The central idea behind developing a marketing strategy is to get your product to the masses. You need brand exposure if you want people to find out about your business.
But sometimes, most people with small businesses grapple with setting out the most effective business strategy. Is the product a worthy competitor in the digital space? Can I get enough conversions from digital brand exposure?
In reality, most small businesses can benefit from online marketing. You no longer have to rely on traditional means of advertising to create a client pool. Users can easily come online to purchase a bag or use a college essay writing service.
If you are still on the fence, we’ll explain to you some reasons why a digital marketing strategy is a sure bet for your business.
Most people assume that online marketing for small business is a waste of money.
In reality, digital marketing might not even cost you as much as a TV ad.
Think about it: even the most popular brands still bombard you with ads on DSPs and social networks.
You will go insane from watching unskippable ads on Youtube. Your Instagram and Facebook feed are covered by ‘sponsored’ posts.
So why are companies spending so much money on these online ads if they are ineffective?
The answer is: digital marketing is cheaper than traditional marketing strategies.
You can place an ad for your photography business on your Instagram page. Ads on Google will cost you less than a massive media platform will charge. And some influencers can even advertise your products on a mutual cooperation agreement.
Most online marketing campaigns rely on media content, which is better than banal radio ads.
You can spread your campaign across various platforms simultaneously.
Some of the lucrative varieties include:
In terms of coverage, television ads are slowly fading into obscurity because people spend most of their time online.
Moreover, even if you place your ad on TV or the radio, people will forget the advertisement once it is over. As a result, only a few people will find out about the product.
Alternatively, the primary role of digital marketing is to create a presence where people will see it — bring more eyes to your product.
Digital marketing shares your product to a broader audience. You can create a page on various social platforms and still place ads on search engines. If you want to take things further, you can hire multiple social media influencers.
Consequently, the combined effort from simultaneous marketing campaigns will help your business grow at a faster pace.
Check out this scenario…
You are looking for a chainsaw (for Halloween), and you see an ad for a tools shop. What’s the next thing you do? Follow the URL to check out what the company is all about. And if they are the real deal, you will make your first purchase.
Now, let’s compare it to ‘spreading the word’ or using leafleters. When was the last time you collected a leaflet without throwing it away? And even if the product on sale is magnificent, you might not have the patience to Google it to find out what the company is all about.
Consequently, this breakdown in continuity will stall the growth of your business.
If you don’t have a centralized digital strategy, you will struggle to connect with customers. You won’t know what they want and how they feel about your business.
Also, online tools like Google Analytics will show you customer behavior. How did they discover the business? Which platform brings the most traffic? What is the user-ratio in terms of mobile and desktop?
Similarly, a media platform like Facebook allows your customers to leave comments and reactions to specific products and business updates. Moreover, you can conduct surveys and subsequent giveaways in due time.
If you don’t have a website or social media page, how will customers reach out to you? What will they find if they search for your product online?
Another reason to consider online marketing for small business is that it allows you access to an unprecedented number of buyers.
Let’s use the leaflets example again. The reach of leaflet campaigns is roughly one piece of paper for one potential consumer. That’s a lot of paper to print, and we should save the trees.
However, a post on Instagram can be shared between friends in direct messages or posted on stories. And if the stamp of approval comes from a well-known influencer, the product’s exposure will increase massively.
Also, digital marketing places your product alongside your competitors. It is just like offering someone two apples — red and green. If they don’t go for the red apple, they might consider the green one.
Even if you use a small business marketing company, you can generate a lot of traffic. The question is if you can convert a fraction of this traffic into sales. This determines your conversion rate. And since you have an online presence, the retention rate will also increase.
In essence, digital marketing is a necessary strategy to take your business into the future. Your business will benefit from the extensive reach of social media. You can diversify your content and keep your customers engaged. Online marking also helps you compete with your competitors directly. Ultimately, your conversion rate will skyrocket if you employ the proper digital marketing plan.