Zero Moment of Truth
Recently Google has written an amazing book that is available for a free download on the purchasing behavior of consumers and how they shop in relation to the web, Zero Moment Of Truth. If you are a business owner or just an entrepreneur that is in any way at all tied into the web space this video along with this free book is a must read for everyone.

“The way we shop is changing and marketing strategies are simply not keeping pace. Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we’re all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping.”

Winning the Zero Moment of Truth