It is no secret that social media sites are becoming popular daily; these platforms are used for more than just meeting new people. Businesses around the globe are starting to utilize them to increase their marketing efforts and help to get their brand noticed online. This is considered to be a tool that small businesses can use to increase their market reach and build a larger global market.


Twitter is, without a doubt, one of the most popular social media platforms available. People are given this powerful tool to voice their ideas and opinions and update their current activities. It is also a good way to introduce your small business’ products and services. One of the best ways to get noticed is to create an online trend, which refers to a user’s ability to use hashtags to get their business known.


Example of a hashtag



Using the Hashtag

A hashtag is a word or phrase with a “#” prefix at the front. E.g., #microsoft or #apple. Primarily, the main purpose of using a hashtag is to ensure that a conversation around a specific topic or word can be easily tracked. Twitter users can easily use this marketing tool to track the conversations about their business and understand their popularity online. You can use this to increase awareness of your small business online.


One of the best ways to create a buzz around your business using hashtags is to promote your business’ products or specials. The global reach that Twitter offers its users allows you to reach a wider audience, thereby increasing your exposure. Another benefit of using hashtags is the ability to be part of a current trending topic that your small business may be related to. Introducing your business to the trend will allow people to associate with your brand and create awareness.


Always remember to use the correct hashtag. Topical tags are usually the best way to go about the process, which means it has a bigger reach in the overall market. Use these tags as part of your tweet rather than just using them separately. It will be easier for readers to become informed about your business or what you are trying to say when they can read it in context as a complete tweet.


Finally, track the hashtag’s progress to see if it’s effective for your marketing goals. Various tools can help you do this online, but Twitter can also provide this information. It’s a great way of measuring your reach on this social media platform, and you can easily keep an eye on conversations regarding your product, service, or brand.


Benefits of Using Hashtags for Business

  • The most important benefit of using hashtags is creating brand awareness. By using this tool, you can make it easy for people to re-use it and mention your brand or company in their conversations and tweets online.
  • You can keep track of your reputation. Hashtags make it easy to monitor what people say when they talk about you or your brand. If there are any negative statements or customers are unhappy with a product or service, you can pick it up and put in some effort to rectify the issue or put the customer at ease.
  • Hashtags allow you to measure your reach. You can watch all the conversations around your chosen keywords or topics and find out where your business is being mentioned, by whom, and how often. This indicates how far your business’ reach is and what your target market looks like. Businesses are increasingly seeing the benefit of this.
  • Make your tweets easier to find. Hashtags allow you to find previous tweets easily and categorize your tweets for your followers to find. Leads, customers, and prospects can easily join in the conversation by using your hashtags in their discussions.
  • When you have a new product or service available, you can easily create new hashtags so your followers and customers can easily and effortlessly identify them and be updated on new updates and developments within your business.


The more hashtags are used on Twitter, the more it will encourage using better statistics, control, and a better understanding of this tool. People worldwide can benefit from hashtags, and it should be a positive and useful experience for everyone – regardless of whether you are using it for personal or business purposes. With social media being such a powerful online tool, this is becoming a very popular way of expanding your market reach, keeping an eye on conversations around your business, and allowing people to follow updates around your business easily.


About the Author:

Lorien Roux is an entrepreneur and blogger who loves writing about business and marketing. She also manages BusinessProfiles.com, which provides registration information on businesses across the U.S.

Social Networking


The popularity of Social Networking sites has rapidly increased over the past few years. Social networks provide many kinds of services and benefits to their users like helping them to connect with new people, share opinions with likeminded people, and stay in touch with old friends and colleagues. Bulk email verification is crucial for the success of email marketing campaigns, ensuring email deliverability, engagement, and compliance. The popularity of social networking is due to its ability to facilitate connectivity, information sharing, community building, entertainment, business opportunities, and real-time interaction.


Some of the reasons for the popularity of social networking sites are:


1. Opportunity to Meet New People

Social Networking gives people an opportunity to meet new people around the world. Users of these sites have access to millions of profiles worldwide. Before the advent of social networking sites, chat rooms were the only way to meet new people on the internet. But, the main drawback of chat rooms is that you may not know the person you are interacting with. Introducing profiles on social networking sites allowed people to learn more about a person before interacting with them.


2. Social Networking Sites are User-friendly

Popular Social Networking sites are built in such a way that they are very user-friendly. Most sites are so easy to navigate that they require very little knowledge of the internet. They offer a better way of connecting with new people than other internet channels like bulletin boards and emails. The mobile versions of these social networking sites are even more user-friendly, allowing many more people to connect through them. With the user-friendly interface of popular social networking sites, connecting with others has never been easier. Plus, integrating email verifier tools ensures the authenticity of connections, fostering trust and credibility in online interactions.


3. Join Groups that Share your Interests

Most popular social networks allow users to create groups. These groups allow like-minded people to share their interests and hobbies. A group acts just as a club whose membership is open to anyone with similar interests.


4. They are Free to Use

Most of the highly popular social networking sites, like Facebook and Google+, are free, which makes them open to everybody. These sites mostly make their money through advertisements. Other ways these sites make money are through extra features like games and other applications, which should be paid for by the users. You are probably wondering how to make a social media app and whether it’s a financially viable decision.


5. Job Market

Professional social networks help people establish their brand online. People can post their skills, accomplishments, and previous experience on these networks and make themselves recognized by colleagues, other peer groups, and even potential employers. Many companies have started recruiting people through social networks like LinkedIn. Users also have the option to search for jobs on their own through these professional social networks, just like any other job portal. Social Media currently has a huge share of the job market.


6. Helps Businesses to Reach Out

Another important reason for the success of social networking sites is that they help businesses reach their potential customers easily. Unlike search engines like Google, social networks have developed targeted ad solutions using which businesses can reach their potential customers based on the profiles of their users. Social Networks also have unique access to the most personal information of their users, like their hobbies, interests, places frequently visited, etc., which helps businesses target their advertisements properly.


The internet has opened up communications across the world. Social networking has helped people expand their networks, add friends, enhance their careers, make connections, recruit employees, and find people with scarce skills, which summarizes the reason for its popularity.


Check Out These Great Resources to help with your Marketing:


  • Social Searcher allows you to monitor all public social mentions on social networks and the web. Quickly measure and track what people are saying about your company, brand, product, or service in one easy to use dashboard, which would streamline your online presence tracking efforts and be a huge time saver.
  • Social Pilot is the Most Cost-Effective Marketing Tool for Powerful Publishing. Insightful Analytics. Seamless Collaboration. It’s one of the best Instagram tools available in the market for scheduling posts.
  • Try Commun.it to easily track brand awareness, discover new leads, share quality content, schedule posts and download progress reports.
  • TeleCRM can help you with marketing by generating and nurturing leads, aligning sales and marketing teams, and providing analytics to measure performance. Key features include lead scoring, email marketing automation, social media integration, and advanced reporting and analysis tools. By leveraging these features, businesses can optimize their marketing efforts and drive more sales.
  • Flyerwiz is a versatile flyer maker tool that helps you to create and customize flyers for various purposes such as events, promotions, or announcements. FlyerWiz provides templates and tools for designing visually appealing flyers, making it convenient for users who may not have graphic design expertise.


Some great videos on social networking:


About the author

Claudia is a blogger by profession. She loves writing, reading, and traveling. She contributes to World Financial Group



The trend of ‘social media’ – that all encompassing umbrella term that covers the way people interact online – is well documented, but it is also misleading. The complexity of social media leaves it subject to so many internal trends, upturns, downturns and general tumult that any attempt to describe it as a whole is almost pointless.


These are just a handful of the trends driving social media at the moment; it’s these trends that dictate everything from how many followers you have on Twitter and how many hits your business’ webpage gets to how you engage with films, television and music.


The Competitive Element



Online life is becoming more like a game every day. Sites like Facebook and Twitter encourage us to gain more friends and followers; the more of each that we acquire the better we are doing in ‘the game’. If your buddy gets a retweet from her favorite celebrity, we instantly feel jealous and angle for a retweet of our own.


The competitive element doesn’t stop here; the inclusion of user leaderboards, exclusive content for highly rated users and other perks that separate the ‘top players’ from the masses are becoming more and more prevalent across the web. Our natural competitive spirit as humans sucks us in and won’t let us go.





We’re not just talking linking your Facebook and Twitter accounts here. We’re talking about content from feedback forms in restaurants and hotels being published on billboards in Times Square, excepts from RSS feeds included in podcasts and live broadcasts; anything that disseminates information in the most efficient way possible and across the biggest number of social platforms.


With some many voices crying in the social media wilderness, this sort of trans-media broadcasting – i.e. reaching biggest number of people in the shortest possible time – is being used by an increasing number of companies in the promotion of their products.


Share and Share Alike



Once upon a time joining a group on Facebook was enough, or maybe liking and subscribing to certain news feed. Nowadays, we are increasingly encouraged to share content we engaged with or enjoyed. This is recognition on the part of social media marketers of the broad and varied network of social media.


If the average Facebook user has between 200 and 300 friends, asking them to share information about your product or service is going to exponentially increase your online audience. This phenomenon is not unique to Facebook, all social networking and blogging sites employ similar tactics to quickly broadcast information to the masses.


Frequently companies will ask followers to “share”, “retweet” or “reblog” content in exchange for freebies or entry into online competitions. This is an example of the sharing craze in action.


This article was written by John Burns on behalf of Simplify digital. Simplify digital are Ofcom accredited and provide independent advice to consumers looking for the right broadband, TV and home phone packages. www.simplifydigital.co.uk

facebook mistakes


Are you killing your brand on Facebook?


Avoid poor content strategy, inconsistent brand voice, and ignoring negative feedback.


Don’t overlook customer service and fail to monitor analytics.


In this article, we’ll show you ten ways to avoid these mistakes and keep your brand thriving on the world’s largest social media platform.


Poor Content Strategy

You should avoid posting irrelevant and low-quality content to prevent damaging your brand’s reputation on Facebook.


When you post content that isn’t relevant to your brand or your audience, it can confuse and alienate your followers. They may start to question your credibility and lose trust in your brand.


Additionally, posting low-quality content reflects poorly on your brand’s image and professionalism. It shows that you aren’t invested in providing value to your audience.


Instead, focus on creating high-quality, engaging content that aligns with your brand’s values and resonates with your target audience.


Inconsistent Brand Voice

There are three major consequences of maintaining an inconsistent brand voice: confusion, disengagement, and loss of trust.


When your brand voice is inconsistent, it becomes difficult for your audience to understand and connect with your message. They may not know what to expect from your brand, leading to confusion and a lack of trust in your reliability.


Inconsistent brand voice also leads to disengagement, as your audience may become disinterested or disenchanted with your brand due to the lack of consistency. They may feel disconnected from your message and find it hard to engage with your content.


Ultimately, maintaining an inconsistent brand voice can result in a loss of trust from your audience, which can be detrimental to your brand’s reputation and success.


Ignoring Negative Feedback

One of the ten ways to kill your brand on Facebook is by ignoring negative feedback. When customers take the time to provide feedback, whether it’s a complaint or a suggestion, it’s important to acknowledge and address it.


Ignoring negative feedback can make your brand appear unresponsive and uncaring. It shows a lack of concern for your customers’ opinions and can damage your brand’s reputation.


Instead, take the time to respond to negative feedback in a timely and professional manner. Show that you value your customers’ opinions and are committed to resolving any issues they may have.


Overlooking Customer Service

When it comes to customer service, don’t make the mistake of overlooking it, as it can result in dissatisfied customers and damage your brand’s reputation. Providing exceptional customer service is crucial for any business, and it should be a top priority.


By neglecting customer service, you risk losing valuable customers who may turn to your competitors instead. It’s important to promptly respond to customer inquiries and complaints, showing that you value their feedback and are committed to resolving any issues they may have.


Ignoring customer service can lead to negative online reviews and a tarnished reputation, which can be difficult to recover from. Remember, happy customers are more likely to become loyal advocates for your brand, while unhappy customers can spread negative word-of-mouth and harm your business.


Failing to Monitor Analytics

You should regularly review and analyze your analytics data to understand your audience and make informed decisions for your brand. Without monitoring your analytics, you’re missing out on valuable insights that can help you improve your marketing strategies and optimize your online presence.


By analyzing data such as website traffic, engagement rates, and conversion rates, you can gain a deeper understanding of your audience’s preferences, behaviors, and needs. This information allows you to tailor your content, ads, and overall brand messaging to better resonate with your target audience.


Additionally, monitoring analytics can help you identify trends, spot areas of improvement, and track the success of your marketing efforts. By regularly reviewing and analyzing your analytics data, you can make data-driven decisions that will ultimately drive the success of your brand.


Frequently Asked Questions


How Can a Poor Content Strategy Negatively Impact a Brand’s Presence on Facebook?


A poor content strategy can negatively impact your brand’s presence on Facebook. It can lead to low engagement, loss of followers, and damage to your brand’s reputation.


It’s important to have a well-planned and targeted content strategy to maintain a strong presence.


What Are the Consequences of Inconsistent Brand Voice on a Brand’s Reputation on Facebook?


Inconsistent brand voice on Facebook can harm your reputation.

It confuses your audience and undermines your brand’s identity.


Consistency is key in building trust and loyalty with your followers.


Why Is It Important to Address and Respond to Negative Feedback on a Brand’s Facebook Page?


Addressing and responding to negative feedback on your brand’s Facebook page is important for several reasons. Firstly, it demonstrates that you care about your customers and value their opinions. By acknowledging their concerns, you show that you are actively listening and are committed to providing the best possible experience. Additionally, responding to negative feedback allows you to address any issues or problems that may have arisen. This gives you an opportunity to resolve the situation and potentially turn a dissatisfied customer into a loyal advocate for your brand. Finally, by openly addressing negative feedback, you show transparency and authenticity. This helps to build trust with your audience and can enhance your brand’s reputation. Overall, taking the time to address and respond to negative feedback on your brand’s Facebook page is a crucial aspect of effective customer service and brand management.


How Does Overlooking Customer Service on Facebook Affect a Brand’s Relationship With Its Customers?


Overlooking customer service on Facebook negatively affects your brand’s relationship with customers. Ignoring their concerns and failing to provide timely and helpful responses can lead to frustration, loss of trust, and ultimately damage your brand’s reputation.


What Are the Potential Risks of Failing to Monitor Analytics on a Brand’s Facebook Page?


Failing to monitor analytics on your brand’s Facebook page can lead to missed opportunities. It can also result in decreased engagement and a lack of understanding of your audience. Without monitoring analytics, you may not know what’s working and what’s not.



In conclusion, if you want to avoid killing your brand on Facebook, make sure to have a strong content strategy. This involves creating and sharing high-quality, relevant content that resonates with your target audience. It’s important to consistently deliver valuable information, engaging visuals, and compelling stories to keep your followers interested and coming back for more.


Another crucial aspect is maintaining a consistent brand voice. Your brand voice represents your company’s personality and values. It should be reflected in all your posts, comments, and interactions on Facebook. Consistency helps to establish a recognizable and trustworthy brand identity.


Addressing negative feedback promptly is also key. When customers express dissatisfaction or have concerns, it’s essential to respond in a timely and professional manner. Show empathy, provide solutions, and take the necessary steps to resolve any issues. This demonstrates that you value and care about your customers’ opinions and concerns.


Additionally, prioritize customer service. Facebook is a platform where customers can reach out to your brand directly. Make sure to respond to messages, comments, and inquiries in a timely manner. By providing excellent customer service, you can build strong relationships with your audience and foster loyalty.


Lastly, regularly monitor analytics to track the performance of your Facebook efforts. Pay attention to metrics such as reach, engagement, and conversions. This data will provide valuable insights into what content is resonating with your audience and what strategies are driving results. Use this information to make informed decisions and continually optimize your Facebook strategy.


By taking these steps, you can effectively build and maintain a positive brand image on Facebook, ensuring the success and longevity of your business.