Many people don’t like all of the rules and stipulations that Google puts into place when it comes to increasing page rank. Of course, Google is the search engine that most people use when they want to find something on the web, so anyone who has a website realizes just how important it is to play by the Google rules when they are creating their site and adding content to it. Some try to create the content on their own, and others hire professionals to do it for them.
In many cases, the pros are going to be the better and more cost effective option. They know and understand the rules, and that means that they can create content that is going to work well with the new algorithm rules. This means that there will be less cost because there is going to be less trial and error. It is possible to learn the rules though, but it might take some time to get up to speed on them.
Why is PageRank Important?
The first and second page of Google is where all the action is. Those who aren’t on those first two pages for the keywords they use will find that they just aren’t going to be getting much traffic on their site. The only people who are going to find your site are the ones who are searching for it by name or from a link that you provided. Thus, having a good and high page ranking is vital for the success of your company.
With the new rules for SEO from Google, you can lose your page rank if you do not comply with those rules. Google is cracking down and making it difficult for the Black Hat marketers to sully the first pages in the search engines. This is certainly a good thing. After all, no one wants to search for something through Google and then have to wade through a dozen pages just to find relevant contend.
Dealing with Google
Google wants to link to quality, optimized sites. This means that you aren’t going to want to engage in the Black Hat marketing methods that others have done in the past. Just having more keywords on your page isn’t going to boost your ranking. Instead, you have to make sure that you have quality content on your page, quality links, and real value to the people who are using their search engines. You cannot game the system.
The latest Google algorithm update, Penguin, aims to make the spam sites disappear into the ether. They have even been punishing some sites that are spam sites by lowering their page ranking. As you now know, a lower ranking could be the death knell for a site.
Changes to Google Rules
Knowing some of the changes to the rules will help ensure that your page doesn’t suffer from a page rank drop. The following are some of the things that you will want to consider for your site. Google is frowning upon these things:
- Keyword Stuffing – having too many keywords jammed into a page and in content just to get a higher ranking
- Unethical Link Building – link building schemes were once a way that Black Hat marketers gamed the system. Google caught on to this and now punished offenders with a lower rank
- Using Spun Articles – mass article spinners create content that is virtually unreadable and the same as other content already on a site. While there is certainly going to be some overlap in terms of content coverage, spinning is a terrible way to create content.
About author
Olga Ionel is an original writer at ThemeFuse.com – a leader in the Premium wordpress themes industry. She is fond of sharing SEO and blogging ideas.
Do you ever feel like Google just knows too much about you? Personally I don’t mind what Google is doing because I love their service (s)but there are many different people out there that simply feel that Google puts out free products in order to get inside everyone’s business. Check out this video with Matt Cutts and make your own conclusion.
You heard it folks, now you can get a penalty for over SEO optimization which can be a big problem. Google has been trying for years to get website owners to take the right approach when it comes to search engine optimization. They recently announced that over optimization could generate a penalty so you have to really make sure you are conducting the safest SEO tactics possible.
Here is a nice infographic from the folks at SEO Peace that go over the right tactics to help you keep your SEO in the safe zone.
Related articles
Bing continues to up the ante with their search game and their recent announcement will surely keep Google on their toes (a little bit). Bing has decided to partner with Encyclopedia Britannica Online to increase their information offerings through their search engine.
“A core focus for us here at Bing has been about delivering relevant information in a more organized way to help you find what you need more quickly and get stuff done. An example of this approach has been seen in our answers feature – a snippet of information designed to give you a quick look at what you’re searching for while also giving you the option to dig deeper into the results.
Starting today, we’re excited to announce a partnership with Encyclopedia Britannica to include Britannica Online answers directly in the Bing results page.”
Screenshot
With Google recently making their knowledge engine announcement changed the way searchers can use Google for research purposes. Bing countered that move with their own knowledge integration. Let the games begin!
Related articles
For all of you who have never heard of Vint Cerf, he is one of the founding fathers of the internet. Crazy huh?? When the internet was first being constructed back in 1973 it was only an experiment. A very important experiment that ended up changing the world as we know it. Imagine life today without the internet? You would actually have to meet people face to face in order to say hello, look through those dirty books with all the phone numbers that get your fingers dirty — oh yes I think they are called phone books.
Now, this Google video might be a bit technical for some but it showcases that rapid growth of the internet and what will be happening this year in order for the internet to keep growing. Say hello to IPv6.
Do you remember back in the day when Google was just a basic site to find info on? Well they have evolved tremendously over the years into a behemoth search tool used by almost everyone. What we like about Google is their constant drive for innovation to enhance user experience. When it comes to anything online user experience is truly one of the most important efforts to focus on. If your users like their experience they are going to come back, if they come back they might just tell their friends as well.
Google states:
“Google’s Knowledge Graph isn’t just rooted in public sources such as Freebase, Wikipedia and the CIA World Factbook. It’s also augmented at a much larger scale—because we’re focused on comprehensive breadth and depth. It currently contains more than 500 million objects, as well as more than 3.5 billion facts about and relationships between these different objects. And it’s tuned based on what people search for, and what we find out on the web.”
One of the things Google really likes doing is enhancing the ability of their search algorithm to display even more relevant information you might find useful. Recently their Knowledge Graph initiative is one step closer to that goal. The Knowledge Graph pieces together massive amounts of information to help you identify other related topics or sources to help your information quest.
Google Knowledge Graph Video
If you haven’t noticed lately Bing has been making some really interesting decisions lately regarding their search tool. They have stripped down some of the graphics to make it a stark white, Facebook is getting a stronger integration and the layout is being modified as we speak to enhance the user experience and friendliness.
Many of us hop on Google every day and don’t really think twice about it but what would happen if you actually used Bing for a short time like the individuals in the videos below did?
These 4 Google users below started to use Bing and found the results rather stunning. They all said they would switch from using Google to using Bing for a variety of reasons. Does Google have something to worry about? You be the judge.
These 4 switched
Have you ever had a situation where you needed to remove an image from Google images search? Well Google has recently put out a video where they explain in detail how you can go about doing such a thing. It also explains how images end up in Google search.
Google Video
The world of SEO is not like it once was years ago. Google continuously alters and changes their search algorithm giving users a much deeper choice of search options for those looking to refine their search daily search queries. Personally I don’t blame Google for all the changes because for Google to grow and continue being relevant changes and tweaks must occur regularly.
Recently Google added verbatim search to their tool set giving users a bit more flexibility when trying to locate the information they seek.
“Behind the simplicity of Google search is a complex set of algorithms that expands and improves the query you’ve typed to find the best results. Automatic spelling correction ([vynal] to “vinyl”) and substituting synonyms (matching [pictures] to “photos”) are just two examples of the improvements we make.”
“Since then, we’ve received a lot of requests for a more deliberate way to tell Google to search using your exact terms. We’ve been listening, and starting today you’ll be able to do just that through verbatim search. With the verbatim tool on, we’ll use the literal words you entered without making normal improvements such as
- making automatic spelling corrections
- personalizing your search by using information such as sites you’ve visited before
- including synonyms of your search terms (matching “car” when you search [automotive])
- finding results that match similar terms to those in your query (finding results related to “floral delivery” when you search [flower shops])
- searching for words with the same stem like “running” when you’ve typed [run]
- making some of your terms optional, like “circa” in [the scarecrow circa 1963]
You can access the verbatim search tool under “More search tools” on the left-hand side.”
Here is a small screenshot on how you can access the verbatim search option. Many users do not realize that they have further options to refine how they search for various queries they are interested in searching for.
These days success online means success with your brand. For all of you looking to SEO to death your micro sites just for the sake of ranking are really missing the big picture. Brand building today is probably the most important element to building a strong appearance in the online space. People might bump into individual web pages but consumers will follow brands they like for life essentially becoming repeat customers which is what every business should be striving for.
In this video the folks over at Heineken really dive into the data of search when figuring out how much influence the search space has on building their brand. For a long time there has always been question regarding how much of a positive impact search marketing makes on a brand. We say a lot.