Online marketing is all about getting noticed and building a brand for your business. SEO or Search Engine Optimization helps your business reach your customers. When customers search for services or a product like yours through a search engine, SEO increases your chances of being found. Your potential customers might notice you, which is good for your business. SEO is the most cost effective way of increasing your business compared to traditional methods of ads, commercials or flyers.
SMO or Social Media Optimization is the optimized use of Social Media such as RSS feeds, blogs, videos, forums, websites such as Twitter, Facebook that enhance the reach of your business. The groups and communities on the Social Media help to generate traffic to your site. It also creates awareness about your business. SMO is sharing contents of the website on social media. SMO is an important part of SEO and is similar to what SEO does.
Both SEO and SMO are very cost effective way of creating publicity and expanding business. However, there are differences too.
SEO and SMO are interlinked. Webpages or links shared and liked on Social Media helps in increasing the rank of the site in SEO. Every like is considered to be a vote and hence improves ranking. SMO is the best way for new websites and blogs to draw visitors. This early success with Social Media can have a long-lasting effect on SEO rankings as well. In all, both SEO and SMO are used to increase traffic, improve site ranking, boost popularity and thereby success of the site. The blend of both SEO and SMO is required to establish and run a successful online business. One needs to judicially strategize effective use of both SEO and SMO. One should take the utmost benefit of online marketing.
Emma Searcy is a Search Engine Optimization and Social Media expert. Visit her blogs introsweb.com and searchenginesecrets.com.au to read knowledgeable posts, containing latest Google updates, various tips and tricks to enhance your online visibility.