It is no secret that social media sites are becoming popular by the day; these platforms are being used for more than just meeting new people. Businesses around the globe are starting to utilize them as a way to increase their marketing efforts and help to get their brand noticed online. This is considered to be a tool that small businesses can use to increase their market reach and build a larger global market.
Twitter is without a doubt one of the most popular social media platforms available. People are given this powerful tool to voice their ideas and opinions and update their current activities, which is also a good way to introduce your small business’ products and services. One of the best ways to get noticed is to create an online trend, which refers to the ability for a user to make use of hashtags to get their business known.
Example of a hashtag
— Brandignity (@Brandignty) January 2, 2013
A hashtag is simply a word or phrase that has a “#” prefix at the front. For e.g. #microsoft or #apple. Primarily, the main purpose of using a hashtag is to make sure that a conversation around a specific topic or word can easily be tracked. Twitter users can easily use this marketing tool to track the conversations about their business and get a good understanding of their popularity online. You can use this to increase awareness of your small business online.
One of the best ways to create a buzz around your business with the use of hashtags is to promote your business’ products or specials. The global reach that Twitter offers its users allow you to reach a wider audience and thereby increasing your exposure. Another benefit of using hashtags is the ability to be part of a current trending topic that your small business may be related to. By introducing your business to the trend, it will allow people to associate your brand and create awareness.
Always remember to use the correct hashtag. Topical tags are usually the best way to go about the process, and this means that it has this bigger reach in the overall market. Use these tags as part of your tweet, rather than just using them separately. It will be easier for readers to become informed about what your business is or what you are trying to say when they can read it in context as a complete tweet.
Finally, remember to track the hashtag’s progress to see if it’s effective for your marketing goals. There are various tools that can help you do this online, but Twitter can also provide you with this information. It’s a great way of measuring your reach on this social media platform and you can easily keep an eye on conversations regarding your product, service, or brand.
The more hashtags are being used on Twitter, the more it will encourage the use of better statistics, control, and a better understanding of this tool in general. People all over the world can benefit from hashtags and it should be a positive and useful experience for everyone – regardless whether you are using it for personal or business purposes. With social media being such a powerful online tool, this is becoming a very popular way of expanding your market reach, keeping an eye on conversations around your business, and allowing people to easily follow updates around your business.
About the Author:
Lorien Roux is an entrepreneur and blogger who loves writing on anything related to business and marketing. She also manages BusinessProfiles.com, which provides registration information on businesses across the U.S.
The popularity of Social Networking sites has rapidly increased over the past few years. Social networks provide many kinds of services and benefits to their users like helping them to connect with new people, share opinions with likeminded people, and stay in touch with old friends and colleagues. Some of the reasons for the popularity of social networking sites are:
Social Networking gives people an opportunity to meet new people around the world. Users of these sites have access to millions of profiles from around the world. Before the advent of social networking sites, chat rooms were the only way to meet new people on the internet. But, the main drawback of chat rooms was that you may not know the person with whom you are interacting with. The introduction of profiles on social networking sites allowed people to know more information about a person before they interact with them.
Popular Social Networking sites are built in such a way that they are very user friendly. Most sites are so easy to navigate that they require very less knowledge of the internet. Infact they offer a better way of connecting with new people than other internet channels like bulletin boards and emails. The mobile versions of these social networking sites are even more user-friendly allowing a lot more people to connect through them.
Most of the popular Social Networks allow users to create groups. These groups allow likeminded people to share their interests and hobbies. A group acts just as a club whose membership is open to anybody who shares similar interests.
Most of the highly popular social networking sites like Facebook and Google+ are free which made them open to everybody. These sites mostly make their money through advertisements. Other ways these sites make money is through extra features like games and other applications which should be paid for by the users.
Professional social networks help people in establishing their brand online. People can post their skills, accomplishments, and previous experience on these networks and make themselves recognized by colleagues, other peer groups, and even potential employers. Many companies have started recruiting people through social networks like LinkedIn. Users also have the option to search for jobs on their own through these professional social networks just like any other job portal. Social Media currently has a huge share of the job market.
Another key important reason for the success of social networking sites is that they help businesses to reach their potential customers easily. Unlike search engines like Google, social networks have developed targeted ad solutions using which businesses can reach their potential customers based on the profiles of their users. Social Networks also have unique access to the most personal information of their users like their hobbies, interests, places frequently visited, etc. which helps businesses in targeting their advertisements properly.
The internet has opened up communications across the boundaries of the world. And, social networking has helped people to expand their network, add friends, enhance their careers, make connections, recruit employees, and find people with scarce skills which summarizes the reason for their popularity.
Some great videos on social networking:
About the author
Claudia is a blogger by profession. She loves writing, reading, and traveling. She contributes to World Financial Group
The trend of ‘social media’ – that all encompassing umbrella term that covers the way people interact online – is well documented, but it is also misleading. The complexity of social media leaves it subject to so many internal trends, upturns, downturns and general tumult that any attempt to describe it as a whole is almost pointless.
These are just a handful of the trends driving social media at the moment; it’s these trends that dictate everything from how many followers you have on Twitter and how many hits your business’ webpage gets to how you engage with films, television and music.
Online life is becoming more like a game every day. Sites like Facebook and Twitter encourage us to gain more friends and followers; the more of each that we acquire the better we are doing in ‘the game’. If your buddy gets a retweet from her favorite celebrity, we instantly feel jealous and angle for a retweet of our own.
The competitive element doesn’t stop here; the inclusion of user leaderboards, exclusive content for highly rated users and other perks that separate the ‘top players’ from the masses are becoming more and more prevalent across the web. Our natural competitive spirit as humans sucks us in and won’t let us go.
We’re not just talking linking your Facebook and Twitter accounts here. We’re talking about content from feedback forms in restaurants and hotels being published on billboards in Times Square, excepts from RSS feeds included in podcasts and live broadcasts; anything that disseminates information in the most efficient way possible and across the biggest number of social platforms.
With some many voices crying in the social media wilderness, this sort of trans-media broadcasting – i.e. reaching biggest number of people in the shortest possible time – is being used by an increasing number of companies in the promotion of their products.
Once upon a time joining a group on Facebook was enough, or maybe liking and subscribing to certain news feed. Nowadays, we are increasingly encouraged to share content we engaged with or enjoyed. This is recognition on the part of social media marketers of the broad and varied network of social media.
If the average Facebook user has between 200 and 300 friends, asking them to share information about your product or service is going to exponentially increase your online audience. This phenomenon is not unique to Facebook, all social networking and blogging sites employ similar tactics to quickly broadcast information to the masses.
Frequently companies will ask followers to “share”, “retweet” or “reblog” content in exchange for freebies or entry into online competitions. This is an example of the sharing craze in action.
This article was written by John Burns on behalf of Simplify digital. Simplify digital are Ofcom accredited and provide independent advice to consumers looking for the right broadband, TV and home phone packages. www.simplifydigital.co.uk
Who ever thought the face-to-face meeting would be almost entirely replaced by something digital we all call social networking? KISSmetrics recently put out this awesome little infographic piece on how different genders use all the different social networks that people spend their time on every single day.
It is pretty interesting to see how the different genders (male & female) use these popular networks in order to communicate on a daily basis. Everything from business to personal communication is now done all online leaving search marketers scratching and clawing at the landscape in order to find their target demographics to be visible in front of.
Brands don’t mean to make mistakes they just do and some mistakes can cause serious damage to a brand if not corrected quickly. With social media being such a powerful driving force in today’s business world it comes with a learning curve especially if you have a large global brand. One wrong status update can cause irreparable damages that can linger for years to come.
Facebook is no exception to this rule and you need to have a certain amount of respect for its power. There is a reason why some people have millions of followers on their fan pages and those reasons need to be acknowledged.
Here are 10 ways to hurt your brand on Facebook:
Facebook fan pages have grown quite a bit from what they once were. They now have many options for information that a brand or company can fill out. Make sure you fill out all the fields available to your brand so that it is nice an optimized for your users.
The fan page is there for a reason, for you to use it! Posting updates once per/month is not going to help you build your brand on Facebook. Actually it will most likely hurt you quite a bit if you have no updates and you are a larger brand. Studies have shown that people make many judgement calls when it comes how a business interacts on their Facebook fan page.
It takes a special kind of mindset to help your competition in the social space but remember that social media and Facebook is all about sharing content. You might not like it but your Facebook fans will and pleasing your audience is what it’s all about.
Don’t forget to share your company Facebook fan page with others. Put it on your website, in your newsletter and on your blog to get others connecting with your brand.
If people leave comments on your updates make sure to get back in there and respond back to them. Facebook is all about communication so if someone wants to communicate with your brand take the time to respond back to them.
Don’t hunt around for those bogus products that promise 1,000,000 new Facebook fans by the end of the month. These services will do nothing more than just get your account banned. You want fans that truly want to be there and hear what you have to say.
Think about the default page your visitors are landing on, whether it is a custom Facebook design or just the content wall think about your goals. There is no right or wrong setting to have it on it just depends on what you want your audience to see first.
Make sure you always use a logo that renders 100%. If it is too small and needs to be stretched out to fit it will hurt your company image. Have your designer put together a nice logo that renders and fits properly in the logo space.
Each fan page has the ability to build out some nice photo albums. Use the photo albums to your advantage as best as you can. If you don’t have images take photos of the office and employees.
Always, always, always leave a link behind where people can easily connect directly with your website. The worst thing that can happen is to make users have to either search for your website or hunt for a link. Don’t make anyone hunt, leave it right there for them to use.