bing has been making some really interesting decisions lately regarding their search tool. They have stripped down some of the graphics to make it a stark white, Facebook is getting a stronger integration and the layout is being modified as we speak to enhance the user experience and friendliness.

Many of us hop on Google every day and don’t really think twice about it but what would happen if you actually used Bing for a short time like the individuals in the videos below did?

These 4 Google users below started to use Bing and found the results rather stunning. They all said they would switch from using Google to using Bing for a variety of reasons. Does Google have something to worry about? You be the judge.

These 4 switched

Google Official SEO Tips

Yes Google actually has an official SEO guide that I think every person should download and take the time to comb through. If you still don’t believe what Google has to say about some of these elements below you might have some screws loose. The SEO guide is around 35 pages long and goes into great detail on everything a new or aged website should be doing in order to stand out in the Google search space.

Google also gives the community some really great advice when it comes to SEO in general. Below is some really great advice Google offers directly on their website. Click here to read all of it.

“No one can guarantee a #1 ranking on Google.

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.”

We have been saying this for a very long time. It sounds nice to receive a guarantee from a company but the reality is that nobody can really guarantee anything in Google except for Google. Nobody has control or power over the search space except for the search engine themselves.

“Be careful if a company is secretive or won’t clearly explain what they intend to do.

Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.”

There is no secret sauce when it comes to search engine optimization and marketing. There is ample amounts of data and information lingering and bouncing all over the search space that clearly and accurately can teach many people the basics steps and protocol on how to approach the process of SEO. Sure there is more than one way to get from point A to point B when it comes to visibility and rankings but there is no secret about.

“Be sure to understand where the money goes.

While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. This scam doesn’t work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising.”

You should always understand what you are getting for your spend. We personally layout a comprehensive plan of attack prior to starting any work for a client so they understand what is happening at every moment.

“What are the most common abuses a website owner is likely to encounter?

One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor’s domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.”

Tricks in the search space are commonly called black-hat. You want to avoid black-hat SEO like the plague or your website could end up just like the plague. These are probably some of the more important areas to consider when marketing your business online. There are many providers out there so make sure you take your time when picking out the right one.

 

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