Google hangouts has been around for a little while now. Of course it hasn’t been as popular as Skype but it certainly has it’s advantages when it comes to broadcasting something on the web with your audience simultaneously. In this video one newscast uses Google Hangouts to increase viewership and also bring the audience right on the set.

Google Hangouts Video

Google Places Optimization

Google Places classifies businesses by helping them define on the basis of the area they serve.

  1. If all Customers come to the business location?
  2. If the business serves customers at their locations?

If businesses are willing to serve customers at their locations Google Places gives 2 options to do this within the dashboard of Google Places.

A) Define a central location of importance for a business & then mark a periphery with respect to this central location.

B) Specify certain cities, zip codes or countries. This is done by individually mentioning areas/ cities/ countries important for one’s business.

The performance (aka ranking) of a Google places listing for a business is a function of a large number of factors. We define the sum of all these factors as the SEO (E)L which the Local SEO Energy of a business.

Google Places 1

The primary business location of a business is one of an important factor on which will contribute to the SEO (E)L of a business, when the a user does a local search for that location. We represented SEO (E)L on “Y” Axis & the primary location of a business on X axis (Origin). The locations which are in close geographic proximity to this primary location are also represented on “X” axis.

Google Places

When we set the Service Area & Location settings while the Google Places listing is in creation mode & when we select the option of“Distance from one location”, we have a view that when this setting is used we indicate Google that a business under consideration is defining its primary location & consequently would wish to focus all its SEO (E)L on that location.

Google Places


Let’s imagine a case where in a business has SEO (E)L as 100 units. We plot this on the graph we have mentioned above. The pictorial representation should be ideally follow the above exhibited structure. The point we are trying to make is the SEO (E) L should be ideally highest at its primary location & should reflect in the ranking the listing achieves when a search with a local intent is made in that location. This also means that as we are moving from the central location of importance, the rankings will gradually drop as the locations get farther & farther from the central location for that business. When we use the other option available for Service Area & Location Settings of specifying certain, cities, zip codes & countries while the listing is created we have a view that when this setting is used we indicate Google that a business under consideration wishes to equally distribute all of its SEO (E)L  among number of specific locations which a business owner is specifying manually.

For the hypothetical example we are considering the Max SEO (E)L is 100 & let us assume that there are 10 locations that a business owner has specified, consequently the SEO (E)L per location will be 10 units & the representation will something as below.

Google Places

For the above mentioned case no location under consideration is able to get full advantage since the available SEO (E)L is not focused on a particular location of importance for a business.

To summarize:

Location is one of the important factor amongst other factors which contributes to the SEO (E)L of a listing on Google PlacesSince we were working on a Local Listing Optimization project in the financial services vertical in USA, we created number of Google Places listings. We also had readily available data on which case is performing better. For each case we have worked on there is a primary location & which is highlighted on the Service Area & Location settings by defining a central location of importance for a business & then mark a periphery with respect to this central location (Say 20 miles).

As an example we had a business located at Westhampton Beach, NY.

The secondary locations for this are Aquebogue, Calverton, Center Moriches, Cutchogue, East Moriches, East Quogue, Flanders, Hampton Bays,  Jamesport, Laurel, Manorville, Mastic, Mastic Beach, Mattituck, North Sea, Noyack, Quogue, Ridge, Riverhead,  Shinnecock Hills, Shirley, Shoreham, Southampton, Wading River, Westhampton.

The locations mentioned above are located within 1 mile to maximum 30 miles from Westhampton, NY. For this case under consideration we had access to 5 business categories which we had used while creating the Google Places listing, so we have 125 (5 Categories times 25 locations) on which we tested the performance (rankings) for this Google Places listing on those 125 geography centric business keywords for that particular case. We found that as one moves away from the main location (in this case Westhampton, NY) the rankings for that distant location will fall gradually.

To elaborate ranking for a location which is 10 miles away from Westhampton, NY will be relatively low that the rankings for Westhampton, NY as the location. This means that when a business defines its “Service Area” central location of importance for a business & then mark a periphery with respect to this central location the listings have a much better chance of visibility at least in that location of importance which would not had been the case if the business would had defined its “Service Area” by specifying  certain cities, zip codes or countries. The corollary to the above mentioned will be if a business listing which defines its “Service Area” central location of importance for a business & then mark a periphery with respect to this central location & is not visible in its own location of importance there is a rare chance that it will be visible in other locations which are surrounding to that location. The rankings on Google Places are relative for any location under our consideration & it is virtually impossible to comment predict the performance of listings at an absolute basis.

Guest post written by Nikil Deshpande.

Google Plus

Say what you want, Google+ is awesome. Sure it might not be as popular in the mainstream media as Facebook but the reality is that Google has created something great. If you want to compare user numbers it is no slouch either. In this short Google+ video 5 different users discuss how their career and life have changed by using the Google+ social platform.

Google+ Video

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Google Maps Advancements

Google Maps has morphed into something really amazing. Since day one Google Maps has revolutionized the way people find just about anything locally. Their maps tool and system has helped people in a way that I don’t think Google thought would when this product first started to roll out years ago.

This is a great video from Google that goes into the steps and process of how Google Maps has evolved and also where it is going. As their maps system becomes even stronger than it already is it will put an even stronger emphasis on local search engine marketing for businesses of all shapes.

Google Maps Video

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Should I Use Google Webmaster Tools?

Yes! Well, you should at least get it onto your website at the very minimum. Google Webmaster Tools gives website owners valuable insight as to how their website is interacting with the web and overall health of a website.

Google wants the community to really understand the technical behavior of their websites so they can properly market them and drive valuable targeted traffic. Not that long ago Google launched Webmaster Academy where website owners can learn even more about the interaction of their website and the technology of Google.

Here are some important reasons why you might want to use Google Webmaster Tools:

  • Helps you understand search queries
  • Crawl errors
  • Overall health of your website
  • Website optimization
  • Site performance

Google Webmaster Tools Video

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If you’re looking to enhance your Google marketing skills, Webmaster Academy is your go-to platform. This all-encompassing online course not only acquaints you with Google’s tools and best practices but also delves deeply into practical applications for digital marketing professionals. You’ll gain expertise in website optimization, web analytics, and integrating social media strategies. This free, certified course equips you with a strong skill set, blending graphic design with data analysis to enhance creativity and decision-making. Enrolling could greatly improve your business development or career prospects. Discover further insights and master advanced strategies by exploring the complete offerings of Webmaster Academy.

## Overview of Webmaster Academy

Webmaster Academy, an initiative by Google, equips you with essential skills and knowledge to optimize and enhance your website’s performance using Google’s tools and best practices. This detailed online course dives deep into the workings of Google, offering insights that are vital for every digital marketing professional. It’s not just about learning to use tools; it’s about understanding the landscape of digital business and integrating that knowledge into your strategies.

As you navigate through the academy, you’ll uncover how Google’s myriad technologies can be leveraged to boost your site’s visibility and user engagement. From SEO basics to complex analytics, the academy prepares you to handle webmaster challenges with ease and efficiency. This isn’t just theoretical knowledge; it’s applied learning designed to yield tangible business outcomes.

Moreover, the academy’s structured approach helps demystify the often intricate relationship between your content and how Google perceives it. You’re not just using tools; you’re mastering them to mold your online presence strategically. Whether you’re aiming to refine your site’s architecture or enhance its on-page elements, Webmaster Academy makes you adept at turning Google’s innovations into your competitive advantage.

## Key Learning Modules

Understanding the key learning modules in Google’s Webmaster Academy will empower you to effectively optimize and manage your website’s presence online. This digital marketing course, an online course provided by Google, is structured around several critical areas that are essential for mastering the digital landscape.

Firstly, you’ll explore Google operations, where you’ll learn how the search giant’s framework functions from the inside out. This module is essential for understanding the backend processes that influence online visibility. Additionally, the course covers detailed website optimization strategies. You’ll access a tools list including resources for improving site speed, mobile-friendliness, and user engagement metrics, fundamental for enhancing user experience.

Another key module focuses on web analytics and social media marketing. Here, you’ll learn to interpret data effectively, allowing you to make informed decisions that can greatly boost your site’s performance and reach. Integrating social media marketing strategies with web analytics provides you with a holistic view of your digital footprint, ensuring you can leverage various platforms to enhance your online influence.

Through these modules, Webmaster Academy not only broadens your understanding but also equips you with actionable insights and skills to thrive in the digital domain.

## Benefits of Joining

Joining Google’s Webmaster Academy offers you the unique advantage of accessing free, certified online courses that enhance your digital marketing prowess. As you explore the in-depth understanding provided by the 26 detailed modules, you’ll uncover how the right tools can help streamline and optimize your strategies. This online course provided by Google is meticulously structured to cover essential topics such as SEO, SEM, social media marketing, and e-commerce—all pivotal in today’s digital landscape.

By choosing to learn this course, you’re not just gaining knowledge; you’re equipping yourself with a practical skill set designed to develop your own business or enhance your career in digital marketing. The integration of graphic design and data analysis skills ensures that you’re not only competent in creating appealing visuals but also in interpreting complex data to make informed marketing decisions. This blend of creativity and analytical rigor is vital for anyone aiming to thrive in the competitive digital marketplace.

Webmaster Academy’s approach empowers you with the tools and knowledge necessary to navigate and succeed in the evolving world of online marketing. Therefore, you emerge not just as a participant, but as a forward-thinking innovator ready to make your mark.

## Success Stories

Exploring the success stories of past participants highlights the practical impact of Webmaster Academy’s training on their professional achievements in digital marketing. As you immerse yourself in these narratives, you’ll discover how individuals transformed their small business ventures by leveraging the skills acquired from this extensive online course. Take, for example, a boutique owner who, after completing the course, doubled her online sales by implementing targeted SEO strategies and effective social media marketing campaigns. Her success underscores the potency of combining learning feedback with actionable digital marketing techniques.

Another compelling case involves a freelance marketer who utilized the knowledge gained from Webmaster Academy to enhance his service offerings, incorporating data-driven insights from useful websites and apps such as Google Analytics and Google Trends. His ability to measure and adapt marketing strategies significantly boosted his client’s engagement rates and ROI.

These success stories not only serve as powerful testimonials for the effectiveness of Webmaster Academy but also illustrate the critical role that an immersive learning experience plays in mastering digital marketing. By analyzing these outcomes, you’re equipped with concrete examples of how strategic online marketing education can catalyze growth and innovation in any business scenario.

## Essential Tools and Resources

As you build upon the success stories of Webmaster Academy graduates, it’s important to leverage the specific tools and resources provided by the course to further enhance your marketing strategies. Google Analytics, a cornerstone tool in digital marketing, allows you to track and analyze your website’s traffic. Understanding these analytics is essential for optimizing your online marketing efforts and can pinpoint where adjustments are needed.

In addition to analytics, mastering email marketing is indispensable. Platforms like Mailchimp and dotmailer offer sophisticated tools to craft, target, and refine your email campaigns, making them an integral part of your marketing toolkit. These platforms enable you to segment your audience, test campaign effectiveness, and drive engagement through personalized content.

Moreover, keyword research tools such as Google Trends and Keyword Planner are crucial for SEO and content strategy. They help you discover what potential customers are searching for and adjust your content to meet their needs, ultimately improving your search engine visibility.

Each of these tools, from Google Analytics to keyword research utilities, plays a pivotal role in sharpening your online marketing strategies and keeping you ahead in the competitive digital landscape.

## Community and Networking

Webmaster Academy actively fosters a vibrant community where you can network with other digital marketers and website owners. This environment is important as you delve deeper into the nuances of digital marketing. The platform not only encourages community participation but also facilitates it through structured networking opportunities. By engaging with peers, you’re positioned to exchange ideas and strategies that are essential in refining your online presence.

The emphasis on using Google tools within this community enhances your practical understanding, allowing you to leverage these resources effectively in real-world applications. Collaboration here isn’t just about sharing insights; it’s about creating a synergistic environment where collective knowledge amplifies individual capabilities. This approach ensures that you’re not just keeping pace with industry trends but potentially staying ahead of them.

Moreover, the networking aspect of Webmaster Academy is designed to connect you with like-minded professionals and influencers within the digital marketing sphere. This connection fosters a learning ecosystem rich in innovation and driven by data-informed decisions. Engaging actively within this community can significantly uplift your digital marketing skills, ensuring that you’re well-equipped to navigate the complexities of the online marketing landscape.

## How to Get Started

Having established the importance of community and networking at Webmaster Academy, let’s focus on how you can start your journey in mastering Google marketing tools and strategies. To immerse yourself in the world of digital marketing, your first step is to register at Webmaster Academy. This platform is tailored specifically to enhance your understanding of Google’s extensive tools and technologies which are pivotal in today’s digital landscape.

Begin by exploring the ‘Google & You’ section, which illuminates Google’s integral role in digital marketing. This foundational knowledge is essential as it sets the stage for more advanced topics. Next, familiarize yourself with the ‘Webmaster Tools’ segment. Here, you’ll learn about essential tools that can aid in analyzing and enhancing your website’s performance. These tools are indispensable for effective site optimization and strategy implementation.

Lastly, the ‘Businesses’ section offers insights tailored for enterprise needs, focusing on strategies that maximize online reach and visibility. Each section is designed to provide you with a structured learning path from basic concepts to more intricate applications.

## Conclusion

Commence your journey at Webmaster Academy, where each lesson serves as a stepping stone across the digital river of marketing prowess. Here, you’ll not only progress but learn to navigate the currents of SEO, e-commerce, and more, crafting your path to success. Join a community where ideas ignite and connections deepen, arming yourself with essential tools and insights. Start now, transform potential into achievement, and become the beacon of innovation in the digital marketing landscape.

 

 

Bing has been doing an amazing job at trying to keep up with the strength of Google over the years. Even when Bing bleeds out money and is still in the red zone when comparing the money invested Bing continues to grow and evolve in amazing ways. For the folks who are loyal Bing users and wish they would make some bolder development choices here you go. Bing is officially — the new Bing.

Bing Screenshot

Excerpt from the official Bing blog:

“Our aim has always been to help you do more with search, and over the past three years we have made exciting strides to realize that vision. Today we are taking a big step forward as we begin rolling out what is the most significant update to Bing since we launched three years ago. Over the coming weeks, we will be introducing a brand new way to search designed to help you take action and interact with friends and experts without compromising the core search experience.”

Bing Video

Similar to the space race from the 50’s through the 70’s there has been a new type of race over recent years, a social race.

Google and Bing have been feverishly pursuing a social agenda and the winner that gets their first could steal a great deal of market share. There is no doubt about, being social is important. Even loyal Google users are starting to make the shift over to Bing just from the user experience. More people are sharing their experiences and thoughts on a daily basis and the numbers are quite staggering.

We love when Google gives us valuable insight as to how their search engines evolve and change from month to month. A little while back Google started really giving the community some great information as to how their algorithm is being updated, which is great news for web marketers. With that said, Google is not going to give out the whole kit and caboodle because frankly, why would they? We should be grateful they give us the amount of information that they do. Do your best to really understand the info they give to make better search marketing choices for your brand.

Why does Google give us this info?

Google wants professional marketers to use their search tool with ethics and a right state of mind. They are working hard to rid the world of spammers who flood their search pages with useless pages and information. Google wants businesses to understand how to properly market their websites pushing their brand proactively through the pages of their search engine. The better the approach the better the user experience.

Here is a snapshot of some of the updates but to read them all visit the Google Inside Search blog post to read all.

  • More authoritative results – Authority comes with influence and strong branding, time to get cracking!
  • Keyword Stuffing – Google now gives out penalties for improper use of keywords, aka keyword stuffing
  • More efficient generation of alternative titles – Giving an even stronger importance on page content
  • More comprehensive predictions for local queries – More emphasis on local business
  • Better query interpretation – Google search is getting smarter
  • No freshness boost for low-quality content – Low quality content will get no love

To read all of Aprils search updates visit the Google Inside  Search blog and get a better understanding as to what is happening with search.

How are these choices made?

The Google algorithm tends to be this enigma or mystery to many people trying to market their businesses online. For the most part most of the algorithm runs by itself but that does not mean some humans don’t stick their hands into the pot here and there to tighten the bolts.

In this Google video Matt Cutts describes the process of how human raters get into the system to clean things up just a bit more.

Google Search Quality Video

New Google Chrome LogoIf you like to handle everything organically without any technology to help than kudos to you but if you enjoy using little trinkets and business applications that provide you with great real time data than these SEO plugins are perfect. Of course you must be a Google Chrome user to enjoy these but if you haven’t tried Google Chrome yet I suggest you give it a whirl.

Here is a list of some of the top SEO plugins for Google Chrome:

Chrome SEO

Users: 128,726

Google Chrome SEO PluginThis one is my favorite! If you are looking for good quality data on the fly it is an amazing little tool.

Current Features

  • Quantity of pages indexed
  • PageRank indicator
  • Domain details
  • Sitemap detector
  • Quantity of backlinks

 

SEO Site Tools

Users: 32,922

SEO Site Tools Chrome SEO Plugin

I haven’t used this one as much but let me tell you the data is intense. It provides a great deal of information on any website that can be very useful.

Current Features

  • Quantity of pages indexed
  • SEOMoz data
  • Recent tweets
  • Social sharing stats

 

WooRank Chrome Extension

Users: 15,517

WooRank Google Chrome Extensions

I just started using this one so my opinion will be brief. It provides a lot of data. Do I even need to say more?
Current Features
  • Traffic estimation
  • Keyword analysis
  • Whois data
  • RSS data
  • Tweet counter
  • Social stats
  • W3C validation
  • Competitor analysis

 

META SEO Inspector

Users: 6,459

META SEO Inspector ExtensionI haven’t used this one at all yet but people seem to really like its simplicity.

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