Not every business has exciting content available to them which they can share regularly. If you are in a niche where the content is dry and factual or if you feel it has all been said before, how do you get your audience not only interested in what you have to say, but also willing to share it?
When people are scrolling through Facebook, Pinterest and Twitter it is predominantly images which attract their attention; make them want to find out more; and hopefully even go that further step to share the image with their friends or followers. Images get the most attention on Facebook, receiving over an 87% interaction rate from users of the site.
Whatever your niche, you can usually find images or take your own photos which will engage your followers. Try to approach your subject in more of an innovative way than the standard stock image, as people react more positively to images which are real and true to your business, even if they aren’t perfect.
Presenting facts or statistics visually can be one way to attract attention and to make the reader want to pass the information on to others. Let’s take agriculture as an example. Farmers are rarely on social media spreading word about their industry as they simply don’t have time. However, the facts behind their niche are pretty interesting and let’s be honest it can be mind boggling when we see the figures change in front of our eyes, such has how many liters of milk have been delivered or the number of sheep there are in the UK. This infographic from Farm Machinery Locator demonstrates this perfectly and is an ideal platform for the message to get shared widely.
Another way to create engaging content, whatever your niche, is to allow your followers glimpses into the background of your business. Social media is all about connecting with real people. Therefore, why not introduce your team and tell people some fun facts about them. For example, one of your team may be an accountant by day but do your potential clients know that he enjoys bungee jumping in his spare time. This makes your workforce and therefore your business relatable and builds trust with your audience.
If you run events, team meetings or can provide glimpses of what happens in your workplace on a daily basis this can also add interest. Maybe you don’t feel that the process of how you make something is all that interesting, but it’s often these small details which your audience will love, especially if you can throw in some fun statistics along the way.
You may believe that your niche is a dull one but a humorous marketing campaign can liven up even the driest of subjects. When you are sharing information on social media always remember that people are there to be entertained. You want to share the benefits of your product or service but try to do it in a memorable way so that when someone needs what you have to offer, they will remember your business. Humor also adds a touch of reality and again makes your business seem more relatable.
If you want to make your posts go viral you need to always remember that the cornerstones of great content are that it should inform, entertain or educate. If you can combine two or even three of these elements in one post or status update then the likelihood that the item will get shared increases dramatically. This holds true for the most exciting of niche areas through to the most mundane, so approach your subject area from a new angle and you have every chance of success.
The common misconception is that advertising leads to sales but the truth of it is that most of the advertising doesn’t work. You need to be smart about it. Inbound marketing is a popular concept of marketing for businesses online. The key for such businesses to attract visitors is good, quality content. The reason why successful businesses online emphasize on top notch quality content is because they want to brand themselves and have an online presence.
The phrase ‘going viral’ has caught on and it means being the next ‘in’ thing on the internet. Inbound marketing channels will aid you to make your content go viral. People now are interested in what inbound marketing channels are there and how they can help them with their businesses.
SEO is an excellent example of inbound marketing. Instead of going out to attract new customers, the customer comes to you when he’s need of a product you are selling. SEO’s have embraced inbound marketing to do better marketing. As majority of the traffic is generated by search engines (like Google, Yahoo, Bing, e.t.c.) to make your website work for you, to get higher visibility and to eventually go viral, you need SEO strategies. You can produce good quality content but proper skills are still needed to structure the website in a way to fit well with new lead generation.
Social media is a great channel to make your posts go viral. Whenever you like something you post it on Facebook or Twitter and if you dislike a product/service you do the same. Social media platforms give you the chance of posting your content and making it go viral. To manage your online presence using social media is highly important.
Slide deck is a great way of presenting information and attracting traffic to your website. Having the same old, boring layout may avert visitors your site. To mix things up, using slide deck can prove to be an engaging treat for your visitors. And if you succeed in making your slide desk entertaining enough, it has decent chances of going viral as they are easily downloadable and shareable.
Do you know which online tool is still the most effective in generating sales? I hope you guessed it right because it’s E-MAIL! People sometimes oversee content on social media but they check their e-mail every day. This means when people subscribe to your website, they actually want to view your content and if they like it they’ll forward it to their contacts list. The main goal of inbound marketing is getting people to your website and e-mail marketing does that.
If you want to attract newer audiences guest blogging has been proved to be successful. Whenever I buy a product I always read the reviews of the product on the website. People naturally get attracted to products/services if the guest commenters review it positively. To encourage guest blogging always remember to give positive feedback to your guest bloggers.
“Learning by ‘talking’ is more powerful for most people than learning by reading.”-Anonymous
Forums are a great place for marketers to get information regarding your needs and the market needs. As a forum is a discussion area or a bulletin board people share their views, insights and experiences here. Forums are usually used for attracting relevant traffic to your website. Because of the fact current trends are usually discussed in online forums , setting up a well-managed forum is useful to make your content go viral.
The aim of public relations is to spread awareness and to generate sales. PR is now using articles published online more often to add an educational tinge to their publications instead of just writing an opinion piece. Carrie Morgan in her article “How to Integrate Inbound Marketing Tactics Into Your PR Strategy” said that Inbound marketing and public relations have something in common – helping your clients be found. This proves that PR is one the navigators of current trends and your content will only benefit from positive PR.
Inbound marketing have two goals: visibility and awareness. And these channels will surely help you in obtaining the online presence you seek.
About the Author
Marry is a passionate blogger who is in love with online digital marketing. She is currently representing ebrandz.com – SEO Company India
As with all things internet-related, viral video production has become a lucrative economic endeavor. For those with an eye for catchy content and the chops to produce it, a world of attention from advertising companies and major online distributors is ready to rain down upon their talented heads. Be that as it may, producing the next global craze isn’t as easy as you may think. Countless thousands try and fail on a weekly basis, and the proverbial “pot-o’-gold” at the end of the digital rainbow remains eternally elusive for some. That being said, there are a few basic ideas and concepts that can provide an inspirational platform for your first (or second…or third) viral video attempt. The list below illustrates a handful of successful strategies from former viral video producers.
When people search the internet, current issues, topics and media personalities are much more likely to “trend” than dated information. You can rely on this tangentially-related audience attention to help draw internet users to your video.
Brevity is money. If you can deliver an unforgettable experience in under three minutes, your video has potential.
The pacing of your video is a crucial element of its potential success. Your viewers aren’t looking for a slowly developing story; they’re expecting something potent from beginning to end. Remember this when creating your viral video. Every second should have a purpose and be essential to the overall linear structure of the video. If it’s not, take it out.
Even silly, “dumb” viral humor has been strategically prepared. Unless you happen to get lucky, you’re going to need to create a unique experience for your visitors, one that doesn’t revert to cliche jokes and jabs.
A video can only go viral if it appeals to a diverse section of the population. Ensure that your content is compatible with people across a wide range of ages and cultural backgrounds.
If someone watches your video and thinks, “This reminds me of that other video…,” you’re probably not going viral. Viral videos stand out because they are wholly unique.
Sometimes, the most entertaining and talked-about viral videos are those which shine light on the awkward and entertaining moments of the average person’s day. One of the most significant reasons an individual decides to share a video is due to the fact that they can relate to it.
Mobile browsing constitutes a large portion of internet traffic, and it’s not uncommon for commuters to browse popular videos on their smartphones during train and bus rides. Keep your video title short and effective so that browsers on small screens can quickly get an idea of what your video is about.
The thumbnail, or still image that is shown when the video is not playing, can tell your potential audience a lot about your video. Make sure that this image is compelling and enticing in order to ensure that your audience clicks ‘play.’
Don’t expect your video to instantly catch on fire. Plan on spending a significant amount of time upfront spreading your video to blogs and forums. The “word-of-mouth” effect can only kick in after a substantial number of people have seen your production.
Although your first video might not bloom into full viral status, your reputation as a quality content provider will increase. In many ways, producing viral content is no different than selling music or novels; developing a fan base can help ensure success over time.
Rob Greenberg works as a copyright consultant at a www.plagiarismdetect.com company.
What is viral marketing? Viral marketing is the process of your digital voice or a certain marketing effort getting sucked into the slip stream of your audience and growing exponentially by the work of your community (does that make sense?). For something to go viral there are certain touch points your marketing effort needs to hit in order for it to occur successfully.
Here are the important ones:
There are endless amounts of locations where news can go viral these days. Depending on what you are writing about and where it is landing will determine just how viral of a reach your news related item can receive.
This great infographic piece created by the folks over at NewsWhip shows just where things get the most viral attention from. Pretty interesting stuff if you are a heavy social media user that enjoys using content marketing to gain visibility.
Being a dork is okay. The tech industry has grown to unbelievable levels and the dorks are winning — how do we know this? Because when hip-hop merges with parodies about web marketing you know it is important. Check out the New Dork State of Mind video because it explains a lot about how cool being on the web has become.
Here is an amazing example of how famous rapper and entertainer Jay-Z teamed up with Bing to put together a new viral marketing campaign for Jay-Z’s recent book. Billboards where placed strategically all over the city of New York so people can read Jay-Z’s autobiography as they make their way through the city everyday. Bing then tied in all these locations turning the process into a game where web visitors could go read the individual pages along with showcasing the whole campaign. Truly a great showing of how viral marketing and a little bit of creativity can play an important role in building any brand.
If you have never seen the SEO Rapper you are in for a treat. A few years back I bumped into his first few videos and it was a breathe of fresh air for the industry. It was unique, it was viral and it was awesome to see how many spread the love around the web space for this guy. HubSpot recently put together a new viral video featuring the SEO rapper and I think it is great. If you listen to the lyrics closely you will quickly pick up on some great marketing verbiage.
It’s the SEO Rapper, you recognize the sound
Puttin it down at HubSpot’s compound
Here to talk about marketing, inbound
First step, make sure that you get found
Don’t use outbound like print and TV
Cold calling, tradeshows, or worse the YP
Throwing money at the wall to see how much sticks
If that’s your campaign then you might as well quit
Keywords and SEO, that’s how I get it in
Facebook, Twitter, YouTube and LinkedIn
You’ve gotta use social, don’t forget local
They might find you on a smart phone, going mobile
Blogs and SEO and eBooks work fine
Or viral YouTube videos, like mine
I’m the truth like Paul Pierce in clutch time
Build links to my site and watch my page rank climb
Who you targeting?
You know what you’ve got to do
It will work for you
Inbound marketing, you should try it too!
When they search and they find you, first step
Then they see a CTA so, what’s next?
Contact forms capture lead information
Respond quickly with no hesitation
If you got what they need, then provide service
I call that an inbound conversion
And when they find you analyze how they did it
Traffic sources and the keywords, analytics
This not an expense, it’s an investment
This how your marketing dollars best spent
If you’re not doing this then, it’s gon cost ya
Cause outbound marketing is a toss up
I put it down from H-Town to Boston
The competition’s tryna figure how I lost em
That’s easy, I gave it all that I got,
SEO Rapper puttin it down for HubSpot!
It can be very exasperating if you are getting underway in a trade where there are some large players gathering up much of the news press and website visitors currently. Online niches are gradually starting to evaporate and more and more businesses are really starting to conquer all business spaces. Don’t let this dishearten you because there is always room for some new great development and a new renewed approach might be what it takes to get things moving for your business in a new light.
Here are some ways you can contend against the big boys in your trade:
Don’t get me wrong I know you have to make income to pay your company bills but one of the most ideal ways to get some much wanted attention is offer a product or service for either free or a free trial where others might charge for that same particular service. That doesn’t mean that everything has to be for free but try getting original with your pricing structure to really gain some new traction from your immediate online audience.
A respectable viral marketing movement can swiftly put your business on the map in front of your viewers but you have to really get imaginative with your online web efforts along with your online messaging attempts. A worthy viral marketing campaign can effortlessly blowout like wild fire once other industry bloggers get ahold of the info.
Do you have the time to do it right? Sometimes time is all you need to really approach the search engine space with fierce authority. Yes efforts like pay per click advertising (PPC) will cost you some hard cash but you can still make a positive effect if you understand the basic ideas of web related marketing and search engine optimization.
Don’t get down on yourself because your business niche is seriously drenched with competition. All things online take time but if you approach your industry with an inventive mindset you will see that pulling in targeted web traffic and business is not as difficult as it might seem you just have to be persistent.