voice search optimization


The rise of voice search has stolen the spotlight, as smart speakers, virtual assistants, and mobile devices pave the way for a new era of intuitive interaction. Typing out queries is now a thing of the past; our thoughts effortlessly transform into instant responses. But as this transformative wave surges, businesses and content creators must adapt their strategies to ride the tide.


In this blog, we embark on a journey into the enchanting world of voice-activated devices, unveiling the secrets of optimizing your approach for local SEO. Discover boundless opportunities and unlock the immense potential of this booming technology.


Voice search, Your New Digital Companion

Imagine a world where your voice holds the power to unlock information at your command. That world is now a reality, thanks to voice search technology. You can effortlessly navigate the digital realm byBy simply speaking your queries instead of typing them, you can effortlessly navigate the digital realm. Siri, Google Assistant, and Alexa are your trusty sidekicks, ready to instantly serve up accurate results in an instant.


With voice search seamlessly integrating into our lives, it’s time for businesses to adapt. By optimizing online content to cater to voice search queries, they can ensure their relevance and accessibility in this brave new world. Embrace the power of voice, and let it guide you to a brighter, more connected future.


Unleash the Power of Voice Search Optimization

Welcome to the era where voice search is reshaping the business landscape. Here’s why you should dive into this transformative technology:


Enhanced User Experience and Convenience:


Imagine effortlessly interacting with your devices, hands-free. Voice search optimization creates a seamless experience, captivating your audience and keeping them engaged.


Improved Accessibility for All:


With voice search, barriers crumble. Those with visual or physical impairments can now navigate the digital realm effortlessly, unlocking information and making purchases, fostering inclusivity and equal opportunities.


Voice Search as a Marketing Goldmine:


Capitalize on the rising popularity of voice search. Optimize your website and content to conquer this untapped marketing channel. Reach a wider audience and gain a competitive edge in this bold new frontier.


Optimize Your Website for Voice Search

In the realm of voice search, your website holds the key to success. Follow these three vital steps to make it voice-search-friendly:


Mobile-Friendliness and Responsiveness:


Since most voice searches happen on mobile devices, ensure your website is mobile-friendly. Streamline design, speed, and navigation to create a seamless experience across screens.


Craft Content for Voice Search:


Voice queries differ from typed searches. Adopt a conversational tone, incorporate long-tail keywords, and embrace the natural language. Answer common questions concisely, catering to user intent.


Harness the Power of Schema Markup:


Supercharge search engine understanding by implementing schema markup. AddingBy adding structured data to your website empowers, you empower search engines to deliver informative and relevant results to voice search users.


Mastering Keyword Research for Voice Search

Embrace the Conversational Shift:


Voice search calls for a more natural approach. Say goodbye to short, robotic phrases. Dive into the language patterns and user intent behind voice queries to discover the perfect keywords.


Tools to Fuel Your Insights:


Empower your research with tools like Answer the Public, SEMrush, and Google’s Keyword Planner. Analyze voice search queries, explore related questions, and unearth valuable insights to optimize your content.


Long-Tail and Conversational Magic:


Optimize for long-tail keywords and conversational phrases that sync with voice search queries. Be the answer to specific questions, providing detailed information that matches user intent flawlessly.


Creating Voice-Friendly Content

Embrace a Conversational Tone:


Leave formality behind. Embody a friendly and relatable voice, as if chatting with a close friend. Forge a personal connection, making your audience feel valued and understood.


Speak their Language:


Say goodbye to complex jargon. Embrace everyday words that everyone can grasp. Be clear, concise, and effortlessly understandable. Let your content flow naturally, like a melody that voice assistants love to share.


FAQ-Style Magic:


Anticipate their questions, just like a mind-reader. Structure your content in a frequently asked questions (FAQ) format. Address common queries head-on, providing direct answers. This fulfills not only user intent, but also perfectly syncs with voice search queries.


Technical Considerations for Voice Search

Swift Page Load Speed:


Speed is key in voice search. Ensure your website loads rapidly for a seamless user experience. Trim image sizes, streamline code, and utilize caching techniques to boost loading times.


Secure with SSL Certificates:


Prioritize security. Implement SSL certificates to encrypt data for secure voice searches. Build user trust and enable voice assistants to deliver your content confidently to confidently deliver your content.


Embrace Voice Assistants and Smart Devices:


Step into the future by integrating with popular voice assistants like Siri, Google Assistant, and Alexa. Optimize your website and content to be voice assistant-friendly. Explore smart device integrations to elevate user experiences.


Voice Search Analytics and Tracking

Track Performance with Powerful Tools:


Harness tools like Google Analytics, SEMrush, and specialized voice search analytics platforms. Monitor voice search metrics, including queries, traffic sources, and user engagement, to accurately gauge performance.


Understand User Behavior and Intent:


Dive deep into voice search data to unravel user behavior and intent. Discover patterns, identify popular queries, and gain insights into user preferences. This knowledge enables you to tailor your content to meet their needs effectively.


Optimize with Data-Driven Decisions:


Let data be your compass. Utilize voice search analytics to drive optimization strategies. Refine your content, keywords, and user experience based on data-driven insights, ensuring maximum impact.


Stay ahead of the curve with the latest voice search and voice SEO trends

Current Trends in Voice Search Technology:


Natural Language Processing (NLP) advancements refine voice search accuracy. Expect multilingual voice capabilities, contextual understanding, and personalized experiences to take center stage. Visual responses on smart displays add a new dimension.


Voice Assistants and Smart Speakers in the Market:


Siri, Google Assistant, and Alexa have become household names. Smart speakers find their place in our homes, offering diverse options. Integration with cars and appliances expands the voice ecosystem, making life more connected.



In a world shaped by voice search, adaptation is key. By optimizing strategies for voice-activated devices, businesses, and content creators unlock a realm of local SEO possibilities. Embrace this transformative technology, leap, and soar to greater heights in the ever-evolving digital landscape. The power of voice awaits!




Voice Search


Many people are foregoing typing when it comes to performing Internet searches. Instead of typing out what they’re looking for, for example, “Calgary Mexico flights”, people instead are using the hands-free voice command system in their phones to actually say what they’re looking for. Voice search has become increasingly more popular over the last few years as smartphones are now equipped with voice command technology.



By now you may have already optimized your website for better search engine recognition and mobile searches, in which case it’s time to go one step further and ensure that your site is equipped to handle voice searches. Here’s how to optimize your website for voice search without sacrificing compelling content and brand awareness.


SEO Keywords vs. Voice Search Keywords

Search engine optimization (SEO) uses specific keywords to target specific users. People are often likely to be concise in their searches, typing only two or three words into a search bar. If they’re looking for a flight to Mexico, they wouldn’t type: “I’m looking for a round trip flight to Mexico from Calgary”. Instead their search would be something simple like “flights to Mexico” or “Calgary to Mexico round trip”. If you owned a travel agency that specialized in package tours to Mexico, you’d want to get that person’s business. Your website would no doubt contain SEO keywords that matched that person’s search. For instance, “At Leisure Travel, our flights to Mexico include round trip airfare from Calgary” or “We provide exclusive airfare from Calgary to Mexico, round trip”.


Here’s where things get tricky. Voice search keywords differ from SEO keywords because you need to tap into the way someone would ask a question verbally. The way we speak to our phones and tablets is different than the way we type in searches. Our tone is bound to be more conversational even though we’re speaking to an electronic device. We can use full sentences that sound natural instead of contrived like a typed-in search. Voice search keywords are longer and actual phrases like, “Hey Siri, where can I find a flight from Calgary to Mexico?” or “Hey Cortana, I need a round trip flight to Mexico”.


Google and Bing, Who Wins?

When it comes to mobile and desktop typed-in searches, Google is king. However, voice search may be a different beast. Siri, the iPhone’s voice activated virtual butler uses Bing to answer your questions. The same goes for Cortana, Microsoft’s voice assistant. That means that users have to specifically ask their devices to use Google for their queries. For example, “Hey Siri, Can you ask Google where I can find a flight to Mexico” or “Hey Cortana, please use Google to search flights to Mexico”. If you think this seems convoluted, you’re right. Most iPhone and Windows phone users don’t ask for a specific search engine, they only ask their specific question. So what does that mean for your site’s voice search optimization? Well, in 2016, according to IDC, Android still dwarfs iOS system use which means that Google remains king. Thus, you can avoid specifically creating voice optimization for Bing and create something universal.

Humanize your Content

A recent study done by Search Engine Land shows that “who” phrases were up 134% and “How” phrases were up 81%. This means that most asked question through voice search starts with “who”. In order to optimize your content for voice search, think about how a user would ask a question in relation to your target keywords. Think about the information that user would be asking for. This will help you to focus on semantic language instead of dry keyword phrases that would sound unnatural when spoken. Before, when writing SEO content for your site, your goal may have been to rank for certain keywords, but now you’ll have to expand your keyword-rich content to factor in voice users.


This is, of course, easier said than done. But, it will lead to relevant results in the most organic way possible, meaning you’ll be able to target people from the way they speak a question instead of how they type a question. Keyword phrasing can sometimes be awkward but with voice optimized content, the awkwardness disappears. By using voice optimized keywords and phrases, you’re adding a human element. This is how people talk and there’s nothing awkward about that. For example, instead of using disjointed keywords like “Calgary Mexico flight”, “Mexico airfare Calgary” or “best Mexico vacation”, try a longer sequence of words to mimic a voice search. Use words that someone would actually speak like, “Cost for airfare to Mexico”, “Mexico vacation info”, “best Mexico vacation package” and “roundtrip airfare from Calgary to Mexico”.


By using words and phrases that sound natural when spoken, you are humanizing your content. A conversational tone that echoes how we ask and respond to questions will allow you to tap into voice search users and convert them into customers.



Rebecca Hill is the Outreach Coordinator at TechWyse, an SEO agency in Toronto, Canada. While she isn’t building relationships with bloggers and influencers in the marketing world, she can be seen rooting for the Blue Jays.

voice search and seo


Are you ready to revolutionize your SEO strategy? Voice search is taking the digital world by storm, and it’s changing the game for businesses everywhere.


With voice assistants like Siri and Alexa becoming household names, optimizing your website for voice search is essential.


In this article, we’ll explore the rise of voice assistants, voice search statistics and trends, optimization techniques, and the future implications of voice search on SEO.



Get ready to adapt and thrive in this new era of search.


The Rise of Voice Assistants

You should embrace the convenience of using voice assistants like Siri, Alexa, and Google Assistant. With just a simple voice command, you can get instant answers to your questions, set reminders, play music, and even control smart devices in your home.


Voice assistants have become increasingly popular as they make our lives easier and more efficient. Instead of typing on a keyboard or navigating through apps, you can simply speak to your device and have it perform tasks for you. This convenience is especially beneficial when you’re on the go or have your hands full.


Voice assistants are constantly evolving and improving, making them an indispensable tool in today’s fast-paced world. So why not take advantage of their capabilities and make your life a little bit easier?


Voice Search Statistics and Trends

Take note of the latest voice search statistics and trends, as they can greatly impact your SEO strategy. Voice search is rapidly changing the way people find information online, and it’s essential to adapt to these changes.


According to recent statistics, more than 40% of adults use voice search at least once a day. Furthermore, 55% of teenagers use voice search regularly. This growing trend means that optimizing your website for voice search is crucial for maintaining a competitive edge.


Voice search queries tend to be longer and more conversational, so it’s important to incorporate natural language and long-tail keywords into your content. Additionally, optimizing for local search is vital, as voice search is often used for finding nearby businesses.


Voice Search Optimization Techniques

Regularly review and implement voice search optimization techniques to stay ahead of the competition. Voice search is changing the way people find information online, and as a website owner, you need to adapt to this shift.


Start by optimizing your content for natural language queries. Instead of focusing solely on keywords, think about how people speak and the questions they may ask. Make sure to include long-tail keywords and conversational phrases in your content.


Additionally, make your website mobile-friendly and ensure that it loads quickly. Voice searches are often done on mobile devices, so having a responsive and fast-loading website will improve the user experience.


Voice Search and Local SEO

Make sure your website is optimized for voice search to improve your local SEO rankings. With the rise of voice assistants like Siri, Alexa, and Google Assistant, more and more people are using voice search to find information online. This shift in search behavior has significant implications for local businesses.

When people search for local products or services using voice commands, they expect quick and accurate results. If your website isn’t optimized for voice search, you could be missing out on valuable opportunities to attract local customers.


To improve your local SEO rankings, start by incorporating natural language keywords and phrases into your website content. Also, make sure your website loads quickly and is mobile-friendly. By optimizing your website for voice search, you can stay ahead of the competition and attract more local customers.


Future Implications of Voice Search on SEO

You’ll need to adapt your SEO strategies to stay ahead of the game as the future implications of voice search on SEO continue to evolve.


Voice search is rapidly becoming the preferred method for users to search for information online. With the rise of virtual assistants like Siri, Alexa, and Google Assistant, people are relying on voice commands to find answers to their queries. This shift in user behavior presents new challenges and opportunities for SEO professionals.


To optimize for voice search, you’ll need to focus on long-tail keywords, as voice queries tend to be more conversational and natural. Additionally, optimizing your website for local search is crucial, as voice searches often have a strong local intent. It’s also important to provide concise and direct answers to common questions, as voice assistants often read out the featured snippet from search results.



In conclusion, voice search is revolutionizing the SEO game by changing the way people interact with search engines. With the rise of voice assistants like Siri, Alexa, and Google Assistant, optimizing websites for voice search has become crucial for businesses.


Voice search statistics and trends show that this technology is on the rise, making voice search optimization techniques essential for staying ahead. Additionally, voice search has a significant impact on local SEO, emphasizing the importance of targeting local keywords.


The future implications of voice search on SEO are vast, and businesses must adapt to this evolving landscape to maintain their online presence and visibility.