Twitter Effective Marketing Tool


Social media has become one of the most effective marketing tools over the past decade. However, this doesn’t mean that all social media channels are equally effective for digital marketers. For a few years now, pundits and users alike have pontificated about the future of Twitter. However, is Twitter still a worthwhile marketing tool, or has the social media channel passed its prime?


How Do You Use Twitter?

Marketing is no longer a one-way conversation where marketers tell customers how great their products and services are. Today, the customer wants to have input into how businesses talk to them and meet their needs. If you are using Twitter to post links to your product description pages or to your blog posts, you aren’t going to do well. However, if you are willing to engage with others on the site, you may notice a steady stream of traffic to your blog or sales page. You may also notice an increase of brand mention or customer reviews.


Do You Come Across as a Robot?

Twitter is notorious for fake accounts. Fake accounts generally spam other users with annoying or even harassing content. If your account comes across as fake or spammy, it is a good way to get your account banned. It is also a good way to make sure that your marketing efforts fail as your target market will ignore you or actively tell their followers to ignore you. However, if you make your tweets relevant and exciting for your readers you will be able to get a lot of really good feedback. Just be yourself. Add your own personality onto your account and you will be sure to see success.


Do You Rely Solely on Twitter to Market Yourself Online?

Relying solely on Twitter for your digital marketing efforts is like making a ham and cheese sandwich with no ham. In addition to Twitter, you need to be on other sites such as Instagram or Facebook. This is because most people use Twitter to find links to interesting content that they then share to a Facebook account or share on Instagram or Snapchat. Therefore, you are hindering your efforts to reach your audience by using only one site no matter how good or bad it may be.


Do You Use Twitter’s Paid Native Advertising?

You may also notice a difference in the results that you get when you use paid advertising compared to just posting on the site and hoping for organic engagement. Paid advertising through Twitter makes it possible to buy a trending hashtag or have your tweet put at the top of user timelines. This may make it easier to gain new followers or increase engagement because you are increasing your visibility. With millions of accounts, you may need to pay for exposure through Twitter and any other channel that you use.

Some Are Legitimately Turned Off by Twitter

There are many flaws as it relates to the Twitter platform. First, the site has a long history of allowing sexual and other types of harassment to go unchecked. It has also become a site where you don’t know if a follower is a real person or is an automated account. That makes interaction difficult and uneasy for some. Furthermore, there are issues when it comes to monetizing the site. Unlike Facebook that has seen its share price go up rapidly, Twitter has routinely lost money. At some point, investors may pull out completely, which means that there is no more Twitter to market through.


Is Twitter still a worthwhile marketing tool? That depends on how you use it and what your goals are. For now, it seems as if those who understand how to use the site and how their target audience uses the site can still make a good return on their marketing time and money.

Starting Twitter Campaign


Twitter is home to over 305 million active users, and you should take that for everything it’s worth. You’ll never be able to reach everyone, but with a user base as staggeringly large as Twitter’s, you’ll certainly be able to reach more than enough people to do whatever it is you’re trying to do. Twitter comes with tools to help you run a successful campaign, and that removes much of the guesswork. All you need to do is understand what these tools do, and determine how to most efficiently use them for your desired end.


Starting your Twitter campaign – the essentials

Before you start planning your Twitter campaign, decide what are your critical goals on Twitter. Twitter’s Ads feature allows to choose from several different objectives like website clicks, conversions, engagement, Twitter leads, followers or video views. Pick your goals carefully and identify your target audience. You can’t take another step without knowing who it is that you want to convert.


Here’s a case study to help you understand how Twitter campaigns look like in real life. Following their transition to Fair Trade produce, Ben and Jerry’s launched a Twitter campaign to make the most from this new awareness. The brand created a simple tool which allowed customers to send tweets directly from their website – if they didn’t use up all 140 characters, Ben and Jerry’s would add their own short message about Fair Trade produce.


Turning their campaign into a donation action, Ben and Jerry’s managed to acquire over 500,000 characters from Twitter Users, helping the brand to effectively spread the #FairTweets message around the web – all thanks to the brand’s followers.


Carefully Consider the Kind of Campaign You’ll Need

When you’re beginning your campaign, Twitter will give you a list of preset options. You can start a campaign for followers, website clicks, website conversions, Tweet engagements, App installs, or leads. You also have the option to launch a custom campaign, but that won’t be necessary in most cases. The basic tools cover the most prevalent ways to draw people in, and you won’t have to worry about convoluting your plan if you stick to the basics.


If you aren’t already blessed with a large crowd of followers, you may want to run two campaigns consecutively. You should run a campaign solely to grow your number of followers to increase the success rate of whatever you decide to do afterwards. There’s no sense in preaching if you have no pulpit. Once you’re happy with the amount of followers you have, move on to a more specific campaign.


Twitter’s list of presets is very direct, and easy to work with. When you run a campaign for clicks, conversions, apps, or leads, Twitter presents you with the opportunity to design a card. These cards are entirely customizable images that will run with your tweets. This will help more people find your card. Take advantage of your card to show off killer images, leaving the burden of text mostly to the accompanying tweet. Don’t forget to use the right hashtags.




Understand Twitter’s Targeting System

There are several ways to target Twitter users, and using a combination of all of them will never hurt. Start by familiarizing yourself with trending hashtags. When you know what people are talking about and searching for, it’s much easier to work your campaign into the current global conversation.




You can narrow down these hot topics even further when you sort them by interest. If you can’t provide anything meaningful to the general crowd, you may be able to get involved with people whose interests are in line with your campaign by researching the goings-on in Twitter’s 350 preset interest categories.


Twitter will also give you the option to work within targeted audiences if you already have a thorough understanding of the demographic you’re trying to appeal to. With different labels, you can be as specific or as general as you wish.


Observe, Optimize, and Continue

With Twitter’s thorough tracking system, you’ll be able to easily view and interpret every relevant metric you can imagine. Knowing what’s going on will allow you to make changes that will maximize the results of your campaign. If your engagement is low, it’s time to try something else. You don’t have to waste time hoping you got things right on the first go around. You can modify your campaign while it’s still in progress to drive your numbers up higher.


Take a close look at your metrics every month. You’ll be able to separate your productive Tweets from the ones that didn’t work so well, and develop a plan based around the positive results you’re getting. A campaign is an evolving process – you can’t set it and forget it. If you want to see meaningful results, you’ll have to be willing to make small changes along the way.


About Author:

Mary Frenson is a Marketing Assistant at, a new source of information on UK companies. Mary is always happy to share her marketing ideas and thoughts on business issues. In her free time, she enjoys handicrafts.

Getting more retweets


How do you get more retweets? That is the million dollar question we are all trying to solve. People and businesses are always out on the hunt of getting more retweets. For one don’t think that is should just happen


For starters you need to build your authority and your influence before anyone even wants to retweet your content. You need establish credibility in your space as an expert. Also, if you want to be retweeted you need to start retweeting others as well. Scratch someone else’s back and they will eventually scratch yours.


The awesome folks over at Quicksprout put together this infographic showcasing how to go about your Twitter marketing to establish more retweets.


Twitter Infographic




Twitter Marketing & Branding


Twitter has cemented itself as an important business tool for marketing, customer service and brand building. The 140-characters-per-Tweet platform has unprecedented versatility for businesses, especially considering most of the important business functions are free.


Businesses large and small are using this outlet to build their brands and connect with potential customers. From Lowe’s instructive Vine series to JetBlue’s proactive connection to disgruntled customers, Twitter is helping businesses show their stuff in a whole new way.


Customer Interaction

Twitter has developed a relaxed culture that enables businesses and organizations to reveal more personality than traditional marketing outlets. Twitter is an always-on, real-time outlet, so businesses can use a portion of their tweets for agenda-free customer interaction. Whether it’s a contest, question or simple hello, Twitter gives users a chance to connect on a personal level. Once they do, they’ll be more likely to use a business’s products and services. named Whole Foods the top brand on Twitter because of its friendly, active presence. Whole Foods senior social program manager Natanya Anderson appreciates Twitter’s interactive spirit. When asked her favorite part of her job, Anderson responded: “The ability to connect one-on-one with customers every day, many times a day.” Consumers appreciate this personal connection, too.


Check out Twitter conversations.



Businesses and organizations are always looking for efficient ways to spread the word about their latest updates. Twitter’s word-of-mouth model makes it the perfect engine to earn free marketing. The more followers you have, the more likely any particular tweet is to get retweeted. If your followers appreciate your Tweets, they’ll follow you too. The ultimate result is a wide network getting up-to-the-minute info on your business.


Clothing retailer Gap often posts links of its new or popular products on Twitter. Not only does Gap’s brand grow when users retweet this content, Gap also has a chance to make a sale. The link follow to its online store.


Our best performance pants just got better! Explore the new fit, fabric and feel of #GapFit:

— Gap (@Gap) January 5, 2014

Customer Service

Social media gives businesses direct access to consumers, but communication goes both ways. With Twitter and other social media outlets, disgruntled customers have a public platform to voice their complaints. Savvy businesses respond to these concerns in public. You’ll retain customers, and onlookers will see that you care about customers service. It’s a win-win. Airline Jet Blue is notorious for strong Twitter customer service, assisting users with updates and apologizing when things go wrong.


@Jessica_SmmithhSorry about the delay Jessica, we understand how difficult they can be. Is she in touch with our Airport crewmembers?

— JetBlue Airways (@JetBlue) December 15, 2013

Providing Resources

Twitter is filled with mindless information and spam content, so businesses that provide real value stick out. Post a link to your blog post, offer a tip relevant to your industry or provide a discount code on your website. You’ll gain followers and build your brand reputation. Digital agency iAcquire produces its own blog content, but it often uses its Twitter stream to provide followers with links to pertinent industry information. Home improvement retailer Lowe’s uses Twitter’s Vine app to provide six-second repair tips with its #Lowesfixinsix series. In the post below, Lowe’s teaches you how organize ribbon with a common household item. These tips are clever and simple — the perfect combination for Twitter.


twitter for small business


Embarking on Twitter for your small business is like setting sail on a vast digital ocean full of opportunities waiting to be explored. With expert tips tailored for engagement, you can navigate these waters with finesse and steer your brand toward success. Uncover the secrets to optimizing your tweets, captivating your audience with visuals, and sparking interactions that leave a lasting impact. Stay tuned to unlock the potential of Twitter for your small business and watch your online presence flourish through strategic and effective engagement techniques.


Optimal Tweet Timing


To maximize engagement on Twitter for your small business, strategically timing your tweets is crucial for effectively reaching your target audience. Understanding the behavior of your Twitter followers is essential to determine the optimal posting schedule that yields the highest engagement rates. Research suggests that tweeting between 1-3 pm on weekdays generates better interaction with your audience. Additionally, early mornings and late evenings can be prime times to capture your followers’ attention. Avoiding heavy tweeting during weekends is advisable when targeting a business audience, as engagement rates might drop. Experimentation with different posting times is critical to finding the best schedule tailored to your specific audience. Furthermore, considering time zone differences can help expand your reach to a more diverse set of followers, thus increasing your tweets’ global impact. By fine-tuning your tweet timing based on these factors, you can enhance engagement and connect more effectively with your business audience.


Visual Content Strategies

Enhance your small business’s Twitter engagement with impactful visual content strategies that captivate and connect with your target audience. Video marketing is a potent tool, boosting engagement by 28% on Twitter. Incorporating images, infographics, and standalone graphics can significantly increase user interaction. Emoticons add a personal touch, increasing favorites by 57% and enhancing visual engagement. Memes, GIFs, and images can showcase your brand’s personality, increasing tweet appeal. Utilizing visual elements in your tweets helps your business stand out on social media platforms and capture audience attention effectively. Engaging in content creation that resonates with your audience and aligns with your brand voice is essential for successful Twitter marketing. By leveraging visual content strategies, you can create a compelling online presence, drive user engagement, and strengthen your brand’s visibility on Twitter.


Interactive Tweeting Techniques

Boost your small business’s Twitter engagement by mastering interactive tweeting techniques that drive meaningful interactions with your audience. By incorporating these strategies into your social media marketing efforts, you can enhance your digital presence and strengthen your relationship with followers:


  1. Ask Thought-Provoking Questions: Encourage engagement by posing questions that prompt your audience to share their opinions or experiences. Questions spark conversations, increasing interaction by 21% and fostering community among your followers.
  2. Utilize Mentioning Industry Leaders: Boost your reach and credibility by mentioning industry experts in your tweets. This practice can lead to a 36% increase in retweets, expanding your content’s visibility to a broader audience and establishing your small business as a relevant player.
  3. Incorporate Interactive Elements: Enhance engagement by including interactive features like polls in your tweets. Polls can increase engagement by 25%, providing valuable insights into your audience’s preferences and fostering a more interactive and dynamic relationship with your followers.


Personalized & Conversational Tweets

Craft tweets tailored to your audience’s preferences and interests to boost engagement and foster stronger connections on Twitter. Personalized tweets require hard work, but they pay off with 32% more engagement than generic ones. Show your audience that you understand them by sharing content that resonates with their interests and values. Engage in social listening to stay updated on trending topics and conversations within your industry, allowing you to create relevant and personalized tweets that spark interaction.

Regarding conversational tweets, being active on the platform is key. Use a friendly tone, ask questions, and encourage your followers to share their thoughts. This approach can increase engagement by 21% and make your brand more approachable. People enjoy interacting with brands that tell their stories, so consider sharing personal anecdotes or experiences to make your content more relatable. Remember, tweets with a conversational style are 33% more likely to be retweeted, so make an effort to connect with your audience on a personal level.


Relevant Content Curation

To maintain a strong connection with your audience and enhance your brand presence on Twitter, focus on curating industry-specific content that resonates with your followers’ interests and aligns with your business niche. When you curate relevant and valuable content to your audience, you establish yourself as a knowledgeable and reliable source in your industry. Here are three tips to guide your content curation efforts:


  1. Provide Value: Share articles, blog posts, and insightful and informative resources, offering your audience valuable knowledge and insights related to your business niche.
  2. Showcase Expertise: Add your insights or comments when sharing curated content. This allows you to demonstrate your expertise and provide a unique perspective on industry topics.
  3. Maintain Balance: Strike between promotional content and curated posts to keep your feed engaging and informative. This mix ensures that your audience stays interested and benefits from various content types.


Strategic Hashtag Usage

Strategically incorporating hashtags into your tweets can significantly enhance your reach and engagement on Twitter. Hashtags can be powerful tools to amplify your message and attract a larger audience. By using relevant and trending hashtags, you can increase the visibility of your tweets and connect with users interested in similar topics. However, it’s crucial to strike a balance and avoid overloading your tweets with hashtags, as this can come across as spammy and deter engagement.


Creating custom hashtags for campaigns or events is a great way to foster user participation and encourage interaction with your brand. Monitoring the performance of your hashtags through analytics tools allows you to track their effectiveness and make adjustments to optimize engagement. Remember, the key to success lies in using hashtags strategically to complement your content and spark conversations within your target audience.


Engaging Twitter Polls

Enhancing your Twitter engagement can be further amplified through engaging Twitter polls that encourage active participation from your followers. Twitter polls are a powerful tool that can help you gather insights, spark discussions, and boost your brand visibility. Here are three tips to make the most out of engaging Twitter polls:


  1. Ask Thought-Provoking Questions: Pose questions relevant to your audience and industry to stimulate interest and encourage responses.
  2. Promote Sharing: Encourage your followers to retweet your polls to reach a wider audience and increase engagement.
  3. Use Polls for Feedback: Leverage polls to gather feedback on products, services, or content to understand your audience better and tailor your strategies accordingly.


Leveraging Twitter Ads

Twitter ads can significantly enhance your small business’s online visibility and engagement. Twitter ads have the potential to generate up to 4 times higher engagement rates than organic tweets, allowing you to reach a broader audience beyond your followers. By leveraging promoted tweets, you can effectively increase brand visibility and target specific demographics, interests, and behaviors. Twitter video ads are particularly impactful, driving 33% more engagement than other ad formats. Furthermore, Twitter ads offer diverse objectives such as website clicks, app installs, and video views, enabling you to tailor your campaigns to meet specific marketing goals. With the ability to create engaging ad content and strategically target your desired audience, Twitter ads provide a powerful tool for boosting your small business’s online presence and driving customer engagement. So, consider incorporating Twitter ads into your marketing strategy to elevate your brand’s visibility and connect with a larger audience.



Congratulations! You’ve mastered the art of Twitter for small business engagement. Now, sit back, relax, and watch as your tweets go unnoticed by your target audience. Just kidding! With these expert tips, you’re well on your way to boosting your online presence and connecting with your followers meaningfully. Keep tweeting, stay engaged, and watch your small business thrive on Twitter!