Marketing is not just a one-and-done undertaking; it is a continuous cycle that requires input, feedback, and adjustment. If you are working with an outsourced marketing partner, that feedback will most likely come to you in the form of reports. Below are some of the most important reports that you might receive from your marketing partner and the reasons why they are so important to your brand’s growth.
Simply put, an SEO report is designed to give you insight into your website’s performance over a specific period of time. It can show you which of your SEO efforts are working and which ones aren’t serving you as well. The information these reports contain is essential for pointing out opportunities for growth, which is critical for improving your reach. For most brands, SEO is not an overnight process and it requires some trial and error. These reports detail the trials, spell out the errors, highlight the big wins, and show you where to go next.
A good SEO report will include an overview, key metrics in the form of charts, graphs, or easy-to-understand text explanations, and a list of recommendations for your next steps. They’re visually appealing and digestible, too. After all, the reports your outsourced marketing partner provides to you are designed to help you – not make you scratch your head.
One of the reports you should look forward to receiving from your outsourced marketing partner is their Activity Report, which breaks down a list of things that they have done. This might include things like optimizing specific webpages for keyword opportunities, swapping low-resolution images for high-res images with optimized descriptions and tags, or even optimizing your website’s response time to provide a better user experience.
Example of a keyword mapping document we do when conducting onpage SEO.
Your activity report may vary slightly from one report to the next as you try different things to improve your search engine rankings. For example, you might spend one month working on image placement, the next month improving your fonts and sizes, and the following month targeting a new set of keywords. These reports will give you a breakdown of everything your partner has done, and when you compare them over time, you can see what works and what doesn’t.
Ranking reports are focused more on trends than on your website, but they are still crucial to your growth. Your outsourced marketing partner helped you decide which keywords you should try to rank for, and they optimized your site and your content with those keywords. A ranking report focuses on the keywords themselves and shows you how many searches are being conducted for a specific period, how much competition you’re up against for those particular keywords, and even what you can expect to pay if you were to do a paid campaign focused on those keywords.
Example of a ranking report
Remember that the goal here is to get your website to the top of the Search Engine Results Pages (SERP) so that you can get more traffic. Assume that your SEO partner wanted to get you ranked for “chocolate ice cream” in March, and you started out on page 16 on the SERP rankings that month. The ranking reports for April, May, and June should show steady growth for that keyword if everything is going according to plan.
Your Google Analytics report is one of the most insightful reports of them all, and it’s one that your SEO marketing partner should be sharing with you regularly. While this report shows you insights on more than 35 different metrics, the most important of these will be the metrics related to your traffic flow. Ideally, you will want to see your traffic steadily increasing thanks to your marketing partner’s SEO efforts. Some things to pay special attention to here include:
Example of a section of a Google Analytics report (This one shows entrance pages)
When you work with an outsourced marketing partner, you want to see proof that your budget is being used wisely. These reports (and perhaps a handful of others) serve as that proof. They are designed to show you exactly how your partner is optimizing your site and what kinds of benefits you are reaping as a result.
Your outsourced SEO partner plays an important role in the overall success of your brand. After all, there’s a good chance they’re managing your company’s social media, creating content for your website, and even writing your company’s blogs – all of which are direct reflections of your brand. If you want results, it’s crucial that you build and maintain a successful relationship with your SEO outsource partner. Here are some tips for doing just that.
In your personal life, you can only really build a relationship with someone you like – someone whose personality meshes well with your own, and someone whose views tend to align with yours. The same can be said for your SEO partner. Choosing the first company that offers you the right services at the right price isn’t always the best idea. No two companies are the same, so it’s important to shop around and choose the right digital marketing partner from the start.
Some things to consider when it comes to making sure that your SEO partner is the right fit include:
When you partner with an outsourced SEO service provider, it’s important to provide them with all of the information about your company that you can. Your partner will check out your existing website and social media to get a feel for what your online presence is like, but when it comes to SEO that really works, the more information you can share, the better. Some of the things to think about include:
Developing an SEO strategy is an integral part of your success, and that strategy comes in two different forms: on-page and off-page. When search engines like Google evaluate your site and compare it to their algorithms, these are the two main areas they consider. Your SEO partner can help you develop and execute both of these strategies, but your input is critical.
On-page SEO is all about optimizing the various parts of your website that you can change and control, including things like your blog, geotargeted pages, and even individual web pages. In other words, it’s focused on what your website or web page is about as a whole. When you choose keywords or phrases you want to rank for, those rankings are ultimately determined by on-page factors. Some of the things you will want to consider include page content, internal links, headings, title tags, and even things like load times and mobile-friendliness.
Off-page SEO is a bit different in that it focuses more on the overall authority of your entire domain. Unlike on-page SEO, which you can change immediately, off-page SEO takes time to develop. You’ll need to consider things like inbound links, social media marketing, guest blogs and posts, brand mentions, and even influencer marketing. Of all of the various ways to execute off-page SEO, you’ll want to focus most heavily on backlinks to your site from others, and quality is far better than quantity in this regard. Building and maintaining a good relationship with your outsourced SEO partner involves developing and executing strategies for both on-page and off-page optimization that work best for your brand.
What does offpage SEO look like?
Communication is critical when it comes to your relationship with your outsourced SEO partner, so make sure you are ready to communicate often. SEO is not a one-and-done type of project, and it takes time and plenty of communication. In the beginning, during the “getting-to-know-you” phase, frequent communication is especially important. Both parties will have questions, and the sooner these are addressed, the more quickly you can start reaching your SEO goals.
Ideally, you will want to assign one point of contact from your brand to work directly with your SEO partner. This individual doesn’t have to be the owner of your brand; it should be someone you trust to be in charge of the SEO initiative. When your SEO partner knows who to reach out to with information and questions, it simplifies the entire process. If your SEO partner has to speak with a different brand representative about the same project with each interaction, things tend to get lost in translation, people get confused, and everyone loses precious time.
When relationships between brands and their outsourced SEO partners go bad, it’s often due to a lack of open and honest communication. As an example, there may be a time when your SEO partner creates a piece of content that you don’t particularly like. Maybe it doesn’t adequately represent your brand, or maybe you feel a different approach would be better. In situations like these, the more quickly you reach out to your SEO partner, the better. They want you to be satisfied with everything they do, and they will always be willing to make it right.
This honesty and transparency are important for building a relationship, too. As you communicate what you do and don’t like, your SEO partner learns more about your brand, including its personality and nuances – the things that make it unique. Each time this happens, it strengthens your SEO partner’s knowledge and affords them more opportunities to optimize your website, your content, and your social media perfectly.
Finally, building a good relationship with your outsourced SEO partner requires setting the right expectations when it comes to your results. All too often, brands expect that their SEO partners will be able to triple their website traffic in a week. Unlike your marketing campaigns, which can drive traffic to your website in droves when done correctly, SEO takes time. On average, it will take somewhere between six and 12 months for you to see considerable results. This doesn’t mean you won’t see results at all; it simply means that it will take time for traffic to truly ramp up.
Remember that SEO plays mostly to search engine algorithms, and time is an integral part of those algorithms. Your SEO partner could come in and perfectly optimize your website for you in a week, but search engines prefer to see consistent results rather than immediate ones. Over time, as your SEO partner continues to add optimized content to your website, you’ll start to see your search engine ranking page results increase. It’s consistent growth over time that matters, so be sure that you are setting the right expectations from the beginning.
When you choose a good outsourced SEO partner, you can feel confident that they will do the very best they can to help you reach your goals – whatever those goals may be. Communicating often and openly, providing all of the information you can, and having the right expectations will go a long way toward building a strong relationship with your outsourced SEO partner.
Even if your marketing team does not have the capacity and the resources to work on your SEO, you can explore other options to still win in search engine rankings. A great strategy would be to team up with a search engine optimization specialist or an SEO agency.
Professional and seasoned agencies will have the experience and industry know-how to take your website to the next level. However, you should know that not all SEO agencies out there will be able to help you achieve the results you want. As such, you must be thorough in screening potential partners before entering into any contract.
As you go through your choices, look for these five key factors in your potential partners to find the right one for your business. This is why you should use local SEO.
Just like how metrics and reports are important in evaluating your business’ performance and success, the same goes for your SEO campaigns. A great partner would be someone who uses metrics to prove the work they’re pushing through with, such as traffic, leads, inquiries generated, and so on. They should be able to give you regular reports on the website’s performance and propose effective strategies grounded on their findings.
The next thing you need to examine is whether your potential SEO partner has a solid keyword research process. Most of your search engine optimization efforts revolve around these keywords, so the agency you are hiring must have a detailed search term analysis process.
Another smart practice that professional agencies do is test terms to find the ones that generate the best results.
Other than finding the right keywords and working on the technical aspects on your website, content is also an essential part of SEO. With that said, reliable agencies have a strategy in producing content using key search terms. Moreover, they know how to incorporate multimedia materials, such as photos and videos, to accompany the content and improve its performance.
A healthy digital marketing strategy is one wherein the SEO efforts are present in all other aspects of your marketing, whether it’s public relations, video marketing, etc. Professional SEO agencies know that their specialty is not done in a vacuum, and so they know how to integrate it with others. In doing so, they ensure that all efforts contribute to and boost your performance in search engines.
Backlinks are important in SEO because they can boost your website’s credibility and authority. Having many high-quality sites linking to yours or any of your pages sends a positive signal to search engines, which, in turn, places them higher up in search results.
Considering this, a great SEO partner recognizes the importance of establishing excellent backlinks and has a clear process on how to secure these for you. They should have been able to work on link acquisition campaigns for their previous clients and successfully achieved the target.
There’s a lot of vendors and providers out there who will claim to bring you to the “#1 spot.” However, rather than listening to their sweet promises, it’s a smart move to do your research and examine their processes and past works first before signing anything.
You can also ask them about the past clients they have worked with and what they were able to achieve during their stint. If they can’t give a clear answer, that could be a warning sign you must pay attention to.
If you want to rank higher on SERPs and grow your company in this competitive online ecosystem, partner with us at Brandignity! We’re a results-driven digital marketing agency in the USA, and we can help you be seen through our expert SEO services. Get in touch with us at 866 250 4541 to learn more about our services.
Having a digital marketing agency with low overheads can sometimes be challenging. You need developers, content curators and strategy managers that really understand SEO, not all do though. However, it is possible to turn this around when you enlist the help of an experienced and knowledgeable SEO white label partner (also known as an SEO reseller). Here are 5 reasons to do so – right now.
One of the main benefits you will enjoy when working with an SEO reseller is cost cutting – after all, which business won’t be happy to reduce its operating costs in this day and age? For the expense of hiring a single full-time SEO expert on a once-off basis, you will be able to have the help of an entire team at your fingertips – and only pay for the services thereof when it is needed. This saves you having to provide a full-time pay check for someone whose services are only required a few times a month at most.
Another advantage that an SEO white label partner has is that they tend to have extensive portfolios of work that they’ve done in specific marketing fields. This enables them to provide industry-related experience and knowledge from a completely unique perspective. Companies that provide white label services also only use consultants who know what they are doing, and this enables them to provide the best level of service possible to clients.
When hiring the services of an SEO reseller, you’ll not only save money; you will save another precious resource as well, namely, your time. Trying to keep abreast of the numerous marketing changes and Google’s constant algorithm changes is enough to give anyone gray hairs. White label SEO experts will handle all of these aspects on your behalf, enabling you to focus on other areas of your business that require attention.
Along with saving time and money, using an SEO reseller can help you enjoy the benefit of putting your own brand name on content. This allows you to boost your portfolio with more satisfied clients than ever before, which in turn ensures that they keep coming back to you to fulfil their requirements in the future.
There is no point wasting your time trying to perform tasks that can be done far quicker and more professionally by those who are more experienced and knowledgeable. For example, if you aren’t good at compiling content for your company’s website, it’s pointless for you to try and spend hours putting together a simply blog post. Enlisting the help of an SEO white label partner will ensure that the content compiled for your site is top quality and search-engine friendly.
These days, the saying, “Time is money” is more important than ever before, which is why you should consider hiring the services of an experienced SEO reseller. If you would like to know more about how your business can benefit from services like these, contact our team at Brandignity today.