Since Shopify’s inception in 2004, Shopify has garnered rave reviews and acceptance being a simple and easy- to- use platform to sell online for your business.
Shopify works best on setting up your online business, selling anything you’d like to sell and help you grow your business. With the ease of use for both the customer and the user, you are guaranteed that transactions go smoothly and without any hassles. With Shopify, you can create any page you want, easily organize your products, set up accounts for customers, add pictures and product description, track orders and customer details, keep a blog and add discount codes.
It only takes 10 minutes for you to set up a Shopify account and once you’re done with the basics, you can customize your page as you like. Shopify has a customized set up in which you can choose among the many templates available. You also have the option to edit and customize features. Shopify has free templates and premium templates. All templates are tailored to look professional and with varied choices, you can pick the theme that would work best for your shop. This takes the away the guesswork and the need of a web developer. You can opt to pay $9 to purchase a domain name or let Shopify choose one for you at no extra cost.
Organizing your products is also done with ease at Shopify. By default, a product list is arranged alphabetically from A to Z. This can be changed and sorted based on your preference: by product type, inventory or by vendor. Sorting helps you determine products that you need to edit or update to give you a better view of what inventories are running low, slow moving products and the like.
To set up a new order, a merchant can send and invoice to the customer and take a payment or plug in credit card information to be able to complete the order. An option to save the new order to get back to it later can be done as well.
Shopify merchants now have the ability to create orders and accept credit card payments with the Shopify Admin. This new app allows merchants to build orders. It also allows the user to save and track orders in Shopify’s Drafts section. Once done with an order, choose click e-mail invoice or pay with credit card to process a payment.
Shopify POS allows you to process transactions in an actual store, market fairs, or pop up setting. Even if you do not want to sell online, the app handles customer-facing activities in your in-store setting. Shopify POS is an app for IOS and Android where you can process orders, check inventory, take in payments, provide receipts, accept credit card transactions using only your IPad or Android device. The Shopify POS automatically syncs with your Shopify online store allowing you to manage your business in one dashboard.
Shopify is among the top 10 E-Commerce picks providing you with the ease of operating your online or customer facing store. It is the ultimate comprehensive solution to use covering end to end, from marketing, to processing, and closing the sale. Features such as customization of your store’s template, sorting products for better advertising and moving inventory around, and a payment processing made easy is a great way to manage your business better and have more time to focus on other things that matter. You can learn more by reading a full Shopifyreview here.
Julian Hooks the brains behind the Advertising Commissions digital marketing agency. Helping businesses grow their presence on the web is one of his many passions. Check out his Ultimate Guide to Local SEO or the Shopify Detail Review Guide for eCommerce.
Online selling has become vital to sales success. Global online retail sales rose 23.7 percent in 2016 to reach an estimated $1.915 trillion, and will continue to grow to reach $4.058 trillion in 2020 and account for 14.6 percent of all retail sales, eMarketer predicts. As online sales increase, online sales are consuming a larger proportion of marketing budgets. In 2016, the top marketing spend categories were web, digital commerce and digital advertising and technology now accounts for 27 percent of marketing spending, a Gartner survey of chief marketing officers found. When you’re investing this percentage of your marketing budget in online marketing, it’s vital to see a return on investment. Here are four strategies and tools you can use to sell more effectively online.
Using business intelligence tools is one of the most powerful new sales strategies available to companies. BI dashboards can let your team analyze sales data at a glance and deploy it in multiple ways. You can see which of your marketing campaigns are pulling the best results so you can better leverage your efforts. You can identify which of your customers and products are yielding the most revenue so you can maximize your profits. You can also make more accurate sales forecasts so you can improve your inventory management, order fill rates and profit margins. Docurated provides a review of 54 of today’s top BI tools so you can select the tool that’s best for your needs.
Where BI tools can help you analyze and apply your own internal sales data, marketing analytics tools can empower you to apply external data about your target market’s behavior. Google Analytics helps you analyze data related to your SEO performance, such as how many visitors your site is getting, which keywords your visitors are searching, what sites they’re coming from, what pages they’re spending time on and how long they’re staying. Facebook Insights lets you research the behavior of your Facebook page’s visitors and followers so you can see how many people are following your page, how many people like your posts, who’s talking about your posts and how much reach your content is getting. Twitter Analytics lets you see how many people are following you, who’s liking and sharing your tweets, where your followers are from and what kind of interests your followers have. Other tools such as Hootsuite provide you an integrated platform for viewing all your social media profiles so you can more easily manage your social marketing and sales activity.
Using customer relationship management software is another essential strategy for today’s sales team. CRM tools such as Infor CRM help you manage your customer relationships and optimize your sales activity. You can see who your hottest prospects are, where they are in the sales cycle, what their buying history is and what your sales representative talked about with them during their last contact. Having this type of information handy can help you better deploy your sales team so you can steer your best representatives toward the hottest opportunities, while equipping them with a customized understanding of their prospect in order to deliver a more persuasive sales presentation.
A/B split testing tools enable you to optimize the performance of your online sales copy and content. You can test different versions of elements on your ads and web pages, such as which images generate the most clicks, which headlines attract the most visitors and which offers generate the most sales. Making adjustments based on this type of information can help you attract more visitors, reduce your bounce rate and increase your conversion rate. Mashable provides an overview of some of today’s top split-testing tools.