Currently, there are over 4.55 billion social media users. It only takes one look at social media statistics to know that social media is here for the long run. What this means is that you must put in the effort and time necessary to create a proper presence on social media platforms.
There are plenty of benefits to nurturing your brand on social media, such as driving traffic to your website, building authority, and engaging and reaching new audiences. To establish a strong social media presence, you can get help from agencies that offer social media marketing services that deliver excellent results. However, if you think that you can do it by yourself, make sure you follow our tips to help you grow your business in 2022.
One of the most important things you need to do is identify who your audience is. A lot of businesses make the mistake of posting content that doesn’t resonate with their audience. Breaking down your audience will help you figure out the following:
Make sure that you spend some time creating buyer personas and understanding their preferences and challenges. This type of analysis will help you create content that will make you stand out from your competition.
Choosing the right platform is essential when it comes down to accomplishing your goals. Here are some pointers on how to pick the right platform for your business:
With such dwindling organic reach and strong competition on social media, you need to double down on solid branding if you want to become memorable to your target audience and stand out from the competition. You can do this by creating custom illustrations, giving your brand some personality, and perfecting your visual touchpoints such as your animations, colors, icons, typography, and logo.
Utilizing live streams is the perfect way to interact with your audience in real-time and boost engagement. Even though it might seem like a difficult task to do a live stream, if you have a roadmap you will feel like a professional streamer in no time.
Before you go live, there are a couple of things you should do. First, you need to write a simple script. Don’t write anything too complex or fancy, but instead write a general outline of your live stream that will keep you from straying away from the topic. Then, prepare your location. Make sure that you remove anything from the background that might distract people from the main focus, and set up your lighting.
Some ideas for live streams we would suggest include showcasing your company culture and employees, going behind the scenes of the development of your product, hosting interviews with industry leaders, and sharing live events happening in your company.
There are five main types of content that businesses typically use when it comes to social media, and these include quotes, written content, re-shares, images, and videos. It’s essential that you achieve a balance and use a ratio of different types of content, as well as plan your content properly. You should decide how frequently you will post, and a content calendar can help you greatly with this.
As you can see, being present on social media as a business just isn’t enough. Instead, in order to stay ahead of the competition and grow organically, you need a solid strategy in place. By implementing the tips and strategies we listed in this article, you will be well on your way to growing your business.
Social media marketing is an excellent way to grow a small business’s customer base. It’s a low-cost strategy that can reach millions of people. Despite these benefits, many business owners are unsure how to get started or what to do with social media.
Choosing which social media networks to use as a small business owner may be likened to going to an all-you-can-eat buffet and being served on a dinner roll-sized plate. Here’s a guide on using social networking sites as tools to help your small business develop.
It’s simple to get started with business-related social media. Most people are all familiar with the technologies because you utilize social media regularly. Creating a Facebook Page for your business, starting an Instagram account, and starting a Twitter account are all entirely free. Before jumping in head first, keep in mind that any successful business strategy starts with a well-thought-out approach.
You may utilize social networking platforms for free. However, the time and effort required are still an investment in your company. You have no notion what you’re doing if you don’t have a plan. It implies that there is no means of knowing whether or not you are getting a return on your investment. Consider putting together an introductory social media strategy. It guarantees that all of your social actions help your organization meet its stated objectives.
To successfully target their wants and interests, the next stage in developing a social media marketing plan is to define your buyer personas and audience. Consider who you want to contact and why, as well as how you’d categorize them all together. Furthermore, social media analytics may provide a wealth of helpful information on your followers, their locations, and their interactions with your company on social media. These insights allow you to fine-tune your strategy and target your audience more precisely.
You can decide the type of material that will attract the followers and consumers you seek by researching your buyer profiles and audience. You’ll also learn to develop exciting material that keeps your audience interested. Take caution not to push yourself too far. Instead, concentrate your efforts on networks that your target audience currently uses.
Your competitors are almost certainly using social media, which means you can learn from their mistakes. You may do a competitive analysis to find out who your competitors are and their strengths. You’ll have a good understanding of what your business requires, which can help you set your own social media goals. It will also assist in the identification of future customers. Social listening is another way to keep track of your competitors. Conduct social media searches for the competitor’s firm name, account handles, and other relevant keywords.
Find out more about the information they’re providing and what others have to say about it. You may see changes in how your competitors and industry leaders use social media as you track. You might also notice different campaigns that you can study and help you form your strategies.
Consider how many social media accounts your company can effectively manage and maintain, and then pick the networks with the most activity for your target demographics and current consumers. The following are a few well-known platforms:
Many business owners consider Facebook to be the most effective social media platform. It is not only one of the most sophisticated business platforms available, but it also has a large user base, which is ideal for brand exposure.
Restaurants, boutiques, and retail enterprises are good candidates for this platform since they produce much visual content. It’s an excellent method for using images and video content to highlight your company’s capabilities.
For business-to-business (B2B) transactions, Twitter is a highly effective marketing channel. Leads can be connected to resources, notified of new goods, and more using the platform. It’s also an excellent place for customers to ask questions, voice their issues, and interact directly with their favorite brands.
Pinterest is a competitor or complement to Instagram because it has visual content that users may “pin” to their own personal boards. The beauty, fitness, home products, food, and retail industries are among the most popular on this site.
The world’s premier professional social networking site, LinkedIn, is usually referred to as such. It can engage with customers, hire new employees, and form alliances with industry partners. It’s a terrific place for B2B social media marketing because it’s a business-to-business network.
TikTok democratizes content uniquely and innovatively. Unlike other social media sites, where content is prioritized based on the poster’s popularity, TikTok has confirmed that follower counts have no bearing on what content appears on your feed. TikTok is still regarded as a market pioneer, both monetarily and in marketing. You’ll have less competition as a platform newcomer, with fewer household names vying for the same target audience.
Nearly 2 billion people have signed up for YouTube. It is the most effective social media tool for building corporate culture and training and demonstrations. YouTube may be a fantastic tool for communicating with clients if your company can produce its video content. YouTube allows you to host videos that may be integrated on your website in addition to direct platform views. The use of visual information to catch the attention of website visitors is incredibly successful. It’s a convincing argument to sign up for a YouTube account.
Establishing authority is the most critical aspect of social media marketing. Followers of the page want to know that you are a trustworthy source of information. They should see you as someone who has a lot of knowledge and understanding of the issue and someone they can go to for help. It’s also important to keep in mind that social media is primarily visual. Consider it a virtual magazine.
While the written content is essential, the accompanying image has a considerably higher impact on recruiting new clients, catching their attention, and directing them to your page. Include useful infographics, charts, vibrant photographs, and designs in your posts. To keep the feed looking orderly and pleasant, utilize the same color palette and design style throughout.
Creating a social media calendar should be the first step in every small business’s social media marketing strategy. Create monthly or weekly calendars and designate different content categories to specific days of the week. You have complete control over how often your content and platforms are published.
Keep up with the changes in social media policies and algorithms and adjust your material accordingly. Facebook, for example, has announced a tweak to its algorithm that would boost postings from family and friends while de-emphasizing business messages. ‘Saves’ now have a higher priority in Instagram’s algorithms than comments and likes.
The quality of your content will determine how you handle social media marketing. You should now have a good idea of what content you should create based on your goals, target audience, and brand identity. You’re also sure of your understanding of which networks to cover. Consider what your competitors are sharing and how you may sell your products differently. Additionally, take advantage of the platform’s features. You may use Facebook live broadcasts to convey the most up-to-date information about a product launch or to advertise a deal, for example.
You can also create content with the help of current customers and promoters. It can be done by reposting their material or encouraging them to use a hashtag to share their own product-related experiences and photos. Finally, use current trends to your advantage. Trends in social media shift quickly, especially on short-form video services like TikTok. Do not be scared to join, but go with caution.
You’ll never know how successful one campaign is compared to another if you don’t keep track of your efforts. You can put everything into perspective when you get a bird’s eye view of your social media activities. It entails reviewing your best-performing content and changing your campaigns as needed when your content fails to meet your goals. The majority of social media is, without a doubt, a learning experience. Real-time campaign data allows you to make minor adjustments to your social media marketing plan rather than making large-scale, time-consuming modifications.
Data vigilance is at the heart of successful social media marketing. You may be reactive in the near term to maximize the effectiveness of your current efforts and then proactive in the long run by incorporating these lessons learned into your next plan redesign. You can use your data to see if your KPIs are in line with the overarching aims of your company or if they need to be altered.
Social networking could be a powerful instrument for enhancing your business strategy and increasing revenue. You can use the metric to determine what works best for your company and examine it. A few minor tweaks to your social media marketing strategy might significantly impact. Some firms might take months—or even years—for success on social media. You will have no issue conquering social media marketing if you are devoted to learning from your mistakes and using what you’ve known for future initiatives.
We all know about the rising importance of digital marketing in today’s world. It has changed the way of marketing, allowing businesses to grow their visibility and get more traffic from the internet. That is the main reason why every brand is focusing precisely on digital marketing. They know that this marketing channel can help them to get customers and business edge in the world.
But, to make digital marketing successful, it is quite crucial to know about its pillars. It is important to understand the roots of digital marketing and how they work to give any brand a significant presence on the web. That is where you need to know about SEO and social media marketing as they are called the major pillars of digital marketing.
Nowadays, every company that is doing business on the web is focusing on both of these channels. They offer countless benefits in terms of increasing brand awareness and visibility, that too by using minimum resources.
In this article, we will discuss how social media and SEO is becoming a need of the hour for online businesses. We will define how it can take your brand forward, precisely in terms of optimizing traffic and conversions. Let’s first understand the basics of SEO and social media marketing below.
Social media marketing has taken a huge boost in the last few years. There are many reasons behind it, but the most obvious one is the ease of targeting users. It has given an opportunity to the businesses to market their products and attract customers efficiently.
Today, social media logos have become a common source to attract people. For instance, discord logo is highly popular among the people, as it represents a platform that allows them to engage regularly. Hence, it provides a good opportunity to the marketers to use them in their social media marketing campaigns.
Some of the platforms like Facebook, Instagram, etc. are rated as the best platforms to launch your social media campaigns. The only thing you need to learn is the art of targeting the right audience. This will allow you to extend the brand reach and get customers from your desired sections.
With the rise of SEO, every online business is looking to extract leads from search engines. They know that organic leads can be derived easily from Google, that too without spending any hefty budget. But to do so, they need to solidify their SEO practices as per the latest recommendations. This requires dedicated hard work on quality content, backlinks, site authority, and more others.
By having the best SEO professionals at work, these businesses can enjoy streamlined traffic coming straight from search engines. All they need to do is to work on particular SEO keywords that are relevant to their brands and are most searched on Google. It will help them to get ranked on search engines and direct potential customers towards their website.
It is important to understand how social media and SEO can optimize your digital marketing results. Both of these techniques are very beneficial in extracting quality traffic from the internet. Let’s take a look at some core reasons below.
With the help of SEO and social media marketing, you can effectively increase your online presence. This is the most important thing because it allows your brand to get recognition in the online space. It is quite an obvious fact that users will only purchase your products/services once it gets visible on the digital channels. Without having any presence, you cannot expect any conversions and traffic from the internet.
The wide spectrum of social media allows you to market products and get leads effortlessly. It not only builds your presence, but also allows you to optimize your branding. That is why it is especially recommended to pay attention to social media and derive quality traffic that can generate revenue for the business.
By utilizing analytics of SEO and social media, you can understand the voice of the consumer. It lets you know the requirements of users and what they are searching for on the web. This precisely helps in building your brand strategy and market products according to that.
The purpose of SEO is to specifically understand the current requirements of customers. This can be perfectly analyzed by looking at the search queries. It defines all the latest searches that relate to your brand, allowing you to plan the SEO strategy better.
Similarly, social media also simplifies the analysis of the market. It defines the trends and how to use them appropriately in your campaigns.
Another important thing that makes social media marketing necessary is the analysis of feedback. Every business knows about the importance of customer relations, especially when the competition is tough. They know how to maintain it to convert the leads into permanent customers.
Using social media, they can get effective feedback from their customers. It is a channel that allows you to stay connected with your audience continuously. Nowadays, many online brands have set up their specific CSR department on social media. They know that these sites will provide them with continuous interaction with the customers.
This will let them know about the quality of their products and how well they are performing as compared to others in the market. It is indeed very crucial information that helps them to get motivated and move towards better standards regularly.
Using targeted search and SEO practices, businesses are now finding it easy to attract and convert local customers. This is the basic advantage of SEO that it allows you to build engagement with people quickly. It simplifies the buildup of organic traffic that provides opportunities for conversions effectively.
It is therefore advised to take services from a professional SEO manager who can rank and maintain your websites on search engines. This will allow you to get organic traffic and increase the visibility of the business on top-ranked pages.
Nowadays, people are attracted to social media more than ever. From adults to youngsters, everyone wants to look up to Facebook, Twitter, and other platforms every day to find out the latest news, products, etc. It is a platform that helps them to know about different companies and what they are offering in the market.
Considering this, it is advised to build a professional presence on social media sites to attract your targeted audience. It will alternatively allow you to build a strong brand reputation and increase traffic through it. Many online stores and ecommerce giants have taken the leverage of social media to optimize their brand presence. It has helped them to gain a professional reputation, as well as strong leads from the web.
That brings us to the end of this blog in which we have described how SEO and social media can help you to drive brand success. Both of these channels have shown a true potential to engage and attract traffic to your website. It is up to you to choose the right practices that fit best according to your business goals. You can also take help from the web and professional experts to solidify these techniques, as per your branding objectives.
Using the right channels and practices, your brand can take a strong edge in the online world. It will help you to get constant traffic and increase conversions regularly.
Social media is a digital innovation that has brought many more changes in people’s daily lives. Initially, social media served as a tool of instant digital global communication. It has ballooned with time and become much more than a communication means. Today, it is considered a professional connection tool, and brands use it to reach a wider audience. Marketing on social networking sites gives companies a competitive edge and helps them approach people from across borders. Social media users are increasing daily, and many people have accounts on more than one platform. They use social networks for shopping, searching, reading news, and several other purposes. Since people spend a significant amount of their day on social networking sites, brands can easily reach them and lure them into buying their services.
Social media marketing has become an essential component of marketing in today’s era. Companies that do not invest in social media marketing miss out on an incredible opportunity of reaching millions of people worldwide. Moreover, their competitors fill the gap for them and steal their customers. Social media has become an excellent tool to learn more about customers. Brands can derive insights from social media users’ comments and design their upcoming marketing strategies accordingly.
A robust social media marketing strategy can change marketing for brands and boost up their sales. Below we are listing some points that will give an insight into the power of social media marketing in today’s global era:
Social media marketing is comparatively cost-effective than other marketing channels. Creating an account and publish marketing posts do not require businesses to invest any money; however, they have a limited reach. Almost all social networks offer paid advertisement, and that allows brands to set up their advertising settings. Businesses can start small and see their results for their social media marketing and then go for higher investments.
Moreover, to take their marketing campaign on top, businesses need to hire marketing professionals. Another way is to go for marketing studies and get the latest marketing and business skills. An MBA degree equips people with academic knowledge and enables them to try different avenues. Online education made it easy for business owners to get a degree along with their day-to-day business activities. Today, aspirants can opt for an online MBA in marketing and learn advanced marketing skills to design efficient marketing campaigns.
Today, markets have numerous options for a single product, and new companies are constantly emerging. Businesses have to market their products to target customers to let them know they exist. Social media algorithms have made it easier for brands to raise awareness and display ads in front of targeted people. When users search for a product on one website, the other social networks display the same ads to turn them into actual customers. The key is to put unique and relatable content out there, and people will share brands’ posts on their profiles and enhance their reach.
Social media marketing can enhance websites’ SEO rankings and put them on the top of search engines. SEO requirements continue to evolve, and search engine algorithms keep on changing their SEO measuring factors. Nonetheless, social media has proven to be a significant aspect in enhancing a website’s SEO. Appropriate keywords and proper integration can put the brand’s website as the top search results, resulting in enhanced website SEO. Boosting SEO helps establish a brand as authentic and gains people’s confidence, leading to more sales.
Social media gives people a place to engage with customers and address their concerns. Immediate response and quick action help build stronger relationships with customers and provide them with a message that brands value them. Customers like it when brands reply to their posts and address them with their names Brands can use these websites to send personalized messages to customers and be responsive. Furthermore, customers appreciate brands that quickly solve their issues. Social networks allow businesses to be responsive to their customers and create stronger bonds.
Aside from other benefits of social media marketing, another advantage is that it allows brands to measure the effectiveness of their marketing techniques. Several likes, retweets, shares, and views on videos give brands an idea if their campaign has created an impact. Moreover, the data also helps brands determine their target customers as they can see the demographics of the people reacting to their posts. It gives an insight into customers, and businesses can design their future marketing campaigns accordingly. Companies can learn about their audience through social media data and use these insights for other marketing channels.
Competitor analysis assists in devising efficient marketing techniques. Most competitors are already on social media. Research reveals that 91% of retail brands already use at least two social networks for marketing their products. Social media websites are a great place to determine brands’ position in the markets and keep an eye on competitors. Businesses can learn more about their competitors and get an edge over them by posting unique content to attract more users, consequently generate more profit.
Social media marketing has become critical for the survival of brands in the modern global era. The competition in today’s world is getting intense by the day, and brands have to constantly up their social media marketing game to stay in the competition. Today people rely on their mobiles for mundane activities and use applications for their social surfing. Brands can reach their customers 24/7, learn more about their target customers and change their approaches accordingly. Social media marketing allows people to purchase their favorite products online. Social media has leveled up the field for small businesses and large enterprises. With an effective social media marketing strategy, small businesses can tough the big established companies.
Strange how time passes, correct? We’re already entering July of 2021, and knowing how 2020 changed our lives, it’s challenging to predict what will happen next. The pandemic changed our lives, and in a way, things might never be the same again.
The same can be said about business. For better or worse, businesses have changed, evolved beyond comprehension, and competition between companies has skyrocketed. There’s one aspect that played a crucial role in our lives; social media.
With that in mind, if we looked back in 2020, there’s a chance your social media plans for 2020 were completely thrown off because the year didn’t go as planned for a variety of reasons.
But that is okay. Not everything works out according to plan, and even though there are setbacks, there’s an opportunity to do better than before.
It’s time to plan for a strategy that delivers results and delivers a clear brand message with a vision that showcases your company’s objectives. It also means that your marketing budget (again) is up for evaluation, and you have three critical tasks lined up, which are;
As soon as you begin exporting data and preparing summaries, you might start thinking if you have achieved what you set out to accomplish in your previous year. In addition, you might be wondering if there ever was a distinct and motivating goal.
Before we get started, it is essential to know that it doesn’t matter what type of business organization you are; Profit or Nonprofit. But if you are a profit organization, it is pretty straightforward for you to have your fair share of traffic from social media platforms, unlike nonprofit organizations.
For them, keeping track of their social media accounts is like a never-ending hamster wheel in a cage. If you’re a nonprofit organization, you are not the only one who feels this way because social media management for nonprofits is not easy.
However, some businesses have been helping nonprofits save time (and money) for over a decade by setting up free and low-cost social media management tools to help them manage and monitor all of their accounts quickly.
Without further ado, let’s hop on to the ten most effective and handy tips for creating a result-oriented and exceptional social media strategy for your business:
Why is the very first question that has to be addressed before we move any further.
Why – has to do with your social media objectives. Are you using social media to market your goods? Do you want to increase the traffic to your website?
There are nine social media goals one might have in general:
If you have multiple social media accounts, it’ll be easier to understand your users. However, unless you have a dedicated team for social media, it is a good idea to focus on a limited number of tasks over all of them at once.
Once your why is sorted, the next step is to set SMART business goals. There are only two factors you must consider when selecting your goals; they should be realistic, and should always be SMART, which means they should be:
The process, audience, and desired outcomes should be well described as a goal.
The objective must have a measuring system for tracking and comparing progress.
The goal/objective is within your company’s capability.
The goal should advance a part of your company’s broader strategy.
The goal must have a beginning and an end.
Instead of saying, We like to use social media to have more followers who will shop more of our goods. Your brand should say, “We’re planning to develop X blog posts on these topics to target these customers (specific-Teenage audience) over two months (specific – 2 months) to increase sales for product X by 30 percent (measurable, attainable) over in the last quarter” (Relevant and Time-bound).
It’s essential to understand your target audience and what they want to see on your social media channels. As a result, you’ll be able to develop content that they’ll enjoy, comment on, and share.
Knowing them well is also essential if you want to convert your social media followers into paying clients. Though most of your social media followers will contribute to your general audience, don’t assume they’re the for all the social platforms you’ve selected in your strategy.
Always remember that on social media, you and your competitors are vying for the same target audience. Inevitably, your competitors are already using social media, which means you can learn from their mistakes.
A competitive study can help you figure out who your competitors are and what they do well and not so well. You’ll gain a clear understanding of what’s required in your field, which can help you define your own social media goals.
To conduct this analysis, select 5–10 business competitors, then look them up on all of the major social media platforms common for you and your competitors. Look for postings aimed at grabbing the attention of your competitor’s followers, such as the ones below. It simply implies:
Does it look like their posts are performing well for them?
What kind of messages appears to be the most effective?
Are the questions practical? Are there surveys and customer feedback?
There are plenty of popular social media platforms that your company might use. Because getting the most out of any platform can require a lot of time and money, you should focus your business’ resources on the platforms that will provide you the most return on investment.
You must audit your social media channels to know what each of your social media accounts is for. Consider if an account is worth maintaining if the purpose is unclear. You need to find out which platform or channel works best for you and keep that channel on the top of your list for the best content creation.
While it’s great to be aware of your objectives, target audience, platforms, and rivals, it’s crucial to keep content plans ready for publishing. Your social media initiatives will either stand tall or fall based on the content you offer daily. The best part is that your approach and strategy can compensate for a long-term plan for content creation and delivery.
Keyword research can help you learn more about what users are interested in. It entails using a tool like Google Trends to see what terms people search for while investigating a topic. You can use this in conjunction with the platform’s analysis capabilities to highlight unique social media hot topics.
It will reveal what questions users have and allow you to develop solutions.
To keep your content in the pipeline is to have content ready way before the time comes. Using a calendar for tracking is crucial nowadays. It is a good idea to plan and have posts lined up for specific days and events that are coming up. Planning leaves room for contingencies – something most social media strategies lack.
After you’ve set up your content calendar, utilize a scheduling application to prepare messages ahead of time rather than constantly updating your calendar throughout your day.
Social media platforms have always been very uncertain because of the velocity with which your social media posts produce results – you can quickly determine what works and what doesn’t; you can alter your strategies and plans accordingly.
The social media strategy of your business should ALWAYS be data-driven regardless of what you’re offering. This involves concentrating on the most critical social media indicators and metrics. However, rather than focusing on conventional metrics, brands are expected to look into data directly related to their objectives.
But, what metrics or KPIs are we talking about? Take a look at the following breakdown:
Engagement tells a lot about you & your brand. The total number of social interactions divided by the total number of impressions is your engagement. It reveals how your audience sees you and how willing they are to communicate with you.
The actual number of users who saw your content is known as post reach. So how far does your material make it into users’ feeds?
It is the total number of times your content or account has been clicked. It’s critical to track clicks per campaign to determine what piques people’s interest or encourages them to buy.
Hashtags are one of the most major KPIs. What hashtags did you use the most? What hashtags were the most closely associated with your company? These answers can help you define the direction of your content in the future.
Last but not least is the budget you decide to allocate for your social media strategy. Budget planning is necessary to promote your posts on social media and be included in every successful social media plan.
Spending without understanding where the budget line is drawn, on the other hand, is a terrible idea. You can understand how particular posts perform by using a small amount in the initial stages and move the budget up as you see progress.
Creating a social media marketing strategy is one of the most challenging tasks since it requires taking a step back and considering the larger picture. It would help if you shift your focus from day-to-day duties such as scheduling and responding to comments to higher-order thinking.
On the other hand, having a social media marketing strategy can be highly profitable and beneficial, as it ensures that you aren’t simply producing content for the sake of providing material. It will assist you in achieving long-term social media and business objectives.
Eliza Jeffrey is an editor in a leading Internet strategy, marketing, and development firm. She is responsible for designing an online strategy, marketing, and development campaigns for maximum impact. I’m responsible for ensuring that every blog post I write is EPIC.
Whether we like it or not, social media has been integrated into our everyday lives and, for many people, has become as much a part of daily life as food and water. As a business owner, you have hundreds of millions, even billions in some cases, of users at your disposal. Furthermore, the rest of your industry is likely leveraging social media as a free or cheap way to reach your target demographics.
According to Chris Bower, founder of DetroitInternetMarketing.com “Social media is a powerful way to stay relevant in the eyes of the consumer. There is no better way to stay in touch with your customers”. There is no better way to stay in touch with your customers.” In order to be able to do this, you have to stay relevant in the social media landscape, so here are seven social media platforms to help you with this in 2021, which include a mixed bag of popular platforms that many brands aren’t using to their advantage and newer platforms that present fresh opportunities.
Clubhouse is an invite-only social networking platform that launched in Spring 2020. Unlike some of the mainstream social platforms, Clubhouse is completely audio-based and allows users to talk, listen, and host their own shows with live streaming sessions. Users are notified when someone they follow creates a room or joins someone else’s room. The platform paves the way for candid conversation and unedited dialogue around all types of topics.
To date, Clubhouse has attracted many Silicon Valley investors and recently made headlines when Elon Musk joined. His first room session featured Robinhood CEO, where Musk lightly expressed his disdain for the company’s Gamestop handling and its CEO was offered the opportunity to defend their decisions. Moving forward, Clubhouse could be a great opportunity to expound upon the rise of the podcast and connect with users in a unique and more intimate way.
In order to understand how to properly leverage YouTube, you need to understand what it truly is. It’s a search engine for videos. In fact, it’s the second-largest search engine in the world that also happens to be owned by the largest search engine in the world, Google. Producing videos for YouTube can be intimidating, but it’s a surprisingly forgiving medium. Users are looking for information, and if the information is good they’ll forgive a low production quality. With 2 billion monthly users, the potential reach on YouTube is endless.
Vero is touted as a more authentic version of Instagram because its social sharing platform eliminates algorithms, ads, and data mining. Users can share all types of content, from music to books and links. They can also edit their sharing capabilities by easily setting view permissions per post and choosing between a combination of four distinct categories: close friends, friends, acquaintances or followers.
Although there are no ads on Vero, brands can leverage its influencer option. If a brand wants to work with a Vero user, the user can embed a “Buy Now” or other CTA directly into the post. Vero might be an ideal option for companies that want to create more meaningful brand relationships with their users and cater to a more authentic, niche user base.
Video is an excellent medium for catching the attention of your customers. Although, Microsoft did a study in 2015 that showed our digital world has reduced the average human attention span to just eight seconds. Enter TikTok and 60-second video clips. This video-sharing social media platform is a great way to reach customers with short videos. If you can provide useful or entertaining content in less than 60 seconds, you have the ability to reach thousands of prospective customers each and every day.
Reddit is a social news aggregation and web content rating website. Although marketers have dubbed it this the “trickiest” platform to crack, namely because it focuses on online discussion and community building rather than on promotion (though the platform does feature ads and the ability to promote your posts). Once you’ve made the effort to understand its platform and intricacies, you can liken it to gaining access to a no holds barred club.
Already, a number of brands have successfully implemented Reddit into their marketing strategies, including Audi, SpaceX, and Lemonade. If you’re interested in including Reddit into your social campaign, start by joining communities as a user and learning more about how the Reddit community works.
Like Instagram, Pinterest is a visual medium. Unlike Instagram, Pinterest relies entirely on visuals. Businesses that have products to sell like clothing can benefit greatly from what Pinterest has to offer. Service industries like home remodeling and decor or travel can also leverage Pinterest with eye-catching photos. The more your posts are shared or pinned across Pinterest, the more users will see what you have to offer.
If you’re unfamiliar with Tumblr, it’s a microblogging site for sharing photos, blog posts, videos, audio, and more. Whether or not you’re blogging on your own website, Tumblr can be a great place to share your social media posts. While art, fashion, and cat photos mostly dominate the landscape of Tumblr, there’s plenty of room for infographics, photos, and short videos from other platforms. The beauty of Tumblr is that you don’t have to build a large following in order to widely disseminate your message. Instead, interactions and conversation are what drive users to share content.
Social media marketing has taken off like never before with the number of people spending time on social media at an all-time high. According to a recent report by Statista, more than 4.1 billion people are active on social media globally. Moreover, more than 54% of social media users browse for products on it. If you are an online marketer looking to promote your eCommerce store, you should be active on social media, and tapping into this immense target base.
Here are 5 powerful social media strategies that you can use to leverage your social presence for your eCommerce store:
Content marketers today work very hard to make their content visually attractive and engaging. There are many forms of visual content including images, videos, GIFs and memes that brands use to engage with their audience on social media. According to Hubspot, 80% of marketers use some form of visual content as a part of their social media marketing efforts.
Moreover, due to the shrinking attention span of social browsers, presenting content through visuals is a lot more likely to generate interest and engagement. In fact, video has replaced blogging as one of the top assets for visualization within social media marketing campaigns. Visual content also helps you ensure that your readers retain most of the content, even days later.
A great example here is of Frank Body, an American skincare brand which excels at content marketing and social media marketing. The brand communicates through the persona of a guy called Frank, who interacts with customers directly in first-person. This forms a highly effective personalized experience for customers.
Here is a great example:
Source: Frank Body
With social media, the main goal of marketers is to stay engaged with their target audience and form a more interactive relationship with them. Most social media users who are not active in posting are likely to remain engaged with brands and some of them even prefer to communicate with the brands directly. Building user engagement ensures that your customers retain their connection with you which is directly related to their willingness to remain loyal to your brand.
For example, every brand can learn valuable lessons on user engagement from Netflix, even though it is not an eCommerce platform. The brand is highly active on Twitter and Instagram, especially among the youth – their largest subscriber demographic. They use wit, sarcasm, memes and pop-culture references to relate with young audiences and keep them hooked on their social media, sometimes taking engagement levels off the chart. Their social media language replicates that of a fan talking to other fans. Here is an example:
Source: Netflix Film
One of the many effective ways in which social media plays right into your marketing strategy is by providing you a two-way communication channel with customers. For the longest time, brands struggled to minimize the lags within customer support processes, which largely affect the customer experience. However, brands now integrate customer support within social media, by communicating with them directly thus decreasing the turnaround times.
Providing customer support on social media is also a great way for brands to let customers know that they are being heard. For eCommerce stores, social media channels have been a way for customers to check whether specific products can be delivered to their location, the status of their packages and much more. According to a recent statistic, your customer advocacy is likely to go up by 25% when you give answers to complaints on social media. Considering this, as an eCommerce company, you should ensure that your employees are up to speed with the digital modes of communication and operations, which can be achieved through digital adoption platforms.
Social media marketing is only a small part of the big world that is online marketing. Social media channels do stand on their own in terms of traffic and user engagement, however, when combined with your other digital channels, they can form a strong brand identity online. When SEO principles are integrated within social media marketing strategies, they become more powerfully effective for your brand.
One of the common ways in which brands accomplish this is by integrating SEO keywords within their social media content. Image SEO can also help in making your visuals more discoverable in Google, thus benefiting your brand. Most importantly, writing actionable captions with relevant hashtags can also help in bringing the right target audience to your social media channel, and then your eCommerce store.
SEO can be an invaluable tool for eCommerce companies in boosting website as well as social media performance. Combining these highly effective practices with good content can hook the users and increase traffic to your channels.
Paid and organic forms of advertising are just two types of marketing – both of them equally effective. Paid advertising on social media is a great tool for marketers to achieve visibility, especially when the competition is high. For eCommerce companies, paid advertising can be a great way to not only gain more exposure but to also prompt user engagement.
According to recent research, once a user visits a brand’s social media profile, they are likely to engage in many different ways. Most customers will visit your website or application, 89% of them are likely to make a purchase. So, even if your organic marketing strategies are generating a buzz, you can give that extra boost to your conversions using paid advertising tools.
Social media marketing techniques are known to be effective across industries, but more so in the case of eCommerce stores. Social media channels can provide the perfect platform for eCommerce store owners to showcase and promote their products directly to the customers. What’s more, the increasing period of time spent by users on social media is likely to be favorable for eCommerce brands.
Hazel Raoult is a freelance marketing writer and works with PRmention. She has 6+ years of experience in writing about business, entrepreneurship, marketing and all things SaaS. Hazel loves to split her time between writing, editing, and hanging out with her family.
The explosion of social media’s involvement in culture has now made it an aspect of commerce no business can afford to ignore. With over billions of users on various social media platforms spending more time on it than anything else on the internet, it should be treated as a landscape of potential resources to explore and mine. This is especially true during the pandemic, as many businesses are forced to shift many of their operations online.
One of the most important effects that social media has had, especially on commerce, is how it has affected the concept of branding. Now more than ever, consumers are closer to the businesses whose products and services they enjoy. Not only that, but it now matters to the average customer what values have gone into the creation of the things they need and want, in addition to the inherent value of the products and services themselves.
In short, they put deeper thought into considering who takes their money and what they’re buying.
This is why digital marketing companies say that social media must become a part of your branding. How you interact with customers (non-interaction is also a form of interaction) on various platforms is representative of your branding. If you remain unconvinced, here are a few good reasons you should be thinking about social media:
Social media platforms give you the opportunity to interact with your customers on a closer level. It also gives you the chance to widen your reach, giving more people access to your story and messaging. The personal nature of social media can also bring out the various personalities and values that went into the creation of your business.
Social media is more than just an announcement board to post all your latest details. It is a two-way street where users are hoping to get closer to the brands they are interested in and can benefit from. If you execute your social media campaigns just right, you could create a meaningful relationship with your target audience.
One of the most important concepts in marketing is the idea of the target market. It is the market that stands to interact the most with a brand based on its offerings. In any social media campaign, it is the most relevant demographic to consider since it maximizes the returns you get on your marketing budget.
With social media, you are more likely to be available to your target market. When you build up a following, your users themselves will market your product for free—right to their peers from whom you are most likely to benefit.
3. It has measurable metrics of success
One of the most important benefits of social media is the data that can be gathered from it. With the right knowledge and savvy about how to use this data, you can adjust your social media campaign on the fly by identifying opportunities and shortcomings in how your customers and followers interact with your brand. All this information can allow you to tweak your strategy while you’re executing it, ensuring you make the most out of your marketing budget.
Nearly every aspect of the human experience has been affected by the introduction of social media. It has redefined the way branding is handled, especially since it has allowed consumers to have a closer look and relationship with the brands and enterprises they interact with. These are just some reasons social media is important for any brand, but there are plenty more if you just take the time and effort to invest in it.
If you’re looking for a digital marketing company to help with your branding, send us a message at Brandignity. We have the digital marketing solutions needed to help take your business and its branding to greater heights.
As Google continues releasing algorithm updates and the importance of content is ever-increasing, search engine optimization has evolved as well. The days of simply repeating a keyword in the content as often as possible are long gone. Instead, keyword placement and user value have taken the spotlight.
Moreover, there are other factors to take into account when it comes to SEO strategies. Optimizing content for search engines does not only mean working on it alone. This is where social media enters the picture.
While your performance on social media does not have a direct impact on search rankings, there are essential connections that you must take note of to succeed in your digital marketing efforts.
As mentioned above, there is no direct link between your social media performance and search rankings. Google itself has claimed that these signals are not a ranking factor.
However, there is an undeniable correlation between the two.
First, if the link to your content performs well on social media, it can help generate more page views and backlinks and increase your brand authority. A positive change in these metrics helps your website to get noticed by Google.
Second, you have to know that Google also crawls social websites for information similar to how it does with other sites. This means that if a link shared on your social media platforms is performing well and crawled by Google, it could also serve as a credible back-link for you. Consequently, high-quality backlinks are always looked favorably upon by search engines.
Profiles and pages on social media channels are crawlable by Google too. Moreover, they’re often right at the top results in listings, especially for brand name searches.
Why is this significant? This means that if you have a well-performing platform, you increase the chances of getting seen in SERPs. You also give people other options to know more about your business and reach you aside from your website. Who knows, you may even attract those consumers who prefer looking at a company’s Facebook or Twitter pages than their websites!
While Google and Bing are the names that usually come to mind when you hear the word, “search,” they’re not the only platforms for this task. People also use social media to find what they’re looking for, whether it’s a long-time friend or a professional service provider in the area.
That said, SEO today not only includes the searches that happen on search engines but also on your social media sites. You have to pay attention to how you’re performing on these so-called social media search engines.
Winning on social media is a lot like winning on search engines. The content you share plays a big part in it, along with the hashtags and categories you use to make sure that they are seen in all the right places.
While there is no direct relationship between social media and SEO, you should see the two as linked. With the right execution, your social performance can give your website a much-needed push in terms of visits, page views, and backlinks to rank higher in search results. Thinking out-of-the-box ways to boost your website using social media may just be what you need to increase your visibility and reach more people.
Struggling with your social media marketing communication efforts? We’ve got you covered! We’re a results-driven digital marketing agency helping companies of all sizes build their brands and manage their social media reputation. If this is something you need help with, get in touch with us today!
Having a presence on social media is important for businesses. No matter who your customers are, people buy from businesses they trust, and social media is an excellent way to build up that trust. That said, it isn’t always easy for brands to successfully use social media to the best of their ability. Here are the top social media challenges businesses face and how to overcome them.
For brands, having a social media strategy is a crucial part of using these platforms successfully as tools to further their business.
Businesses have a social media strategy to organize and plan their presence online. While individuals can haphazardly post on social media, businesses don’t have the time or resources to do the same. Instead, having a strategy gives your brand, team, and social media manager guidance on how, when and why to show up on social media.
A key part of a social media strategy is your goals. Are you looking for a particular follower count or engagement rate? Will you be tracking sales that come from social?
Once you have your goals in place, you need to address the personnel and technological needs that will help you meet those goals. Begin with human resources. You can choose to stay in-house by employing a social media coordinator, or outsource the work to a social media agency.
No matter which personnel option you choose, the person managing your social media accounts will likely use planning apps such as Later, Hootsuite or Planoly. There are many tools that help you save time and create better posts online.
You’ll also want a plan to track your success. To do this, look back at your goals and determine which social media metrics apply. Then, track them each month or week to see how well your posts are performing to meet your goals.
Once you have your strategy, it’s time to grow a following. No matter your goals, you need to have enough people following you to make an impact. To grow your following, you need to use social media best practices to attract people to your page.
Choose the right tool that can help you grow your following organically with real followers, not fake bots or spam accounts that won’t engage with your page.
When you decide your social media strategy, choose how frequently you intend to post and on what schedule. You’ll teach your followers when to expect posts from you.
On top of being consistent, your posts should be high-quality and either give your followers something to think about or some new knowledge they didn’t know before.
No matter what platform you use or what type of content you create, it needs to be engaging. Your captions, Stories, IGTV, and more should all be captivating and make your followers want to engage.
Your bio is critical to growing your following. Every potential follower will check it out when deciding if they want to follow you. Have a clear profile picture, a description that tells who you are, and resources like highlights and call to action buttons that show who you are.
Now that you have your followers, you can convert them into customers in a few ways. First, you can use a link in bio tool such as url.bio to easily connect your followers to shoppable pages on your website.
It’s also a good idea to take advantage of shoppable posts and Stories. Create a catalog and link your products directly within your Instagram posts and Stories so people can buy from the app.
You can also use IGTV to promote new products and services, as well as share tutorials to showcase how best to use your products. Finally, by partnering with influencers, you can help broaden your audience with people who are ready to buy.
By having a plan, growing your following and using clear calls-to-action, you can use social media to the fullest for your brand. Businesses might have to be strategic when it comes to social media, but it can still be an incredibly valuable tool if you use it correctly. By following these steps, you can easily overcome these challenges and find new followers and customers online.