We hear all the time how integrated video marketing is essential to marketing success. A lot of businesses start off with the best intentions and fade away after the initial buzz. Some can’t even get off the ground after months of trying. Let’s take a look at some of the secrets of video marketing. We’ve spoken to the experts and received their advice. Here are our top strategies for gaining customers through video marketing.
Great Content Still Works
Videos aren’t all that different from written content pages. Great content will always reign supreme. Nobody wants to watch a video that’s boring. Place emphasis on quality content.
And we can talk about consistency, but that only matters when you’re consistently good. Businesses often fall into the trap of releasing bad content to meet a quota. If you have nothing interesting to show, don’t show it. Spend time thinking about great content. You could even bring in help. You should click here for more information on this expert help.
Turn Up the Sound
It’s easy to become fixated on the visuals. After all, the visual content is the most important part. Don’t neglect the quality of the sound, though. Bad sound only encourages people to switch off.
Large corporations, in the past, have spent huge amounts of money on green screens, visual edits, and cameras. They haven’t spent nearly as much on microphones. The gulf in sound quality meant the videos flopped badly.
The Debate on Perfection
We would all love our videos to be perfect. In an ideal world, it would be a one-shot take. Additional takes cost money. This will drain your marketing budget quickly. Another problem with spending too long on perfection is the lack of realism. Customers don’t expect businesses to be perfect. And if they are it can intimidate the average customer.
If you’re trying to market yourself to an imperfect general public, you have to relate to them. Creating an aura of being perfect is never the right way to go. You want to be on the same level as your audience, not above them. This is no excuse for scrimping on the quality. Keep quality high, but don’t be afraid to show your imperfections.
Drive Business
Videos offer some form of entertainment. You want them to endear your brand to the viewer. Ultimately, your videos will have a clear goal in mind. They’re supposed to achieve something.
Establish this goal from the very beginning. What do you want each video to accomplish? There are many goals you can have in mind. Choose one. Trying to target multiple objectives will only lead to confusion amongst your staff and your customers. Here are some of the most common objectives:
- Sign up for an account on the website.
- Contact the company directly.
- Subscribe to an email newsletter.
- Connect with the firm through social media.
Integrated video marketing should never become your sole purpose. It should be seen for what it is: part of your overall marketing strategy. Never let it drive your campaign. It’s just a single part of it. It must all work as part of a machine. If not, you’re not getting the full benefits of integrated video marketing.
Enjoy the Process
The big secret from all successful video creators is to enjoy yourself. If you’re miserable, it will show. You won’t care about the quality and you’ll want to get it over with. Look at any director in the movie business. They don’t hate their movies and what they do. If they did, this would be painfully obvious. Of course, if you genuinely don’t enjoy it there’s nothing you can do about this. The worst possible course of action is to force yourself into it. Instead, employ a professional team of creators to do it for you.
Get someone who truly is passionate about video marketing to craft your campaign.
Video marketing is one of the best ways to market your business. When implemented properly, video marketing is a sure fire way to increase sales and profits. For video marketing to work, however, it must be properly implemented in an intelligent manner. This article contains all of the info you need to know in order to succeed at video marketing.
Be Yourself
Be natural! The more fake or contrived you appear; the less likely viewers are to watch your whole video. If you can’t read a script without sounding like a dork, then don’t. Stick to who you are and represent yourself and your company and the video will turn out great.
A good video marketing tip is to just go for it and leave your reservations at the door. You might have put off video marketing because you’re too shy or feel you lack a presence. It doesn’t matter if you’re shy, all you really need is solid material and your video will be effective.
Think Beyond YouTube
Don’t forget about other video websites. YouTube is not the be all and end all of video uploading websites! Google to find niche sites which you might be able to post your video to, or even consider trading your video with another website which has a topic similar to your own.
A video created for marketing has to be marketed too! Post links to it on forums, through email, on your social media accounts, on your blog and anywhere else you can think of. The more people you get the link to, the more viewers you’ll have both through their own viewing and their sharing.
Don’t Forget Your Descriptions
When you are posting videos on a website like YouTube, you are allowed to write in a video description. You need to have your website in this video description so that users can validate that the video came from you and so they can look to your website for more information.
Explore your Resources
Make the most of the resources that you have when creating a video for marketing. Think of all the different people that you know. This can help you to come up with places to shoot your video and people that you can put in it. The more that you can get done for free the better.
Create Tutorials
People love tutorial videos so it is important to use them if you can. Walking people through how to do a certain task with clear and precise steps will most likely land you more viewers. People really appreciate it when you make the steps as simple and easy as possible.
Brand your Channel
If you use YouTube, you should take the time to personalize your channel. Feature your latest video and create some play lists to help your viewers find more videos. This will help them to be more interested in them. Write a good description of your business, products or services and make sure your content information is easy to find.
As was previously talked about in the opening paragraph, video marketing is an absolutely fantastic way to increase both sales and profits. As a business owner, you are making a mistake if you neglect to utilize this proven to be effective marketing technique. By applying everything you’ve learned from this article you can make big-time money!
Authors Bio
For more info on how you can use Internet marketing to reach thousands of potential prospects for your website go to: http://www.empowernetwork.com/lifeworthliving
Ramil Morla is a home-based business owner, Internet marketer and fitness specialist who passionately and ridiculously loves life. He loves to chill, have cool conversations, talk about dreams and aspirations, play music, lift weights, sprint on the treadmill, listen to motivational audio, and most importantly, spend quality time with the people that he loves most.
Above image source: Flickr/Dplanet::
Image Source: Flickr/soelin
The power of video marketing is undeniable. The availability of high-speed Internet connections combined with effective video compression tools has made video one of the dominant forces of the Internet. In addition, video marketing can capture the attention of those who ignore text-based ads and other popular forms of online advertising. Developing an effective video marketing strategy, however, does require some thought and consideration. Here are a few ideas for an advanced video marketing campaign.
Series of videos
Most online videos are presented as standalone videos. While great videos will still attract attention, the ultimate goal of a video marketing campaign is to sustain the attention of the audience. One of the best ways to accomplish this is to create a series of videos that will capture the attention of viewers and encourage them to check back for more at a future date. If possible, those who are engaging in video marketing should strongly consider trying to avoid standalone videos and instead focus on making a series.
Branded videos
One of the most important components of advertising is building a brand. Large companies understand this, and many of these companies run far more ads than is necessary to spread news about a particular product because they strive to create durable, lasting brand images. Those who creating online videos will want to focus on top-notch branding as well. It will take some time to reinforce a brand image in the minds of viewers, but a sustained effort can lead to significant results.
Social media community
One of the most effective ways to use videos is to leverage them to create online communities. For example, online videos can be used to drive traffic to a social media community that can eventually sustain itself. People often point their videos towards their main website or landing pages. By using videos to promote secondary online properties, a campaign may be more successful.
Guest videos
Over time, videos used in a marketing campaign can begin to become stale. One way to break up the monotony of online videos is to run guest videos. Those who already have large followings can contact those who run other popular video campaigns to exchange videos. This can allow those who are running video campaigns to tap into large audiences that have been formed from other online video campaigns.
About the Author
Rowena Kang is a writer and the Director of Content for the Morgan Law Firm. Please visit the Morgan Law Firm Blog for additional content.