seo marketing


SEO has become one of the most important facets of online marketing for businesses of all sizes. Whether you have never done it or are only starting, having good SEO is essential for creating a successful online presence. Discover the benefits of SEO and the arguments and facts that will help you make an informed decision about whether or not SEO is right for your business.


If you run a business, you know that having an online presence is key. And if you want your business to thrive, you need good SEO (search engine optimization). But what is SEO, and why is it so important?


What Is SEO, and How Does It Work?

SEO (Search Engine Optimization) is the practice of improving the ranking of a website in search engine results pages (SERPs). It will make it easier for people to find and access your website when they are looking for information about your product or service.


SEO is based on the theory that your website’s visibility in search engine results pages is related to how well it ranks in Google. Therefore, you need to do everything possible to make sure that your site ranks high on Google.


There are many different ways to achieve good SEO rankings, including:


  • Creating high-quality content that is well-optimized for search engines;
  • Using Google AdWords or other paid advertising services.


If you find it difficult to generate high-quality written content, you can delegate this task to professionals at writing services such as Trust My Paper.


Why is SEO Important for Your Business?


Here are the main reasons why you should start using SEO for your business right away:


#1. Organic Searches Will Drive Up Your Website Traffic


According to studies, about 53% of all pageviews on websites are generated through organic traffic (traffic that comes from people who have searched for what you offer). So, if you want your website to rank well in Google and other search engines, then you need to focus on optimizing it for organic search.


It means you should ensure your website is easy to find and navigate. You should use the correct keywords and phrases throughout your content, and promote it online.


It is also important to note that organic traffic can be boosted by ads found on Google AdSense and other ad networks. Many businesses report higher click-through rates (CTR) when they use Google AdSense ads compared with any other type of advertisement.


#2. SEO Increases Website Visibility and Leads to Increased Brand Awareness, More Customers, and Repeated Sales


SEO can help your business increase its website’s visibility, which in turn leads to increased brand awareness, more customers, and repeat sales. One of the main benefits of SEO is that it helps improve website ranking. It means that your website will appear higher in Google search results for relevant keywords.


When potential customers find your website through a Google search, they are more likely to click on it since it will show up as a top result. It increases their chances of finding what they are looking for and becoming customers.


Furthermore, SEO can also help boost your site’s Domain Authority (DA), which measures how influential a website is within its niche area. The higher your DA, the more trust people have in your content and the greater their chances of buying from you or recommending you to their friends.


#3. SEO Enhances User Experience


SEO is responsible for enhancing the user experience by ensuring that your website is easily found by users and that they can find what they are looking for quickly. It improves conversions by helping people find the content they need on your website and making the process of buying or signing up easier. If writing well-written material is not your strong suit, seek assistance from writing services like Best Essays Education.


#4. SEO Helps Small Businesses Compete with Larger Corporations


SEO can help your small business in many ways and make you more visible to potential clients. By implementing the right strategies and techniques, you can optimize your website for maximum visibility and potential growth, and even outperform your competitors in the face of large corporations.


#5. Properly Executed SEO Helps Get Your Website Higher Rank in Voice Searches


Voice search is a growing trend that Google is doing its best to capitalize on. Your website needs to be optimized for voice searching. so you can rank higher in the results that people see when they conduct a voice search. By optimizing your site, you will improve user engagement and conversion rates, leading to more revenue and growth in the long run.


#6. SEO Leads to Cost-Effective Growth


SEO can help you cost-effectively grow your business and save you money on ad spending. By optimizing your website for visibility, you can increase traffic and conversion rates, which will result in significant savings on marketing expenses. Additionally, by increasing brand awareness online, SEO can help drive more customers to your physical location.


#7. SEO Helps You Understand Consumer Choices


SEO can help you understand consumer choices and preferences, which can give you an edge in the marketplace. By understanding what consumers are searching for online, you can develop marketing campaigns that focus on those needs and interests. This knowledge will enable you to target your advertising efforts more effectively, generating even more revenue for your business.


#8. SEO Will Help You Understand the Web Environment


By understanding how to optimize your website for search engines, you can ensure that your site will be found by potential customers when they conduct online searches. This knowledge will allow you to develop content appropriate for the web and target keywords effectively.


#9. SEO Is Good PR


Good SEO also benefits your public relations efforts. By positioning your business well in search results, you can build goodwill with potential customers and create a positive reputation for your company.


It leads to more favorable coverage from traditional media sources and increases brand loyalty among consumers. Optimizing your website for search engine visibility is one of the most important things you can do to grow your business.


#10. SEO Does Not Have to Cost You Anything


Since SEO is such an important part of website success, many webmasters feel that it is necessary to invest in expensive tools and services. However, there are many free tools available that can help you optimize your site for visibility. By using these resources, you can get started on the path to improving your website’s overall ranking without spending a cent.



If you want to achieve the kind of growth and success that your business deserves, consider investing in effective SEO practices. With the help of skilled professionals, you will be able to maximize the visibility of your website and drive more traffic to purchase your products or services.



Kristen Bray is a professional writer and blogger. She mainly covers topics such as blogging, digital marketing, and self-education. In her free time, she practices yoga and also travels.



Marketing has Changed
Bob Dylan once sang, “The times they are a changin”. This is true now more than ever. Online marketing is not what it once was, and 2016 has brought around with it many changes that affect how businesses operate on the internet level. It has become more competitive than ever to maintain your rank with search engines, and expectations for content and design quality are steadily rising. By building your site properly, and focusing on well produced content, you can ensure that you’ll stay ahead of the curve in this competitive marketplace. Here are SIX simple tricks that will help you stay in first place in the neck to neck race of SEO.


1. Mobile is king:

Google has proudly announced that more than half of all searches are done through mobile. This can be through smartphones, tablets or smartwatches, and with each additional device that can perform searches, the chances of your brand being discovered increases. Mobile compatibility has become so important, that google has included mobile optimization as a factor in quality ranking. Any effective SEO strategy for this year and moving forward will have a prominent place for mobile, ensuring that site content and relevant back links are optimized and visually appealing for mobile devices.


2. Social Media gets you friends:

Sites such as Facebook, Twitter, Instagram, Foursquare, and so on are becoming more and more popular in terms of promoting and boosting SEO. Search engines can then scour these social media sites in performing searches, meaning that the higher ranked your brand posts are on social media sites, the higher your visibility on search engine. When Google displays Twitter links to your brand in the search results, users are more likely to associate with your products and services.


Twitter Links in Google

3. An entertained audience is a happy audience:

Marketing has come a long way from having your brand published in a newspaper. Businesses are experimenting with new and intriguing ways of captivating consumers, and one that has proven extremely effective is videos. A large chunk of Google searches are for videos, and users are much more likely to visit a webpage that has some sort of relevant video relating to its products. Especially when you post videos through a site like YouTube, you are increasing your chances even more of being noticed by search engines. Because Google can more easily index videos posted through YouTube, it will display video results higher up on the page than organic results. If your videos are optimized for high quality viewing on mobile devices, you boost your chances even higher.


4. Follow your Voice:

With new handheld driving laws, human desire for multitasking, and the rise of virtual assistants such as Google Now and Siri, voice search is no longer a gimmick meant only for Star Trek fans. Voice search has become a functional way of finding search results while on the go, exercising, or even in the bathtub. It’s faster than typing something out on a keyboard, and provides a level of engagement that a regular Google search cannot. Voice assistants have taken on a quirky niche with both young and old users, making the experience of asking for directions or finding local food more personal and entertaining.


5. All your eggs in one basket:

People are inherently lazy. They don’t want to have to visit more than one site or link to find all the relevant information they need. If someone wants to find a local Italian restaurant, they don’t want to have to check three different applications to find the location, phone number, and then menu. Rather, by using features such as Knowledge Graph, local search, map results, and so on, they can find all the restaurants details in one place, plainly laid out to provide all the relevant information. By properly indexing the content and info on your site, you ensure that potential customers will find only such concise results, strengthening the appeal of your business. Focus on ‘content aggregation’; consolidating all your business info to appeal better to your target audience.


6. What’s mobile is local:

Don’t forget the importance of local SEO. Generic results no longer cut it, as your audience wants to know exactly where, how, and what time to find you. When users search for a store, they generally want to visit it that same day, and without accurate local information they won’t be able to do so. Mobile searches will generally focus on local results, meaning that your local SEO has to be mobile optimized as well. Mobile apps have been popular for some time now, and the hype surrounding will only continue to grow as these apps perform more and more functions.


In China, apps such as WeChat are used to perform a wide variety of functions, ranging from simple communication, managing personal accounts, to performing local product searches. Apps in North America are beginning to replicate these features, embodying in themselves more and more features, many of which rely on search aggregators finding clear, dense information about brands and businesses. As mobile apps overtake desktop, your brands only hope to be noticed by local audiences will be to develop a powerful mobile and local search optimization strategy.


As always, quality content will get you quality results. By building powerful strategies that focus on mobile devices, social media, and audience engagement, you can ensure that your brand will be successful in the developing online market. Most importantly, you can future proof your goals by starting early, and riding the waves of online growth all the way to success.


About Author:

Ari Rush is President of Rush Ventures, a Toronto SEO ( and digital marketing agency. Prior to Rush Ventures, Ari led a marketing technology company, which helped more than 1,500 clients generate online traffic. Earlier in his career, Ari founded an online telecommunications firm, which he sold to a private equity group based out of Arizona. Ari has lectured at places such as Ryerson University and BizLaunch, one of the largest small business training companies in North America.