For all of you who have never heard of Vint Cerf, he is one of the founding fathers of the internet. Crazy huh?? When the internet was first being constructed back in 1973 it was only an experiment. A very important experiment that ended up changing the world as we know it. Imagine life today without the internet? You would actually have to meet people face to face in order to say hello, look through those dirty books with all the phone numbers that get your fingers dirty — oh yes I think they are called phone books.
Now, this Google video might be a bit technical for some but it showcases that rapid growth of the internet and what will be happening this year in order for the internet to keep growing. Say hello to IPv6.
Search engine marketing is absolutely nothing if you don’t have the right components in place on your website to get some activity going from your audience. If you are a business that requires inbound phone calls coming in to keep your business growing you will absolutely have to have some certain website conversion elements in place on your website. Never assume anything when it comes to website marketing. Nobody wants to look for anything when they arrive at a website so don’t make them. You never want to relax and think that they will stroll over to your contact page or try to look for a phone number when a website visitor arrives on your site. Walk them down the path and make it as easy as possible for them.
Here are some ideas to get your phone ringing:
You’re going to want to have your phone number in or near the header somewhere so people can see it. At least above the fold if worst case scenario. Naturally a website visitor’s eyes are going to gravitate towards the top of the page when they first arrive to your website so it is important to have a phone number visible somewhere near the top of the screen.
As your website visitor is reading through the content of your website it is important to naturally sprinkle the phone number into the text. There are plenty of ways to achieve this without making it too aggressive and turning away your reader. It is another touch point for your audience to be able to be reminded that you are a business and if they need help they can call on you for assistance.
Your footer should also have your business phone number listed along with other things. If your website visitor scrolls down to the bottom of the page don’t ever assume they are scrolling back up. They might not; they might have also already forgotten that your number was in the content and the header. Give them another opportunity to be able to reach out to you if they have to.
If you want some activity on your website you are going to have to have some conversion aspects in place. Depending on what your goals are of your website are you should emphasize that goal and give your audience an opportunity to be able to contact you using that source or effort.
Building a website that really pulls in traffic and sales and grows into a viable business takes time and lots of testing. You don’t just launch a website and walk away from it you test, tweak and monitor to see what is working and what isn’t. Sure this sounds easier said than done especially if you have to keep hiring a developer (s) to make website changes but it is something you must do if you are serious about growing your online business. Website conversion metrics change with time along with trends so you have to stay on the ball at all times.
Don’t hide your phone number make it visible to the world in multiple areas. Scroll down your important pages and see where things fall under the fold so there is always a phone number visible for a visitor.
You want people to contact you? Add a lead form on each service page so people realize they can send you their information and not have to call you. Some people just don’t like the phone.
Aside from just adding a blog write in it as much as you can. Try to maintain a constant stream of writing in your blog so people can see there is a person within the walls of that website.
Are you certified in a variety of industry specific areas allowing you to conduct business? Post those certifications on your website.
If you have happy clients and they love to tell you how great you have been put it on the website! This is a great trust building effort that shows your audience you have what it takes to get the job done.
Add client logos for customers you have helped to show your audience you are capable of conducting business with others.
Does your business cater to men but the whole site is pink? Not saying men don’t like pink but you have to think about your demographic and change colors around so they are appropriate to your target demographic.
If you haven’t redesigned your website since the dot com bubble burst in 2000 you need to red-design your website. Trends in design change and you need to be up to date with what your audience wants to see.
Are your website images grainy and of poor quality? Take a few bucks and go buy some professional photos online and use them on the site. Images are great for user experience but they have to be somewhat decent in quality.
Instant online chat has been known to work very well for some businesses where people want answers quickly during the purchasing process.