Startup Marketing & Branding Strategy


Digital marketing is a no brainer must-have in today’s business world. Just as our world has integrated into everything digital, it is not a surprise to see digital marketing evolve to how we use it today. While traditional marketing is still thriving, more and more companies rely on the more effective ways of digital marketing. The main difference between traditional and digital marketing is that the previous employ a less targeted approach in advertising, while the latter is more about using data analytics to tailor a precise and more effective marketing approach best suited to the company and its target market.


While most startup companies might worry about the expenses for marketing, it is no longer about which company might have all the resources to spend on marketing, but more on having the right marketing strategy that would work best for the company. It is no longer a surprise to find affordable marketing campaigns that are customized to reach the maximum buyer target. With the right analytics, modern technology has indeed done wonders.


Social media is a must

Perhaps the cheapest way to market online is through social media. It is easy to set up, and it already has the audience and the tools needed to broadcast your product. Do note, that social media is best use to build on your brand and identity. The coherence and unity of your posts matter, so does the frequency or the number of times you post in a day. While social media is a great way to launch promotions, it is an even more effective medium in knowing your market audience as it can let you interact and share information with customers. It can also build your customer service.


Take advantage of free or low-cost tools

There are plenty of other tools that you can use to strengthen your marketing plan. You can use Hootsuite that can integrate your social media accounts and platforms to help you manage your accounts. It is available for free for the basic features, or have the option to pay 11 USD per month for the whole package. For something that costs so low, this is one tool that you would really use. Tools like the Google Analytics are essential in order to gather and interpret data. These are just two examples. There are still many out there. Find the ones that could help you most without necessarily breaking the bank.


Be mobile friendly

With the success of mobile shifted startups, it is clear to see that everything is happening on mobile. You can now easily call for transportation just by having an app like Uber or Grab without having to flip through your contacts to call for a taxi. With most of the world already on mobile phones, it makes sense that marketing strategies should be optimized for mobiles and smartphones. Mobile search has surpassed desktop searches. Even when you compare from two years ago, more websites can now seamlessly adapt for mobile use. So don’t get left behind. Make your ads and your websites mobile-ready.


Your content matters

Your brand should be the clear message with each and every content that is posted in your blogs, sites, and social media walls. When you just put in anything that interests you, or just so you posted something, this will ruin your branding. You should focus your content to selling your brand, and so you should know what are the unique selling propositions of your product. That way, you can focus on the benefits of your product. There are many ways to boost your content. You can go to sites where you can hire services for content creation for a fraction of the price.


Convert your visitors

You should also make sure that your site pages allow for maximum conversions. Try to see what your site visitors go through when they get in. See how they would interact with your page and optimize where you could get them to convert and buy. Much like picking out a workplace where you need to know that it will fit all the needs of your company, make sure that your site has the tools necessary to show to your prospective buyers that you have the product that they need, and accessing that product is as easy as a simple click. Avoid clichéd phrases that would not make your site stand out.


Find out what your customers’ preferences are and use what you know to get their attention. To make a buyer a repeat one, see to it that your site has all the details that they need for after sales support. A good follow-up system will also keep them in the loop for any other new sales pitches in the future.


There are plenty of digital marketing strategies available to everyone, from the seasoned to the most novice of entrepreneurs. Find one that speaks of what your company stands for, and make it work to give you the best marketing plans that leave not only you happy, but your customers as well.

Author Bio:

 Gemma Reeves is a seasoned writer who enjoys creating helpful articles and interesting stories. She has worked with several clients across different industries such as advertising, online marketing, technology, healthcare, family matters, and more. She is also an aspiring entrepreneur who is engaged in assisting other aspiring entrepreneurs in finding the best office space for their business.

Check out her company here: FindMyWorkspace

Startup Branding & Marketing


You’ve developed a great product or service, but people will want to know more about your company brand before they start purchasing. If you’ve got an eye-catching logo and website, these are important first steps. But appealing graphics don’t make a brand. How can new businesses establish a recognized brand presence online? Here are five tips.


Brand Names

Research your brand name carefully. Something that seems edgy, striking, or humorous may be good for attention, but bad for business. Brainstorm a list of possible names, and research them online to see if they are already taken, or if unpleasant associations come up on a Google search. Also check to make sure it doesn’t translate into something ridiculous in another language or culture. When you settle on something that’s acceptable, make it legally yours by registering it with the United States Patent and Trademark Office.

Domain Names

If you’re just starting out, it’s not too late to rethink the domain name for your site. Make your domain name matches your company name as closely as possible. It should also show some relation to who you are as an organization, for instance .com, .biz, .io for a company, .net or .org for a non-profit, and so on. Some companies will also go the added step of buying up every domain name that matches, regardless of suffix, to avoid any confusion with the public or attempts by third-parties to profit from your brand building.


Consistent Messaging

Regardless of the digital channel, you want an easily identifiable logo and simple, clear message used on every platform. Whether someone sees it in print, banner ads, or on social sites, they should immediately recognize your brand and message. Everything – your website, business cards, emails, advertising, etc. – should all be relatively the same. For example, if your Twitter handle is @WholeBuyz, use @WholeBuyz on Instagram, not @WholeBuyzFL. Consistency is crucial if you want customers to instantly identify your brand.



Don’t overlook any opportunity to distribute your brand through advocates. Be newsworthy; get your logo associated with popular community events like charities and athletics. Building brand advocates is about creating engaging online content that followers will share with their friends. It also involves networking on sites like LinkedIn, professional and industry associations, and marketing networks. You can also use different sources such as Facebook and Vimeo to really help get the word out there. You may even want to look into different examples, such as those by ACN so that you can get an idea of how to utilize sources like this.


Become an Authority

One way to become a trust brand is to share your expertise. By contributing to your niche or industry without trying to sell yourself, you actually do promote your brand. No one respects a sales pitch, but others will look to you as a resource if you provide knowledge and insights, even your competition. Over time, you build up a reputation as an industry authority, and thus, an influencer. You or a member of your team can start sharing some very useful information on social media and through guest blogging. Just remember to focus on being helpful and your commitment to your niche, not selling. People will have more confidence in your brand.


In digital media, your brand is everything. It’s how the world relates to your company. People should be able to see your logo and immediately know what you offer. It becomes a business model you have to live up to every day.