Social media is changing the way the world is communicating with each other. Now, everyone, not just the mainstream media has a voice and a platform to express their opinion.
For a business, social media can also be very powerful. It is a great way to communicate and share content with existing and potentially new customers about new products and services, as well as a way to advise and show your expertise on a specific subject.
This content can be shared in a variety of different ways including via copy-rich blog portals such as WordPress and Blogger, micro-blog sites like Twitter and Facebook and photo-sharing sites like Instagram and Flickr.
Besides the above, it is also super critical that your social media strategy include video. Here’s why:
A few years ago, if you created a video (personal or business related) you would most likely think you would need a production company to create it and then setup an account and upload it to YouTube.
Well, times have changed and now you have options. With the help of smartphones and tablets anyone can become “Steven Spielberg”, and a video can be shared with the world in a matter of seconds. Here are a few top mobile apps that can help make your business video successful:
Owned by Twitter, Vine is a micro-video app and website that lets users create and upload short videos 6 seconds in length. For a business to be successful on Vine, you probably want to use it as a branding tool. Perhaps have your company mascot or hire a celebrity to say a quick few words about why your company is great and why people should utilize you. If that isn’t enough time, you may suggest someone within your company to creatively tell your company’s tagline in a video. Lowes and Urban Outfitters have been extremely successful in creating short branded Vine tip-type videos. Once uploaded and watched, the video will automatically loop continuously until the viewer stops and moves on to another video.
Owned by Facebook, Instagram also in the past year came out with the ability for users to create short videos. Their platform though is 15 seconds in length and provides users with color filters and a stabilization feature called “cinema” which helps eliminate those shaky handheld shots. Being that you have over the double the amount of time to create an Instagram video, compared to a Vine video, this app could work great in getting customer testimonials, showcasing a providing or providing a quick virtual tour or behind-the-scenes of your storefront or facility. General Electric, Burberry and Callaway Golf have all been successful in creating short videos of their products and brand via Instagram video. With Instagram video though you want to make sure to always include hashtags in your description once you upload it as it will help to get found by new eyeballs.
In addition to Vine and Instagram, another great option for creating videos using a mobile device is by utilizing an app called SocialCam. Similar to Instagram, SocialCam has cool filters you can apply to your videos but doesn’t have any length restrictions. In addition, it allows you to easily add music to videos which can help motivational and inspirational type videos go viral. Once you complete a video utilizing SocialCam, you can easily share it with your YouTube Channel, Facebook and Twitter feeds. The Brooklyn Nets, NBA basketball team has been very successful on SocialCam by providing nutrition tips as well as messages from players and coaches. Sierra Mist uses the app to promote its all-natural ingredients and by showing Chefs providing viewers with great recipes that will go great with the cola.
Video in social media isn’t a fad and is only going to get bigger and more advanced. If you don’t embrace it now, you can really hurt your business in the long-run. Utilize the tools available and always monitor for new advancements in software and technology that become available. It will definitely help in making your business be more visible and standout.
Eric Thomas is blogger and Brand Manager for Brandme.com.au. He enjoys sharing marketing and social media tips for business owners.
Twitter is undoubtedly one of the biggest online social media platforms and it can be a pretty powerful business tool if used correctly. In January, Twitter announced the launch of their new Vine app, a very useful tool that allows you to create and share short looping videos. This app has quickly become very popular, reporting a staggering 5 Vine tweets every second.
It’s not only video enthusiasts that are using Vine, it is now a popular business tool as brands are using social video as part of their online marketing strategy. Many brands have join in, including Dove, GAP and General Electric. Although six seconds doesn’t seem like much time to make a statement, but it has the benefit of attracting an audience specifically because they know they won’t have to sit through a long video presentation. This is one of the best advantages of Vine.
Businesses know that this short video can be a complete ad, much like a short Tweet can be. They can communicate their message to their audience in a creative way, and attract more attention than traditional advertising methods, which is ideal for an online audience. Videos that are tweeted from the Vine app will appear as expanded tweets and they will play automatically. Here are a few tips on how you can use Vine to expand your marketing strategy:
Content creators are starting to use Vine as a powerful tool to distribute branded content for their own businesses, or their customers. With the popularity of Vine growing every day, it is a tool that should be used in every online marketing strategy. Vine can be used to submit and share content that can easily become viral and create a buzz around a particular product or service.
Vine is the perfect way for brands to share content and expand their marketing efforts, as Twitter is already a very powerful platform to use. It is estimated that branded content is fast becoming a popular trend and 4% of the top tracked Vines are using branded content. This is a great way for you to expand your audience, build your brand, and create sharable content for your audience.
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