Recently Google has written an amazing book that is available for a free download on the purchasing behavior of consumers and how they shop in relation to the web, Zero Moment Of Truth. If you are a business owner or just an entrepreneur that is in any way at all tied into the web space this video along with this free book is a must read for everyone.
“The way we shop is changing and marketing strategies are simply not keeping pace. Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we’re all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping.”