Maybe you think that you can discover social media influencers just by opening your preferred social media app. While it’s simple enough to find an influencer, it might be difficult to locate the ones who will actually bring value to your business.
It is essential to spend some time looking at every profile you find and make sure they’re in line in your business. It is also important to conduct an audit of fake followers and ensure that the influencers are performing well with respect to metrics, in order to avoid influencer fraud.
So where do you look to find social media influencers? There are three ways to accomplish this; let’s take a look at each.
This method is completely cost-free, but it will take you the most effort. We’ve compiled some tips to help you if this is the method you choose to use.
Check your brand’s mentions to see if influencers or KOLS are using your name in their posts. Influencers might be trying to grab your company’s attention, as they’re looking to collaborate with you. This goes for your followers too. You might have influencers who are already fans of your brand.
Next, check out your branded hashtags to see if influencers use these hashtags in their posts. You can also create a list of hashtags relevant to your products, brand and industry. Find out who is producing content for those hashtags and see if there are any accounts that appear to be good candidates for your campaign.
Certain networks also let you look up people by keywords. If you’re trying to find TikTok influencers, for example, you can enter keywords on TikTok’s Discover page to find the creators who have posted videos related to them.
It can be time-consuming and difficult, but it’s possible to identify the influencers to promote your campaign via social media. Be aware that you must be sure to scrutinize the profiles you’re interested in. If you’re just using social media, you’ll need to contact influencers to request their media kits in order to do this.
An influencer discovery tool can help you find influencers with search engine-like software. You filter your search by categories, locations, engagement rate, and more. It is also possible to input keywords or look up specific influencer handles.
These platforms also provide analytics that can take the place of an influencer’s media kit. This means you can cut out waiting around for the influencer to provide the information you require to conduct your analysis. Just open the influencer’s profile on the discovery tool and start analyzing.
Discovery tools are a middle of the road option. They do cost money, however, they’re much less costly when compared to hiring agencies. And you still need to manage your own marketing campaign, but they can make the process of identifying influencers more efficient.
Engaging an influencer marketing agency is the simplest way to find influencers for your company. With this method, you have to do very little work, as the agency will take the reins. However, it’s also the most expensive choice.
A professional agency will manage the entire campaign, from the initial discovery phase to the final report. The agency will identify influencers, examine their profiles, provide you with a list of choices, and then assist you in choosing the most effective.
They’ll also work with influencers to negotiate the terms of the collaboration, handle administrative tasks such as payments, and keep track of content as influencers share it. Then, at the conclusion of the campaign, they’ll report on the results and offer conclusions about your success.
Influencer discovery tools, agencies, and social media itself can assist you in finding influencers to promote your brand. Influencer marketing is a fantastic method to connect with people who can help you gain brand awareness, engagement, and sales.
It is crucial, though, to thoroughly review influencer profiles prior to working with them. Perform a fake follower check, and ensure that the influencer is healthy in terms of performance stats. Finally, it’s a given that for them to be successful with your brand, the influencers should align with the mission and values of your company.
Currently, there are over 4.55 billion social media users. It only takes one look at social media statistics to know that social media is here for the long run. What this means is that you must put in the effort and time necessary to create a proper presence on social media platforms.
There are plenty of benefits to nurturing your brand on social media, such as driving traffic to your website, building authority, and engaging and reaching new audiences. To establish a strong social media presence, you can get help from agencies that offer social media marketing services that deliver excellent results. However, if you think that you can do it by yourself, make sure you follow our tips to help you grow your business in 2022.
One of the most important things you need to do is identify who your audience is. A lot of businesses make the mistake of posting content that doesn’t resonate with their audience. Breaking down your audience will help you figure out the following:
Make sure that you spend some time creating buyer personas and understanding their preferences and challenges. This type of analysis will help you create content that will make you stand out from your competition.
Choosing the right platform is essential when it comes down to accomplishing your goals. Here are some pointers on how to pick the right platform for your business:
With such dwindling organic reach and strong competition on social media, you need to double down on solid branding if you want to become memorable to your target audience and stand out from the competition. You can do this by creating custom illustrations, giving your brand some personality, and perfecting your visual touchpoints such as your animations, colors, icons, typography, and logo.
Utilizing live streams is the perfect way to interact with your audience in real-time and boost engagement. Even though it might seem like a difficult task to do a live stream, if you have a roadmap you will feel like a professional streamer in no time.
Before you go live, there are a couple of things you should do. First, you need to write a simple script. Don’t write anything too complex or fancy, but instead write a general outline of your live stream that will keep you from straying away from the topic. Then, prepare your location. Make sure that you remove anything from the background that might distract people from the main focus, and set up your lighting.
Some ideas for live streams we would suggest include showcasing your company culture and employees, going behind the scenes of the development of your product, hosting interviews with industry leaders, and sharing live events happening in your company.
There are five main types of content that businesses typically use when it comes to social media, and these include quotes, written content, re-shares, images, and videos. It’s essential that you achieve a balance and use a ratio of different types of content, as well as plan your content properly. You should decide how frequently you will post, and a content calendar can help you greatly with this.
As you can see, being present on social media as a business just isn’t enough. Instead, in order to stay ahead of the competition and grow organically, you need a solid strategy in place. By implementing the tips and strategies we listed in this article, you will be well on your way to growing your business.
Social media is a digital innovation that has brought many more changes in people’s daily lives. Initially, social media served as a tool of instant digital global communication. It has ballooned with time and become much more than a communication means. Today, it is considered a professional connection tool, and brands use it to reach a wider audience. Marketing on social networking sites gives companies a competitive edge and helps them approach people from across borders. Social media users are increasing daily, and many people have accounts on more than one platform. They use social networks for shopping, searching, reading news, and several other purposes. Since people spend a significant amount of their day on social networking sites, brands can easily reach them and lure them into buying their services.
Social media marketing has become an essential component of marketing in today’s era. Companies that do not invest in social media marketing miss out on an incredible opportunity of reaching millions of people worldwide. Moreover, their competitors fill the gap for them and steal their customers. Social media has become an excellent tool to learn more about customers. Brands can derive insights from social media users’ comments and design their upcoming marketing strategies accordingly.
A robust social media marketing strategy can change marketing for brands and boost up their sales. Below we are listing some points that will give an insight into the power of social media marketing in today’s global era:
Social media marketing is comparatively cost-effective than other marketing channels. Creating an account and publish marketing posts do not require businesses to invest any money; however, they have a limited reach. Almost all social networks offer paid advertisement, and that allows brands to set up their advertising settings. Businesses can start small and see their results for their social media marketing and then go for higher investments.
Moreover, to take their marketing campaign on top, businesses need to hire marketing professionals. Another way is to go for marketing studies and get the latest marketing and business skills. An MBA degree equips people with academic knowledge and enables them to try different avenues. Online education made it easy for business owners to get a degree along with their day-to-day business activities. Today, aspirants can opt for an online MBA in marketing and learn advanced marketing skills to design efficient marketing campaigns.
Today, markets have numerous options for a single product, and new companies are constantly emerging. Businesses have to market their products to target customers to let them know they exist. Social media algorithms have made it easier for brands to raise awareness and display ads in front of targeted people. When users search for a product on one website, the other social networks display the same ads to turn them into actual customers. The key is to put unique and relatable content out there, and people will share brands’ posts on their profiles and enhance their reach.
Social media marketing can enhance websites’ SEO rankings and put them on the top of search engines. SEO requirements continue to evolve, and search engine algorithms keep on changing their SEO measuring factors. Nonetheless, social media has proven to be a significant aspect in enhancing a website’s SEO. Appropriate keywords and proper integration can put the brand’s website as the top search results, resulting in enhanced website SEO. Boosting SEO helps establish a brand as authentic and gains people’s confidence, leading to more sales.
Social media gives people a place to engage with customers and address their concerns. Immediate response and quick action help build stronger relationships with customers and provide them with a message that brands value them. Customers like it when brands reply to their posts and address them with their names Brands can use these websites to send personalized messages to customers and be responsive. Furthermore, customers appreciate brands that quickly solve their issues. Social networks allow businesses to be responsive to their customers and create stronger bonds.
Aside from other benefits of social media marketing, another advantage is that it allows brands to measure the effectiveness of their marketing techniques. Several likes, retweets, shares, and views on videos give brands an idea if their campaign has created an impact. Moreover, the data also helps brands determine their target customers as they can see the demographics of the people reacting to their posts. It gives an insight into customers, and businesses can design their future marketing campaigns accordingly. Companies can learn about their audience through social media data and use these insights for other marketing channels.
Competitor analysis assists in devising efficient marketing techniques. Most competitors are already on social media. Research reveals that 91% of retail brands already use at least two social networks for marketing their products. Social media websites are a great place to determine brands’ position in the markets and keep an eye on competitors. Businesses can learn more about their competitors and get an edge over them by posting unique content to attract more users, consequently generate more profit.
Social media marketing has become critical for the survival of brands in the modern global era. The competition in today’s world is getting intense by the day, and brands have to constantly up their social media marketing game to stay in the competition. Today people rely on their mobiles for mundane activities and use applications for their social surfing. Brands can reach their customers 24/7, learn more about their target customers and change their approaches accordingly. Social media marketing allows people to purchase their favorite products online. Social media has leveled up the field for small businesses and large enterprises. With an effective social media marketing strategy, small businesses can tough the big established companies.
There is more to social media than just being a way to share your thoughts online. Businesses and brands everywhere use it as a marketing tool to spread the word around and reach a global, more widespread audience.
That said, keeping an eye on your social media engagement and impressions is vital to identify your target audience and improve your ranking on SERPs. However, trying to keep tabs on every social media post, like, share, tweet, or comment related to your business is tedious work.
But don’t let this overwhelm you. There are many social media tools out there that allow you to create an effective social media strategy.
These social media tools cater to various aspects of your business’s social media planning, from scheduling the content posting to creating the content itself to monitoring responses. There are even some tools that allow you to monitor your competitions’ outreach or track specific keywords.
That said, to get your content noticed via the help of social media and increase your reach, a combination of these tools will benefit you loads. So, without further ado, let us look at some of these social media tools down below. They are sure to give your social media marketing efforts a significant boost.
Hootsuite is an easy-to-use, practical social media management tool that allows you to track your keywords and other social media efforts efficiently. It is a one-size-fits-all platform that enables you to manage several social media platforms from a single, dedicated place.
Not to mention, you’ll get alerts when search engine rankings change or if a keyword’s ranking changes. Moreover, when you see an opportunity to reach out to influencers or potential customers, you can use Hootsuite’s dashboard to respond to them directly. Plus, you can also track sentiments according to gender, location, and language.
If you want to give it a try, you can download the trial version. However, you might not be able to use some paid features. Paid subscriptions start from a professional plan worth 29 dollars and go to 599 dollars for a business plan.
Awario is a social media tool that allows you to highlight your brand’s, competitor’s, or industry’s keywords. While this tool might be the new kid on the block, it comes equipped with a wide range of professional-level analytics features, including top influencers, mention maps, share-of-voice, sentiment analysis, and much more.
Moreover, this tool is perfect for your business’s online reputation management. It provides you with a platform to interact with your brand’s mentions on various social media platforms. You can download and try Awario for free for 14 days.
Subscription plans range from 29 dollars per month for a starter plan to 299 dollars per month for an enterprise one. However, if you purchase a yearly plan, you can save around 15 percent.
Unbox social is a great social media tool if you want to increase your brand’s social reach. It provides real-time insights into your social media accounts, be it Facebook, Twitter, or Instagram. Some features include the ability to track post reach and impressions, engagement rates, follower demographics, to name a few.
From a single dashboard, you’ll be able to measure your social media reach against your competitors’ performance while tracking all of your social media campaigns. Moreover, you follow and compare your hashtags against your competitors to see how they are doing.
After all, these insights are vital to creating social media marketing strategies that work, allowing you to reach millions of customers worldwide. To know of pricing, you can visit unbox social website and ask for a quotation.
Prices aren’t fixed as this tool allows you to choose from various social media management features, according to which costs can vary drastically.
Mention is another effective web monitoring and social media management tool. Its main features include API access and a hand influencer dashboard. In addition, mention has its own’ Insights Center’ that you can customize and automate according to your preferences.
Subscriptions usually range from solo, which costs 29 dollars per month, to a starter plan that costs 99 dollars per month, to a custom plan which you can adjust according to your liking. Moreover, if you buy a yearly plan, you can save up to 15 percent on every subscription type.
However, historical data is only available to users who purchase the custom plan.
Talkwalker is the perfect tool for agencies looking to manage their brand’s social media reputation. Furthermore, if you’re interested in Analytics, there Is no better tool out there. Its features include automated report generation, image analysis, real-time text analysis, and much more.
You can go for the free version to try out this tool. However, it will only last you for seven days. The premium plan costs 9600 dollars which you’ll have to pay yearly. Visit their website to request enterprise or corporate-level subscription prices.
With the help of Keyhole, you’ll receive all vital analytics on your social media mentions, such as keyword clouds, sentiment analysis, and mention maps that show which countries your social media mentions originated from.
However, this tool works exclusively with Instagram and Twitter. That said, if you purchase the Enterprise plan, you’ll also receive Youtube and Facebook analytics.
Keyhole has five pricing tires – the Agency subscription plan is worth 999 dollars per month, the corporate is for 599 dollars per month, the team is for 359 dollars a month, and the professional is for 199 dollars per month. For enterprise prices, you’ll have to demand a quote from Keyhole’s website.
If your business’s page is based on Twitter, Tweetdeck is the perfect tool for you to manage your Twitter presence and reach. Moreover, it also allows you to manage multiple Twitter accounts in one single package.
Its features include a column for monitoring keywords, a search engine for managing keywords according to date, engagement, location, and language. Plus, you can also specify authors and the negative keywords you want to follow.
Surprisingly, this social media management tool doesn’t cost a single dime! However, as mentioned before, the downside is that it works exclusively with Twitter and no other social media platform.
BuzzSumo is an excellent tool for identifying the most famous content across the web and every social media platform there is. However, its Facebook page monitoring feature is the most effective one compared to the tool’s other countless features.
Buzzsumo also has features that tell you the type of content that works best, the best days to publish your posts, and how long every post should be.
You can sign up for a free account with Buzzsumo. However, individuals looking for an upgrade can choose from four different options. The enterprise subscription is for 499 dollars per month, the large subscription si for 299 dollars per month, the plus is for 179 dollars per month, and the pro is 99 dollars per month. If you purchase a yearly subscription, you can save around 20 percent on the subscription plan of your choice.
Sendible is an all-in-one, fully functional social media management tool. Along with the ability to collaborate and schedule social media content, you also get its unified social inbox which allows you to engage with web and social media mentions. Moreover, Sendible constantly analyzes your social media accounts and offers content suggestions best suited to your target audience.
While you can always try Sendible for free for 30 days, it has four paid subscription options – Large is worth 299 dollars per month, the medium is worth 199 dollars per month, the small is 99 dollars per month, and the micro is worth 29 dollars per month.
The subscription you go for depends on your social media management requirements. Sometimes, you’ll be able to make do with the micro subscription.
Since we’ve already looked at a Twitter-only management tool, now let’s take a look at one that specializes in Instagram and Pinterest. These are two popular visual-based social media platforms. So, if you’re using these two platforms for your business, give Tailwind a whirl.
With the help of Tailwind, you’ll be able to manage and schedule your feeds according to your preferences while receiving detailed analytical reports on everything you post. Moreover, Tailwind also lets you keep tabs on your competitors’ Instagram and Pinterest activity.
That said, you can try Tailwind for free. However, with the trial version, you’ll only get the bare essential. To unlock more features, you can go for the Max subscription, which costs 39.99 dollars per month, the advanced one, which costs 19.99 dollars per month, or the pro one, which only costs 9.99 dollars per month.
TweetRaeach is an effective tool that allows you to monitor the reachability of your tweets. In addition, it measures the impact your social media interactions have on your brand while tracking the effectiveness of your social media campaigns. Moreover, it will enable you to identify your most influential followers, allowing you to design content that caters more specifically to them. Plus, you can also track relevant topics through keywords and hashtags via TweetReach. However, the best feature of this tool is that it is entirely free.
In the end, you must choose a tool that caters to your brand’s specific social media management needs and requirements, whether you want to find leads, increase your reach, improve brand awareness, or all of the above.
Also, don’t forget that the most vital part of social media management is actual customer engagement with every piece of content you put out. If you cannot publish high-quality content, these tools won’t do you any good whatsoever.
Social listening is one of the most powerful ways to observe the market firsthand. It can help savvy marketers develop a marketing strategy based on people’s real online actions and behaviors. While it might seem like a daunting or time-consuming task, the process has become (and continues to become) easier all the time.
One of the biggest struggles marketers face is developing a clear understanding of the customer. An ideal avatar (aka buyer persona) can tell quite a bit about the type of customer the brand is likely to attract. Finding actual people and knowing how to market to them is, however, an entirely other proposition.
Social listening provides the ability to confirm what is already known about the buyer persona with the added benefit of verifiable data that proves the marketer’s perceptions of his customer. In many cases, social listening reveals things about the ideal customer that were never considered when developing his or her avatar. The data gathered can mean the difference between keeping up with the competition and falling too far behind to recover.
In simplest terms, social listening involves monitoring digital online conversations with the intention of understanding what customers and leads have to say online about a specific industry or brand. Marketers use social listening primarily to identify pain points and respond to questions, comments and complaints. It is also used to discover organic feedback that helps shape the face of a specific brand. That feedback is then used to create product and service offerings that have a greater appeal to the target audience.
How, then, does an informed marketer use the information gained from social listening to advance his or her brand? Let’s look at six ways marketers are using what they learn through social listening to elevate and improve their brand images. How many of these have you tried? Which ones could use a bit more attention?
Monitoring the use of your brand’s name is the foundational element to effective social listening. Unlike social media (that only informs page owners when they are @mentioned or tagged), social listening shows where and how people are using the name of the brand in organic conversation.
It might sound a little involved, but it really is as simple as creating a search for the specific brand name using one of the tools linked above. This part of the process helps identify customer service problems, threats to the brand’s reputation, and unique opportunities to personally weigh in on questions, comments, or concerns. Once a search has been created, alerts can be set up to capture and report on any and all new mentions of the brand name. It is then up to the marketer to determine and implement the best responses (should any prove necessary in context).
Successful social listening starts with creating focused, brand-specific content that stands out amongst competitors and encouraging conversation about it. Content marketing is the most successful marketing strategy in a majority of cases and across virtually all industries.
Savvy marketers also enlist the aid of reliable writing services to create, proofread, and even publish their content. The more authoritative the content, the better the feedback about the content and how it relates directly to the brand will be.
Another effective way to use social listening is to identify social selling opportunities. Some of the more common ones include:
Some social listening tools do these things automatically, but manual searches will always be necessary to reveal more pointed information. Research currently relevant keywords from within the brand’s niche. What specific keywords are people searching right now to search for similar products or services? Any common keyword tool or planner should reveal the type of information needed.
It is also advisable to monitor competitors’ brand names and what is being said about them. This is an effective way to do pointed market research and identify issues and problems to avoid. Never making the same mistakes competitors do can expedite the process of reaching the right leads and avoid some of the things that generate negative conversations.
While this concept drastically predates social listening, it is enhanced by the process. Much more data can be gathered and analyzed in a shorter period of time using common online search tools. All of the above advice can be applied to this part of the process. In fact, it is every bit as important to mine as much data as possible about the competition as it is for your own brand.
What influencers and thought leaders have to say about an industry or niche matters. What they say about specific brands matters even more. Once key influencers have been identified, familiarizing them with your brand can have a huge impact on the reach and growth of the brand. Use outreach campaigns and personal engagement on the influencer’s social channels to promote positive branding and conversations about the brand itself.
As mentioned, having a clear image and understanding of the ideal buyer is crucial for success in any marketing initiative. Social listening teaches everything the marketer needs to know about his or her audience, including:
Once these things have been identified, monitor conversations in key groups on all relevant platforms. Interact directly with group members and participate in conversations. This is a great way to increase brand awareness and visibility. Do not, however, hijack conversations or attempt to sell anything. The goal here is to listen and learn so be sure to do both through this process.
The information and advice in this article represent just a small peek at the potential of social listening. Apply all of the above to both your own brand and any relevant competitors. Be sure that this is an ongoing effort and not just a one-time thing. The market and it’s needs change constantly. There is no better way to keep up with those changes than through social listening.
About the Author:
Jilian Woods is a freelance journalist and a contributing writer having more than two years of writing experience. As a writer, she sees her purpose in producing and sharing relevant content with people who are willing to expand their knowledge base and learn something new for themselves. Apart from her day job, you may find Jilian engaged in volunteering or doing yoga.
My Facebook page: https://facebook.com/jilianwoods94
Nearly every brand is on social media, and if you’re not – you should be. But with so many brands active on all of today’s social channels, how can you stand out among the masses?
In order to make an impression on their followers, many companies are turning to social media marketing campaigns. These campaigns help to increase social media engagement as well as increase brand awareness. Unfortunately, not all campaigns are successful, and can result in wasted time and money.
To help you achieve success with your social media campaign, we’ve put together a list of top tips you can use to garner great results. Here they are:
The first step to any social media campaign is to determine what it is you’re wanting to achieve. Are you wanting to promote a new product and have a certain number of users preorder before it launches? Do you want to gain more followers? You need to focus in on your objective so you can create an action plan of how you can achieve it.
Nowadays, everyone expects to get something in return for doing something. Make sure the prize you’re offering for your campaign is suitable for your target audience, and not just something big and flashy. The prize should align with your brand, and the value of it should match the level of effort it takes to enter.
For example, if you’re asking users to submit a homemade video, that prize would be larger in value than the prize for asking them to retweet something.
Not every campaign with bolster success on every social channel, so be sure you’re selecting the right one. Determine who you’ll be targeting, and select your channel based on your audience’s demographics. If you’re targeting stay-at-home moms in their thirties, you’ll find more success on platforms like Facebook and Pinterest rather than LinkedIn, so you’ll know where to hit the hardest.
When you know what channels you plan to target, take care to utilize SEO practices. Many social platforms can be indexed by Google, so make sure you’re targeting the appropriate keywords and search terms.
It’s been said that 75% of campaign success comes from promotion, so not actively promoting your campaign can cause severe impact. Promote your social media campaign actively across all your channels. Just because it’s a Facebook campaign doesn’t mean you aren’t allowed to talk about it on Instagram or your website. Not all users check all their social media regularly, so the more you can put your campaign out there the more success you’ll achieve.
It’s incredibly important to engage with the participants of your campaign. Liking and commenting on their interactions with your campaign with make them feel valued, and encourage others who haven’t entered or participated to do so.
Apart from liking submissions, you can also share users’ content, if applicable. If you’re encouraging users to submit a photo for your campaign, select some of the best ones and use them yourself (with permission, of course). Feature them on your social channels, post about them on your blog, or utilize them in some other way.
After your campaign has ended, measure your success and evaluate your progress. You may find you were much more successful than anticipated, or than your campaign didn’t quite hit the mark. Regardless, you’ll be able to determine what worked, what didn’t work, and uncover important information you can use for your next campaign.
Author Bio: Jason Howard is a blog writer for Cynexis media and has many years of experience in writing quality article for social media marketing and web design.
Social media has changed the way people behave online and interact with each other. Rather than being places for friends to interact, social networks have become a place for businesses to grow their brand and their customer base. In fact, the cost-effectiveness and the excellent ROI of social media marketing have made it an essential part of the success for businesses in every market and of every size. Learn how the following social media trends are affecting the business world right now.
Businesses have struggled to provide adequate customer service for a long time, and social media has highlighted many horrific customer service failures. As a result of the interaction between customers and companies on social media, many reputations have been tarnished and much business has been lost.
Companies have discovered that they can establish a competitive edge by responding in public on social media to customer feedback and complaints. As a result, consumers can see how quickly and appropriately a business responds to customer issues. Now, even angry customers represent tremendous marketing opportunities.
Marketers now use social media to identify and monitor their competitors. At a time when the competition in many industries and markets has intensified, businesses need to know everything about the firms with which they share the playing field. Following competitors can, for example, help marketers identify prospective customers and learn about the challenges that similar companies face.
Another important social media trend involves learning from the social media failures of competitors. By simply observing what tactics have succeeded and failed for competitors, companies can eliminate much of the trial-and-error experience that costs a lot in terms of time and money.
Data collected by social media gives marketers a wealth of information about their target markets over extended periods. Built-in and third-party analysis tools help businesses apply customer insights into their traditional and digital marketing efforts. Vital information gathered about particular audiences include demographics and other preferences, including the brands and personalities users follow.
In addition to gathering audience insights, companies also can directly interact with social media users, thereby avoiding the need to rely on third-party market data. Social media analytics can also help marketers understand the effectiveness of their message and measure how far awareness of their brand has spread. Altogether, the insights made possible by social media help companies craft increasingly effective marketing campaigns.
Although businesses work hard at building a successful organic social media presence, they can expand their reach by using available paid advertising services. In some cases, social media advertising can cost less than search-engine PPC services such as Google and Bing. By using the advertising tools available on social networks, companies can precisely target their audience and achieve remarkable advertising ROI.
Facebook’s advertising platform can give companies the ability to select their audience based on employment status, income, gender, age, race and geographic location. It also tracks the performance of ads among various market segments. The website also has tools that help users optimize their ads for specific times and days. Altogether, the site has about 1,500 data points for every one of its users.
Social media sites have expanded their services to include a wide variety of content options, so organizations can attract customers with various preferences. With video, graphics, polls, and other interactive content, marketers can use their creativity and audience insights to post and share content that resonates with every segment of their audience.
Live video on social media sites such as Facebook, Periscope and YouTube give marketers amazing options for brand promotion. Product launches, demos and live tours represent only a few of the ways businesses have used live services to market their brand. Newcomers to the social media scene, such as SnapChat, offer even more options to a company’s interactive digital marketing toolbox. According to Domo’s Data Never Sleeps infographic, there are 6,944,444 videos watched every minute on Snapchat. Interactive advertising like videos and live streams and quickly becoming the norm for interactive marketing strategies.
After learning about the above four social media trends, businesses should stay alert to new developments in the social media world. Marketers who quickly recognize and adapt to changes in the social media world can keep their marketing campaigns and their brands at the forefront of their industry and market.
You’ve created your business profile and are ready to post content. But what kind of social media marketing content should you post that gets your audience interested? To find out the things that attract your audience, you need to keep customer psychology in mind. Without understanding their mindset, you can’t plan your content.
Here’s a quick video with some folks discussing the psychology of social media a bit deeper.
Emotions are important for developing long term customer relationships. When we handle your social media marketing campaign, we try to build bonds instead of driving pure sales. We understand what they’re thinking and provide them the kind of content they want. This way, we create strong and long-lasting bonds.
Your consumers are humans, and they think not just practically but also emotionally. When your campaign touches their emotional aspect, it will have a better effect for the brand value. It is often seen that when there is a huge competition in a certain industry, customers make their decisions based on emotions.
If you’re already running a social media marketing campaign, make sure that you understand customer psychology. Positive emotions linked to your brand can drive in huge ROI.
People take several decisions based on their emotions. Emotions are the elements that keep us motivated to go that extra mile to achieve our goals. If your marketing managers are on a different wavelength, your social media campaign cannot be a success.
As social media marketing experts, we understand that conversion is a process and not a single moment. It needs the entire social marketing funnel, and can’t be defined in a particular timeframe in which a customer committed to a sale.
At Shout, our priority is to develop long term relationships. Of course, sales are important, but they come later. The focus of present day marketing should be on building relations with customers.
The heart of social media marketing lies in quality content. This needs imagination and creativity. We create content that engages their senses. This type of content doesn’t have to be complex or expensive – even a simple soundtrack can leave a lasting impression on your customers.
Personalities are unique to people. We love/hate people because of their personalities. Can your brand have a personality of its own? Yes, it can. Your brand personality can be anything you want – serious, fun-loving, professional, or a combination of various characteristics. We create a unique personality for your brand and make sure all posts reflect this personality.
And we do all these things without being cheesy – we welcome feedback, we are honest, and we remember the preferences of the audience. We are able to create viral content because we understand that emotions make things go viral.
We help customers develop emotional bonds with your brand. This is done by delivering them the right content by understanding their mindset. No social media marketing campaign can become successful without connecting with the audience on an emotional level. At Shout, we are passionate people who understand this fact and make sure your customers fall in love with your brand.
Check out this cool infographic from the folks at Pardot.com
There is very little that can match the power of social media for promoting a start-up. Social media not only gives you the capability of reaching out to millions of people around the world, to educate them about your services or products, it is also for the most part free.
Before the advent of social media, businesses had to rely on traditional print, radio and television advertising. This was expensive and only really accessible to large companies with substantial marketing budgets. A start up today has the benefit of social media at their fingertips. Let’s examine how to get the most from this free and growing marketing resource.
Social media can work for any type of company, regardless as to whether they sell products or services, sell direct to consumers or business to business, are online only or located in a brick and mortar store. The key to success is that the business should understand their target market and reach out to a very specific audience whether that is location or niche based.
In addition, social media can actually help you to get a better understanding of your audience. The analytics provided by the social media profiles, gives valuable information on the demographics of those who respond best to what you offer.
Much of today’s commerce is carried out online and therefore social media can work for you even if you are building your business from your dining room table. However, if you want to give your business some extra credibility and provide contact details on your profiles, such as a physical address or telephone number, it is worth considering using the services of a virtual office. The Workstation offers a comprehensive guide to the benefits a virtual workspace can bring to businesses, particularly when they are in the start-up stage.
Your business should be instantly recognisable to your audience, whichever social media profile they see you on. That means being consistent in the logo, colours, profile and header images you use across all sites. The Pink Group can help with this as they offer a free cheat sheet which provides information on all the different images sizes you will need.
If you are not a whizz at designing yourself and you don’t have a large budget to spend on creating a logo and header images, the best option is to look for a freelancer to create the artwork for you. There are many freelance websites, such as Elance and Odesk, where you can hire a graphic designer on a project by project basis. This will not be expensive, but it will give your profiles a professional look.
The final piece of the puzzle is creating content which will appeal to your target audience and which they will be motivated to comment on and share.
There are three key ways to gain traction on social media, attract new followers and thus get your business in front of a much wider audience.
1. All about the Visual
Images and video work well on social media for generating likes, shares and comments. Recent research highlighted that if you post an image to Facebook it can garner an 87% interaction rate from your followers, the next best, which was link based updates, could only manage 4%. The same was found to be true on Twitter, here photos received 35% more retweets than other kinds of updates.
This is to be expected, because as people are scrolling through their timelines, it is more likely that an image will attract their attention.
2. Help People to Interact
Social media is a place where people gather to communicate and to be entertained. Therefore any fun elements you can add to encourage people to interact with you are going to have a positive impact on your profile’s popularity. Giveaways and competitions work particularly well for this as do polls, games and quizzes.
3. Ask & Listen
Consumers want to be heard, particularly by the businesses they have invested in. Therefore don’t be afraid to ask your followers questions. These questions can be about their lives and interests but they can also be about what they think of your products and services.
The important factor is listening and responding to your audience’s comments. Even if you aren’t able to meet their requests, at least acknowledge that they have been heard. Furthermore, all of this information will be valuable in gaining a better understanding of whether you are meeting your target market’s needs.
If we want to look at the question of whether social media marketing is failing we first need to examine what we mean by success and how we are going to measure it.
Many companies set up their Facebook, Twitter and Pinterest profiles but then do very little in terms of measuring what effect the social media networks are having on their marketing, and ultimately on their level of sales.
Firstly, you need to ensure that you have set up and are using your social media profiles in the most effective way possible. If you need guidance on this The Pink Group offers a comprehensive overview of the main networks.
If your business is already tracking your return on investment for your social media efforts, and you are not seeing a great deal of success, then read on to discover where some of the issues could lie.
The social media networks are constantly evolving and making adjustments to their algorithms. Nowhere is this more keenly felt that on Facebook, where recent changes have meant that business page posts are showing up less often in followers’ timelines. Facebook now gives more weighting than ever to posts which are commented on, shared and liked and the more this happens, the more those active posts will be shown to others.
Social media is a place where people gather to communicate and therefore they are not receptive to the hard sell. It is important therefore, that you ensure you are creating status updates which inform, educate or entertain. The more interaction you can get on your posts, tweets and pins, the more exposure you will get to potential customers.
Some companies jump into using multiple social media networks as fast as possible. However, this can backfire in two ways. Firstly because you spread yourself too thin and secondly you may not be reaching out to the right people.
Time is an issue for everyone in business. There are only so many hours in the day and social media can only have a certain amount of time spent on it, especially if you are a sole entrepreneur or run a business with a very small team. It is vital therefore to focus on maybe one or two networks initially, and to use them consistently, so that you have the time to build up a larger audience.
You should also be very clear about who your target market is in terms of demographics, so that you publish content which will appeal directly to those followers.
How you use social media needs to be tailored to your particular type of business. Assuming that your profiles are set up properly, with clear branding and good visuals, you also need to consider how you are going to attract followers.
If you are a very vibrant company with an audience that responds well to social media, you have a definite advantage. If you sell a less exciting product or service then more careful thought needs to be put into the type of updates you are going to add. Some businesses find it helpful to use social media as a support area, so that potential clients can get answers to their particular questions. This definitely sets you apart as an expert in your niche and should provide a level of trust when people are making a decision to purchase.
The bottom line is that not every social media profile can be run in the same way for every type of business. It is easy to become disillusioned if you see a competitor with a thriving page and thousands of followers, but what you need to examine is the steps they have taken to get there. Look at the types of posts they publish, the interactions they have with their audience and whether you can learn anything for your own business.
Finally, it all comes back to measuring your level of success. You will not know if your business is failing or succeeding unless you track your results as you make changes over time. Consistent testing of what works, and what doesn’t, is an essential part of any online strategy and this is no less true of social media.