Empathy Centric Design


As you observe the shifting landscape of UX design, you can’t help but notice the growing emphasis on empathy-centric approaches. This shift towards prioritizing empathy is not just a trend but a fundamental transformation redefining how design is approached. By intertwining empathy with design practices, you create products and craft experiences that resonate deeply with users. This empathetic design philosophy shapes The future of UX, offering a glimpse into a more human-centered and impactful design realm beyond aesthetics.


Importance of Empathy in UX Design

Incorporating empathy into UX design is the cornerstone of creating meaningful and engaging user experiences that resonate on a personal level. By truly understanding the users’ needs, emotions, and motivations, designers can tailor their products to address these aspects effectively. Empathy in design allows for a deeper connection with the user, leading to intuitive solutions that cater to their specific requirements. This user-focused approach ensures the design is visually appealing and functionally effective in meeting user expectations.


Empathy is crucial in proactively anticipating and addressing user needs, enhancing user satisfaction, and building brand loyalty. Designers who prioritize empathy in their process can bridge the gap between technology and users, creating products that establish genuine human connections. By considering the user’s perspective and designing with empathy at the forefront, UX professionals can develop solutions that resonate on a profound level, resulting in more impactful and successful design outcomes.


Affective Vs. Cognitive Empathy

Understanding the distinctions between affective and cognitive empathy is essential for designers seeking to create truly impactful and resonant user experiences. Affective empathy involves immersing yourself in users’ emotions to deeply grasp their feelings and experiences. On the other hand, cognitive empathy delves into understanding users’ perspectives, thoughts, and the reasoning behind their actions. By balancing both affective and cognitive empathy, designers can craft more resonant and empathetic design solutions that truly connect with users on a personal level. Affective empathy can drive the creation of products that resonate emotionally with users, evoking a strong connection. Meanwhile, cognitive empathy empowers designers to make informed decisions based on a comprehensive understanding of users’ needs and motivations, ensuring that design solutions are user-centered but also purposeful and effective. Mastering both types of empathy is the key to unlocking profound user understanding and creating designs that make a lasting impact.


Design Thinking Stages Incorporating Empathy

Understanding empathy’s emotional and cognitive aspects is pivotal as you navigate the design thinking stages. Empathy is the foundation of the design thinking process, guiding you through empathizing, defining, ideating, prototyping, and testing. During empathy interviews in the empathizing stage, you delve into user emotions, motivations, and desires, driving innovative solutions. Utilizing empathy maps in the defining stage helps you understand the user experience by focusing on what users say, do, think, and feel. By conducting interviews and emphasizing the empathizing stage, you gain insights into users’ product experience and goals, uncovering their underlying needs and wants. Incorporating empathy at each stage ensures a more human-centered approach, leading to intuitive and user-friendly products that resonate with users personally. Embrace empathy in your design thinking process to create solutions that truly understand and address users’ deepest needs and desires.


Empathy Phases in Design and Research

To deeply comprehend users’ perspectives, the empathy phases in design and research encompass immersion, connection, and detachment.


Key Phases of Empathy in Design and Research:

  1. Immersion: Immerse yourself in the users’ world, observing their behaviors, needs, and challenges in their natural environment. This step allows you to gather authentic insights that form the foundation of empathetic design solutions.
  2. Connection: Establish a connection by relating your experiences to the users. By empathizing with their situations, you can better understand their emotions, motivations, and thought processes, leading to more meaningful design outcomes.
  3. Detachment: Maintain a level of detachment to stay objective and avoid bias during the design process. This phase ensures that decisions are based on insights rather than personal assumptions, fostering the creation of resonant design solutions that truly address users’ needs and aspirations.


Developing Empathy as a Designer

Empower your design practice by immersing yourself in users’ emotions, motivations, and desires to cultivate empathy as a designer. Understanding the users is at the core of empathy in design, enabling you to create meaningful products and services that truly resonate with the people you are designing for. By delving deep into the emotions and experiences of your users, you can build empathy that goes beyond surface-level interactions, leading to more empathetic design solutions.


To develop empathy as a designer, it is essential to step into the shoes of your users, actively listening to their feedback and observing their behaviors. By building the dinosaur models of your users’ needs and desires, you can create experiences that address their underlying concerns and deliver solutions that truly make a difference in their lives. This user-centric approach enhances the quality of your designs and fosters genuine connections with your audience, ultimately leading to increased user satisfaction and loyalty.


Methods for Building Empathy

For a more immersive design experience, delve into users’ emotions and experiences through empathy-building methods. To enhance your understanding of users and create impactful designs, consider the following innovative approaches:


  1. Empathy Interviews: Conduct in-depth conversations with users to uncover their emotions, motivations, and challenges. You can gain valuable insights into their experiences by listening actively and empathetically.
  2. Empathy Maps: Visualize user emotions, needs, and pain points through empathy maps. Mapping out these aspects helps you empathize with users more deeply and design solutions that cater to their specific requirements.
  3. User-Centric Design Workshops: Engage in workshops on understanding user emotions and latent needs. Collaborating with team members and users can lead to creative solutions addressing users’ desires.


Gaining Insights Through Empathy

Gain profound insights into users’ needs and emotions by immersing yourself in empathy-driven design approaches. Empathy in design goes beyond understanding users’ surface-level preferences; it delves into their emotions, motivations, and desires, allowing you to create products that truly resonate with their innermost feelings. By empathizing with users, you can gain a deep understanding of their perspectives, enabling the development of design solutions that are impactful and deeply meaningful. This user-centric approach ensures that your products address users’ emotional needs, fostering genuine connections and enhancing their overall experiences.




Design is driven by empathy, resulting in profoundly resonating products and creating a strong bond between users and your brand. This emotional connection leads to higher levels of user satisfaction, ultimately strengthening brand loyalty. By prioritizing empathy in your design process, you can pave the way for a future where user experiences are not just functional but deeply enriching and memorable.


Enhancing the Empathy Phase

Enhancing the Empathy Phase involves immersing yourself in the user’s world to understand their emotions, motivations, and desires truly. To enhance this crucial phase, consider the following:


  1. Conduct Empathy Interviews: Engage directly with users to delve deep into their experiences, challenges, and aspirations. Empathy interviews offer insights beyond surface-level feedback, unlocking hidden needs and desires.
  2. Create Empathy Maps: Visualize user data for a holistic view of their journey, pain points, and emotional states. By mapping out user experiences, you can identify patterns, prioritize issues, and design solutions that effectively address users’ real-life scenarios.
  3. Design User-Centered Solutions: Utilize empathy-driven insights to develop resonant solutions that resonate with users on an emotional level. Crafting meaningful products that cater to users’ genuine needs fosters long-lasting connections and loyalty, ultimately leading to superior user experiences and impactful design outcomes.


Tools for Analyzing Empathy Exercise

To elevate your understanding of users’ emotions and behaviors, embrace tools like empathy maps, user personas, and user journey mapping for in-depth analysis in the empathy phase. Empathy maps visually represent user experiences, capturing their thoughts, feelings, and actions. By utilizing user personas, you can embody archetypal users, enabling you to design with specific user needs in mind. User journey mapping is instrumental in tracking users’ interactions with a product, pinpointing pain points, and identifying areas for enhancement. Collectively, these tools offer a comprehensive view of user emotions and motivations, allowing you to tailor design solutions that resonate with users on a profound level. By delving into empathy-centric design and employing these analytical instruments, you can gain valuable insights into user experiences, foster empathy-driven innovation, and effectively create products that address users’ needs. Dive into the realm of user emotions and pain points, and let empathy steer your design journey toward meaningful and impactful outcomes.


Analyzing empathy in user experience and interactions often requires a blend of qualitative and quantitative tools designed to understand user emotions, reactions, and behaviors. While there isn’t a single tool specifically labeled for “Analyzing Empathy,” several software and methodologies can be employed to gauge empathy and emotional responses in various contexts, especially in UX research, product design, and customer feedback analysis. Here’s a list of tools and methodologies that can help:


1. User Interviews and Ethnographic Research Tools:


  • Tools: Dovetail, Lookback.io, UserTesting.
  • Purpose: Capture direct feedback, observe user interactions, and understand the emotional and psychological context behind user behaviors.


2. Sentiment Analysis Software:


  • Tools: MonkeyLearn, Brandwatch, Sentiment Analyzer (part of various analytics platforms)
  • Purpose: Analyze text from social media, reviews, and customer feedback to gauge the sentiment and emotional tone behind user comments.


3. Emotion AI and Facial Recognition


  • Tools: Affectiva, RealEyes, Kairos
  • Purpose: Use advanced AI to analyze facial expressions and emotional reactions to content, interfaces, or products in real-time.


4. Survey and Feedback Platforms



5. Behavioral Analytics and Heatmapping


  • Tools: Hotjar, Crazy Egg, Mouseflow
  • Purpose: Visualize user behavior on websites or apps to infer frustrations, preferences, and emotional triggers based on their interaction patterns.


6. Personality and Emotional Intelligence Assessment Tools



7. Customer Journey Mapping Software


  • Tools: Smaply, UXPressia, Miro (for collaborative mapping)
  • Purpose: Map out the customer journey to identify emotional highs and lows, pain points, and opportunities for empathy-driven improvements.


8. Biometric Feedback Tools


  • Tools: Shimmer, Empatica
  • Purpose: Collect physiological data (e.g., heart rate, skin conductance) that may indicate emotional responses to various stimuli.


9. Cognitive and Emotional Usability Testing


  • Tools: The User Is Drunk, UserFeel, UserZoom
  • Purpose: Perform usability tests that focus not just on task completion but on the emotional and cognitive experience of the user.



10. Design Thinking and Empathy Mapping Tools

  • Tools: Mural, Canvanizer
  • Purpose: Facilitate empathy mapping sessions that help teams understand users’ needs, experiences, thoughts, and feelings holistically.


These tools or methodologies can be applied at different stages of product development and user research to ensure empathy is a central design process component. By leveraging these, teams can better understand and cater to their users’ emotional and psychological needs, leading to more engaging and successful products.



As you journey through UX design, remember that empathy is your guiding light, illuminating the path to creating impactful, user-centered solutions. By embracing empathy at every stage of the design process, you connect with users on a deeper level and shape the future of design with a human touch. So, let empathy be your compass, leading you toward a world where user experiences are not just intuitive but truly transformative.

low website conversions ux


In the digital arena, a business’s survival hinges on conversions. However, an abysmal conversion rate often signals a dysfunctional User Experience (UX). This article elucidates the intricate connection between UX and conversions, identifies prevalent UX pitfalls impacting conversions, and provides actionable insights to enhance your website’s UX. Let’s transform your online platform into a potent conversion engine by leveraging the power of first-rate UX.


Understanding User Experience (UX)

To grasp the concept of User Experience (UX), one must delve into the intricate process of creating an intuitive, efficient, and enjoyable interaction between a user and a digital product. This process hinges on a fundamental understanding of UX Design Principles, which dictate how a product should be structured to optimize user interaction. These principles revolve around the usability, utility, desirability, and credibility of a digital product, all of which contribute to a user’s overall experience.


Insights into User Behavior provide valuable information on how users interact with digital products, guiding designers in making informed decisions that lead to improved UX. These insights highlight users’ preferences and behaviors, offering a roadmap for tailoring a product to meet their needs and expectations effectively.

The Importance of Accessibility in UX cannot be overstated. A truly powerful digital product must be accessible to all, regardless of physical or cognitive abilities. This inclusivity not only broadens your audience but also enhances user satisfaction, further strengthening your product’s UX.


The Role of Visual Hierarchy in UX is paramount. It guides users’ attention, emphasizing critical elements and leading them through the desired user journey. This hierarchy, when skillfully implemented, can significantly enhance a product’s usability and user satisfaction.


Lastly, the Emotional Design Impact plays a significant role in UX. By eliciting positive emotions from users, designers can foster a deeper connection between the user and the product. This emotional bond can greatly enhance user loyalty, contributing to a superior UX and ultimately, greater power and success for your digital product.


The Link Between UX and Conversions

While it may seem less obvious, a compelling user experience (UX) is a critical factor that significantly influences website conversion rates. A strong UX design is not just about creating a visually appealing website, but also about ensuring a smooth and intuitive interaction for visitors. This, in turn, encourages them to engage further with your website, driving higher conversion rates.


  1. UX Metrics: Progressively tracking and analyzing key UX metrics such as bounce rates, session duration, and user journey paths provide crucial insights into user behaviors. This data can be used to refine your website’s UX, reducing user frustration and increasing the likelihood of conversion.
  2. Conversion Strategies: Effective conversion strategies should be based on a deep understanding of your users. By leveraging user-centric design principles, you can create a website that directly addresses user needs and motivations, thereby enhancing conversion rates.
  3. User-Centric Design: This approach focuses on understanding and addressing the user’s needs, behaviors, and expectations. By creating a website that is straightforward, intuitive, and enjoyable to use, you are likely to see an increase in conversions as users find it easier to complete desired actions.
  4. Conversion Optimization and Mobile UX: In today’s mobile-dominated world, ensuring a seamless mobile UX is non-negotiable. A well-optimized mobile site not only provides a satisfying user experience but also significantly boosts conversions as more people are accessing websites via mobile devices.


In essence, a well-designed UX is a powerful tool that can significantly enhance your conversion rates. It is the bridge that connects your website visitors to your conversion goals, making it an essential aspect of your digital strategy.


Common UX Mistakes Affecting Conversions

In light of the profound impact UX has on conversions, it is vital to identify and rectify common UX mistakes that may be hindering your website’s conversion rates. The process of mistake identification involves a comprehensive understanding of user behavior, particularly how users interact with your website and the problems they encounter.


Here are some common UX mistakes to avoid:


  • Neglecting User Research: Failing to understand your target audience’s needs, preferences, and pain points can lead to designs that don’t resonate with users.
  • Lack of Clear Navigation: Complex or confusing navigation menus can make it difficult for users to find what they’re looking for. Ensure intuitive navigation with clear labels and hierarchical structures.
  • Poor Information Hierarchy: Failing to prioritize and organize content can overwhelm users. Use visual cues like headings, spacing, and typography to establish a clear hierarchy.
  • Cluttered Interfaces: Crowded screens with excessive elements, such as buttons and images, can overwhelm users. Keep interfaces clean and focus on essential content and features.
  • Ignoring Mobile Responsiveness: With the increasing use of mobile devices, not optimizing your design for various screen sizes and resolutions can alienate a significant portion of your audience.
  • Inconsistent Design: Inconsistent fonts, colors, and layouts across a website or application can confuse users and make the experience feel unprofessional.
  • Not Providing Feedback: Users need feedback to understand if their actions were successful. Lack of error messages, loading indicators, or confirmation messages can leave users uncertain about their actions.
  • Overlooking Accessibility: Ignoring accessibility guidelines can exclude users with disabilities. Ensure your design is inclusive by adhering to accessibility standards, such as WCAG.
  • Slow Loading Times: Slow-loading pages or features can frustrate users and drive them away. Optimize assets and code for speed and performance.
  • Complicated Forms: Lengthy, confusing, or intimidating forms can discourage users from completing important actions. Simplify forms, minimize required fields, and use smart defaults where possible.
  • Poor Content Strategy: Content that is too lengthy, irrelevant, or poorly written can deter users. Make sure your content is concise, informative, and tailored to your audience.
  • Lack of User Testing: Skipping usability testing can lead to design flaws going unnoticed until after a product’s release. Regularly involve real users in testing to gather valuable feedback.
  • Overdesigning: Excessive use of animations, effects, or gimmicks can distract users from their goals and impede usability. Keep design elements purposeful and user-centric.
  • Inadequate Mobile Touch Targets: Small or closely spaced touch targets on mobile interfaces can frustrate users, especially those with larger fingers. Ensure touch targets are appropriately sized and spaced.
  • Neglecting User Feedback: Ignoring user feedback or not providing clear channels for users to voice their opinions can result in missed opportunities for improvement.
  • Poor Error Handling: Unclear error messages or not providing guidance on how to resolve issues can lead to user frustration. Help users understand and fix errors when they occur.
  • Forgetting About Loading Times: Heavy reliance on large images, videos, or external resources without optimization can lead to slow loading times and a poor user experience.


Avoiding these common UX mistakes and continually iterating on your design based on user feedback can help create more user-friendly and engaging products and interfaces.


One of the most common UX mistakes is navigation errors. A website that is challenging to navigate can lead to user frustration, causing them to abandon the website and, consequently, the purchase. Having a clear, intuitive, and well-structured navigation system is key to guiding users towards conversion.


Poor accessibility is another UX pitfall. Websites must be accessible to all users, including those with disabilities. This involves providing alternative text for images, ensuring color contrast is sufficient for those with visual impairments, and making sure the site is navigable via keyboard for those unable to use a mouse. Ignoring accessibility not only alienates a portion of your audience but can also harm your search engine rankings.


Lastly, mobile responsiveness is crucial in today’s digital age, where a significant percentage of web traffic is mobile. A website that doesn’t display or function correctly on mobile devices can quickly deter potential customers. Ensuring your website is fully responsive and provides a seamless user experience across all devices is a powerful way to boost conversions.


Case Study: High UX Equals High Conversions

Drawing from the previous discussion, a compelling case study that illustrates the direct correlation between high-quality UX and increased website conversions can further elucidate this critical connection. This particular case study focuses on one of the many UX success stories: a leading e-commerce company that managed to significantly boost its conversions through a meticulously planned and executed UX overhaul.


  1. Conversion optimization: The company started by conducting an in-depth conversion funnel analysis to identify potential UX bottlenecks that were causing users to abandon their carts. This analysis revealed several pain points, including a complex checkout process and a poorly designed product search function.
  2. User-centered design: In response to these findings, the company shifted its design philosophy to a more user-centered approach. This involved simplifying the checkout process, improving the search function, and making the site more navigable and intuitive overall.
  3. A/B testing results: To ensure the effectiveness of these changes, the company employed A/B testing. The results were telling. The redesigned site outperformed the old one by a significant margin, resulting in a considerable increase in conversions.
  4. Continual improvement: The company didn’t stop there. Leveraging the insights gained from the A/B testing results, they continually refined their UX, resulting in sustained conversion growth over time.


This case study underscores the transformative power of a well-executed UX strategy. When businesses invest in creating a seamless, user-centered design, they can expect to reap the rewards in the form of increased conversions. This is the power that high-quality UX brings to the table.


Analyzing Your Website’s UX

Transitioning from successful UX strategies to your website’s current state, a thorough UX analysis is the first step in identifying areas of improvement that could lead to an increase in conversions. A comprehensive UX analysis entails various components, including UX metrics analysis, user behavior study, navigation layout assessment, content readability evaluation, and loading speed examination.


UX metrics analysis involves a deep dive into your website’s key performance indicators (KPIs), for instance, bounce and exit rates, average session durations, and conversion rates. By identifying trends and patterns in these metrics, you can uncover critical insights into your website’s current user experience.


fixing ux user experience


A user behavior study is another essential aspect of UX analysis. It involves analyzing how users interact with your website – where they click, how long they stay, and what pages they visit. This helps in determining what aspects of your website are driving engagement and which parts are causing frustration or confusion.


Navigation layout assessment involves a systematic review of your website’s structure. It identifies bottlenecks in the user journey, which can lead to user frustration and abandonment. A well-structured, intuitive navigation layout can significantly enhance the user experience, leading to higher conversion rates.


Content readability evaluation involves assessing the clarity and comprehensibility of your website’s content. Complex or confusing content can deter users and negatively impact conversions.


Lastly, loading speed examination is critical, as slow-loading webpages can significantly hamper the user experience, leading to higher bounce rates and lower conversion rates.


Techniques to Improve Your Website UX

How can you enhance your website’s user experience to increase conversions? The secret lies in mastering four key techniques, namely – UX Design Principles, Mobile UX Optimization, UX Writing Techniques, and understanding the User Research Importance.


  1. UX Design Principles: Begin by applying UX Design Principles to create an engaging and easy-to-navigate interface. This includes consistency in design elements, clear labeling, and intuitive navigation. The result is a seamless and enjoyable user experience that encourages site exploration and conversion.
  2. Mobile UX Optimization: In the era of smartphones, ignoring mobile UX can be detrimental. Ensure your website is mobile-friendly, with responsive design and touch-friendly buttons. This not only improves user experience but also boosts your visibility in search engine rankings.
  3. UX Writing Techniques: Clear, concise, and persuasive content is the backbone of successful UX. Utilize UX Writing Techniques to create copy that guides users, answers their queries, and persuades them to take action. Remember, your content should be easy to scan and understand.
  4. User Research Importance: Lastly, never underestimate the power of user research. It provides valuable insights into user behavior, preferences, and pain points. By understanding your users, you can tailor your website to meet their needs, thereby improving UX and conversions.


Implementing UX Improvements for Higher Conversions

The implementation of UX improvements for higher conversions is a strategic process that leverages insights from the aforementioned techniques, aiming to create a user-friendly website that promotes engagement and encourages action. The first step in this process involves keeping a tab on the latest UX design trends. These trends, which encompass a range of elements such as micro-interactions, voice user interface, and AI-powered chatbots, among others, can provide a seamless and interactive user experience that fosters customer loyalty and increases conversions.


Improving user experience (UX) is crucial for increasing conversions on your website or app. Here are some UX improvement ideas that can help you achieve higher conversion rates:


  • Streamlined Navigation: Simplify your website’s navigation menu and ensure it’s easy to find and use. Implement a clear and logical hierarchy of pages and content.
  • Responsive Design: Ensure your website is fully responsive, so it looks and works well on all devices and screen sizes.
  • Page Speed Optimization: Optimize page load times to reduce bounce rates and improve user satisfaction. Compress images and minimize HTTP requests to improve speed.
  • Clear CTAs (Call to Actions): Make sure CTAs are prominent, use contrasting colors, and have clear, action-oriented language Place CTAs strategically throughout your site, especially on key pages.
  • A/B Testing: Continuously test different design elements, copy, and layouts to see what resonates best with your audience. Use tools like Google Optimize or Optimizely for A/B testing.
  • Mobile Optimization: Pay special attention to the mobile experience, as many users access websites via smartphones. Ensure mobile-friendly navigation, touch-friendly buttons, and responsive design.
  • Content Clarity: Ensure your content is easy to read and scan. Use short paragraphs, bullet points, and headings. Highlight important information using visual cues such as bold text or icons.
  • User-Friendly Forms: Simplify forms by asking for only essential information. Use auto-fill options where possible. Provide clear error messages and validation instructions.
  • Trust Signals: Display trust badges, security certifications, and customer testimonials to build trust with users. Highlight your privacy policy and data security measures.
  • Progress Indicators: Use progress bars or step indicators during multi-step processes, like checkout or registration. Users should always know where they are in the process.
  • Personalization: Tailor content and product recommendations based on user behavior and preferences. Use cookies and user accounts to remember user preferences.
  • Accessibility: Ensure your website is accessible to people with disabilities by following WCAG guidelines. Provide alt text for images, captions for videos, and keyboard navigation options.
  • Feedback Mechanisms: Include feedback forms or surveys to gather user input and address concerns. Act on user feedback to continuously improve the UX.
  • Visual Hierarchy: Use typography, color, and size to create a clear visual hierarchy that guides users through your content. Prioritize content and features based on their importance.
  • Minimize Distractions: Avoid clutter and unnecessary elements that can divert users’ attention from the main conversion goals.
  • Cross-Browser Compatibility: Ensure your website functions correctly across different browsers and platforms.
  • User Testing: Conduct user testing to gather real-world feedback and identify pain points. Iterate on your design based on user testing results.
  • Loading Skeletons: Use loading skeletons or placeholders to give users visual feedback while content is loading, reducing perceived wait times.
  • Exit Intent Pop-ups: Implement exit-intent pop-ups with targeted offers or messages to try to retain users who are about to leave your site.
  • Analytics and Monitoring: Use tools like Google Analytics to track user behavior and conversion rates. Monitor user journeys and make data-driven improvements.


Mobile responsiveness is another critical aspect of this strategy. With a majority of users accessing websites via their smartphones, it is imperative for businesses to ensure their websites are mobile-friendly. This not only enhances the user experience but also improves the website’s search engine ranking, thereby increasing visibility and attracting more traffic.


Website speed optimization is another significant factor. Slow loading times can be a major deterrent for users, leading to higher bounce rates and lower conversions. Employing strategies such as reducing image sizes, minimizing HTTP requests, and leveraging browser caching can help improve website speed and user satisfaction.


Additionally, creating a personalized user experience can be a game-changer. By understanding and catering to individual user preferences and behaviors, businesses can create a more engaging and relevant UX, which translates into higher conversion rates.


Lastly, A/B testing strategies can provide invaluable insights into user behavior and preferences. By testing different versions of a webpage, businesses can identify what works best for their target audience and implement changes accordingly, thereby driving higher conversions and maximizing ROI.


Monitoring UX and Conversion Rate Progress

After implementing UX improvements, a crucial step involves regularly monitoring the progress of both user experience and conversion rates to evaluate the effectiveness of the changes made. This process ensures the power of the changes to engage visitors and convert them into customers.


  1. Conversion Tracking Tools: These powerful tools help you measure the impact of your changes. They track the journey of users till they complete a desired action, providing insight into the conversion process and revealing areas that may need improvement.
  2. Website Analytics: Website analytics is a potent tool for tracking UX and conversion rate progress. It provides data on user engagement, bounce rate, and session duration, among other metrics. These insights are invaluable in assessing the effectiveness of UX changes and guiding future strategies.
  3. User Behavior Studies: Understanding user behavior is key to optimizing conversion rates. User behavior studies offer a deep dive into how users interact with your site, what they find engaging, and where they may experience difficulty. These studies empower you to make user-centered changes that drive conversions.
  4. A/B Testing Benefits: A/B testing is a powerful method for comparing two versions of a web page to see which performs better. It helps confirm the effectiveness of your UX changes and offers data-driven insights for conversion rate optimization.


To maintain power in the competitive online marketplace, continuous monitoring of your UX and conversion rates is essential. Leverage these tools and strategies to ensure your website is always optimized for the best user experience and conversion rates.



In conclusion, neglecting User Experience (UX) is akin to a shopkeeper ignoring the layout of their store, inevitably leading to decreased sales. Prioritizing a website’s UX can significantly boost conversion rates, enhancing overall business performance. By monitoring and continuously refining UX, businesses can ensure a smoother, more productive journey for their customers, ultimately fostering higher conversions. The power of UX should never be underestimated in the digital marketplace.

enhance user experience


Staying on top of new trends in web design helps businesses stand out from the competition and engage users. Scrolling animations show designers are on the cutting edge of new technology and want to make the experience entertaining for site visitors.


As people navigate through the website, they go on a journey. Whatever goal a company has for potential clients, the site can guide them along the way with short clips. Here are some of the ways designers can utilize scrolling animations to create a strong connection between users and the brand.


1. Tell a Story

One way to tap into the power of scrolling animations is by using them to tell a story. Rather than using words alone, moving images add to the effect. Visuals often convey emotion better than text. People also tend to remember these shorts, as only some sites have them and they will be unique to each business.


wwf canada

Source: https://wwf.ca/regeneratecanada


WWF Canada utilizes scrolling animations to pull users into the problem facing the area and what people can do to take action. As one scrolls down the page, letters grow bigger or smaller, a playable video appears and info boxes drop in to grab attention.


Animations do not have to take over the entire page. They can still tell a story with some statistics and light movement that gets attention but does not distract the user from the site’s primary purpose.


2. Offer Users Feedback

Scrolling animations give users instant feedback that they are heading in the right direction. As they move through the site, arrows, fading elements and jumping bits can draw notice, and move them where the company wants them to go. It does not matter if the site scrolls up and down or left to right — animated elements still add visual appeal and make a website design stand out.


3. Improve Navigation

The navigation on most websites is pretty standard. People expect to see it near the top of the page. Categories should be limited to a handful to avoid confusion about the page’s goal.


Improving on the traditional structure is challenging. How do you create something even more appealing when people are so used to seeing menus a certain way? Scrolling animation helps point the way, and can even guide users to narrow down options and convert in the way the business wants them to.



Source: https://inhub.thehenryford.org


inHub takes scrolling animations and ties them to specific calls to action (CTAs), guiding the user to join for free or learn more. As they move from the top of the page to the bottom, the animations point the way to a single goal in each section.


Note how the attention is on the images and each tells a story that matches the content in that particular section. Utilizing animations to move the user along and keep them engaged in this way enhances the overall experience, and adds to the text by showing an image that goes into even more detail than words alone can provide.


4. Use Unique Images

It might be tempting to use scrolling animations from a stock site. However, to make a stronger impression, images should be unique and highly relevant to the business. Fortunately, one can easily tap into tools to create animations unique to them and valuable to visitors. If a company does not have a full-time graphic designer or wants professional work, it can bring in a freelancer.


5. Create a Visual Hierarchy

Utilize animations to create visual hierarchy so users understand what information is most crucial on a page. For example, one might take headings and spin them into place, or give them a slight bounce. Arrows point the way to the next section or where users should move. CTA buttons can grow larger or smaller as the site visitor hovers over them.


world heart federation


The World Heart Federation (WHF) uses subtle animations to highlight where the user is on the page and what is most important. As one scrolls over the informational boxes, each one turns red and bumps up above the others the slightest bit to show the user’s location. Hover over any of the CTAs on the site and the color changes slightly to show the button is actionable.


At times, the site scrolls up and down, but then it will scroll side to side. If one wants an example of many different types of scrolling animations — including fade ins and outs — the WHF is an excellent example of various styles.


6. Add Interactive Design

Consider where the user should move and what happens as they do. If they click on something, what happens? How do the animations guide the way? Designers may want to enlist the help of testers to seek feedback on what works well and what needs adjusting to create the best experience possible.


Interactive design happens when the user takes an action and the site responds in some way. Add in elements such as things that move when the cursor hovers or them or slide-ins when clicking a button. Find ways to confirm action on the user’s part.


Should You Bother With Scrolling Animations?

Adding scrolling animations to a website takes time and intention. However, they become worth the effort when users feel more engaged with a site and stay on it longer. Take the time to run some A/B split tests and see if people convert at a higher rate with the animations. With a bit of data, it will be clearer if they are beneficial to a brand.



Eleanor Hecks is the editor of Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.




website design ux


In the world of website design, the user experience (UX) and the visual elements are often underestimated. However, these two aspects play a crucial role in capturing visitor attention, creating a seamless experience, and establishing brand credibility and trust. It’s not just about having a visually appealing website; it’s about designing it in a way that engages and guides users effectively.


When it comes to capturing visitor attention, visual elements are key. Bold and eye-catching graphics, along with a well-thought-out color scheme and typography, can immediately draw users in and make them want to explore further. Additionally, the layout of the website and the placement of graphics can guide users through the content, ensuring they find what they’re looking for without feeling overwhelmed. These visual elements work hand in hand with the user experience, which focuses on creating a seamless journey for the user. From intuitive navigation menus to clear and concise content, every element should be designed with the user in mind. By prioritizing UX, website designers can ensure that users can easily navigate the site, find the information they need, and have a positive overall experience. In turn, this builds trust and credibility, making visitors more likely to return and recommend the website to others.


 Capturing Visitor Attention with Visual Elements

Don’t underestimate the power of visual elements in capturing your visitor’s attention – they’re an absolute game-changer! In today’s digital world, where attention spans are shorter than ever, it is crucial to make a strong first impression. Visual elements such as images, videos, and graphics can instantly grab the attention of your visitors and pique their interest. They have the ability to convey information quickly and effectively, helping users understand the purpose of your website and what it has to offer. By strategically placing visually appealing elements throughout your website, you can guide your visitors’ focus and encourage them to explore further.


Not only do visual elements capture attention, but they also enhance the overall user experience (UX). A well-designed website with visually pleasing elements can create a positive emotional response in users. It can evoke feelings of trust, credibility, and professionalism, making visitors more likely to engage with your content and take the desired actions. Visual elements can also improve the usability of your website by making it easier for users to navigate and find the information they need. Well-placed images and icons can act as visual cues, guiding users through the different sections of your website and helping them locate important information. Overall, incorporating visual elements into your website design is essential for capturing attention, enhancing the user experience, and driving user engagement.


Creating a Seamless User Experience

Ensure your users are captivated and effortlessly navigate through your digital platform. Creating a seamless user experience is crucial in website design as it directly impacts user satisfaction and engagement. To achieve this, it is important to prioritize intuitive navigation, clear information architecture, and user-friendly interactions.


Intuitive navigation is key to helping users easily find what they are looking for on your website. This can be achieved by organizing content in a logical manner and providing clear and concise navigation menus. Additionally, using visual cues such as breadcrumbs or a search bar can further enhance the user’s ability to navigate through the site. By making it easy for users to find the information they need, you can keep them engaged and prevent them from feeling frustrated or lost.


Clear information architecture is another essential element in creating a seamless user experience. It involves structuring and organizing content in a way that is intuitive and easy to understand. By categorizing information into sections and sub-sections, users can quickly locate the content they are interested in. Furthermore, providing a clear hierarchy of information through headings and subheadings helps users scan through the content efficiently. By presenting information in a logical and organized manner, users can navigate through your website effortlessly, enhancing their overall experience.


Overall, creating a seamless user experience is crucial in website design. By prioritizing intuitive navigation and clear information architecture, you can ensure that your users are engaged and effortlessly navigate through your digital platform. This not only improves user satisfaction but also increases the likelihood of them staying longer on your website and taking the desired actions.


Establishing Brand Credibility and Trust

Build a strong brand image and earn the trust of your audience by establishing credibility through authentic storytelling and transparent communication. When designing a website, it is crucial to convey your brand’s values and mission in a way that resonates with your target audience. By sharing your brand story and showcasing real-life examples of how your products or services have positively impacted customers, you can build a connection with potential clients. Authentic storytelling allows you to humanize your brand and create a sense of trust, making visitors more likely to engage with your website and convert into loyal customers.


Transparent communication is another essential element in establishing brand credibility and trust. Clearly communicate important information such as pricing, shipping policies, and customer support options to ensure transparency and avoid any potential misunderstandings. Providing accurate and up-to-date information builds trust with your audience, as they can rely on your brand to deliver on its promises. Additionally, being responsive to customer inquiries and addressing any concerns promptly demonstrates your commitment to excellent customer service. By prioritizing authenticity and transparency in your website design, you can establish a strong brand image and foster trust with your audience, ultimately driving business growth.


The Role of Color Schemes and Typography

Choosing the right color schemes and typography is crucial in creating a visually appealing and memorable brand identity. Color schemes play a significant role in evoking emotions and creating a cohesive visual experience for website visitors. Different colors have different meanings and associations, and understanding the psychology behind them can help designers make informed decisions. For example, warm colors like red and orange can convey a sense of energy and excitement, while cool colors like blue and green can evoke calmness and trust. By carefully selecting the right colors that align with the brand’s values and personality, designers can create a positive and lasting impression on users.


website fonts


Typography is another essential element that contributes to the overall user experience. The font choices, sizes, and spacing can greatly impact how users perceive the brand’s message. Legible and easy-to-read fonts are crucial for conveying information effectively, while also reflecting the brand’s tone and personality. Designers must consider the target audience and the purpose of the website when selecting typography. For instance, a professional and corporate website may opt for clean and simple fonts, whereas a creative agency might choose more playful and unique typography. By paying attention to these details, designers can ensure that the typography enhances the brand image and engages users in a meaningful way.


The Impact of Layout and Graphics

The arrangement and visuals on a webpage can significantly influence user engagement and perception. The layout of a website determines the overall structure and organization of its content. A well-designed layout ensures that users can easily navigate through the site and find the information they need. It should be intuitive and user-friendly, with logical placement of elements such as menus, buttons, and search bars. A cluttered or confusing layout can frustrate users and make them abandon the site altogether. On the other hand, a clean and organized layout can enhance the user experience and encourage users to explore further.


website design


In addition to layout, graphics play a crucial role in website design. Visual elements such as images, icons, and videos can enhance the overall aesthetics of a website and make it more visually appealing. They can also help convey information and evoke emotions. For example, a high-quality image can instantly grab a user’s attention and create a positive first impression. Similarly, well-designed icons can make it easier for users to understand and interact with the site’s features. However, it is important to strike a balance between visual appeal and performance. Large or uncompressed graphics can slow down the loading speed of a website, leading to a poor user experience. Therefore, it is essential to optimize graphics for web and choose them strategically to enhance the overall design and usability of the site.


Frequently Asked Questions


How can I ensure that my website captures visitor attention with visual elements?


To capture visitor attention with visual elements on your website, focus on creating a visually appealing and cohesive design. Use attention-grabbing images, colors, and typography, and ensure that the layout is user-friendly and intuitive.


What are some best practices for creating a seamless user experience on a website?


Some best practices for creating a seamless user experience on a website include having clear navigation, responsive design, fast loading times, intuitive layout, consistent branding, and engaging content.


How can I establish brand credibility and trust through website design?


To establish brand credibility and trust through website design, focus on creating a professional and visually appealing site. Use high-quality images, clear messaging, testimonials, and security features to inspire confidence in your brand.


What role do color schemes and typography play in website design and user experience?


Color schemes and typography play a crucial role in website design and user experience. The right colors and fonts can evoke emotions, enhance readability, and create a cohesive visual identity, ultimately improving the overall user experience.


How can I optimize the layout and graphics of my website to have a positive impact on user engagement and navigation?


Optimizing the layout and graphics of your website can positively impact user engagement and navigation. Ensure a clean and intuitive design, use high-quality images, and consider the placement of important elements to create a seamless user experience.



In conclusion, it is clear that website design and UX are crucial elements that should not be underestimated. The visual elements of a website play a significant role in capturing and retaining visitor attention. By incorporating eye-catching graphics, color schemes, and typography, designers can create a visually appealing and engaging experience for users.


Additionally, a seamless user experience is essential for keeping visitors on a website and encouraging them to explore further. By optimizing navigation, minimizing load times, and ensuring intuitive functionality, designers can enhance the overall user experience and make it easier for visitors to find what they are looking for.


Furthermore, website design also plays a crucial role in establishing brand credibility and trust. A well-designed website with a professional and cohesive look can instill confidence in visitors and make them more likely to view the brand as reliable and trustworthy.


In conclusion, the impact of website design and UX cannot be overstated. From capturing attention to creating a seamless user experience and establishing brand credibility, these elements are essential for the success of any website. Designers must pay close attention to visual elements, navigation, and overall user experience to ensure that visitors have a positive and engaging experience on the website.


ux tips


User experience (UX) is an important factor in website design, as it has the potential to make or break a website. UX is all about creating a positive experience for users by providing them with a well-designed interface and easy-to-use navigation. In this article, we’ll explore the top reasons why UX is so essential for website design and why it should be taken into consideration when building a website.


Good UX can have an immense impact on the success of a website, from increasing user engagement and improving conversions to decreasing bounce rates and boosting overall brand reputation. By taking some time to understand the importance of UX in web design, businesses can ensure their websites are as successful as possible. Read on to learn more about why UX matters in website design!


Enhancing User Engagement

User experience (UX) is a critical component of website design, as it helps increase user engagement and satisfaction. An effective UX design should be tailored to the specific needs and wants of the target audience, allowing users to find what they are looking for intuitively. This can be accomplished by organizing information hierarchically, using navigation menus, and providing visual cues to help guide the user’s journey.


By optimizing UX design, websites can become more efficient and enjoyable for visitors. Designers should consider how users interact with the website by considering their goals and motivations for visiting. This includes creating a consistent user interface across devices, reducing loading times, providing helpful hints when needed, and offering support options if something goes wrong. All of these measures will contribute to an improved experience that encourages users to return repeatedly.


Therefore, UX design is essential in creating a successful website; it provides a better overall experience and increases user engagement while driving growth and customer loyalty.


Improving Conversion Rates

Engaging users is essential to creating an effective website design. Enhancing user engagement can be achieved by utilizing UX principles such as creating clean and intuitive navigation, displaying relevant content, and providing clear and concise calls to action. With these features implemented, users can access the information they need quickly and easily, increasing their overall satisfaction.


conversion rate


Improving conversion rates also relies heavily on user experience. By understanding the needs of the user, it allows website designers to create a product that meets those needs. This involves making sure the page loads quickly, optimizing images and videos for mobile devices, ensuring all links are functioning properly, and streamlining checkout processes. Taking all of these factors into consideration will result in improved customer satisfaction which leads to higher conversion rates. For those aiming to significantly enhance their website’s user experience and conversion rates, partnering with a premier UX/UI design agency can be a game-changer. An expert agency specializes in crafting designs that intuitively align with user needs, thereby ensuring a seamless and engaging user experience that drives success.


Reducing Bounce Rates

Attention all web designers! User experience (UX) is a vital component of website design that should not be overlooked. It has the power to make or break your website and ultimately determine whether your visitors stay and explore or leave without further engagement. Reducing bounce rates is one of the key benefits of UX design and can be achieved in several ways.


By optimizing page loading speed, minimizing distractions, and making navigation intuitive, you can create an enjoyable experience for visitors to your site. Increasing user engagement is essential for websites that require user registration or need customers to complete transactions. User-friendly UI/UX design can help guide users through important steps such as signing up for newsletters or completing purchases, improving their overall satisfaction with the website. Additionally, providing helpful support for users when they get stuck can help reduce frustration and keep them on the site longer.


Creating a positive user experience will increase customer loyalty and conversions while reducing bounce rates. With the right UX design strategy in place, you will be able to maximize user satisfaction on your website and improve its overall performance.


Enhancing Brand Reputation

Having a well-designed website with a positive user experience can have an incredibly beneficial impact on a company’s brand. Investing in UX design helps to ensure that users have the best possible experience when interacting with the site, which leads to more positive sentiment about the brand and its products or services. A good user experience is both tangible and intangible, offering quick loading times, intuitive navigation, and content that is easy to understand. This can not only help build customer loyalty but also attract new customers who value the company’s commitment to creating an enjoyable online experience. Furthermore, it encourages users to interact with the website and share their experiences on social media platforms, increasing brand reach and further raising awareness of the company’s offerings.


Improving User Satisfaction

Brand reputation is essential for a successful website design. It can take years to build and only a few seconds to destroy. As such, UX is an important factor in website design as it directly impacts user satisfaction.


UX focuses on creating engaging experiences that are both efficient and enjoyable for users. This not only leads to improved customer retention and increased sales but also helps create brand loyalty and recognition. By taking the time to consider the user experience of their website, businesses can improve customer satisfaction and build trust with their target audience. From well-crafted navigation menus to intuitive search functions and customized content, UX can make all the difference in creating a positive user experience.


Frequently Asked Questions


How Do I Know If My Website Is Providing A Good User Experience?


In order to know if your website is providing a good user experience, you should evaluate how easy it is for users to navigate and understand the content of your site. You should also consider how quickly users can find what they are looking for and whether or not they have any difficulty using your website’s features. Additionally, pay attention to feedback from customers and website visitors, as this will help you identify areas where improvements could be made in order to create a more enjoyable user experience.


What Are The Specific Steps I Need To Take To Improve User Experience On My Website?


Improving user experience (UX) on your website requires a few specific steps. Firstly, you should assess the existing UX of your website through analytics and feedback from users. Next, you should determine which areas need to be improved or what changes need to be made. After that, you can create a plan for implementing those changes. Finally, monitor the results of your changes to ensure they are having the desired effect on user experience. By taking these steps, you can ensure that your website provides an optimal user experience.


What Tools Or Software Can I Use To Measure User Experience?


Measuring user experience (UX) is essential for website design, and there are a variety of tools and software available to do this. From analytics platforms like Google Analytics to user testing services like UserTesting.com, there are plenty of options to help identify any issues your visitors may have with the site. With these tools, you can track visitor behavior and trends, measure page performance, create surveys, and more – all of which will give you valuable insight into your UX and help you make improvements.


What Is The Best Way To Maintain A Consistent User Experience On My Website?


Ensuring a consistent user experience on your website is essential for providing visitors with a great experience and encouraging repeat visits. One of the best ways to maintain this consistency is to create a style guide that outlines all elements of the website design – from color palettes and fonts to types of content and user interface elements. This will ensure that each page has a cohesive look and feel, so visitors know what to expect throughout their journey. Additionally, you should use analytics tools to track user behavior and monitor how they interact with different pages on your site. This data can help you determine if any changes need to be made in order to improve the overall user experience.


How Can I Ensure That My Website’s User Experience Is Up To Date With Current Design Trends?


Ensuring your website’s user experience is up to date with current design trends is essential for providing a great customer experience and keeping visitors engaged. It’s important to stay informed about the latest UX trends, such as intuitive navigation, minimalistic designs, mobile-first design principles, and interactive elements. Additionally, use tools like heatmaps and analytics to track how users interact with your website so you can make necessary changes that will improve their overall experience.



User experience (UX) is essential to providing a positive website design. It’s important to regularly assess the user experience of your website, and take steps to improve it. With the right tools and software, you can measure UX and find out what areas need improvement. You should also make sure that your website’s UX is up to date with current design trends. By doing this, you’ll ensure that your visitors have a great experience on your website. So keep up with the latest design trends and take actionable steps to improve user experience – it will benefit both you and your visitors in the long run!


Product Pages


If you run an e-commerce store, the heartbeat of your website is your product pages. People turn to each page to get details about the items they’re considering purchasing. Without stellar details, images and layout, you risk them bouncing away to a competitor’s site.


E-commerce sales account for about 14.1% of global retail sales. Statista predicts the number will reach 22% by 2023. With increased revenue comes more competition. You have to be on top of your game if you want a piece of the digital retail pie.


The best place to start is by redefining your product pages to match the brand image you’d like to project. Here are our favorite things to focus on to make sure yours are the best they can be. We also include a few examples of businesses with excellent ones. Here is what your product pages say about your business.


1. You’re Focused

Stellar product pages don’t have a lot of unnecessary clutter taking up space. They offer only what the user needs to make a decision on whether or not they want the product. While there are elements that improve the shopping experience, there are some things you don’t need.


Hone in on the item you’re trying to sell. Put yourself in the shopper’s shoes. What information would you most need to make an informed decision? How can you best share those details with them?


If you run an e-commerce store, the heartbeat of your website is your product pages. People turn to each page to get details about the items they’re considering purchasing. Without stellar details, images and layout, you risk them bouncing away to a competitor’s site. E-commerce sales account for about 14.1% of global retail sales. Statista predicts the number will reach 22% by 2023. With increased revenue comes more competition. You have to be on top of your game if you want a piece of the digital retail pie. The best place to start is by redefining your product pages to match the brand image you’d like to project. Here are our favorite things to focus on to make sure yours are the best they can be. We also include a few examples of businesses with excellent ones. Here is what your product pages say about your business. 1. You’re Focused Stellar product pages don’t have a lot of unnecessary clutter taking up space. They offer only what the user needs to make a decision on whether or not they want the product. While there are elements that improve the shopping experience, there are some things you don’t need. Hone in on the item you’re trying to sell. Put yourself in the shopper’s shoes. What information would you most need to make an informed decision? How can you best share those details with them?


Bjork and Berries is a Swedish hand and body cream company. On this product page for their White Forest hand cream, they list the price, ingredients and highlight key benefits such as organic and natural ingredients. They also include several relevant photos. Notice the abundance of white space around text and images for a streamlined look.


2. You Value Users’ Time

How quickly does your website load? The average person will only wait a few seconds before bouncing away. If you don’t focus on how fast your pages pull up, you risk telling your audience you don’t care about their frustrations.


Invest in the fastest web hosting you can afford. Optimize images and run tests through sites such as Pingdom to improve site speeds. Make changes until your product pages load in milliseconds.


3. Filters Matter to You

Does your site give off the vibe that you care about how hard users must work to get to your products? Filters make it easier for them to navigate exactly where they need to go. An excellent product page only helps you make a sale if your site visitors can navigate to it easily.




Rvinyl does a fabulous job of helping users narrow down options by providing intuitive filters to direct them to the right products. Note how you can narrow down the choices by vehicle make, model and then year. Once you put in all the variables, you’re taken to the available options to make a selection.


4. Headlines Matter

Your headline is one of the first things customers see on your site. You have a chance to make an impression and confirm they’re in the correct location. Think about every word in your headings. Can you remove any without changing the meaning? Is there a more powerful verb to drive engagement?


Think about the subtle differences between two words. Is your product helpful or life-changing? You may even want to rearrange the wording and run A/B tests to see what resonates best with your customers.


5. You Want to Engage

Your product pages must grab the attention of your site visitors. Think about all the other things they could be doing rather than visiting your page. Not only are there online activities competing against you, such as social media and video streaming, but everyday life exists right past the computer screen.


Use animation, videos and relevant information to keep your users moving through your sales funnel. Think about what your competition isn’t doing and go a step beyond.




Lunya offers sleepwear. As you scroll through each product page, the site utilized parallax scrolling and some subtle animation effects to keep you engaged. If you hover over the call to action (CTA) to “Add to Bag,” the background changes color to grab your attention and encourage you to move forward.


6. Customers Can Trust You

People landing on your site may not have heard of you before. They may search for trust factors before choosing to place an order. Some of the things you can do to show you are trustworthy include adding reviews, testimonials, contact information and clear return and exchange policies.


You can also add badges for any organizations you belong to in your industry, links to awards you’ve won and your Better Business Bureau rating. Before a person clicks on the CTA, they want to know they’ll get what they’re promised.


7. You Know Your Stuff

Your product pages can also show consumers whether you are an expert in your industry or just throwing up a sign and taking online orders. The more authority you have, the more likely they’ll trust your recommendations.


There are a few ways to showcase your knowledge on product pages, such as linking to content on your blog or guest blogging and linking out. You can also add reviews that highlight why you’re the best choice when it comes to a particular product.


maple from canada


Maple From Canada has a unique take on showcasing their products. In addition to beautiful images and glowing descriptions, they add links to articles on each product, recipes and resources to teach kids about real maple.


Get Feedback

You may be so familiar with your product pages you don’t get a clear picture of what they’re telling viewers. Ask for feedback on what works and what doesn’t. Have customers highlight what’s unclear so you can tweak the language. Add anything they feel is missing but don’t go overboard. Get feedback on your product pages so you can better meet the needs of your customers.



Eleanor Hecks is the editor of Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.


CX With Your Live Chat


What do your customers want? Figuring out the answer to this question gives you an edge over the competition and develops an ongoing relationship with your clientele.


People like live chat more than other methods of reaching out for customer service. One study found 42 percent of users prefer live chat even over email communication.


However, if your live chat isn’t up to par, the customer experience suffers. Live chat is one way to improve your overall CX, but only if you offer a usable and functioning live chat. Here are eight key ways of creating optimal CX through a live chat that meets consumer needs.


1. Understand Why Consumers Like Live Chat

First, you must understand the reasons consumers like live chat. A recent study showed over 80 percent of people are satisfied with live chat as a form of customer service. Live chat offers an instant and personal level of communication not available via email. People hate using phone-in customer service, though, because they inevitably wind up going through multiple computerized prompts or reaching someone challenging to understand or not informed about customer service policies.


Live chat offers an opportunity for instant answers and a resolution to a problem without the aggravation of telephone prompts or the wait time of email correspondence.




Xfinity, which is owned by Comcast, offers live chat via its website. One thing it does that’s effective is offering different categories, depending upon what you need help with. Categorizing questions allows the company to guide consumers to an agent who can be of help, such as tech support for new customers trying to hook up equipment.


2. Choose the Right Placement

You have a few short seconds when a visitor lands on your page to grab their interest and keep it. If the visitor lands on your page with a question and can’t find an easy answer, you risk losing them to a competitor. Place your live chat in an area that is easy to find and draws the eye. Most sites place the chat feature in the lower right or over in the sidebar, so this is a natural place for customers to look for help.


Consider the other elements surrounding your live chat button, too. Is there enough white space, so the live chat feature stands out? Make sure the color pops, highlighting the feature and drawing the eye.


3. Personalize the Experience

Even if you use a chatbot, make sure you create a personalized experience for the user. If a live agent answers questions, give that person a name, and if possible, share a photo. Greet the person by name if possible and personalize the experience by repeating the question back and using the name and details for that specific customer.



KBG Injury Law offers a live chat on its main screen with an image of one of the lawyers. The button lives in the lower right of the screen above the fold. When you click on the live chat, a box pops up, and you learn the name of the agent you’re speaking with and are greeted immediately.


4. Chat 24/7

About 51 percent of consumers expect businesses to answer questions around the clock. Live chat gives you an opportunity for meeting this need, but only if you have well-trained agents that can answer basic questions and solve problems. Even though availability is important, poor experience with customer service in any form isn’t acceptable. If you can’t adequately staff your live chat 24/7, then only offer it during business hours.


5. Separate Pain Points

Identify your typical audience’s pain points. For example, one consumer might need one solution and a different consumer another. Separate your live chat channels and the agents who cover them accordingly, so customer service reps are trained sufficiently in the area they cover.




Fitbit separates its live chat sections according to issues its customers might experience, which gives it an opportunity to thoroughly verse live agents on those topics. Well-trained agents have an immediate answer for potential and current customers, improving the user experience. They ask you to choose a product and an issue. They then route your chat session to the agent best trained in how to help you solve your problem.


6. Improve Customer Satisfaction

Studies show that a live chat improves customer satisfaction. In one survey, researchers found phone-in customers had only a 44 percent satisfaction rate, but live chat customers had a 73 percent satisfaction rate. Of course, this varies depending upon how well your live chat meets customers’ needs and hits the other points in this article. However, simply adding a live chat improves customer experiences.


7. Respond Immediately

People expect an immediate response via live chat. Imagine you’re a customer and you land on a business website. You have a question before you place an order. You don’t want to wait days for a response or bother with picking up a telephone. Instead, you just hop onto live chat and ask your question.


Businesses can nail user experience at that moment by offering fast and thorough help via the live screen. Users shouldn’t have to wait for a response but get an immediate answer. A bot answers basic questions that get asked frequently, and customer service reps answer everything else. Even if you have a 24/7 live chat, users grow frustrated if they have to wait a long time before connecting to a live agent.


federal student aid


Federal Student Aid offers live chat and does something a bit different that is very user-friendly. It starts a countdown timer of how long it will be before your chat agent appears. It also asks basic questions while you’re waiting, such as what your name is. This gives the agent a moment to prepare for the chat session but seems like an immediate response to the user.


8. Measure Performance

Test your live chat frequently, measuring the time it takes to respond, how on-target responses are and the performance of live agents. Internal analytics show how many customers who engage with live chat wind up making a purchase, but also poll regular customers and find out if there are any areas in your live chat you should improve.


Strive for Small Improvements

Strong CX makes your site stand out and keep loyal customers returning time and time again. While you might not be able to implement every technique at one time, strive for small improvements to your live chat. Make one or two changes and see how those elements work before moving on.



Lexie Lu is a designer and writer. She loves researching trends in the web and graphic design industry. She writes weekly on Design Roast and can be followed on Twitter @lexieludesigner

Keep Website Visitors


Just as it’s important to focus your efforts on the things that make good web design better – informative content, high-quality photos, and an easy-to-use interface, it’s also important to think about the things your website visitors don’t want to see. If your bounce rate seems higher than it should be, but you can’t figure out why, there’s a good possibility that your website contains one or more of the five faux pas below.


#1 – Bad Overall Design

Once upon a time, getting to the first page of Google search results was as simple as inserting a few keywords into your website content. These days, though, things are far more complex. In fact, Google will rank your website based on its overall design – and so will your visitors. There are several things that might add to a bad design, and they include:


  • Lack of responsiveness – This occurs when your website isn’t as visually appealing or doesn’t work as fluidly on different types of screens.
  • Poor color selection – If you choose colors that are too bright, or if you put too many contrasting colors in the same place, this may aggravate visitors and cause them to bounce.
  • Bold, loud patterns – Though patterns are fine for backgrounds, it’s important to choose patterns that don’t overwhelm the visitors.
  • Poorly sized elements – Having a header that is too big, text that is too small or doesn’t wrap around images properly, and similar issues will cause frustration, too.
  • Bad fonts – Your font needs to fit your overall web design. If it’s too big or bold, it will likely annoy visitors, and if it’s too light or thin, they will struggle to read it.


It’s easy to get wrapped up in your website content’s quality while forgetting about its overall design. The biggest goal here is to make sure that it welcomes visitors without overwhelming them.


#2 – Bad or Misleading Navigation

In today’s world of fast internet and instant digital gratification, ensuring that your website operates the way it should is crucial. If a visitor can’t get to the information he or she needs within three clicks, it could be a deal-breaker. After all, why should visitors search endlessly for information on your website when they can easily find it from one of your competitors?


To combat this, make sure your website is easy to navigate and that users can get virtually anywhere in three clicks or less. Make sure photos and banners do not mislead your visitors, and clearly label your buttons with instructions like “Click Here” or “Buy Now”. Finally, be sure that your main navigation links are tucked neatly inside a menu rather than scattered across the website.


#3 – Poorly Structured Content

Content is still king when it comes to creating an excellent website that visitors will love. Unfortunately, many people continue to make simple mistakes that are causing their visitors to bounce and affecting their overall rankings. In order to ensure that your content is structured as optimally as possible, make sure that you avoid the following:


  • Too much content – Review your site’s existing content and remove any information that does not serve a direct purpose. It is better to have shorter, more informative content than to have a lot of content that doesn’t really serve a purpose.
  • Failing to introduce the website – When someone first lands on your site, they will want some sort of reassurance that they will find exactly what they searched for. Be sure that you include some sort of introduction for each piece of content that succinctly explains what visitors will find on that page.
  • Showing old content before new content – Dynamic content is your best friend (and Google eats it up) so be sure that you’re showing visitors your newest content at all times.
  • Straying from the point – Finally, if you include irrelevant information just to get some keywords in, you’ll end up confusing visitors. Avoid “fluff” at all costs and make sure that the information on the page all serves the same purpose.
  • Failing to include localized content – The focus on local content is huge, and Google has adjusted its algorithms to suit this. People want what they want, and they often want it now, so make sure that you’ve optimized for local keywords if this applies to you.


Statistics show that companies can lose up to 60% of their sales when visitors struggle to find what they were originally looking for. Keeping your content properly structured will help you avoid this.


#4 – Too Many Effects

When people visit your site, they want to be in control of their experience, so if you’ve considered the idea of videos set to auto-play or background music to help set a tone, you may want to think again. People find it aggravating when they are searching for information only to be interrupted by a video or background music they don’t like. If you’re going to use videos, allow the visitor to decide whether they want to watch it – don’t force it on them.


Photos are a great alternative to videos in many cases, and they load far faster, which improves your site’s response time – especially on mobile devices. If your site’s visuals are well-designed and appropriately placed (and sized!) they can go a long way toward giving your visitors a pleasant, memorable experience without the need for background music or videos set to auto-play.


#5 – Overwhelming Ads

Getting a small business off the ground can be tough, and online ads are indeed a phenomenal way to help you generate a little extra income to keep things moving forward. Though there’s nothing inherently wrong with having an ad on your site here and there, there is a limit. Everyone finds ads annoying to a degree, but if they are intrusive and interfere with your visitors’ experiences on your site, your bounce rate will undoubtedly skyrocket.


To combat this, make certain that your visitor does not see an ad before anything else on your site. Avoid pop-up ads where possible, and if you choose to use them, make sure they are easy enough for your visitors to close. Finally, if you have an entire sidebar filled with advertisements, there’s a pop-up on every single page, or there’s more than one pop up on any given page, there are far too many ads on your site and your visitors are almost certainly frustrated.


Focusing on good web design is crucial, and part of that involves truly critiquing your site to discover what might be putting users off. By going over your site carefully and keeping these five common mistakes in mind, you can discover what’s been increasing your bounce rate, resolve it, and start climbing the rankings once again.

Website User Experience


Once upon a time, back when Google’s algorithms were simpler, search engine optimization was as easy as using the right keywords at the right density. These days, though, Google demands much more than keywords. Today, you need relevant content, images, and videos alongside desktop and mobile sites that provide an outstanding user experience. If the user experience sucks, no amount of marketing will help you succeed. Here’s why.


The Importance of User Experience

Just like you, Google has a goal to be the very best among its competitors. In order to do this, it has to satisfy its users’ demand for search results that are relevant to the search terms they use. For this reason, Google considers many different things when it ranks websites, including the relevancy of the content, the frequency at which you update the content, bounce rates, conversion rates, backlinks, website speed, mobile responsiveness, and more. In fact, Google regularly researches user experience and tweaks its algorithms to provide exactly what its users want.


A couple of great examples of user experience:





It’s pretty clear that Rover.com 100% understands user experience. I recently had a chance to really use this site and it made me wanting to come back. That’s success.






Transferwise is another site that we’ve been using lately. Similar to PayPal the user experience is really flawless. The front end and back end are both very smooth and easy to use. Probably why






HeyOrca is a new social media platform that takes the guessing out of social media. The front end and back are extremely user friendly which is not the case for all social media platforms.


All of these things ultimately provide the user with a good experience or a bad one depending on your site’s design. Failing to provide a solid user experience (UX) has serious consequences, as well.


Signs that Your UX Sucks

If you don’t know how your website ranks when it comes to the user experience, there are some key characteristics of an overall bad UX that you should consider.


  • Slow load times. Load times have a great deal to do with the user’s overall experience. These days, people don’t want to wait for pages, images, or videos to load. They want instant gratification, and if your site can’t provide it, they will go to a competitor.
  • Jumbled layout. The layout of your website is also crucial to the overall UX. If things are jumbled and elements get in the way, users will just become frustrated and leave.
  • Difficult navigation. Ideally, visitors should be able to go from one page of your site to another and find exactly what they need within three clicks. If they can’t, this is a good indicator that your navigation is too complex. This can also frustrate visitors.
  • No contact information. In order for people to truly trust you, it is important that you provide them with several ways of contacting you. Provide phone numbers, mailing addresses, physical addresses, email addresses, and even a contact form directly on your site. It’s an easy and effective way to enhance the user experience.
  • Stale content. Google ranks pages with regularly-updated content far higher than those with stale content. If you don’t update your site – and update it often – users are going to get bored. Update your blog once or twice a week, add new images here and there, and even better, be sure to build quality backlinks through your blog or informational articles to really give the visitor a wealth of information and options.
  • Sales-oriented content. Even if your website exists for no other reason than to sell things, it’s important that you offer some additional value. For example, if you own a bakery and your goal involves selling cupcakes, don’t just create content that revolves around selling cupcakes. Consider adding some of your favorite recipes, write about the popularity of cupcakes, or find some other way to add value to your site. Your visitors (and your ranking) will thank you.
  • Generic stock photos. Stock photos can be fantastic, and that’s especially true if they are meaningful. However, when you choose to use only stock photography, there’s a very good chance that other sites just like yours are using the same ones. This can drastically affect the user experience by making visitors feel as if they are being duped. Whenever possible, take your own high-definition photographs – or hire someone to do it for you.


Don’t Forget Mobile Users

Though the elements above are some of the most common issues affecting the overall user experience, these days, Google is putting far more emphasis on the UX as it applies to mobile users. In 2015, for the first time in US history, more Google searches originated from mobile devices than desktops. For the last three years, the search engine giant has worked tirelessly to improve search results relevancy based on this fact. This is evident with the recent announcement of mobile-first indexing, which will rank pages with responsive mobile sites higher than their non-mobile counterparts on searches conducted via mobile devices.


One of the absolute worst things you can do to bring down the overall user experience for your website involves failing to optimize your site for mobile users. Your site should display on a smartphone or tablet in much the same way as it displays on a computer. All the elements need to be present, navigation needs to be a breeze, and visitors should not have to pinch or zoom in order to read text or see images clearly. If you have not yet optimized your site for mobile responsiveness, now is the time. Failing to do so could leave you scrambling to climb the ranking ladder.


The Trouble with Marketing a Bad User Experience

Many companies out there believe that they can overcome a less-than-stellar website with mass marketing. After all, it’s just a website. This is absolutely not the case. These days, people rely on information they find online, and they form opinions of your brand based on your website. If your UX sucks because your site is a jumbled mess, or because it doesn’t display properly on their smartphones, or because they have to wait 10 seconds between pages, that reflects negatively on your entire brand.


No amount of innovative marketing, and no amount of marketing dollars, can overcome a poor user experience. In fact, by investing some of that marketing money back into your website to improve the UX, you can actually see a significant return and perhaps even save money on future marketing campaigns. Earning a high ranking via Google is arguably the world’s best marketing strategy, so be sure to consider your site’s UX and make changes accordingly.

UX Tips

Your website is the most powerful tool you have at your disposal. If it’s not designed well — or working well — your visitors will never convert to paying customers.


Appearance and design are important, but it’s the user experience most people will remember:


  • Is navigating the site frustrating and sluggish?
  • Is it easy to add a product or service to your cart and check out?
  • Can you get in touch with support fairly quickly?


If the user experience is poor, then people are simply going to leave, almost as soon as they arrive. But how do you know if a website delivers a good experience? Is there a way to measure?


Believe it or not, there are several ways you can measure your site’s user experience, and that’s what we’re going to talk about.


1. Use Metrics to See How Users Are Interacting With Your Website

Ever heard of something called a heatmap? It’s a unique analytics feature that allows you to see where people have engaged or interacted most with your page. You can see what elements visitors are clicking on and which ones are being ignored. This allows you to gauge whether or not your CTA is effective.


You can also visualize where people are spending most of their time. Are they scrolling down the page and reading your content, or are they looking away as soon as they arrive? Are they interested in all of your products or only a couple? Is the site layout or design directing attention somewhere you don’t want it to?


These are all things you can figure out with a heatmap. It displays where people engage most by highlighting the area in blue or green, similar to thermal imaging.


You’ll know a lot more about the user experience on your site by exploring interaction levels.


2. Check Your Site’s Loading Speeds

Website speed is important. If customers land on a page that’s taking too long to load, they’ll get frustrated and either backtrack or leave completely. According to research, the maximum amount of time you can expect your visitors to wait for a site to load is 3 seconds.


You can either manually check the loading times or you can use a tool like Google’s PageSpeed Insights. Google’s tool is more effective because it will show you which pages could be improved and what might be the cause of a delay. Similar tools include Web Page Test, GTmetrix and Pingdom Tools.


More often than not, image sizes play a role in performance. It’s possible to compress or decrease the size of images on your site, with little to no quality loss.


3. Conduct Usability Tests

One of the reasons why projects or sites fail is because of a disconnect in communication between customers and developers. You can bridge this gap by conducting usability tests for your site and then giving feedback to your developers.


Usability testing is when you recruit people to try out your product, which, in this case, would be your website. You can either hire a third party to do this or you can have your employees, friends or relatives take a look at your site.


During testing, it’s important those participating try everything on your site, including:


  • Forms
  • Purchasing goods
  • Watching videos
  • Leaving comments
  • And more


Every interaction a potential visitor could make, your testers should be trying out.


Then, get their feedback. You’ll be able to tell pretty fast if a certain part of your site isn’t optimized or working correctly.


4. Calculate Your Conversion Ratings

Visitors will come and go in waves, but not everyone will purchase a product or make it to the end of your conversion process. One great way to measure user experience is to see where in the pipeline visitors are jumping ship.


For example, did they add products to their cart and decide the checkout process was too involved for their liking? Did they see something before checkout that made them leave? Did they even get there?


Google Analytics offers a Checkout Behavior Analysis report that is handy for figuring out this sort of thing. It will tell you at what step in your checkout process users abandoned your site. This should help you discern any problems that need to be addressed — user experience-related or not.


5. Check How Much Time Your Forms Require

Visitors will spend a lot of time interacting with forms on your site. They may be signing up for an email newsletter, sending in contact details, submitting billing info and more. If the forms are asking for too much information or they just perform poorly, your visitors will be wasting a lot of time. They may not even get to the end, choosing to leave before they are finished submitting their information.


Luckily, there are tools to measure this, such as Hotjar.


Check to be sure your visitors are not experiencing a bottleneck with one of your forms. You can address problems by removing fields you don’t need, improving performance, or doing away with the form completely.


6. Conduct Online Surveys

Ask your customers directly what they think of your site. There are plenty of tools to do this and you can easily create a questionnaire that tells you everything you need to know. More than likely, they will have plenty to say about the experience your site offers, especially if it’s lacking.


This is a great way to get feedback from the people who matter most, your loyal customers. You can do things like filter the surveys to show only when a customer is logged in to get feedback just from regulars. Or you can allow anyone to take a survey. It’s up to you.


Measure Your Site


Hopefully you’ve gained some valuable insights that will help you measure the user experience rating of your site. Remember, there’s plenty you can do to improve the experience, and if you follow these tips you’re on the right track.