technical seo audit checklist


Are you tired of seeing your website struggle to gain traction on search engine result pages? It’s time to unlock the secrets of technical SEO and take your website to new heights. By conducting a comprehensive audit, you can uncover hidden issues that may be hindering your website’s crawlability, indexation, and overall performance. From evaluating search intent to optimizing for core web vitals, this checklist will equip you with the essential tools to transform your website from crawling to conversions. So, are you ready to unlock the potential of your website and boost your organic traffic? Let’s dive in and discover the key steps to achieving SEO success!


1. Install SSL Certificate


Installing an SSL certificate is a crucial step in enhancing website security and improving search engine rankings. With search engines prioritizing websites with HTTPS, installing an SSL certificate not only protects sensitive information but also builds user trust. By encrypting the links between the browser and server, SSL certificates ensure data security, making it essential for technical SEO. When conducting a technical SEO audit, installing an SSL certificate should be part of your checklist. It not only impacts search engine ranking but also improves user experience. By following the technical SEO audit checklist essentials, including the installation of an SSL certificate, you can ensure that your website is optimized for search engines, enhancing crawlability and increasing the chances of higher rankings. So, don’t forget to install an SSL certificate to boost your website’s security and SEO performance.


2. Choose Domain Version (WWW Vs Non-WWW)

When conducting a technical SEO audit, it is crucial to make a clear choice between the www and non-www versions of your domain, ensuring a consistent and unified website address. By selecting one version, you avoid duplicate content issues and consolidate your SEO efforts. It’s important to redirect the non-preferred domain version to the chosen one to maintain a single, authoritative web presence. Consistency in the domain version aids search engines in indexing and ranking your website appropriately. Making a clear choice between www and non-www versions of the domain streamlines your technical SEO efforts and avoids confusion for search engines and users. So, take the time to choose the domain version that best suits your website and ensure a seamless user experience.


3. Improve Website Speed


Improving website speed is crucial for optimizing user experience and search engine rankings. A fast-loading website not only enhances user engagement and visitor retention but also improves conversion rates. Moreover, it directly impacts your website’s visibility and ranking on search engine results pages. To improve website speed, you can implement various technical SEO techniques. One effective method is image optimization, which involves compressing images without sacrificing quality. Browser caching is another useful technique that reduces load times by storing web page elements locally. Additionally, minimizing CSS and JavaScript files can help streamline your website’s code and improve loading speed. By implementing these improvements, you can create a faster and more efficient website, resulting in improved search engine rankings and a better user experience.


4. Ensure Mobile-Friendliness

Ensure that your SaaS website is optimized for mobile users by implementing responsive design and testing on various devices. Mobile-friendliness is crucial for improving user experience and website performance, as well as for enhancing your technical SEO efforts. With the increasing number of mobile users, it is essential to ensure that your website is accessible and visually appealing on different screen sizes. A mobile-friendly website not only satisfies user expectations but also helps in achieving better search engine rankings. By using responsive design, you can adapt your website’s layout and content to fit different devices seamlessly. Additionally, testing your website on various devices allows you to identify any issues and make necessary adjustments to provide an optimal mobile experience. Don’t neglect mobile-friendliness – it’s a key factor in driving conversions and staying competitive in today’s digital landscape.


5. Use Canonical URLs

To optimize your website’s SEO and prevent duplicate content issues, utilizing canonical URLs is essential. By implementing canonical tags, you can guide search engines to the preferred version of a page, ensuring that it is properly indexed and displayed in search results. This not only improves your site’s visibility but also enhances its credibility. To effectively use canonical URLs, follow these SEO best practices:


  1. Identify duplicate content issues: Conduct a thorough audit of your website to identify any instances of duplicate content.
  2. Implement canonical tags: Use canonical tags to specify the canonical URL for each page, indicating the preferred version.
  3. Avoid self-referencing canonical tags: Make sure that the canonical URL points to a different page to avoid confusion.
  4. Regularly monitor and update canonical tags: As your website evolves, periodically review and update your canonical tags to ensure they remain accurate.


6. Optimize Internal Links

By optimizing internal links, you can effectively guide users and search engine crawlers through your website’s content, improving navigation, enhancing user experience, and influencing how search engines rank your pages. Internal link optimization is a crucial aspect of technical SEO and should be included in your audit checklist. Start by evaluating both navigational and contextual links, ensuring they are relevant and provide value to users. Fix any broken links and prioritize important pages by strategically placing internal links to them. This helps distribute link authority across your site and signals to search engines the importance of those pages. Analyzing internal link performance using tools like Google Analytics can provide valuable insights for optimization. Take advantage of internal linking to improve your website’s SEO and drive better results.


7. Fix Website Errors

Fixing website errors is crucial for ensuring an uninterrupted user experience and improving visibility. When conducting a technical SEO site audit, it is essential to identify and rectify any errors that may hinder search engine bots’ crawl and negatively impact your crawl budget. Here are four important website errors to fix:


  1. Broken links: Broken links can lead to a poor user experience and negatively affect your website’s SEO performance. Regularly check for broken links and fix them promptly.
  2. Server issues: Server errors can prevent search engine bots from crawling and indexing your website properly. Monitor your server logs for any issues and resolve them to improve visibility.
  3. 404 errors: 404 errors occur when a page is not found. It is crucial to identify and fix these errors to provide a seamless user experience and maintain the integrity of your website.
  4. Security problems: Address any security vulnerabilities on your website to protect visitors’ data and prevent potential penalties from search engines.


Fixing these website errors will not only enhance user experience but also help improve your website’s visibility and overall SEO performance.


8. Repair Broken Pages and Links

Repairing broken pages and links is crucial for maintaining a seamless user experience and optimizing your website’s overall performance. Broken pages and links can negatively impact site engagement and SEO performance. By conducting a thorough audit of your website, you can identify these issues and take immediate action to repair them. Utilize SEO tools like Semrush or Ahrefs to identify and rectify broken pages and links. By addressing these issues promptly, you can ensure uninterrupted user experience and improved visibility. Consistently fixing these issues positively impacts your overall SEO performance, leading to increased traffic and conversions. Don’t let broken pages and links hinder your website’s success; make it a priority to repair them as part of your regular audit process.


9. Optimize for Core Web Vitals

To optimize for Core Web Vitals, website owners can enhance website performance to improve user experience and SEO rankings. Here are four essential steps to optimize for Core Web Vitals:


  1. Identify issues: Use Google Search Console to identify any issues impacting Core Web Vitals, such as slow loading times or layout shifts.
  2. Improve Largest Contentful Paint (LCP): Optimize your website’s loading speed by reducing server response times, optimizing images, and minimizing render-blocking resources.
  3. Minimize Cumulative Layout Shift (CLS): Ensure that your website’s elements do not shift unexpectedly, causing a poor user experience. Use CSS to specify element sizes and reserve spaces for dynamic content.
  4. Monitor and analyze: Continuously monitor and analyze your website’s performance metrics to identify any new issues and improve Core Web Vitals over time.


10. Implement Structured Data

When optimizing for Core Web Vitals, implementing structured data is a crucial step in enhancing search engine understanding and improving visibility and click-through rates. Structured data, also known as schema markup, helps search engines better understand the context of your website’s content. By providing additional information about your website’s content, structured data can lead to improved search result appearances, obtaining rich snippets, and increasing click-through rates. It allows search engines to display more informative and visually appealing search results, making your website stand out among competitors. When conducting a technical SEO audit, ensuring effective implementation of structured data is essential for improving your website’s performance and organic ranking. Consider hiring a technical SEO professional to assist you in implementing structured data and maximizing your website’s visibility and performance in search engine optimization.


11. Consider Hiring a Technical SEO Professional

Consider partnering with a technical SEO professional to optimize your website’s visibility and organic ranking. Here are four reasons why hiring a technical SEO professional can greatly benefit your website:


  1. Expertise in analyzing technical aspects: A technical SEO professional has the knowledge and skills to identify and address technical issues that may be hindering your website’s performance.
  2. Stay up-to-date with SEO guidelines and algorithms: SEO is constantly evolving, and a technical SEO professional stays abreast of the latest trends and updates to ensure your website remains compliant and performs optimally.
  3. Avoid penalties and facilitate website recovery: By following best practices and guidelines, a technical SEO professional helps you avoid penalties from search engines, and if your website has already been penalized, they can assist in the recovery process.
  4. Improve websites for better user experience: Technical SEO professionals focus on improving website speed, mobile optimization, and other technical aspects that enhance user experience and drive conversions.


Partnering with a technical SEO professional can give your website the competitive edge it needs in the ever-changing digital landscape.


12. Need Help With Technical SEO?

If you’re struggling with technical SEO, finding the right help can make all the difference in optimizing your website’s performance. Technical SEO plays a crucial role in improving your website’s visibility and ranking on search engines. Conducting a technical audit of your website is essential to identify and fix any SEO issues that may be affecting your site’s performance. A technical SEO professional can provide the expertise and guidance needed to analyze your website’s infrastructure, address crawl budget issues, and optimize on-page elements for better organic presence in search engine results pages (SERPs). With their assistance, you can ensure that your website is fully optimized for search engines, improving its overall performance and driving more organic traffic to your site.



Congratulations! By following this comprehensive technical SEO audit checklist, you can take your website from crawling to conversions. Just like a well-oiled machine, your optimized website will attract more organic traffic, enhance user experience, and drive conversions. So, buckle up and get ready to soar high on search engine rankings, leaving your competitors in the dust. Remember, the key to success lies in addressing crucial elements and making necessary improvements. Let’s make your website shine like a diamond in the vast online landscape!