Recently Google has released a very important new algorithm update that might or might not affect you in a negative fashion. As we all know Google is all about user experience and being a relevant tool for the community. Once that user experience starts to slip they could lose market share and that is something that Google will not allow. Recently they have had complaints (they always have complaints) about search results displaying sites that are simply irrelevant and ad heavy.
“In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.”
For many of you who already look at their website like a well-crafted business tool you are fine. Those of you who gives users seizures from all the animated GIFs and ads on your site are about to have a wakeup call. Google’s new algorithm update aims at rewarding sites that give the best user experience and penalizing those which have no value whatsoever.
“As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.”