As you observe the shifting landscape of UX design, you can’t help but notice the growing emphasis on empathy-centric approaches. This shift towards prioritizing empathy is not just a trend but a fundamental transformation redefining how design is approached. By intertwining empathy with design practices, you create products and craft experiences that resonate deeply with users. This empathetic design philosophy shapes The future of UX, offering a glimpse into a more human-centered and impactful design realm beyond aesthetics.
Incorporating empathy into UX design is the cornerstone of creating meaningful and engaging user experiences that resonate on a personal level. By truly understanding the users’ needs, emotions, and motivations, designers can tailor their products to address these aspects effectively. Empathy in design allows for a deeper connection with the user, leading to intuitive solutions that cater to their specific requirements. This user-focused approach ensures the design is visually appealing and functionally effective in meeting user expectations.
Empathy is crucial in proactively anticipating and addressing user needs, enhancing user satisfaction, and building brand loyalty. Designers who prioritize empathy in their process can bridge the gap between technology and users, creating products that establish genuine human connections. By considering the user’s perspective and designing with empathy at the forefront, UX professionals can develop solutions that resonate on a profound level, resulting in more impactful and successful design outcomes.
Understanding the distinctions between affective and cognitive empathy is essential for designers seeking to create truly impactful and resonant user experiences. Affective empathy involves immersing yourself in users’ emotions to deeply grasp their feelings and experiences. On the other hand, cognitive empathy delves into understanding users’ perspectives, thoughts, and the reasoning behind their actions. By balancing both affective and cognitive empathy, designers can craft more resonant and empathetic design solutions that truly connect with users on a personal level. Affective empathy can drive the creation of products that resonate emotionally with users, evoking a strong connection. Meanwhile, cognitive empathy empowers designers to make informed decisions based on a comprehensive understanding of users’ needs and motivations, ensuring that design solutions are user-centered but also purposeful and effective. Mastering both types of empathy is the key to unlocking profound user understanding and creating designs that make a lasting impact.
Understanding empathy’s emotional and cognitive aspects is pivotal as you navigate the design thinking stages. Empathy is the foundation of the design thinking process, guiding you through empathizing, defining, ideating, prototyping, and testing. During empathy interviews in the empathizing stage, you delve into user emotions, motivations, and desires, driving innovative solutions. Utilizing empathy maps in the defining stage helps you understand the user experience by focusing on what users say, do, think, and feel. By conducting interviews and emphasizing the empathizing stage, you gain insights into users’ product experience and goals, uncovering their underlying needs and wants. Incorporating empathy at each stage ensures a more human-centered approach, leading to intuitive and user-friendly products that resonate with users personally. Embrace empathy in your design thinking process to create solutions that truly understand and address users’ deepest needs and desires.
To deeply comprehend users’ perspectives, the empathy phases in design and research encompass immersion, connection, and detachment.
Empower your design practice by immersing yourself in users’ emotions, motivations, and desires to cultivate empathy as a designer. Understanding the users is at the core of empathy in design, enabling you to create meaningful products and services that truly resonate with the people you are designing for. By delving deep into the emotions and experiences of your users, you can build empathy that goes beyond surface-level interactions, leading to more empathetic design solutions.
To develop empathy as a designer, it is essential to step into the shoes of your users, actively listening to their feedback and observing their behaviors. By building the dinosaur models of your users’ needs and desires, you can create experiences that address their underlying concerns and deliver solutions that truly make a difference in their lives. This user-centric approach enhances the quality of your designs and fosters genuine connections with your audience, ultimately leading to increased user satisfaction and loyalty.
For a more immersive design experience, delve into users’ emotions and experiences through empathy-building methods. To enhance your understanding of users and create impactful designs, consider the following innovative approaches:
Gain profound insights into users’ needs and emotions by immersing yourself in empathy-driven design approaches. Empathy in design goes beyond understanding users’ surface-level preferences; it delves into their emotions, motivations, and desires, allowing you to create products that truly resonate with their innermost feelings. By empathizing with users, you can gain a deep understanding of their perspectives, enabling the development of design solutions that are impactful and deeply meaningful. This user-centric approach ensures that your products address users’ emotional needs, fostering genuine connections and enhancing their overall experiences.
Design is driven by empathy, resulting in profoundly resonating products and creating a strong bond between users and your brand. This emotional connection leads to higher levels of user satisfaction, ultimately strengthening brand loyalty. By prioritizing empathy in your design process, you can pave the way for a future where user experiences are not just functional but deeply enriching and memorable.
Enhancing the Empathy Phase involves immersing yourself in the user’s world to understand their emotions, motivations, and desires truly. To enhance this crucial phase, consider the following:
To elevate your understanding of users’ emotions and behaviors, embrace tools like empathy maps, user personas, and user journey mapping for in-depth analysis in the empathy phase. Empathy maps visually represent user experiences, capturing their thoughts, feelings, and actions. By utilizing user personas, you can embody archetypal users, enabling you to design with specific user needs in mind. User journey mapping is instrumental in tracking users’ interactions with a product, pinpointing pain points, and identifying areas for enhancement. Collectively, these tools offer a comprehensive view of user emotions and motivations, allowing you to tailor design solutions that resonate with users on a profound level. By delving into empathy-centric design and employing these analytical instruments, you can gain valuable insights into user experiences, foster empathy-driven innovation, and effectively create products that address users’ needs. Dive into the realm of user emotions and pain points, and let empathy steer your design journey toward meaningful and impactful outcomes.
Analyzing empathy in user experience and interactions often requires a blend of qualitative and quantitative tools designed to understand user emotions, reactions, and behaviors. While there isn’t a single tool specifically labeled for “Analyzing Empathy,” several software and methodologies can be employed to gauge empathy and emotional responses in various contexts, especially in UX research, product design, and customer feedback analysis. Here’s a list of tools and methodologies that can help:
1. User Interviews and Ethnographic Research Tools:
2. Sentiment Analysis Software:
3. Emotion AI and Facial Recognition
4. Survey and Feedback Platforms
5. Behavioral Analytics and Heatmapping
6. Personality and Emotional Intelligence Assessment Tools
7. Customer Journey Mapping Software
8. Biometric Feedback Tools
9. Cognitive and Emotional Usability Testing
10. Design Thinking and Empathy Mapping Tools
These tools or methodologies can be applied at different stages of product development and user research to ensure empathy is a central design process component. By leveraging these, teams can better understand and cater to their users’ emotional and psychological needs, leading to more engaging and successful products.
As you journey through UX design, remember that empathy is your guiding light, illuminating the path to creating impactful, user-centered solutions. By embracing empathy at every stage of the design process, you connect with users on a deeper level and shape the future of design with a human touch. So, let empathy be your compass, leading you toward a world where user experiences are not just intuitive but truly transformative.
In the digital arena, a business’s survival hinges on conversions. However, an abysmal conversion rate often signals a dysfunctional User Experience (UX). This article elucidates the intricate connection between UX and conversions, identifies prevalent UX pitfalls impacting conversions, and provides actionable insights to enhance your website’s UX. Let’s transform your online platform into a potent conversion engine by leveraging the power of first-rate UX.
To grasp the concept of User Experience (UX), one must delve into the intricate process of creating an intuitive, efficient, and enjoyable interaction between a user and a digital product. This process hinges on a fundamental understanding of UX Design Principles, which dictate how a product should be structured to optimize user interaction. These principles revolve around the usability, utility, desirability, and credibility of a digital product, all of which contribute to a user’s overall experience.
Insights into User Behavior provide valuable information on how users interact with digital products, guiding designers in making informed decisions that lead to improved UX. These insights highlight users’ preferences and behaviors, offering a roadmap for tailoring a product to meet their needs and expectations effectively.
The Importance of Accessibility in UX cannot be overstated. A truly powerful digital product must be accessible to all, regardless of physical or cognitive abilities. This inclusivity not only broadens your audience but also enhances user satisfaction, further strengthening your product’s UX.
The Role of Visual Hierarchy in UX is paramount. It guides users’ attention, emphasizing critical elements and leading them through the desired user journey. This hierarchy, when skillfully implemented, can significantly enhance a product’s usability and user satisfaction.
Lastly, the Emotional Design Impact plays a significant role in UX. By eliciting positive emotions from users, designers can foster a deeper connection between the user and the product. This emotional bond can greatly enhance user loyalty, contributing to a superior UX and ultimately, greater power and success for your digital product.
While it may seem less obvious, a compelling user experience (UX) is a critical factor that significantly influences website conversion rates. A strong UX design is not just about creating a visually appealing website, but also about ensuring a smooth and intuitive interaction for visitors. This, in turn, encourages them to engage further with your website, driving higher conversion rates.
In essence, a well-designed UX is a powerful tool that can significantly enhance your conversion rates. It is the bridge that connects your website visitors to your conversion goals, making it an essential aspect of your digital strategy.
In light of the profound impact UX has on conversions, it is vital to identify and rectify common UX mistakes that may be hindering your website’s conversion rates. The process of mistake identification involves a comprehensive understanding of user behavior, particularly how users interact with your website and the problems they encounter.
Here are some common UX mistakes to avoid:
Avoiding these common UX mistakes and continually iterating on your design based on user feedback can help create more user-friendly and engaging products and interfaces.
One of the most common UX mistakes is navigation errors. A website that is challenging to navigate can lead to user frustration, causing them to abandon the website and, consequently, the purchase. Having a clear, intuitive, and well-structured navigation system is key to guiding users towards conversion.
Poor accessibility is another UX pitfall. Websites must be accessible to all users, including those with disabilities. This involves providing alternative text for images, ensuring color contrast is sufficient for those with visual impairments, and making sure the site is navigable via keyboard for those unable to use a mouse. Ignoring accessibility not only alienates a portion of your audience but can also harm your search engine rankings.
Lastly, mobile responsiveness is crucial in today’s digital age, where a significant percentage of web traffic is mobile. A website that doesn’t display or function correctly on mobile devices can quickly deter potential customers. Ensuring your website is fully responsive and provides a seamless user experience across all devices is a powerful way to boost conversions.
Drawing from the previous discussion, a compelling case study that illustrates the direct correlation between high-quality UX and increased website conversions can further elucidate this critical connection. This particular case study focuses on one of the many UX success stories: a leading e-commerce company that managed to significantly boost its conversions through a meticulously planned and executed UX overhaul.
This case study underscores the transformative power of a well-executed UX strategy. When businesses invest in creating a seamless, user-centered design, they can expect to reap the rewards in the form of increased conversions. This is the power that high-quality UX brings to the table.
Transitioning from successful UX strategies to your website’s current state, a thorough UX analysis is the first step in identifying areas of improvement that could lead to an increase in conversions. A comprehensive UX analysis entails various components, including UX metrics analysis, user behavior study, navigation layout assessment, content readability evaluation, and loading speed examination.
UX metrics analysis involves a deep dive into your website’s key performance indicators (KPIs), for instance, bounce and exit rates, average session durations, and conversion rates. By identifying trends and patterns in these metrics, you can uncover critical insights into your website’s current user experience.
A user behavior study is another essential aspect of UX analysis. It involves analyzing how users interact with your website – where they click, how long they stay, and what pages they visit. This helps in determining what aspects of your website are driving engagement and which parts are causing frustration or confusion.
Navigation layout assessment involves a systematic review of your website’s structure. It identifies bottlenecks in the user journey, which can lead to user frustration and abandonment. A well-structured, intuitive navigation layout can significantly enhance the user experience, leading to higher conversion rates.
Content readability evaluation involves assessing the clarity and comprehensibility of your website’s content. Complex or confusing content can deter users and negatively impact conversions.
Lastly, loading speed examination is critical, as slow-loading webpages can significantly hamper the user experience, leading to higher bounce rates and lower conversion rates.
How can you enhance your website’s user experience to increase conversions? The secret lies in mastering four key techniques, namely – UX Design Principles, Mobile UX Optimization, UX Writing Techniques, and understanding the User Research Importance.
The implementation of UX improvements for higher conversions is a strategic process that leverages insights from the aforementioned techniques, aiming to create a user-friendly website that promotes engagement and encourages action. The first step in this process involves keeping a tab on the latest UX design trends. These trends, which encompass a range of elements such as micro-interactions, voice user interface, and AI-powered chatbots, among others, can provide a seamless and interactive user experience that fosters customer loyalty and increases conversions.
Improving user experience (UX) is crucial for increasing conversions on your website or app. Here are some UX improvement ideas that can help you achieve higher conversion rates:
Mobile responsiveness is another critical aspect of this strategy. With a majority of users accessing websites via their smartphones, it is imperative for businesses to ensure their websites are mobile-friendly. This not only enhances the user experience but also improves the website’s search engine ranking, thereby increasing visibility and attracting more traffic.
Website speed optimization is another significant factor. Slow loading times can be a major deterrent for users, leading to higher bounce rates and lower conversions. Employing strategies such as reducing image sizes, minimizing HTTP requests, and leveraging browser caching can help improve website speed and user satisfaction.
Additionally, creating a personalized user experience can be a game-changer. By understanding and catering to individual user preferences and behaviors, businesses can create a more engaging and relevant UX, which translates into higher conversion rates.
Lastly, A/B testing strategies can provide invaluable insights into user behavior and preferences. By testing different versions of a webpage, businesses can identify what works best for their target audience and implement changes accordingly, thereby driving higher conversions and maximizing ROI.
After implementing UX improvements, a crucial step involves regularly monitoring the progress of both user experience and conversion rates to evaluate the effectiveness of the changes made. This process ensures the power of the changes to engage visitors and convert them into customers.
To maintain power in the competitive online marketplace, continuous monitoring of your UX and conversion rates is essential. Leverage these tools and strategies to ensure your website is always optimized for the best user experience and conversion rates.
In conclusion, neglecting User Experience (UX) is akin to a shopkeeper ignoring the layout of their store, inevitably leading to decreased sales. Prioritizing a website’s UX can significantly boost conversion rates, enhancing overall business performance. By monitoring and continuously refining UX, businesses can ensure a smoother, more productive journey for their customers, ultimately fostering higher conversions. The power of UX should never be underestimated in the digital marketplace.
Staying on top of new trends in web design helps businesses stand out from the competition and engage users. Scrolling animations show designers are on the cutting edge of new technology and want to make the experience entertaining for site visitors.
As people navigate through the website, they go on a journey. Whatever goal a company has for potential clients, the site can guide them along the way with short clips. Here are some of the ways designers can utilize scrolling animations to create a strong connection between users and the brand.
One way to tap into the power of scrolling animations is by using them to tell a story. Rather than using words alone, moving images add to the effect. Visuals often convey emotion better than text. People also tend to remember these shorts, as only some sites have them and they will be unique to each business.
WWF Canada utilizes scrolling animations to pull users into the problem facing the area and what people can do to take action. As one scrolls down the page, letters grow bigger or smaller, a playable video appears and info boxes drop in to grab attention.
Animations do not have to take over the entire page. They can still tell a story with some statistics and light movement that gets attention but does not distract the user from the site’s primary purpose.
Scrolling animations give users instant feedback that they are heading in the right direction. As they move through the site, arrows, fading elements and jumping bits can draw notice, and move them where the company wants them to go. It does not matter if the site scrolls up and down or left to right — animated elements still add visual appeal and make a website design stand out.
The navigation on most websites is pretty standard. People expect to see it near the top of the page. Categories should be limited to a handful to avoid confusion about the page’s goal.
Improving on the traditional structure is challenging. How do you create something even more appealing when people are so used to seeing menus a certain way? Scrolling animation helps point the way, and can even guide users to narrow down options and convert in the way the business wants them to.
inHub takes scrolling animations and ties them to specific calls to action (CTAs), guiding the user to join for free or learn more. As they move from the top of the page to the bottom, the animations point the way to a single goal in each section.
Note how the attention is on the images and each tells a story that matches the content in that particular section. Utilizing animations to move the user along and keep them engaged in this way enhances the overall experience, and adds to the text by showing an image that goes into even more detail than words alone can provide.
It might be tempting to use scrolling animations from a stock site. However, to make a stronger impression, images should be unique and highly relevant to the business. Fortunately, one can easily tap into tools to create animations unique to them and valuable to visitors. If a company does not have a full-time graphic designer or wants professional work, it can bring in a freelancer.
Utilize animations to create visual hierarchy so users understand what information is most crucial on a page. For example, one might take headings and spin them into place, or give them a slight bounce. Arrows point the way to the next section or where users should move. CTA buttons can grow larger or smaller as the site visitor hovers over them.
The World Heart Federation (WHF) uses subtle animations to highlight where the user is on the page and what is most important. As one scrolls over the informational boxes, each one turns red and bumps up above the others the slightest bit to show the user’s location. Hover over any of the CTAs on the site and the color changes slightly to show the button is actionable.
At times, the site scrolls up and down, but then it will scroll side to side. If one wants an example of many different types of scrolling animations — including fade ins and outs — the WHF is an excellent example of various styles.
Consider where the user should move and what happens as they do. If they click on something, what happens? How do the animations guide the way? Designers may want to enlist the help of testers to seek feedback on what works well and what needs adjusting to create the best experience possible.
Interactive design happens when the user takes an action and the site responds in some way. Add in elements such as things that move when the cursor hovers or them or slide-ins when clicking a button. Find ways to confirm action on the user’s part.
Adding scrolling animations to a website takes time and intention. However, they become worth the effort when users feel more engaged with a site and stay on it longer. Take the time to run some A/B split tests and see if people convert at a higher rate with the animations. With a bit of data, it will be clearer if they are beneficial to a brand.
Eleanor Hecks is the editor of Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.
When it comes to creating a successful website, the design plays a crucial role in determining the user experience. From the visual elements to the layout and navigation, every aspect of the design can impact how users perceive and interact with the site. In this article, we will explore the importance of website design and how it affects user experience.
In today’s digital age, first impressions matter more than ever. The visual elements of a website, such as colors, images, and typography, can immediately capture users’ attention and draw them in. A well-designed website with an appealing aesthetic can create a positive impression and make users more likely to stay and explore further. On the other hand, a poorly designed website with cluttered layouts or outdated visuals can turn users away and lead to high bounce rates. By understanding the importance of visual elements in website design, businesses can create a visually engaging and user-friendly experience that keeps visitors coming back for more.
Visual elements are crucial in website design because they help you create a visually appealing and engaging user experience. When users visit a website, the first thing they notice is the overall look and feel of the design. The visual elements, such as color schemes, typography, images, and layout, play a significant role in capturing the users’ attention and guiding them through the website.
Here’s an example of a website mockup we recently did.
A well-designed website uses visual elements strategically to communicate the brand’s message and create a positive first impression. Colors evoke emotions and can convey a sense of trust, excitement, or calmness. Typography choices can enhance readability and reflect the brand’s personality. Images and graphics can help tell a story or showcase products and services. The layout of the website should be intuitive and guide users to the information they are looking for. By carefully selecting and arranging visual elements, website designers can create a visually cohesive and aesthetically pleasing experience that enhances user engagement and encourages them to stay on the site longer.
Visual elements are essential in website design as they have a direct impact on user experience. By paying attention to colors, typography, images, and layout, designers can create a visually appealing website that captures users’ attention and communicates the brand’s message effectively. A well-designed website not only enhances the overall user experience but also increases the chances of users staying on the site longer, exploring more pages, and potentially converting into customers.
Improved navigation and accessibility ensure that users can effortlessly explore and navigate through a website, resulting in a seamless and user-friendly journey. When a website is designed with clear and intuitive navigation menus, users can easily find the information they are looking for. This can be achieved by organizing the content into logical categories and using descriptive labels for the menu items. Additionally, incorporating search functionality allows users to quickly search for specific content, saving them time and frustration. By providing multiple avenues for users to access the desired information, website designers can cater to different user preferences and ensure a positive user experience.
Different menu examples:
In addition to navigation, website accessibility is crucial for ensuring that all users, including those with disabilities, can access and use a website effectively. Designing a website with accessibility in mind involves considering factors such as font size and color contrast to ensure readability for users with visual impairments. Providing alternative text for images allows visually impaired users to understand the content through screen reader software. Moreover, incorporating keyboard shortcuts and other assistive technologies can make it easier for users with motor disabilities to navigate the website. By prioritizing accessibility in website design, designers can create an inclusive online environment that accommodates the needs of all users. Don’t forget to make sure that your website functions properly on different browsers, including Chrome and alternatives to Google Chrome.
To fully appreciate the impact of colors and fonts on your overall experience, consider how they can significantly influence the way you perceive and engage with the content on a website. Colors have the power to evoke emotions and create a certain mood. For example, warm colors like red and orange can create a sense of excitement and urgency, while cool colors like blue and green can evoke a feeling of calmness and relaxation. By strategically using colors that align with the purpose and tone of the website, designers can enhance the user experience and make the content more appealing.
Fonts, on the other hand, play a crucial role in readability and accessibility. The choice of font can affect how easily users can read and understand the content. For instance, serif fonts are often used for body text as they are considered more legible in print. On the other hand, sans-serif fonts are commonly used for headings and titles as they have a cleaner and more modern look. Additionally, font size and spacing can also impact readability. Using a font size that is too small or too large can make it difficult for users to read the content, while the appropriate spacing between letters and lines can make the text more visually appealing and easier to digest. By carefully selecting fonts that are both aesthetically pleasing and easy to read, designers can improve the overall user experience and ensure that the content is accessible to all users.
Start by incorporating whitespace strategically in your layout to create a clean and organized design that allows the content to breathe and draws the user’s attention to key elements. Whitespace, also known as negative space, refers to the empty areas between elements on a web page. It plays a crucial role in enhancing user experience by providing visual clarity and improving readability. When used effectively, whitespace can help separate different sections of a website, making it easier for users to navigate and understand the content. By leaving enough space between elements, such as text blocks, images, and buttons, you can create a sense of balance and harmony in your design.
Moreover, whitespace can also highlight important elements and guide users’ attention. By strategically placing whitespace around key elements, such as call-to-action buttons or important messages, you can draw the user’s eye towards them and increase their visibility. This can ultimately improve the overall user experience and increase the chances of users taking the desired actions on your website. Additionally, whitespace can also contribute to the overall aesthetics of your design. A clean and organized layout with ample whitespace can create a sense of elegance and sophistication, making your website appear more professional and trustworthy. Therefore, when designing a website, make sure to utilize whitespace effectively to create a visually appealing and user-friendly experience.
By incorporating visual cues, designers can guide users to interact with specific elements on a webpage, enhancing overall usability and engagement. Visual cues can take various forms, such as arrows, buttons, icons, or even subtle changes in color or size. These cues help users understand the intended actions or functionalities associated with different elements on the website. For example, a well-designed button with a contrasting color and a clear label can easily attract users’ attention and prompt them to click on it. Similarly, an arrow pointing towards a particular section can indicate that there is more content to be revealed, encouraging users to scroll or explore further.
Visual cues not only help users navigate a website more intuitively but also contribute to a more aesthetically pleasing design. By strategically placing visual cues, designers can create a sense of hierarchy and flow, guiding users through the desired user journey. For instance, using larger and bolder fonts for headings and subheadings can make them stand out and draw users’ attention. Additionally, designers can use visual cues to indicate the relationship between different elements, such as grouping related items or using consistent icons to represent similar functions. These visual cues provide users with a visual map, making it easier for them to understand the structure and content of the website, leading to a more positive user experience.
Incorporating visual cues is essential for guiding user interaction on a website. By using various visual elements strategically, designers can direct users’ attention to specific areas, encourage desired actions, and enhance overall usability and engagement. Visual cues not only navigation aid but also contribute to the aesthetic appeal of a website and create a sense of hierarchy and flow. When implemented effectively, visual cues can greatly improve the user experience, making the website more intuitive, visually appealing, and user-friendly.
Website design impacts user engagement and overall satisfaction by influencing the ease of navigation, visual appeal, and functionality of a website. A well-designed website can enhance user experience, leading to increased engagement and higher levels of satisfaction.
Some common mistakes in website design that negatively affect user experience include poor navigation, slow loading times, cluttered layouts, lack of mobile optimization, confusing forms, and inconsistent branding.
Website design can influence the credibility and trustworthiness of a website by creating a professional and visually appealing appearance, ensuring intuitive navigation, providing clear and accurate information, and using trustworthy design elements like testimonials and security badges.
Responsive design plays a crucial role in improving user experience across different devices. By adapting the layout and content to fit various screen sizes, it ensures that users can easily navigate and interact with the website, leading to a more positive and seamless experience.
Yes, there are specific design elements and features that can enhance website accessibility for users with disabilities. These include alternative text for images, keyboard navigation, clear headings, captions for videos, and color contrast options.
In conclusion, the design of a website plays a crucial role in determining the user experience. The visual elements, such as images, videos, and graphics, are essential in capturing the attention of users and making a lasting impression. By incorporating visually appealing elements, website designers can create a visually pleasing and engaging experience for users.
Furthermore, the navigation and accessibility of a website greatly impact the user experience. A well-designed website should have clear and intuitive navigation menus, allowing users to easily find the information they are looking for. Additionally, incorporating accessibility features, such as alt text for images and keyboard navigation options, ensures that all users, including those with disabilities, can easily navigate the website.
Colors and fonts also play a significant role in user experience. The choice of color palette can evoke different emotions and set the tone for the website. Similarly, the font selection can enhance readability and accessibility. By carefully selecting complementary colors and legible fonts, website designers can create a visually cohesive and user-friendly experience.
Whitespace, or the empty space between elements, is another important aspect of website design. Utilizing whitespace effectively can create a clean and organized design, reducing visual clutter and enhancing user focus. By strategically incorporating whitespace, designers can guide users’ attention to the most important elements on the website and improve overall user experience.
Lastly, incorporating visual cues, such as arrows, icons, and animations, can guide users through the website and enhance user interaction. These visual cues can provide clear direction and feedback, helping users understand how to navigate and interact with the website. By utilizing visual cues effectively, website designers can create a seamless and intuitive user experience.
In conclusion, website design has a significant impact on user experience. By considering the importance of visual elements, enhancing navigation and accessibility, utilizing colors and fonts effectively, incorporating whitespace for a clean design, and providing visual cues for user interaction, website designers can create a positive and engaging experience for users.
User experience (UX) is an important factor in website design, as it has the potential to make or break a website. UX is all about creating a positive experience for users by providing them with a well-designed interface and easy-to-use navigation. In this article, we’ll explore the top reasons why UX is so essential for website design and why it should be taken into consideration when building a website.
Good UX can have an immense impact on the success of a website, from increasing user engagement and improving conversions to decreasing bounce rates and boosting overall brand reputation. By taking some time to understand the importance of UX in web design, businesses can ensure their websites are as successful as possible. Read on to learn more about why UX matters in website design!
User experience (UX) is a critical component of website design, as it helps to increase user engagement and satisfaction. An effective UX design should be tailored to the specific needs and wants of the target audience, allowing users to find what they are looking for in an intuitive manner. This can be accomplished through features such as organizing information hierarchically, using navigation menus, and providing visual cues to help guide the user’s journey.
By optimizing UX design, websites can become more efficient and enjoyable for visitors to use. Designers should take into account how users interact with the website by considering their goals and motivations for visiting. This includes creating a consistent user interface across devices, reducing loading times, providing helpful hints when needed, and offering support options if something goes wrong. All of these measures will contribute to an improved experience that encourages users to return again and again.
UX design is therefore essential in creating a successful website; it not only provides a better overall experience but also increases user engagement while driving growth and customer loyalty.
It is essential to engage users in order to create an effective website design. Enhancing user engagement can be achieved through utilizing UX principles such as creating a clean and intuitive navigation, displaying relevant content, and providing clear and concise calls-to-action. With these features implemented, users will be able to access the information they need quickly and easily, increasing their overall satisfaction.
Improving conversion rates also relies heavily on user experience. By understanding the needs of the user, it allows website designers to create a product that meets those needs. This involves making sure the page loads quickly, optimizing images and videos for mobile devices, ensuring all links are functioning properly, and streamlining checkout processes. Taking all of these factors into consideration will result in improved customer satisfaction which leads to higher conversion rates.
Attention all web designers! User experience (UX) is a vital component of website design that should not be overlooked. It has the power to make or break your website, and ultimately determine whether your visitors stay and explore or leave without further engagement. Reducing bounce rates is one of the key benefits of UX design, and can be achieved in several ways.
By optimizing page loading speed, minimizing distractions, and making navigation intuitive, you can create an enjoyable experience for visitors to your site. Increasing user engagement is essential for websites that require user registration or need customers to complete transactions. User-friendly UI/UX design can help guide users through important steps such as signing up for newsletters or completing purchases, improving their overall satisfaction with the website. Additionally, providing helpful support for users when they get stuck can help reduce frustration and keep them on the site longer.
Creating a positive user experience will increase customer loyalty and conversions while reducing bounce rates. With the right UX design strategy in place, you will be able to maximize user satisfaction on your website and improve its overall performance.
Having a well-designed website with a positive user experience can have an incredibly beneficial impact on a company’s brand. Investing in UX design helps to ensure that users have the best possible experience when interacting with the site, which leads to more positive sentiment about the brand and its products or services. A good user experience is both tangible and intangible, offering quick loading times, intuitive navigation, and content that is easy to understand. This can not only help build customer loyalty but also attract new customers who value the company’s commitment to creating an enjoyable online experience. Furthermore, it encourages users to interact with the website and share their experiences on social media platforms, increasing brand reach and further raising awareness of the company’s offerings.
Brand reputation is essential for a successful website design. It can take years to build and only a few seconds to destroy. As such, UX is an important factor in website design as it directly impacts user satisfaction.
UX focuses on creating engaging experiences that are both efficient and enjoyable for users. This not only leads to improved customer retention and increased sales but also helps create brand loyalty and recognition. By taking the time to consider the user experience of their website, businesses can improve customer satisfaction and build trust with their target audience. From well-crafted navigation menus to intuitive search functions and customized content, UX can make all the difference in creating a positive user experience.
In order to know if your website is providing a good user experience, you should evaluate how easy it is for users to navigate and understand the content of your site. You should also consider how quickly users can find what they are looking for and whether or not they have any difficulty using your website’s features. Additionally, pay attention to feedback from customers and website visitors, as this will help you identify areas where improvements could be made in order to create a more enjoyable user experience.
Improving user experience (UX) on your website requires a few specific steps. Firstly, you should assess the existing UX of your website through analytics and feedback from users. Next, you should determine which areas need to be improved or what changes need to be made. After that, you can create a plan for implementing those changes. Finally, monitor the results of your changes to ensure they are having the desired effect on user experience. By taking these steps, you can ensure that your website provides an optimal user experience.
Measuring user experience (UX) is essential for website design, and there are a variety of tools and software available to do this. From analytics platforms like Google Analytics to user testing services like UserTesting.com, there are plenty of options to help identify any issues your visitors may have with the site. With these tools, you can track visitor behavior and trends, measure page performance, create surveys, and more – all of which will give you valuable insight into your UX and help you make improvements.
Ensuring a consistent user experience on your website is essential for providing visitors with a great experience and encouraging repeat visits. One of the best ways to maintain this consistency is to create a style guide that outlines all elements of the website design – from color palettes and fonts to types of content and user interface elements. This will ensure that each page has a cohesive look and feel, so visitors know what to expect throughout their journey. Additionally, you should use analytics tools to track user behavior and monitor how they interact with different pages on your site. This data can help you determine if any changes need to be made in order to improve the overall user experience.
Ensuring your website’s user experience is up to date with current design trends is essential for providing a great customer experience and keeping visitors engaged. It’s important to stay informed about the latest UX trends, such as intuitive navigation, minimalistic designs, mobile-first design principles, and interactive elements. Additionally, use tools like heatmaps and analytics to track how users interact with your website so you can make necessary changes that will improve their overall experience.
User experience (UX) is essential to providing a positive website design. It’s important to regularly assess the user experience of your website, and take steps to improve it. With the right tools and software, you can measure UX and find out what areas need improvement. You should also make sure that your website’s UX is up to date with current design trends. By doing this, you’ll ensure that your visitors have a great experience on your website. So keep up with the latest design trends and take actionable steps to improve user experience – it will benefit both you and your visitors in the long run!
If you run an e-commerce store, the heartbeat of your website is your product pages. People turn to each page to get details about the items they’re considering purchasing. Without stellar details, images and layout, you risk them bouncing away to a competitor’s site.
E-commerce sales account for about 14.1% of global retail sales. Statista predicts the number will reach 22% by 2023. With increased revenue comes more competition. You have to be on top of your game if you want a piece of the digital retail pie.
The best place to start is by redefining your product pages to match the brand image you’d like to project. Here are our favorite things to focus on to make sure yours are the best they can be. We also include a few examples of businesses with excellent ones. Here is what your product pages say about your business.
Stellar product pages don’t have a lot of unnecessary clutter taking up space. They offer only what the user needs to make a decision on whether or not they want the product. While there are elements that improve the shopping experience, there are some things you don’t need.
Hone in on the item you’re trying to sell. Put yourself in the shopper’s shoes. What information would you most need to make an informed decision? How can you best share those details with them?
Bjork and Berries is a Swedish hand and body cream company. On this product page for their White Forest hand cream, they list the price, ingredients and highlight key benefits such as organic and natural ingredients. They also include several relevant photos. Notice the abundance of white space around text and images for a streamlined look.
How quickly does your website load? The average person will only wait a few seconds before bouncing away. If you don’t focus on how fast your pages pull up, you risk telling your audience you don’t care about their frustrations.
Invest in the fastest web hosting you can afford. Optimize images and run tests through sites such as Pingdom to improve site speeds. Make changes until your product pages load in milliseconds.
Does your site give off the vibe that you care about how hard users must work to get to your products? Filters make it easier for them to navigate exactly where they need to go. An excellent product page only helps you make a sale if your site visitors can navigate to it easily.
Rvinyl does a fabulous job of helping users narrow down options by providing intuitive filters to direct them to the right products. Note how you can narrow down the choices by vehicle make, model and then year. Once you put in all the variables, you’re taken to the available options to make a selection.
Your headline is one of the first things customers see on your site. You have a chance to make an impression and confirm they’re in the correct location. Think about every word in your headings. Can you remove any without changing the meaning? Is there a more powerful verb to drive engagement?
Think about the subtle differences between two words. Is your product helpful or life-changing? You may even want to rearrange the wording and run A/B tests to see what resonates best with your customers.
Your product pages must grab the attention of your site visitors. Think about all the other things they could be doing rather than visiting your page. Not only are there online activities competing against you, such as social media and video streaming, but everyday life exists right past the computer screen.
Use animation, videos and relevant information to keep your users moving through your sales funnel. Think about what your competition isn’t doing and go a step beyond.
Lunya offers sleepwear. As you scroll through each product page, the site utilized parallax scrolling and some subtle animation effects to keep you engaged. If you hover over the call to action (CTA) to “Add to Bag,” the background changes color to grab your attention and encourage you to move forward.
People landing on your site may not have heard of you before. They may search for trust factors before choosing to place an order. Some of the things you can do to show you are trustworthy include adding reviews, testimonials, contact information and clear return and exchange policies.
You can also add badges for any organizations you belong to in your industry, links to awards you’ve won and your Better Business Bureau rating. Before a person clicks on the CTA, they want to know they’ll get what they’re promised.
Your product pages can also show consumers whether you are an expert in your industry or just throwing up a sign and taking online orders. The more authority you have, the more likely they’ll trust your recommendations.
There are a few ways to showcase your knowledge on product pages, such as linking to content on your blog or guest blogging and linking out. You can also add reviews that highlight why you’re the best choice when it comes to a particular product.
Maple From Canada has a unique take on showcasing their products. In addition to beautiful images and glowing descriptions, they add links to articles on each product, recipes and resources to teach kids about real maple.
You may be so familiar with your product pages you don’t get a clear picture of what they’re telling viewers. Ask for feedback on what works and what doesn’t. Have customers highlight what’s unclear so you can tweak the language. Add anything they feel is missing but don’t go overboard. Get feedback on your product pages so you can better meet the needs of your customers.
Eleanor Hecks is the editor of Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.
Not a single business in the world can survive without happy and satisfied customers. You make customers happy by offering them a great experience. And you offer them a great experience by delivering them quality products and customer service.
Why customer experience and happy customers are important for a business? It is because they talk about the experience and how they feel about your brand with their near and dear ones. In short, they do the word of mouth for you, and make an indirect effort to bring you more customers.
So, if a customer had a bad experience while buying from your ecommerce store or using a product they bought from your website recently, imagine the harm they could do to your brand image through their negative remarks.
From a customer standpoint, reviews are a great tool that helps buyers decide, whether they should buy from you. One negative feedback can push many potential buyers away from your eCommerce store. That is why it is important to always stay on your feet and watch out for new trends related to customer experience. Another important thing is doing surveys to research your customers, so check out Survey Cool.
This post attempts to underline some of the ways you can improve customer experience on your ecommerce website –
Apart from products, an ecommerce website should have a fast and simple processing. From homepage to internal pages and from navigation to checkout process – everything on your website should load quickly and be easy to work with.
If your website or pages take forever to load, no one would like to be on it. Even if you manage to gain traffic on your website, it would be difficult for you to stop visitors from leaving and convince them to convert. Additionally, slow loading website and pages do not get a high rank on search engine result pages (SERPs).
Here is what you have to center on while developing a smooth, user-friendly, and search engine friendly ecommerce website –
ECommerce is all about rich, well-organized visual content. There is not much space for text on ecommerce. Giving too much of textual information is never advisable on ecommerce, because it will be difficult for a user to digest a heavy amount of text.
Instead, focus on providing all the essential information through high quality images, just like TobaccoPipes.com does.
They use relevant and attractive icons to tell their visitors that they deliver worldwide and offer free shipping on orders above $75. Wow!!
Try to organize text content and product descriptions in a visually appealing way. Never use a sentence, if you can deliver your message in a few words.
Similarly, you can show information about your product.
To make sure that your marketing and sales work well in the long run, you will need to work on your product strategy too. If there is no product strategy at all, no matter how effective your marketing strategies are, they are not going to yield anything.
An effective product strategy includes, but is not limited to –
You might want to add or remove certain factors in or from this list, based on your products and the age group of your exact audience. Here also, you will need to work closely with your industrial designers and manufacturing team, taking care of the negative feedbacks received from customers.
In addition to that, product strategy on ecommerce should include use of high quality product images, how-to videos, and informative description that is crisp and precise.
Since ecommerce takes place online, you should explore more ways to find new customers online. You can use digital marketing to generate traffic and gain new customers. For this, you can make use of free and paid channels of digital marketing.
Social media is the most crowded place on earth. It is like a jam-packed market place, where you can display your ads and build a community, where you can feely communicate with your audiences and customers. It also gives you a chance to deliver high-level customer experience by resolving the issues your visitors or customers are facing while using your website or products. This way, social media help you build trust and gain more attention online.
Emails are still not an old-school practice. They still have relevance. They are still a decent way to connect with your audience and build a positive impression and content the unsatisfied customers.
If the issue is so broad that it cannot be discussed on social, you can definitely resolve it on email. You can send personalized emails for special days of your customers (for example their birthdays and festivals). Through these emails, you gain trust – and with that, a chance of sale. You can use birthday mailers and festive emails to send customized offers to your customers.
And when building your email marketing campaigns, make certain that your emails are bold, clear, short, and snappy.
Reminder: Even if it is not a promotional email, even if it is an email from customer support, it should be able to deliver the right message clearly.
Offer free shipping. Customers love the word free. Even if you can’t deliver next day, if the shipping charges are free (or lowest possible), the ball is still in your court.
Next, you will need to keep the “Add to Cart” and “My Cart” buttons easy to locate on your website. Not just that, adding to or removing from cart options should also be simple.
Last but not the least, do not leave a customer after he has made a purchase. Remember, you can always encourage them to repurchase from you through your social and email campaigns. But, don’t get too promotional.
A business to many (B2M) model is unique in the ways they utilize web design to reach both segments of their audience. Some choose to create a main landing page with separate areas for business and consumer customers. Because of the many needs of B2M companies, there are some specific trends in design that come to the forefront each year.
The latest report from the Small Business Administration shows there are about 30.7 million small businesses in the country. There were 433,000 startups but 400,000 closures. The fact that openings and closings are almost equal shows that businesses have to be on top of their game if they want to survive in a highly competitive, global economy.
No matter what type of business you run, it’s smart to stay on top of trends in online marketing. However, for a B2M business, it’s even more important to know how best to serve both sides of your firm. Here are some trends we think you’ll see in 2020 and beyond that apply to B2M models specifically.
Even though you may have a single website to serve both consumers and other businesses, it is important that you have separate areas to address the needs of each unique audience. There may be some services and products that overlap both segments of your customer base. However, there are likely at least a few areas that are different.
Amazon is well-known for its consumer offerings and has been studied by many marketing experts in an effort to repeat its e-commerce success. However, it also offers a variety of business services. One way that Amazon meshes the two is by offering a separate area listing the many business services and partnership offerings. Note the lists of different ways business owners can work with Amazon or how you can start your own business.
You’ve likely noticed more and more sites going away from a grid design to a more free-floating layout. This trend applies to any type of website and not just business-to-business (B2B) or business-to-consumer (B2C). It is an evolution in the way online browsers work and shows that sites are current on technology and understand the trends. An asymmetrical layout gives you a lot of flexibility to mesh both your B2B and B2C offerings.
Your unique value proposition (UVP) is what you offer that none of your competitors do. Good design embraces your UVP and puts it in front of your audience. It doesn’t matter who your audience is. It’s important to communicate why they should choose you over any other brand. Including your UVP in large type or a video or some other feature on your landing page is smart for any business model.
McGraw-Hill Education serves educators and school systems as well as consumers (students). Their landing page highlights the types of textbooks and services they offer, but then it also has an area for teacher and professional development. They present their UVP above the fold with the words “We combine learning science and the art of teaching to empower success.” It’s their mission as a brand and shows where their focus is no matter which audience they’re serving.
Have you noticed the half and half screens popping up on some websites like Born & Bred in recent months? The new design trend basically takes the screen and splits it down the middle. The two halves are related and yet separate at the same time. This is a perfect design for a B2M business that serves two distinct audiences. Expect to see this design trend crop up often in 2020.
For companies that sell products, offering bulk discounts to businesses is one way they serve their B2B customers while still selling to the general public. Ordering more than a certain number of a product triggers the discount. Many companies also offer points reward systems to their repeat customers or allow businesses to set up automated orders so they can set it and forget it when it comes to supplies.
Quill’s website meshes their consumer and business sides into a cohesive unit. However, as the user shops, they see that ordering a certain quantity triggers a discount. The site also puts information about their rewards program near the top of their landing page.
Buffer’s 2019 Social Media Report shared that 85.5% of marketers publish some type of video content. Your website is the perfect place to share this content and educate your buyers about what you have to offer. Those consumers who buy from you might not realize you specialize in business services. Yet, some of those people may start their own businesses this coming year. On the flip side, business owners may not realize personalized products you carry for individuals but might be interested in making a purchase for their own household.
Educate your audience about what you do and what you have to offer. Videos are a quick and easy way to share information about your brand’s story.
No matter what type of business you run, your calls to action make a difference in your conversion rates. For B2M businesses, CTAs might be particularly important for a B2M model to guide and direct the correct users to the right areas of your site. A strong CTA uses action words and doesn’t hide what will happen when the user clicks on the button. Test different words to find the ones that resonate with your specific audience.
idc-Automatic offers garage door installation and repair to homes and businesses, serving many different people. Note their strong CTA on their home page that reads “Learn About Our Repair Team.” This is information that applies to both business owners and consumers as they’ll want to know the experience of those working on their garages.
Dark mode web designs have a modern edge. You probably noticed with one of the recent iOS system updates that you now have the option to choose dark mode or light mode. Many web designers are copying this as more and more people use mobile devices to access the Internet. Create a site that adapts automatically to the settings on the user’s phone and thus shows them your site with their own personal preferences. You can also offer a manual setting to view in dark or light mode.
While it’s impossible to predict every web design trend 2020 will bring, business owners can certainly look at trends at the end of 2019 for some clues. Technological advances also impact how you should present your site to visitors and what additions might have the most impact. Some things stand the test of time, such as writing strong headlines, keeping your audience in mind and adding CTA buttons. The rest is a matter of testing what works with your different buyer personas and finding some common ground between your B2B and B2C customers.
Lexie Lu is a designer and writer. She loves researching trends in the web and graphic design industry. She writes weekly on Design Roast and can be followed on Twitter @lexieludesigner.
Just as it’s important to focus your efforts on the things that make good web design better – informative content, high-quality photos, and an easy-to-use interface, it’s also important to think about the things your website visitors don’t want to see. If your bounce rate seems higher than it should be, but you can’t figure out why, there’s a good possibility that your website contains one or more of the five faux pas below.
Once upon a time, getting to the first page of Google search results was as simple as inserting a few keywords into your website content. These days, though, things are far more complex. In fact, Google will rank your website based on its overall design – and so will your visitors. There are several things that might add to a bad design, and they include:
It’s easy to get wrapped up in your website content’s quality while forgetting about its overall design. The biggest goal here is to make sure that it welcomes visitors without overwhelming them.
In today’s world of fast internet and instant digital gratification, ensuring that your website operates the way it should is crucial. If a visitor can’t get to the information he or she needs within three clicks, it could be a deal-breaker. After all, why should visitors search endlessly for information on your website when they can easily find it from one of your competitors?
To combat this, make sure your website is easy to navigate and that users can get virtually anywhere in three clicks or less. Make sure photos and banners do not mislead your visitors, and clearly label your buttons with instructions like “Click Here” or “Buy Now”. Finally, be sure that your main navigation links are tucked neatly inside a menu rather than scattered across the website.
Content is still king when it comes to creating an excellent website that visitors will love. Unfortunately, many people continue to make simple mistakes that are causing their visitors to bounce and affecting their overall rankings. In order to ensure that your content is structured as optimally as possible, make sure that you avoid the following:
Statistics show that companies can lose up to 60% of their sales when visitors struggle to find what they were originally looking for. Keeping your content properly structured will help you avoid this.
When people visit your site, they want to be in control of their experience, so if you’ve considered the idea of videos set to auto-play or background music to help set a tone, you may want to think again. People find it aggravating when they are searching for information only to be interrupted by a video or background music they don’t like. If you’re going to use videos, allow the visitor to decide whether they want to watch it – don’t force it on them.
Photos are a great alternative to videos in many cases, and they load far faster, which improves your site’s response time – especially on mobile devices. If your site’s visuals are well-designed and appropriately placed (and sized!) they can go a long way toward giving your visitors a pleasant, memorable experience without the need for background music or videos set to auto-play.
Getting a small business off the ground can be tough, and online ads are indeed a phenomenal way to help you generate a little extra income to keep things moving forward. Though there’s nothing inherently wrong with having an ad on your site here and there, there is a limit. Everyone finds ads annoying to a degree, but if they are intrusive and interfere with your visitors’ experiences on your site, your bounce rate will undoubtedly skyrocket.
To combat this, make certain that your visitor does not see an ad before anything else on your site. Avoid pop-up ads where possible, and if you choose to use them, make sure they are easy enough for your visitors to close. Finally, if you have an entire sidebar filled with advertisements, there’s a pop-up on every single page, or there’s more than one pop up on any given page, there are far too many ads on your site and your visitors are almost certainly frustrated.
Focusing on good web design is crucial, and part of that involves truly critiquing your site to discover what might be putting users off. By going over your site carefully and keeping these five common mistakes in mind, you can discover what’s been increasing your bounce rate, resolve it, and start climbing the rankings once again.
If you’ve done the research, followed search engine guidelines, and otherwise optimized your site to rank highly you would expect results, right? But what happens when you aren’t receiving the results you’d expect?
You might be seeing a lot of impressions coming in, but those impressions have a very conversion rate to leads. Those leads have an even lower conversion rate to sales. If this sounds like the issue you’re facing, then your issue certainly lays in site design and overall user experience.
Site design is more than the background or fonts you choose to use on our company’s website. The overall design will incorporate all graphic and non-graphic elements of your company page. A good site design is:
User experience is just what it sounds like. It is the experience a user has when they come to your website. Even more important than SEO best practices, ensuring a good user experience is vital. But what makes an enjoyable experience versus a negative experience?
A negative experience would be a site with hard to read copy, eye-straining color scheme, difficulty in navigation, unclear directions, or is otherwise difficult to use.
Keys to creating a good user experience would be ensuring that:
Wondering why this is important? The point is to get customers to your site, which is done through search engine optimization. Right? Kind of.
SEO will get users to your site, but user experience is what keeps them there. A bad design or ineffective copy can have potential readers leaving before they even scan your pages to see what is being offered.
A straightforward way to think of this is as a series of actions and rewards.
Action #1: Using SEO and a variety of advertisement options to increase search engine ranking.
Reward: People come to your website.
Action #2: Implementing best website design practices and ensuring a great user experience.
Reward: People stay on your site, where they find out what you offer.
Action #3: You offer your target audience something useful in return for their information. This can be content, discounts, or something else entirely. What is offered depends on your brand and customers.
Reward: You get their information, which turns them into warm leads.
The process goes on from there, but this is the part of the buyer’s journey where website design and user experience are most important.
Knowing how important these elements are is one thing, but how do you go about optimizing your website for them? The best option is to hire a professional design company who is efficient in best SEO and user experience (UX) practices. Often, these selfsame companies can operate after your site is live as an extension of your marketing company.
If you choose to go it your own, however, here are eight simple ways you can begin to improve your site design. Each of the following are simple steps which are broken down, so they can be executed one at a time if necessary.
Get rid of overly bright, neon coloring which causes eyestrain and a difficulty in reading texts. Replace it with soft or dark colors. The text should contrast the background, so it is easy to read.
Do away with overly stylized fonts which are difficult to read. While pretty, these offer no purpose or benefit to the reader.
Check your sign-up forms. It is ideal to have five or less boxes which need to be filled out, if possible. If your forms have more than five boxes, consider doing away with any optional ones to decrease the chance readers will become too overwhelmed to sign up.
Check your webpage copy for easy readability. Have you used plenty of white space? Are bullets used when possible? Have you incorporated headers to break up the text?
Make sure the graphics used on your website are just enough to help the user experience without being overwhelming. They should also be of the highest quality.