Animation Video for Marketing

 

Animated marketing videos have become crucial to many businesses’ marketing strategies. These videos are particularly effective in simplifying complex ideas, captivating viewer attention, and boosting conversion rates. 

 

Creating an animated video for marketing purposes requires careful planning and execution. With over 1,200 videos produced in this format, the demand for high-quality animated marketing videos is substantial. Here’s a step-by-step guide to help you create your animated marketing video.

 

Identifying the Core Message


The first step in creating an effective animated marketing video is to define the core message you want to convey clearly. It involves grasping the needs of your target audience and your marketing campaign’s objectives. 

 

Are you looking to inform viewers about a new product, simplify a complex process, or promote a brand’s identity? Your responses to these queries will determine your video’s content.

 

Crafting a Compelling Script


After defining the central message, the subsequent step is to create a script that succinctly communicates this message. The script is the cornerstone of your animated video and should closely mirror your marketing goals. 

 

It must be engaging, clear, and concise, ensuring it captures and holds the viewer’s attention. Remember to integrate calls-to-action where appropriate to guide viewers on what to do after watching the video.

 

Designing Engaging Visuals


With a script in hand, the next phase is creating visuals that bring your script to life. This involves designing appealing characters, environments, and animations that align with your brand identity. 

 

The visuals should enhance the script by illustrating key points and making the content more digestible. Consistency in style and color schemes helps maintain the video’s professional appearance.

 

Selecting the Right Voice


Voice-over is a crucial element that can significantly affect the impact of your animated video. Choosing the right voice involves considering the tone, pace, and emotion that the script requires. 

 

The voice should match the brand’s personality and effectively engage the audience. Professional voice actors can add a layer of professionalism and enhance the overall quality of the video.

 

Incorporating Captivating Music


Music and sound effects play a vital role in creating the mood and enhancing the storytelling of your animated video. Selecting the right background music can elevate the viewer’s experience, making the video more memorable. Ensure that the music complements the pace and tone of the animation and aligns with the overall brand message.

 

Executing Seamless Animation


The actual animation process brings all the elements together. This step involves animating the characters and objects to match the voice-over and soundtrack. It requires a detailed understanding of timing and motion to make animations appear smooth and lifelike.

 

 Depending on the complexity of the designs and animations, this can be the most time-consuming step in the creation process.

 

Testing and Revising


Before finalizing the video, testing it with a sample audience is crucial. This can provide valuable feedback on how the video is received and whether the message is clearly understood. 

 

Use this feedback to make necessary revisions involving tweaking the script, visuals, or animation. Achieving success in the market necessitates the final product to be polished and effective.

 

Distributing the Video Effectively


Once your animated marketing video is ready, the next step is to distribute it effectively. It encompasses deciding on the suitable platforms where your target audience is predominantly present, such as social media platforms, websites, or email newsletters. 

 

It is also crucial to optimize the video for different platforms to ensure it looks and performs well regardless of where it is viewed.

 

Measuring the Impact


Finally, to truly understand the effectiveness of your animated marketing video, it’s important to measure its impact. This includes analyzing engagement metrics like view count, shares, likes, and comments and more direct business impacts like lead generation and sales conversion rates. This data will help you refine future video marketing strategies.

 

To wrap up, developing an animated marketing video is a multifaceted undertaking that requires thorough planning, creativity, and strategic execution. You can create a compelling video that entertains, educates, and persuades your target audience through these tips.

product videos

 

Over the past decade and a half, digital trends have come and gone, yet WordPress and product videos have consistently maintained their prominence.

 

Furthermore, it wouldn’t be an exaggeration to say that the union of WordPress and product videos has paved the way for the growth of ecommerce.

 

However, merely producing WordPress videos doesn’t guarantee success. Let’s uncover the secrets of creating product videos for WordPress that can genuinely improve your sales.

 

Be Clear About the Message You’re Going to Share


Only a fraction of product videos manage to convince the audience to take the next step, eventually resulting in sales. Don’t blame the medium for the failure of the message.

 

Customers love product videos; there is no doubt about it. According to the latest Wyzowl report, 91% of customers want brands to produce more videos this year. In the same study, it was found that 96% of people watch service or product videos to gain a better understanding before making a buying decision.

 

For your product video to succeed, clarity of the message is paramount. Utilize storytelling and a compelling script to address the specific needs of the viewers.

 

A compelling message that focuses on the pain points does more than just captivate your audience’s attention. It establishes a connection between the product and its potential impact on customers’ lives.

 

Bear in mind, that product images have always been at the forefront of marketing products and services. Now, given the popularity of videos, it’s time to tailor your visual content marketing with video.

 

WordPress videos become an effective sales generator under the following three circumstances:

 

  • When the right type of product video is used at the right time to attract audience attention.
  • When the product video focuses on providing a solution to the audience’s problem.
  • When the message is simple and clear enough for visitors to comprehend the value and relevance of your product.

Types of Product Videos for WordPress That Can Turn Heads


In simple terms, a product video can be defined as video content that offers all the essential information about a product or service to prospective clients, aiding them in making informed decisions.

 

Depending on the information a brand aims to convey and how it intends to do so, various types of product videos can be produced. Here are some examples of the most effective product videos you can create:

 

  • Product Unboxing Video: Most people are familiar with the concept of a product unboxing video. However, did you know that such a video can unveil a great deal about a brand? Unlike videos with graphics, camera tricks, or specific lighting angles, this video provides an unhindered and unaltered view of the product. It’s an opportunity for prospective customers to assess whether the product lives up to its advertising.
  • Product 360-Degree Video: This is the closest you can get to holding the product in your hands and examining it from all angles. Utilizing a 360-degree video helps build customer trust much faster than static product images or some conventional product videos. You can also use computer graphics to zoom in and offer a closer, all-angle closeup of the product.
  • Corporate Video: A corporate video can enhance product sales in three ways: (a) it provides insights into the brand, its vision, and the values it upholds; (b) it lifts the veil and sheds light on the people responsible for the product and the manufacturing process; and (c) it helps establish a brand identity that fosters long-term relationships with the audience. All of these contribute to building trust with customers and boosting sales.
  • Product In-Action Video: Want to eliminate doubts lingering in the minds of prospective customers? Create a product in-action video that showcases the functionality of your product. These videos also offer a glimpse of how the product can benefit the customer even before purchase. Ensure that the product demo video illustrates the product solving the customer’s problem.
  • Product Review Video: Information about a product, its usage, and personal experience from a peer carries immense weight with prospective customers. Review videos create product awareness, build trust, and facilitate quick decision-making. Just how popular are product review videos? The stat will astound you: From 2015-2017, over 50,000 years’ worth of product review videos were watched on YouTube alone.
  • Explainer Video: Prospective customers would certainly favor a brand that respects their time and judgment. The product explainer video helps with both these aspects. With absolute clarity, these videos explain the product, its benefits to customers, and its features and functions. Often, brands hire an animation production company to create animated videos of product functions that are too complex to showcase using a standard video. Bear in mind, that 94% of marketers believe customers use product videos to understand a product or service.
  • Product Comparison Video: This type of video allows customers to compare multiple options and find the best fit that satisfies their needs. The comparison can be between products of different levels in the same category that you offer. Or, it can involve comparing your products with those of your competitors. Bear in mind not to confuse your audience with too much information; highlight only those features that tilt the scales in your favor and best fit their needs.
  • Commercial Video: On average, people are watching 17 hours of video content per week. Is this good news? Not really. It becomes much harder for you to create product awareness and convert people into leads and paying customers through organic video marketing. Commercial videos will allow you to reach the right audience faster. It can also help reduce the time taken to convert leads into sales.

Steps Involved in the Production of a WordPress Product Video


Nowadays, anyone with a smartphone in hand can be a video creator. However, producing WordPress product videos that influence the audience to take action isn’t easy and shouldn’t be taken lightly. Here is a simple three-step guide to get you started.

 

Script and Storyboard the Product Video

 

Scriptwriting is the initial and crucial step in video production. A robust and engaging script propels the entire video production process forward. How? It transforms your vague product video concept into a compelling plot (story) with proper pacing, flow, convincing characters, settings, and dialogue.

 

What you include in the script will be heard by the viewers; the words will evoke emotions, and the sentences will prompt action. A video script doesn’t materialize from thin air. You need a clear understanding of the target audience, video objectives, goals, intended message, and the product’s value proposition. These details can be gathered from your existing business proposal.

 

Scripting ensures the entire video production process is laid out in successive steps, ensuring the smooth execution of all tasks.

 

Scripting saves a considerable amount of time by making video production action-oriented. Fewer delays mean less time wasted. Additionally, scripting aids in saving another valuable resource—money. With a script in hand, you’re less likely to make mistakes or encounter delays.

 

Ultimately, scripting brings clarity to every performer involved in the production process. While scripting shoulders half the burden of video pre-production, the other equally important half is storyboarding.

 

Even though the script is ready, many details still need filling. This step proves invaluable in determining camera angles, lighting, backgrounds, and props.

 

Creating product videos isn’t a one-person job. Before filming, you must provide your team members with a glimpse of how the video will look and play out. This is where a storyboard comes in handy.

 

You might have visualized the entire video while creating the script. Storyboarding enables you to give shape to your ideas—it’s the visual representation of the script, involving the actual drawing of each scene in chronological order.

 

In storyboarding, both visuals and text are used, enhancing a deeper understanding of the script and ensuring its proper execution. Storyboarding, this single step, can save loads of time during the filming stage.

 

Shooting the Product Video

 

The relationship between the previous stage (scripting and storyboarding) and the video filming stage can be best explained using a simple anecdote.

 

Similar to a bamboo plant that lays the foundation beneath the soil for the sudden growth of several feet within a few weeks, the script and storyboard stage is essential for the fruitful, flawless, and speedy shooting of the product videos.

 

Filming product videos comes with its own set of challenges. If the video is shot indoors, set up lights at the proper places. Additionally, arrange the camera and check the angles, frame size, white balance, exposure, color temperature, etc.

 

Audio quality in product videos is as crucial as video quality. Invest in quality audio equipment so you won’t regret it later. Check the ambient noise level in the filming location and take corrective measures. Background chatter, traffic noise, and sounds from air conditioners and other equipment can affect the audio and ruin the viewer experience.

 

Try to shoot more than what you need. Get creative with angles, lighting, and props. The additional footage may serve you later – in the editing stage – to improve the video.

 

Post-Production

 

The post-production stage is where the real magic happens. The raw footage, nothing more than a jumble of frames, is edited and arranged to ensure a natural flow of the scenes. Additionally, captions are incorporated, music is added, and text, graphics, and special effects are included before converting the content to the appropriate video format for release.

 

The dimension (square or vertical) and format (MP4 or MPEG-4) are determined based on the platform where you plan to share the product videos.

 

Your product videos take shape on the editing table (or timeline). The fate of WordPress videos rests in the video editor’s hands. With the help of the script and storyboard, the video editor will decide what your audience will see and hear. Producing high-quality product videos often involves managing large files, which can be challenging. To efficiently handle this, learning how to find big files on Mac can streamline your workflow and keep your digital workspace organized. An organized digital environment allows for more focus on the creative aspects of video production.

 

Your product video is now ready for publication on your WordPress website. Before you share, determine the ecommerce metrics to track, distribution channels to use, and the promotional strategy to follow. You can also share the content on YouTube, in email newsletters, and on social media accounts.

 

Tips to Make WordPress Videos That Help You Improve Sales


Product videos ought to be engaging, informative, and clear to leave a lasting impression on the audience. While these criteria—engaging, informative, and clear—are meaningful, they can be a bit challenging to put into practice. Your WordPress videos stand a better chance of success if you adhere to the following tips:

 

Consider Where Your Product Video Will Be Shared

 

Where product videos are shared isn’t merely a matter of convenience; it’s a strategic move when creating your product launch plan that can significantly impact views, conversions, and sales. Brands should tailor their product videos based on the publishing platform, considering that different platforms attract users with distinct preferences and behaviors, which can significantly impact views, conversions, and sales when utilizing a voice over video. 

 

For instance, long explainer videos created for YouTube may not perform well on Instagram. The video format and dimensional requirements vary across platforms. A clear understanding of where the videos will be shared enables you to adapt and make the content appear native to that platform.

 

Moreover, the chosen platform dictates the tone and style of the video content. Videos with a slightly formal tone are ideally suited for platforms like LinkedIn.

 

Now is the time to select the tools to aid video distribution. Opting for Sendinblue or Sendinblue alternatives can significantly reduce your workload if you are considering video email marketing. SMS can also be a good way to share a link to your video or to send a multimedia message with a short GIF or an image promoting your video

 

Be Honest

 

In e-commerce, you can enjoy numerous benefits by employing sincere and authentic video content. Video content that is genuine, relatable, and relevant to the audience tends to generate higher engagement. Audiences who perceive your content as honest are more inclined to share the video, thereby enhancing brand awareness.

 

Authentic product videos contribute to stronger customer relationships, potentially fostering brand loyalty, repeat business, and brand advocacy. When the audience perceives your content as truthful, they are more likely to believe your message, fostering trust and ultimately leading to increased sales.

 

Keep Your Product Video Short

 

WordPress videos showcasing your product will inevitably make their way onto social media. It’s crucial to note that, presently, a majority of social media users lean towards shorter videos. This sentiment is supported by 85% of marketers.

 

Additionally, according to findings published on Hubspot, short videos are the most effective and yield the highest Return on Investment (ROI).

 

In a recent survey, 73% of individuals in search of a product or service expressed a preference for short videos. It’s believed that even search algorithms prioritize short videos due to their immense popularity with viewers.

 

Short videos are not only easy to consume, engage with, and remember, but they are also convenient to watch on mobile devices while on the go. In comparison to longer product videos, shorter ones are simpler, more cost-effective, and require less time to produce.

 

Add Your Style and Personality to the Product Video

 

Every business requires a video marketing strategy along with a video style guide. Why?

 

To establish consistency in both style and tone across all your videos, particularly product videos. By infusing your brand’s distinctive personality and style into every video, you guarantee uniformity, facilitating audience recognition and connection with your brand.

 

Moreover, this approach distinguishes your brand from others, amplifying recognition and awareness. The robust online presence resulting from a consistent style and personality enhances trust and credibility in your products.

 

Add a Call to Action

 

Regardless of the type of product video you create or the stage your customers are in within the sales funnel, your product video needs a call to action (CTA). Why?

 

CTAs direct prospective customers through the various stages of the customer journey. Use a strong, action-oriented CTA that is concise and compelling. Place the CTA at prominent locations in the video to capture the attention of the viewers.

 

Since not all viewers will watch the entire video, utilize the CTA more than once, at different times in the video.

 

Offer a Compelling Story

 

Presenting a captivating narrative in your product videos can establish a deeper connection with prospective customers on an emotional level. Video storytelling not only amplifies the appeal of the content but also heightens engagement, leaving a lasting impression that ensures easy recall of product information.

 

  • Select a plot that aligns with values close to your audience.
  •  The narrative should effectively convey the core marketing message of the product video.
  • Craft a story that is simple and clear, making it easy for viewers to immerse themselves in the content and watch the video until the end.

Final Thoughts


This is the most crucial article you’ll read today if you own a WordPress website and struggle to turn visitors into paying customers. WordPress videos can significantly enhance your website’s appeal. However, boosting the WordPress conversion rate is no easy task.

 

You require product videos that understand the audience’s pain points, anticipate their needs, and furnish them with essential information to facilitate quick and decisive decision-making—in your favor, of course.

 

We don’t advocate for a one-size-fits-all approach. That’s why the article introduces eight types of product videos guaranteed to impress the audience.

 

Action should follow knowledge. Therefore, we outline the three crucial stages of video production. If you find it challenging to decide or are concerned about where and how to start, these three steps will navigate you through the video-making process.

 

Finally, we also disclose the six key ingredients that will transform your WordPress videos into a sales magnet.

video marketing

 

Video marketing is taking over the digital marketing scene as more people continually prefer consuming video content. Besides, videos offer digital marketers a great way to engage and connect with their customers, enabling them to pass the message across effectively. However, video marketing is constantly evolving. New technologies emerge and marketers adopt new content styles. If you are to be successful in video marketing, staying on top of what is happening in the sector is crucial. In this article, we discuss some of the latest trends and developments in video marketing that you should know about. We also show you how you can leverage them to drive results.

 

Live Streaming


Live streaming has become a growing trend for businesses and individuals alike. Introducing live features in social media platforms has made it easy to experiment with interacting with followers in real-time. The good thing about sharing live footage with your audience is that it gives your digital marketing a human element. It is also a more authentic way to interact with your audiences. You can learn more about your customers through real-time feedback that you receive.

 

live streaming

 

You can leverage live streaming capabilities on social media platforms such as Instagram, Facebook, TikTok, LinkedIn and Twitter. Use live streams to do demonstrations or give a sneak peek of an upcoming product. You can also try streaming an event or hosting a Webinar or a Q&A to educate your audience more about your products or services.

 

Virtual Reality and Augmented Reality


Videos are great at allowing target users to see how a product or service works before making a decision to buy. Virtual reality and augmented reality only make the experience a little more immersive. VR and AR allow users to see a product in 3D, which stimulates real-life experiences in a virtual interactive environment. It is more like allowing the viewers to “demo a product” before buying.

 

Incorporating VR in your videos can revolutionize how you present your products or services to the target audience. For instance, you can use virtual reality to show your customers what a piece of furniture or décor can look like in their houses. Give 360-degree visuals to offer an immersive experience.

 

Interactive Videos


Keeping your viewers engaged is vital for successful video marketing. And, interactive videos help marketers achieve just that. By adding interactions with the viewers in the videos, marketers are able to keep viewers engaged for longer.

 

interactive video

 

Creating an interactive video requires you to add different functionalities in the video. For instance, you can add a quiz or poll related to the content. Other functionalities include hotspots, branches, and data inputs among others. Since this can get tricky, you can consider working with a professional video production company. Outsource to BPO companies that suit your needs best. A reliable video production services provider will provide the needed support and resources to create videos that align with your goals.

 

Short Form Videos


The attention span is shrinking, which makes it challenging to capture the attention of the consumers. But, thanks to short-form videos such as YouTube Shorts and Instagram Reels, marketers can pass the message in a short time. This increases engagement and helps with SEO. Short videos also allow you to leave out the fluff and unnecessary information, resulting in memorable pieces.

 

You can use short-form videos strategically to elicit emotions and connect with the consumers. Some successful content that you can try include challenges, product teasers, event teasers, customer testimonials, and behind-the-scenes among others.

 

Vlogging


Vlogs or video blogs have long been used by celebrities and individuals to interact with their followers. Now they are rapidly finding their way in businesses as brands embrace this video type to connect with their audiences. Just like live streaming, vlogs can be great for humanizing your brand. You increase engagement and interact with your customers in an authentic way.

 

You can create vlogs demonstrating how your products work. You can also try showing a daily routine or skincare routine if you deal with beauty products.

 

Conclusion


Video marketing remains one of the most effective ways to connect with customers in digital marketing. If you are looking for ways to revamp your strategy, there you have several trends that you should start incorporating today.

brand marketing video

 

You have already shot a brand marketing video, but the work is disappointing with unwanted parts and digressions meddling with the main essence of the content. You can end these woes simply by going for a good-quality video trimmer.

 

Many videos lose their essence only because they are not edited to perfection. Timing is everything, and the way you edit a video will determine if it works or not. First, you must work on creating a complete set of clips. Once you have done that, put all the clips in sequence.

 

The timing of the clips will determine whether they make the viewers cry, laugh or sit disengaged and bored. Trimming is the process of adjusting the beginning and the end times of different clips. Thanks to the video trimmers available online, it is an easy task these days. These tools come firmly equipped with editing commands and filters that can offer a theatrical effect to your video.

 

Why Trim a Brand Video?


Trimming a brand video ensures that the video starts quickly and you hook the audience right from the beginning. Remember, the first five seconds of your video are crucial because it is within those first five seconds that the viewers will draw in and engage with your video. Within those five seconds, the viewers will decide whether they want to stick to your video right till the end or not.

 

Trimming helps in cutting out unwanted content in the intro or dead space.

 

Steps on Trimming Your Brand Video Marketing


The trimming tool you get for this job should be capable enough to work on your video type. Just work on assembling the best moments in your video. Using a video trimming tool is an efficient way of adding professionalism to your video, especially when working on a tight budget and even deadline.

 

1. Select the Right Video Trimmer

 

Use an online video trimming tool carefully through its lucid user instructions. Choosing the right video trimmer means you will have a tool with a great user interface. Make sure the interface comes with all important details without becoming excessively haphazard for first-time users.

 

It will just take five minutes to develop a strong grip on the main ideas and make the trimmer work on your content. Apart from trimming, blend in all the disparate sections of your video or try splitting the scenes to give the video a more coherent appearance.

 

2. Choose the File You Want to Edit

 

Once you have chosen the online video trimming tool for the process, it is time for you to choose the specific video you want to work on. Get to the storage site of your device and choose the section or file you are looking to edit.

 

This will get the file on the Timeline of your trimmer. Drag and drop the video on the trimmer Timeline and get on with snapping the different scenes while doing away with all redundant parts.

 

3. Make All Essential Corrections

 

An amazing video trimmer will make it easier for you to do all essential corrections for lending your video a professional feel and touch. The entire procedure gets easier as the trimmers let you preview a specific snippet from the video before starting to work on it. There are even options like Split available for cropping the scenes and bringing them all together in perfect sync.

 

Start editing all the irrelevant sections of the clip by positioning the marker at the beginning of the section you are looking to chuck off from the shot. Use the Split option for dragging the marker to the last part of the clip. This way, this entire fragment will no longer be a part of your video.

 

Use the “delete” option for removing the snippet after separating it. The final video will contain sections you have preserved intentionally without any signs of missing parts.

 

4. Zoom Into Snippets Seamlessly

 

Impeccable editing means spending several hours inspecting the different elements that can make a video exclusive. Zooming into the video clip is something you must take up.

 

The editing or trimming tool you use online should incredibly perform multitasking and amalgamate all-important attributes guaranteeing the touch of a professional. You can zoom in or zoom out based on your requirements.

 

Apart from zooming, you also have the scope of applying other important effects such as transitions, advertisements, and titles. The online video trimmers feature Zoom and Pan sections.

 

Choose Zoom in feature and the varied effects it creates with Preview. Add selected effects by using the Add button and seeing the result in the Preview section. Apply Zoom in effect to enhance your video’s quality to fit your screen.

 

Drag the mainframes and decide on the length of the clips. At this step, you can discern different flaws minutely and do away with them simultaneously. Apply effects as many times as you want, and the video requires and then easily zoom out.

 

5. Play with Video Momentum

 

When using an online video trimming tool, add desired media files and use Clip Properties to select the Speed slider. This will help you in deciding on the speed of the video. In addition to this, you can mute the video’s playback or change it altogether.

 

6. Try Video Montage

 

Video montage offers life to still images with the use of interesting effects. In this category, you can use a plethora of options when you are using an online video trimming tool. You can add titles, subtitles, special effects, and even background scores.

 

In the special effects category, you will find options like filters, animated objects, and props. Adorn the different fragments of your video professionally. Once you are done with this, upload your video on varied social media platforms and wait for reactions.

 

The Bottom Line


When trimming a brand marketing video to grab user attention, it is important to pay attention to improving the original quality of the video. Low-quality, dark and grainy videos will not get desired attention. You can always share them on social media platforms, but they will not bring you any profit.

 

Therefore, trim your video in a way that you chuck out all unwanted sections while giving your video a polished and professional appearance.

Quick Video Marketing Tips

 

Videos are one of the most powerful marketing tools at your disposal. They connect with viewers in a way words don’t. People watch videos on the fly as they commute to work, sit in a waiting room or wait in line. Researchers estimate that viewing one minute of video is equivalent to 1.8 million words.

 

Small businesses often feel uncertain about delving into the world of online videos. However, by 2021, 82 percent of online traffic will consist of video viewing. Now is the time to jump into video marketing.

 

Here are some quick video marketing solutions to start with:

 

1. Choose a Platform


There are many different options when it comes to delivering your online videos. About 96 percent of Americans 18 to 24 use YouTube, so it’s an obvious choice as a potential platform. It’s one of the largest social media sites in existence.

 

You could also simply stream video from your site, but unless your server is blazing fast and you have unlimited resources, you’re better off embedding a video you’ve uploaded to YouTube, Vimeo or another video streaming site. In addition to saving resources on your website server, you also gain reach to all those people on that particular social media video site.

 

Even a beginner can shoot a video on their phone and upload to YouTube or Facebook, so you’ll be able to figure out the ins and outs in a single day. Start by studying websites your competitors created. Take notes about what you love and what you hate so you can learn from their successes and their mistakes.

 

Video Marketing

 

Rhett and Link host a show that is silly and funny, so it makes sense that they’d create some interesting videos for YouTube to draw viewers. They created a song that speaks to their target audience. Similar videos have gone viral. They created one called “T-Shirt Wars” that has nearly 19 million views. The videos are not high budget by any means, but they are entertaining.

 

2. Interview an Influencer


Is there an influencer in your niche that you’d love to connect with? Offer to interview them via video chat. Most influencers will share the link to the interview on their social media pages, which gives you access to their many followers.

 

However, make sure there is something in it for the influencer as well. If you want the person to agree to the interview in the first place, you have to make it worth their while. What type of promotion do you plan to do for the video?

 

Use a tool such as Call Recorder for Skype to record the video interview, even if the person lives miles away from you.

 

3. Use Pop-Out Videos


Do you want your videos to stand out and gain the focus of visitors? Utilize a pop-out feature so when the user clicks play, the video becomes larger and takes over at least some of the screen. A pop-out places the user’s undivided attention on the video and makes the process interactive for the user. This works well on smaller screens, too, because the video screen is larger and easier to view on a mobile device.

 

One recent study estimates around 78 percent of digital video viewers use their mobile phones to stream content. Pop-out videos are beneficial to mobile visitors, but also visually pleasing to desktop browsers.

 

Video Marketing

 

Marco Specialty Steel does a good job integrating a pop-out video that highlights what the company does and its unique selling proposition (USP). The video is on YouTube and embedded on the website, so it streams as soon as you click on it.

 

4. Get Personal


Personalize your marketing to make it more effective, whether a video or any other type of communication. In one survey, 90 percent of respondents indicated they enjoyed a personalized experience, and 80 percent said it made them more likely to do business with a company.

 

How do you personalize a video when you don’t know who is watching it? The answer is that you do know who is most likely to watch it. Study your internal data, who visits your site and who views your other videos. Once you have a general picture of the type of person who interacts with your videos, you can create a user persona that represents your target audience.

 

If you create a personalized video that speaks to the consumer, you’ll gain loyal followers. Be authentic and stay true to the mission of your company.

 

5. Tell Your Story


You don’t have to come up with a fancy script and pay thousands of dollars to a videographer. Just focus on telling the story behind your brand and what you do. Show potential customers the process behind what you make or let them meet a few of your employees. Show off what is unique about your company. As humans, we crave stories, especially ones that tug at our emotions.

 

Video Marketing

 

Baked releases videos that show some of its delicious creations, such as the screenshot of a triple-layer chocolate birthday cake crumb-coated with a buttercream frosting. It also released videos of seasonal favorites and featured topics such as a tour of a new store.

 

Results in a Day


It may take longer than a day to see results from your video marketing efforts, but start by creating a video. Each video you create will get a bit better than the last. Over time, you’ll learn the best way to market videos, how to speak to your audience and the best angles for the camera. The key is to get started and see the traffic on your website surge over time.

Author

Lexie Lu is a designer and writer. She loves researching trends in the web and graphic design industry. She writes weekly on Design Roast and can be followed on Twitter @lexieludesigner.

video marketing conversions

Not so long ago, the phrase “content marketing” meant a quite different thing. Perhaps a decade ago, useful content marketers were good writers. They wrote good blogs, articles, and webpage copy. While this is still true today, “content marketing” means something more inclusive. Besides just writing, the best content marketers can also create video, infographics, and podcasts. The most in-demand of these new skills is video. But why?

 

In the past decade the digital marketing landscape has been drastically altered. People have begun phasing out traditional laptop and desktop computers in favor of mobile devices when they want to search the web. After all, it’s much more convenient to simply pick up the smartphone everyone has attached to their hand.

 

Another way the industry has been altered is that digital technology is much more affordable in the current market versus at any other point in history. With no boundaries in how or when people can interact with content, success relies heavily on delivering your company’s message in a way that customers prefer it.

 

That is where video marketing comes in.

 

Video Marketing Statistics


To understand how important video marketing has become, you only need to look at the numbers. According to an infographic shared by HubSpot:

 

  • Experts predict that by 2019 video content will claim over 80 percent of all web traffic, leaving little room for other formats.
  • Clickthrough rates on emails with embedded videos range between 200 and 300 percent higher.
  • Conversion ratings on landing pages are increased by 80 percent when a video is included.
  • 90 percent of customers state that product videos help them with their purchasing decisions.
  • Nearly 90 percent of digital marketers are now incorporating video content into their strategies.
  • Of the time spent online, customers report that a third or more of it is spent watching videos.
  • 35 percent of online advertisement spending goes towards videos.
  • Almost 60 percent of company decision markers prefer to watch a video versus reading an article or blog.

 

Another survey saw that major online retailers saw an increase in conversion ratings to as much as 9 percent when they began incorporating video into their marketing strategy.

 

Nine percent may not seem like an incredible amount at first glance. Yet when you think about the fact that 9 out of every 100 viewers purchased the product, that’s amazing. Imagine if a single video produced conversions at this rating and had one million viewers? That’s 90,000 conversions.

 

But why do customers prefer video content over written content and how can you leverage this to help your digital marketing efforts succeed?

 

Easier to Remember


Customers are more likely to remember a video they watched versus a blog they read. This is largely because videos appeal to all the senses in a more realistic, memorable matter. By using a combination of written or audio content, visuals, and a range of audio, the customer can hear and see the message presented versus simply seeing words on a screen (with or without attached graphics).

 

Everyone Can Engage


Something many marketers don’t think about is the fact that some of their audience may not be proficient readers. This may not hold true for certain sectors, such as B2B or luxury products, but the average product meant for the average person reaches farther than college graduates.

 

While an article may be hard for some individuals to understand, a video using speech instead of words is easily digestible – regardless of reading level.

 

Great Mobile Performance


Remember how we mentioned earlier that more people than ever are turning towards mobile devices? See, there was a reason for it. With more people using smartphones or tablets to access the web you need content which performs well on those devices. That would be video.

 

Not only does video perform great on mobile devices but it also works well on traditional laptops or desktops. No matter how your audience chooses to access your website or social platform, your videos will be presented in a high-quality, unaltered way.

 

Strengthen Company Branding


Your company’s message becomes more realistic when paired with a relevant, inspiring video. The video could be based upon a lifelike scenario which resonates with your buyer persona, or it could be your message paired with music which compliments the message. Not only are consumers more likely to relate to your company’s brand when presented through video, they are also more likely to remember it.

 

Video Goes Viral


Experts estimate that 92 percent of people who consume videos on mobile devices share them with other people. That is only 8 percent shy of every mobile user and the highest share ratings of any mobile content.

 

Tips for Creating Valuable, Sharable Video Content


Just like the world of written content, not all videos are created equally. Some perform significantly better than others, because they are designed better. If you’d like to create videos which are valuable to your consumer base and more inclined towards being shared or even going viral, check out the following tips:

 

  • According to research by John Cecil (author of Online Video Revolution), the ideal length of an online video is typically between 20 and 60 seconds. Sometimes, promotional videos can be up to two or three minutes, but these are typically those targeted towards repeat customers or educational niches.
  • Ensure you catch your audience’s attention within the first 12 seconds. Around 33 percent of viewers will never make it past that.
  • Skip the auto play function. Despite more businesses using the function, many consumers find it to be annoying – and it can also lower screen loading times.
  • Use a descriptive, relevant thumbnail when promoting.
  • Develop videos which are entertaining. For an example of what we mean, it’s worth checking out BlendTec’s “Will it Blend” During the series they try blending crazy items like an iPhone – and these stunts have launched them straight to the top of their industry.
  • If you use writing or titles make sure they are clear and easy to read.
  • Any images used should be of the highest quality and never pixelated or unfit for the screen.
  • Always keep your audience in mind. Choose to create content based on their wants or needs, and not your own. All content – video or otherwise – needs to be designed in such a way that your audience will relate to it.

 


All these things combined equate to higher conversion ratings for your business. While written content still has a place in the digital marketplace (and always will), video marketing is the chosen format of the future. If you aren’t already allotting some of your time, effort, and resources towards this sector, now is the time to do so.

Video Marketing Strategy

 

Video marketing is arguably one of the most effective marketing strategies for companies. However, if your video marketing misses the mark on certain elements, it won’t be nearly as effective, and you won’t see the return on investment you expect. Smaller companies can’t afford to hire a full-time videographer, so the marketing team creates the videos and pushes them to outlets that draw the company’s target audience.

 

The total Internet traffic from consumers will be 80 percent video viewing by 2019. The number of daily video uploads grows every year. Now is the time to get your video marketing polished up. If your videos don’t have the following six things, your marketing strategy will fall flat.

 

1. Brevity


As a company, you have a lot to say to the world. However, people have short attention spans, and they don’t want to watch an hour-long video about what you can do for their bottom line. Instead, they want you to get to the point and get there quickly. One study found out of the top 10 posts on YouTube, the longest video was just over nine minutes, but much shorter videos topped the list as well.

 

The longer your video runs, the more viewers tend to bounce away from it. This is a problem if you put your call to action at the end of the video and viewers already stopped watching.

 

The solution? Keep your videos as short as possible. Home in on a single idea, rather than trying to stuff everything you want to say into a single video. Ideal length also varies, depending on which social media platform you’re targeting.

 

Video Marketing

 

This 30-second video from Marks & Spencer gets right to the point and emphasizes a single item the department store sells — luxury food. The video is bright, grabs the attention and focuses on the food throughout. At the end is a simple tagline that lets you know these foods are available at M&S.

 

2. Consistency


If you want to attract a following on social media, keep in mind you’re competing with millions of other businesses online. If users know they can count on you to regularly upload videos, they’ll be much more likely to follow you on whatever platform you’re on.

 

One example of this is Dr. Eric Berg’s videos on YouTube. Berg uploads at least a video per day, and sometimes several a day. The topics are always about eating a keto diet or solving health issues through diet. He has more than a million followers on YouTube alone. The videos are informative and high-quality, but subscribers also know he is reliable and uploads videos daily, so they follow to see those new videos.

 

3. Series


Creating a video series allows you to keep users engaged as they come back to view additional installments about a topic that already interests them. A series is also a good way to break down complex topics into smaller parts, which helps keep your videos shorter while still covering a topic in depth.

 

quincy compressor

 

Quincy Compressor takes a complex topic and breaks it down into a series of videos that explain poor compressor quality and the impact of it. The first video is one of four in the series. In the first, an actor talks about toxic air quality and ways to avoid it. The other three videos repeat the theme of “avoid” and focus on other issues that can arise from air compressors that aren’t the same quality as Quincy.

 

4. Mobile Optimization


Sixty-five percent of those who view videos online do so from their mobile devices. If you aren’t optimizing your videos for mobile viewing, you’re risking losing the majority of your viewers. To ensure your video streams fast and seamlessly, avoid heavy media files or add-ons that bog down video viewing. If hosting the video on your website, use a responsive player that sizes to fit the user’s screen.

5. Soft Sell


One thing that turns off consumers is pushy salespeople. Unfortunately, pushy sales tactics sometimes creep into videos and other online marketing. Users respond better to a video that presents an idea and lets them make up their own minds about the product or service. It’s OK to put a call to action at the end, but don’t use scare tactics. Instead, give the viewer a reason to do business with you by showing them an advantage.

 

gopro

 

GoPro shows what their product is capable of by taking you on a trek into the wilderness with Travis Rice, a professional snowboarder. The viewer goes with him to the top of a mountain and down the other side as GoPro captures the entire exciting journey. The video ends with their logo, an image of the product and the tagline “Be a Hero.”

 

6. Engagement


One survey indicated 64 percent of viewers would like to interact with a video and will watch more of the video when allowed to do so. Rather than presenting a static experience, an interactive video offers the viewer options that customize the entire experience. Add elements such as quizzes and mini-games to engage viewers.

Video Marketing Strategy


Consider these missing elements the next time you create a video. Of course, video marketing goes way beyond making and posting amazing videos. You also need to know where to share, the best times to post the video and how to keep the buzz going. However, if the video itself falls flat, all the other elements are pointless.

 

Many videos are competing for consumer attention. Any small improvement gives you an edge over other companies in your niche. Videos allow a connection with your customers and an opportunity for engagement that is more powerful than most media. Think of a video as a two-way conversation with customers and potential customers.

 

Author

Lexie Lu is a designer and writer. She loves researching trends in the web and graphic design industry. She writes weekly on Design Roast and can be followed on Twitter @lexieludesigner.

 

Video Marketing Tips

 

Captivating, original content drives site engagement. Video content continues to rise in popularity, with viewers watching over 500 million hours of videos on YouTube each day. Today, web users are embracing video content — and content creators are catching onto video’s viral potential and ability to relay information in an engaging format.

 

Websites looking to boost their site engagement with videos must decide on several things, such as what types of videos they should publish, in addition to when and where they should post the videos. If you’re interested in learning how to boost your site engagement with videos, consider the following eight tips:

 

1. Show Your Expertise


It’s simple enough to produce written content.

 

A video, however, provides more convincing evidence of a site or speaker’s expertise, especially since your tone and confidence comes across as more persuasive than text. Typically, it’s easy to tell whether someone is well-informed or just reading off a teleprompter in a video. For informative videos, a confident presence combined with useful information can lead to a convincing result.

 

Video Marketing

 

Home staging expert Tori Toth uses video to highlight her expertise, fitting the footage in between informative and relevant text. The video also features “Shark Tank” star Barbara Corcoran, further cementing Toth’s legitimacy.

 

The page also mentions that Toth is a best-selling author and lifestyle expert, with the video and celebrity addition making it even more than apparent that Toth’s credentials are legitimate, which can help drive engagement and trust.

 

2. Provide a Transcript


Including a transcript of your video offers multiple benefits. For one, website visitors unable to watch the video have an immediate way to explore the content. If they’re on public transit, for example, and forgot their headphones, watching a video isn’t an option — unless they’re that person. In any case, a transcript can prove beyond useful.

 

denamico

 

Additionally, a transcript of the video — with placement below it — can have a positive impact on viewers searching for relevant topics. For example, someone searching for how low engagement produces high bounce rates may come across the above video from Denamico because the website includes the video’s transcript.

 

By listing the content within the video, Denamico caters to everyone, whether they’re partial to video or text, without excluding either audience. Plus, the site offers support for viewers with hearing impairment, making their content even more accessible.

 

3. Embrace Live Video


A surefire way to showcase expertise and drive engagement is to host live video events, particularly in the form of a tutorial or Q&A session. Facebook Live is an ideal platform if you have an established customer base. It also offers a familiar interface for users, plus provides the chance to connect with and engage site followers, while also cementing your website’s expertise.

 

Live Video

 

Martha Stewart excels at championing her brand with live video. In this example, Stewart and Kevin Sharkey explore her favorite outdoor decorating ideas. During the video, they answer questions from commenting viewers.

 

So far, the video has thousands of likes and over a half-million views, driving engagement for the Martha Stewart brand and its online presence. Although this live video example is on Facebook, you can link to the video event via your site and embed it within your site’s content.

 

4. Post the Video During Peak Hours


It’s ideal to post your video content during peak hours, which is evenings on the weekdays. If you’re uploading the video to YouTube, it’s a good idea to upload during weekday afternoons to give the platform time to index the videos and deliver them to subscriber feeds.

 

Ideally, between 2 p.m. and 4 p.m. on Monday, Tuesday and Wednesday tend to work well. If posting on the weekend, stick to between 9 p.m. and 11 a.m., or risk getting distracted with other weekend responsibilities.

 

5. Think About Your End Goal


What’s the purpose of the video? Is it to gain new followers? Inspire discussion among readers of the site? Gear your presentation, content and tone to the type of audience and content you have in mind, whether it’s introducing yourself to new viewers or continuing a weekly video series for members already familiar with the format.

 

6. Keep Production Time in Mind


If you’re new to video content, it’s vital not to tease upcoming content too far in advance. Video production times can vary and include project delays, so it’s best to avoid a specific date for a video release until you’re confident that production’s wrapped — or have a sense of humor to deflect comments about your procrastination, like YouTuber Natalie Tran.

 

7. Tag the Video


Tags are an excellent way to gain visibility for your social media and website content. On Facebook and Twitter, they can inspire people to find your video. Seek out your competition’s videos to determine which hashtags they’re using to get a feel for smart tagging. Make sure to incorporate some tags outside of what your competitors use, though.

 

8. Push the Video


Great video content isn’t worth much if nobody can find it. When uploading a video, promote it on social media, newsletters and general word-of-mouth. Provide a screen capture of the video, along with a link, in emails to website subscribers to pique their interest. Connect with online communities as well, like Reddit, to share your video.

 

No matter your website’s focus, you can use video to boost site engagement. Keep in mind your expertise, audience, end goal and approach to promotion, though, because it’ll help your web content reach new heights in visitor engagement.

 

Author

Lexie Lu is a designer and writer. She loves researching trends in the web and graphic design industry. She writes weekly on Design Roast and can be followed on Twitter @lexieludesigner.

video marketing for brand

 

We’ve all seen how rapidly the use of video is growing. The number of videos created for marketing or brand-building purposes increases in huge strides every day, and you don’t want your brand to be left behind.

 

There are hundreds of ways to use video, but using video in these 6 ways will help you strengthen your brand. Let’s learn how you should start using video today.

 

1. Always Tell A Story


Selling a product and making your brand more noticeable in videos doesn’t always have to focus on the “sales” aspect. Instead, try to focus on the story in some of your video marketing.

Storytelling connects your brand with your audience in a more raw, emotional way. Instead of buying into a singular product, a storytelling video helps your customers to buy into the feeling and emotions of your brand.

 

Personalized video can tell a beautiful story that will touch the hearts of customers, employees, and future partners.

2. Ignite Emotions Through Promotions


It’s become common knowledge that one of the reasons video marketing is so much more engaging to modern audiences is because of the way that visuals can ignite more emotional connections than traditional media marketing.


One great way to harness these emotions is to work with promotional partners that have their own audiences that align with your own target audience.

 

Consumers may be skeptical about adding a brand they have not heard of before to their “trust” list. By working with promotional partners such as Youtube vloggers, popular bloggers, or well-known community voices, you can build this type of trust in your brand.

3. Go “Live” With Your Brand


Live action video gives your brand a level of authenticity that you simply cannot manufacture. This means that taking advantage of the live features on social media outlets such as Facebook and Snapchat can build a stronger backing for your brand.

 

Not all live-action videos need to be broadcast in real-time for the authenticity to help your brand grow. Simply creating videos that bring the true face of your brand to life through the daily situations that happen within your company is enough to give consumers a first-hand experience of what your brand stands for.

4. Let Your Customers Testify On Your Behalf


Testimonials are a great way to strengthen your brand’s reputation, and all it takes is working with already existing customers to share your message.

 

Turn customers into your brand ambassadors. This will build trust because hearing and seeing people on camera helps future consumers make subconscious but very real connections to the message. That’s what makes video so relatable!

 

Work with your customers to create a message that you not only value your customer’s feedback, but you also want to engage more customers.

5. Have A Call To Action


No matter what type of video marketing you decide to use to continue building your brand, make sure that you always include a direct call to action for the video’s audience.

 

What is the goal of the video? Do you want them to watch more of your content, purchase a product, or send your feedback? No matter what the end goal is, make sure to tell your audience what you would like them to do. You need to ask the audience clearly if you expect to see results.

 

Always add a message asking something of your audience at the end of your videos. If they have taken the time to watch the content, they are your best chance to build up a following for your brand.

6. Strengthen From The Inside


Building your brand doesn’t always involve outside video marketing. In fact, using videos within your company is a great way to make your employees feel more connected to your brand.

 

Employees are the best advocates you could have for your brand, so it’s important for them to feel valued and connected to the brand they are working with. It’s been proven that brand messages shared by employees are re-shared 24 times more than those distributed only by the brand, proving that employee advocates have a lot of power.

 

Create content that excites and engages your employees on a regular basis. These videos will be a welcome break from text and email correspondence. When the time comes, they’ll be ready to share your brand message with the world!

 

Using video in these versatile ways will help your brand grow more robust and help you stand out from the crowd.

 

Author Bio:

VideoRemix is a video software company that allows users to create, edit, personalize, and publish production-quality video campaigns to engage their audience. Clients can feature these personalized videos on websites, landing pages, video-sharing sites, and Facebook.

Copyright: aradaphotography / 123RF Stock Photo

Animated Videos

 

Cartoon animations used to be a central part of life for many of us growing up. As kids, many of us would immerse ourselves in hours of chores or study in exchange for a few hours of screen time on Cartoon Network. Over time, many of these cartoons had a profound impact on us, and it’s not hard to identify at least a lesson or two that you lifted from an episode of Tom & Jerry.

Thus, the power of animated videos can never be underestimated, especially for small businesses that are struggling to survive in a competitive business environment. Animation videos, especially those that carry an inspirational message, can help boost your marketing campaign while making your customers more endeared to your brand. They enable you to communicate your brand’s story in a more memorable and believable platform. And best of all, you can relay that story within a few seconds.

 

Here’re a few ways that inspirational animation videos can help you promote your brand and message.

 

Improved online visibility


The online potential of a good video can never be underestimated by small businesses with an online presence. A small business that uses video as part of its promotional campaign stands a better chance of higher rankings on search engines compared to businesses that stick with other forms of digital marketing.

 

In many cases, a simple explainer video can increase a website’s visibility by extending the average time visitors spend on the site, sometimes by up to 1500%. This tells Google and other search engines that your website is legit enough for the high table, which sees your site going up in search rankings.

 

Additionally, animated videos can get your small business gain mileage with YouTube, the world’s largest video search engine. Viewers can watch your animated videos, get inspired by your brand’s message, and find their way to your website.

 

Increased conversion rates


So, with more people hanging around your website, there’s a chance that a good number of them will proceed to purchase your product or service after watching your video. In fact, up to 85% of potential customers often go ahead to complete their purchase soon after checking out your product/service video.

 

An inspirational animation video combines a potent mix of emotions, voice, sound effects, text, music, and other forms of media that efficiently sums up your brand’s message and enables the customer to make a buying decision quicker. Moreover, integrating a text to speech generator brings an innovative flair, infusing your video with dynamic narration and captivating viewers in an entirely new dimension of engagement.

 

Better user engagement


Videos are a master in the art of engagement. The modern world is filled with tons of distractions all baying for attention from potential customers. This is why only a few people will have the time to go through the web pages on your website, trying to find information about your company or product.

 

On the other hand, if you use a short animated explainer video on your landing page to explain your brand, product, or service, you stand a better chance of engaging with your target customers effectively and for a longer period, resulting in better brand promotion.

 

Improved brand awareness


For small businesses, establishing and communicating the brand message can be a challenging endeavor. You have to compete with established brands offering the same product and service within your area, which can make it difficult for potential customers to identify with your brand – or “the new guy.”

 

Animation videos can give your small business a head-start when it comes to promoting your brand. One of the many ways animation videos can be beneficial for brand awareness is by promoting your brand’s color. In fact, 85% of instantaneous buying decisions can be attributed to color alone, which also helps to describe the personality and nature of your brand. In essence, animated videos help to color your brand, literally.

 

Whiteboard animation videos are especially effective at driving brand awareness. For instance, Spiel Whiteboards, a company that specializes in whiteboard animation videos, has created dozens of memorable, thought-provoking videos for brands such as the National History Museum in Britain and eBay. Their designers often combine engaging storylines with the right assortment of colors and creativity that leaves the viewer with a permanent impression of the brand in question.

 

Reduce marketing time and costs


Animation videos are comparably easier and less costly to create, distribute, and track compared with other marketing platforms. You can actually get a simple animation video with your own message, logo, and other brand information for free from many online providers – that is, if you’re willing to overlook time limitations and annoying watermarks.

 

Still, even if you were to buy a plan from the likes of PowToon or GoAnimate, you’d still be making a lot of savings compared with shooting and marketing a professional video.

 

Plus, a video can remain on the internet for eternity, which means you don’t have to keep on renewing your ad plan when it runs out like with TV ads. Additionally, with a little bit of effort, you can link your animated videos to your social media channels and have them shared freely and endlessly.

 

With the right inspirational message, animated videos can provide your small business with a limitless pool of marketing resources and help you compete with bigger brands within your area of business.

 

About The Author:

Irene Fatyanova is a content writer, working with TechnicalMindsWeb.Com who loves reporting on the latest web design and online marketing trends, WordPress and eCommerce solutions. Apart from writing tech articles, she’s keen on photography and has a couple of cool Photoshop image retouching tricks up her sleeve. You can Irene on Twitter, and Google +.

Image Source: Skitterphoto

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