startup marketing


Do you own a startup and want to increase its visibility and success? Digital marketing is the key to making this happen. It’s a powerful way to reach potential customers and build your brand. In this article, you’ll learn the 10 winning digital marketing strategies that will help you stand out. From websites and brand building to social media and SEO, you’ll get the tips and tricks you need to create an effective digital marketing plan and get your startup off the ground. So, join us and learn how to make your digital marketing journey a success!


1. Crafting a Digital Marketing Plan

To craft a successful digital marketing plan for your startup, you need to identify the most effective strategies for your business. Implementing influencer partnerships, utilizing video marketing, and leveraging user generated content are all important steps to take. Influencer partnerships can help spread your message and build brand recognition with an engaged audience. Utilizing video marketing is an effective way to showcase your products, services, and company culture. Leveraging user generated content can help create social proof and trust for your brand.


Creating a website and establishing your digital presence is essential for any startup. Your website should be optimized for search engines and include all the essential pages such as About Us, Contact, Privacy, and Disclaimer. Social media marketing is a cost-effective way to reach potential customers and build an engaged following. Content marketing should be leveraged to create informative and educational content that resonates with your target audience. Email marketing is a great way to keep customers informed and engaged with your brand.


startup digital marketing plan


Advertising on Google and Facebook are effective tactics to reach new customers. Google Ads can be used to target customers searching for specific keywords, while Facebook Ads can be used to find customers interested in your products and services. Additionally, digital PR is essential for boosting your visibility online. From getting featured in trade media to earning backlinks, PR activities can help you reach new audiences and improve your SEO performance.


Finally, it’s important to focus on customer lifetime value and reputation. Track customer satisfaction and work on improving retention. Request feedback and take action on it. Ask for testimonials when you’ve exceeded expectations. Improve the customer experience to generate referrals and cultivate social proof such as case studies.


2. Growing an Email List

Start building your email list now, and you’ll be well on your way to success. Email marketing can be a powerful tool for startups, as it helps to generate leads, convert customers, and build relationships. To maximize the effectiveness of your email list, here are five strategies to consider:


  • Utilize effective lead generation software to grow your email list quickly and easily.
  • Maximize email conversions by creating compelling content and providing incentives for sign-ups.
  • Segment your email list into different groups based on customer interests and behaviors.
  • Automate email campaigns to nurture leads and drive sales.
  • Analyze the performance of your email campaigns and optimize them for better results.


These strategies can help you to effectively grow and manage your email list, so you can reap the rewards of more leads, conversions, and relationships with customers. To achieve mastery in email marketing, it is essential to understand your target audience and craft compelling messages that will resonate with them. By taking the time to understand your target audience and craft effective strategies, you can ensure your emails are successful and your list keeps growing.


3. Leveraging Social Media Platforms

Leverage social media platforms to boost your startup’s digital marketing strategy. One of the most effective tactics for getting the attention of your target audience is to partner with influencers. These influencers can promote your products and services to their followers, who are likely to be interested in your offerings. Additionally, you can create social media contests to encourage users to interact with your brand and spread the word about your startup. This can help to build a larger following and increase engagement with your content. Finally, engaging with online communities can help to spread awareness of your brand and increase your reach. These communities can provide valuable insights and feedback, as well as helping to generate leads. By leveraging these social media strategies, you can effectively reach a wider audience and increase the success of your digital marketing strategy.


4. Developing a Content Strategy

Once you’ve developed a content strategy, you can start leveraging it to create and promote engaging content. Here are some techniques to consider:


  • Create blogs to increase organic traffic and brand awareness.
  • Optimize blogs for long-tail keywords to drive targeted traffic.
  • Develop informative ebooks and gate them behind landing pages.
  • Create social media graphics or informational series to promote your content.
  • Repurpose your content for non-search channels such as social media and email.


When distributing content, consider these strategies:


  • Focus on the right people at the right time and place of their buyer’s journey.
  • Distribute content to new and existing audiences.
  • Retrofit marketing assets for PR purposes.
  • Earn backlinks to increase visibility and optimize for search.


5. Creating Ads for Paid Channels

Frequently and strategically, you should create ads for paid channels. Creating compelling ad copy, targeting the right audience, and measuring ad performance are all key components of a successful paid ad campaign. Start by understanding the needs of your target customer and create ad copy that speaks to those needs. Utilize relevant keywords and phrases that are specific to your product or service, and avoid generic or vague language. It’s also important to target the right audience with your ads. Use data to determine who your ideal customer is and use demographic and psychographic criteria to target the most relevant audience. Finally, measure ad performance regularly to assess what is working and what needs to be changed. Monitor key metrics such as click-through-rate, cost-per-click, and conversions to improve your campaign over time. With the right combination of compelling messaging, targeting, and optimization, you can create a successful ad campaign that will help grow your startup.


6. Increasing Brand Awareness Through PR

By leveraging PR, you can increase your startup’s brand awareness and reach a wider audience in an effective and cost-efficient manner. Here are some tips to help you get started:


  • Building media relationships is essential for getting press coverage. Try to establish relationships with journalists, bloggers, and influencers in your industry.
  • Utilizing press releases is a great way to inform the media about your product and services. Craft interesting press releases and distribute them to reach key media contacts.
  • Collaborating with influencers can help you reach a larger audience. Identify influencers who align with your brand and offer them incentives for promoting your product or service.
  • Developing a content marketing strategy is an important part of PR. Create interesting content and optimize it for search engines to generate organic traffic.
  • Leverage user-generated content to showcase your product or service. Ask satisfied customers to share their stories and promote their content on social media.


7. Optimizing Your Website for Search Engines

You can optimize your website for search engines and get more organic traffic by making some simple changes. Investing in SEO (Search Engine Optimization) is key for startups to get more visibility and customers. Start by conducting keyword research and optimizing your website’s meta tags, headings, and content for those relevant keywords. Additionally, building high-quality backlinks will help to improve your website’s authority. Monitoring and analyzing your website’s SEO performance is also important to track progress and make adjustments as needed.


Another important strategy is link building. This involves creating high-quality links to other relevant websites to increase your website’s authority and visibility. Aim for link-building opportunities with reputable websites in your industry to get the most value from your efforts. It is also important to keep your website updated with fresh content and to share new content on social media platforms regularly. This will help to keep your website visible and attract new visitors.


Finally, consider incorporating long-tail keywords into your website content. Long-tail keywords are phrases that are more specific and tend to have less competition, which can make them easier to rank for. When used strategically, long-tail keywords can help to improve your website’s search engine ranking and drive more organic traffic.


8. Nurturing Leads With Automation

Once you’ve acquired leads, you can use automation to nurture them. Automation tools provide a cost-effective way to keep your leads engaged and eventually convert them into paying customers. Here are some lead nurturing strategies that you can use to increase customer engagement and ROI:


  • Utilize automation tools such as Drip, MailChimp, or ConvertKit to set up email campaigns.
  • Develop a comprehensive email marketing strategy to target leads at the right time.
  • Experiment with different types of emails such as newsletters, promotional offers, and surveys.
  • Personalize emails to make them more relevant to the recipient.
  • Analyze the performance of emails to identify what works and what doesn’t.


Effective email campaigns should be tailored to each lead’s needs and interests. They should also be engaging and informative. Automation tools can be used to track the performance of emails and optimize them for maximum impact. By tracking the effectiveness of your emails, you can adjust your campaigns to generate better results.


9. Analyzing Your Digital Marketing Performance

Analyzing your digital marketing performance is essential for optimizing your campaigns and driving ROI. It is important to evaluate the effectiveness of your campaigns in order to maximize ROI and reach your company’s goals. An effective way to measure the success of your digital marketing efforts is to track metrics such as website visits, conversions, and return on investment. Additionally, you should implement data-driven marketing strategies that are tailored to your target audience. These can be used to analyze customer behavior, measure customer satisfaction, and refine your marketing approach. You should also consider using analytics tools to track the performance of your campaigns. These tools can help you understand which channels are driving the most value, and where you should focus your resources. By tracking and evaluating the performance of your campaigns, you will be able to identify areas for improvement and make informed decisions that will help you achieve your desired outcomes.


10. Staying Ahead of Digital Marketing Trends

Regularly staying ahead of digital marketing trends is essential for startups to remain competitive. To keep up, consider implementing influencer marketing, exploring video marketing strategies, and utilizing voice search optimization. Additionally, consider leveraging user-generated content, and leveraging Artificial Intelligence (AI) for more personalized campaigns.


Influencer marketing is a powerful tool to reach potential customers. It can build trust, increase brand awareness, and drive conversions. Video marketing is a great way to capture attention and build relationships with customers. Video can be used in a variety of ways such as tutorials, product demos, and explainer videos. Voice search optimization is becoming increasingly important as more people use voice assistants. To optimize for voice search, use natural language, focus on long-tail keywords, and create content that answers questions.


User-generated content is an effective way to build trust and authenticity. Encourage customers to share their experiences with your product or service. Finally, use AI to personalize campaigns and create more relevant content. AI can be used to target the right customers at the right time and place in their buyer’s journey.



Congratulations! By leveraging the strategies and tactics outlined here, you have the tools to create a powerful digital marketing plan for your startup. With a bit of hard work and dedication, you can spread the word about your business and reach a larger audience. Don’t forget to stay on top of digital marketing trends to ensure your success. It’s time to take the bull by the horns and make your startup a success!


Digital Marketing Tactics
Today, a large majority of consumers distrusts advertising, and corporations in general, more than ever before. Today, an average buyer has seen major corporations coax the onset of full-blown financial crisis and spark a major outcry against income inequality. Furthermore, people are bombarded with tons of advertisements every day. Telesian Technology Inc. estimates, that an average consumer sees anywhere between 300 and 700 ads each day. As a result, traditional marketing strategies have become rather ineffective, to say the least.


Podcasting as a Marketing Tool

Two years ago, Serial took podcasting to another level, and while I’m sure you’ve listened to at least a couple podcasts, have you ever considered using a podcast as a marketing tool? And while podcasting is only gaining momentum, many of your potential customers are surely active listeners. In fact, recent Infinite Dial findings have revealed that between 2015 and 2016, podcast listening grew around 23%. And if that’s not enough to make you take podcasting seriously, also think about this – today, more than 20% of Americans, ages 12 and up, listen to podcasts on a regular basis.


And to provide context for what 20% of the country represents, you have to take into consideration that only around 13% of people in the United States have a Spotify subscription, and 21% of them have an active Twitter account.  All in all, there are around 57 million podcast listeners in the United States. There are a couple of elements that make podcasting stand out as a great content tool – it gives you an opportunity to connect to your customers, reach a guest audience and it lends itself to generating multiple revenue streams, just to name a few.

Leveraging Big Data

According to IBM research, we create around 2.5 quintillion bytes of data every day, as a matter of fact, we create so much of it that around 90% of the data in recorded human history has been created in the last two years. The sheer amount of information we have today has completely changed what it means to be a marketer. Look at it like this – big data is the missing link between marketing actions and results. So, despite all of this, why are so many companies still turned off by big data?


The answer perhaps lies in the fact that there’s a huge emphasis on short-term results in today’s corporate world. And this insistence on instant results can prevent companies from making the necessity investments today to lay the foundation for greater results, which may take months to come to fruition. According to Rex Briggs’ research, around 40% of marketing budgets are being wasted every year by thousands and thousands of companies around the world. A big reason why this continues to happen is because of lack of data that prevents insights, measurements and informed decision making.


Email Marketing is Still Here

And so we come to probably the most underutilized and underestimated marketing tactic of today – email marketing. For years, email has been labeled as a “has-been” in the modern marketing world, taking the back seat to newer and “exciting” tactics, such as social media. But from a pure cost-effectiveness standpoint, it’s hard to argue that something is better than email. What’s more, even though Facebook Messenger and WhatsApp are more commonly used today, people still use emails to communicate quite a lot actually. Radicati Group estimates that around 2.4 million emails are sent every second, which amounts to 74 trillion mails per year.


But seeing how mobile usage has grown in recent years, today you have to approach your email marketing strategy with a mobile-first mindset. Every aspect of your campaign has to be optimized for mobile – fast-loading and visually captivating emails work best on smartphone screens. Moreover, according to statistics compiled by HubSpot, more than 95 of your site’s visitors aren’t ready to buy your product. That is why you should also try to take advantage of email remarketing. Travel companies, for instance, have known how to increase conversions using email remarketing for years. These companies, as well as eCommerce sites that have a high level of booking and cart abandonment use email remarketing as a way to re-engage customers and encourage them to finish the transaction.



Stepping outside of the norm and giving other platforms like podcasting and emailing a chance to work for you and your company will definitely prove equally beneficial in the long run. Leveraging big data will also give you a chance to learn more about your consumer base and allow you to make smarter marketing decisions in the future. Finally, the point is, just because something still isn’t popular or widely-used it doesn’t mean that it isn’t effective. Chances are, some of the more underrated marketing strategies and tools are making someone a lot of money – and if you think outside of the box, that someone could be you in the future.



Nate Vickery is a business consultant and a blogger mostly focused on streamlining marketing and management for small businesses and startups. He is also an editor on and a regular contributor on many other business and marketing oriented websites.