website design trends


Staying ahead in web design demands embracing the latest trends that captivate and engage users. Nostalgic retro and Y2K styles reintroduce bold colors and playful fonts, while bold typography commands attention and enhances readability. Vibrant color palettes transform aesthetics, reinforcing brand identity, whereas accessibility features guarantee inclusive user experiences. Interactive elements, animated gradients, and the glassmorphism effect add dynamic depth and visual intrigue. Additionally, custom cursors and unconventional scrolling provide unique navigation experiences. These trends improve usability and create innovative, memorable digital spaces. Explore further to uncover how these trends can revolutionize your web design approach.


1. Nostalgic Retro & Y2K


Drawing inspiration from the vibrant aesthetics of the 80s and 90s, the Nostalgic Retro & Y2K trend reintroduces bold classic colors, playful fonts, and vintage imagery to rekindle a sense of nostalgia among users. This trend leverages strong design elements such as retro hues and slightly fancy fonts to create visual interest and evoke nostalgia. The playful aesthetics and old imagery transport users to past eras, establishing an emotional connection with the audience. Brands strategically use these nostalgic elements to stand out and engage users through a familiar yet innovative design approach. By incorporating these retro and Y2K design elements, websites can captivate an audience seeking innovation and a touch of the past.


2. Bold Typography

Bold typography is a powerful design tool, instantly capturing user attention and effectively conveying brand personality through large, expressive fonts. In modern web design, the strategic use of bold typography improves readability and guarantees that key messages stand out prominently.


bold typography


Combining bold typography with contrasting fonts can guide users through content effortlessly, creating a visually engaging experience. When paired with vibrant color combinations, bold typography gains even more impact, drawing users into the site’s narrative. This approach defines a brand’s aesthetic and fosters an immersive, dynamic environment, making it an indispensable element in the arsenal of innovative web design strategies.


3. Vibrant Color Palettes


Leveraging vibrant color palettes can transform a website’s visual appeal, capturing user attention and fostering an energetic, engaging user experience. A well-chosen color palette incorporating vibrant colors like yellow, orange, and red creates a lively visual impact that can enhance user engagement. When combined with bold typography, these colors amplify the design aesthetic and reinforce brand identity, making the site memorable. Research highlights the significance of color schemes in user perception, suggesting that vibrant colors can evoke specific emotions and moods. Strategically using these hues helps brands establish a unique identity and leave a lasting impression on visitors, ensuring the website stands out in the competitive digital landscape.


4. Accessibility

Prioritizing accessibility in web design guarantees that every user, regardless of their abilities or disabilities, can navigate and interact with a website seamlessly. As one of the essential website design trends, accessible web design ensures that features like sharp color contrasts, alternative text for images, and captions for videos are integrated to enhance user experience (UX). Employing screen reader compatibility and offering keyboard navigation options further expands web access. These practices foster inclusivity and diversity and improve overall usability for all visitors. By focusing on accessibility, designers can craft innovative, user-focused web experiences that stand out in the competitive digital landscape, ensuring no user is left behind.


5. Interactive Elements


Interactive elements are powerful tools to captivate users, transforming passive browsing into an engaging and dynamic online experience. Integrating interactive elements like animated graphics and customized cursors in website design trends greatly enhances user experience (UX). Microinteractions provide subtle feedback for user actions and are crucial for maintaining engagement and ensuring a seamless flow. Parallax scrolling, another innovative technique, adds depth by moving design elements at varying speeds, creating visually immersive animations. These elements elevate the aesthetic appeal and foster deeper interaction, making users more likely to explore and return. Embracing these interactive trends is essential for a forward-thinking, user-focused website design that stands out in today’s digital landscape.


6. Mobile Optimization

As interactive elements continue to enhance user engagement, guaranteeing that these features are seamlessly integrated across mobile platforms becomes essential for a cohesive and enthralling user experience. Mobile optimization is no longer optional; it is crucial. Responsive design ensures that websites adapt seamlessly to various screen sizes, enhancing the overall user experience (UX). Prioritizing easy tapping for buttons and images on mobile sites is critical for smooth navigation. Moreover, providing a seamless app-like experience on mobile devices can greatly boost user engagement.


Consider these key factors for mobile optimization:


  1. Responsive design for adapting to all screen sizes.
  2. Easy tapping features for improved navigation.
  3. App-like experiences for enhanced engagement.
  4. Prioritizing UX to meet the needs of mobile users.


Incorporating these elements is essential for attracting today’s mobile-centric audience.


7. Microinteractions

Microinteractions, those subtle yet impactful animations, and feedback elements are pivotal in enhancing user engagement and website usability. They offer instant feedback for every action taken, creating an intuitive navigation experience that feels almost seamless. Whether it’s a button changing color upon hover, an animated icon, or a dynamic progress bar, microinteractions add a human touch to the digital interface.




These elements are not just decorative; they guide users, making interactions more engaging and satisfying. By integrating microinteractions, designers can greatly elevate user satisfaction, fostering a more interactive and responsive website environment. As a result, websites become not only visually appealing but also functionally superior, keeping users engaged and invested.


8. Custom Cursors

Custom cursors offer a distinctive way to enhance user experience, turning a mundane pointer into an engaging and memorable element of website design. By integrating custom cursors with micro-animations, designers can create a dynamic and interactive environment that captivates visitors. This trend not only adds a playful touch but also strengthens brand identity. However, using custom cursors thoughtfully is important for the best impact.


Here’s why custom cursors are a hit:

  1. Uniqueness: Stand out in the crowded digital space.
  2. Engagement: Increase user interaction and curiosity.
  3. Memorability: Leave a lasting impression on visitors.
  4. Fun Factor: Make navigation enjoyable and delightful.


Embracing this website design trend can transform user experience, making it both innovative and memorable.


9. Unconventional Scrolling

Unconventional scrolling techniques, such as horizontal and parallax effects, offer an invigorating departure from traditional vertical navigation, engaging users with an interactive and dynamic browsing experience. By incorporating horizontal scrolling, websites can guide users through content uniquely and memorably, fostering deeper engagement. Asymmetric layouts enhance this approach by introducing visual intrigue through uneven shapes, colors, and grids. To guarantee a seamless user experience, clear signals should be provided for horizontal scrolling sections, directing users intuitively. These unconventional scrolling techniques and asymmetric layouts create visually alluring web designs that break convention, enticing users who crave innovation and a departure from the ordinary.


10. Animated Gradients

Incorporating animated gradients into website design introduces dynamic color changes that captivate users and elevate the site’s visual appeal. This website design trend brings a modern flair by seamlessly shifting colors, creating a sense of movement and visual interest. By integrating animated gradients, designers can add a touch of sophistication and direct attention to key elements on a page.


animated gradients into website design


Consider these emotional impacts:


  1. Excitement: Dynamic color shifts keep users engaged.
  2. Elegance: Smooth gradients add a refined, polished look.
  3. Attention: Movement highlights critical content, guiding user focus.
  4. Innovation: Staying ahead with cutting-edge design trends impresses users.


Embrace animated gradients to enhance your website’s aesthetic and captivate an audience seeking innovative and visually appealing experiences.


11. Glassmorphism

Glassmorphism introduces a sophisticated frosted glass effect that adds depth and a futuristic touch to website design, expanding on the enchanting appeal of animated gradients. This trend leverages translucent layers, creating visual interest and a multi-dimensional feel that captivates users. By incorporating innovative design elements, such as glassmorphism, designers can craft an immersive experience that draws visitors in. Often paired with video backgrounds, this technique enhances the overall aesthetic, making websites more engaging and visually striking. As one of the leading website design trends, glassmorphism elevates the user interface and sets a modern tone, ensuring that your digital presence remains cutting-edge and memorable in an increasingly competitive online landscape.



In the ever-evolving world of website design, embracing trends such as nostalgic retro aesthetics, bold typography, and vibrant color palettes is paramount. Integrating accessibility, interactive elements, custom cursors, and unconventional scrolling techniques can create a symphony of user engagement. Just as a painter carefully selects each brushstroke, designers must meticulously incorporate these trends to craft memorable digital experiences. These indispensable trends enhance visual appeal and strategically captivate and retain audiences in a competitive online arena.


building your website


Building your own website can be difficult. The average person has no experience in web development, which is why they often outsource it. However, you don’t have to be a trained site developer in order to build a website. In fact, there are template services that you can use that will do all of the hard work for you! Whether you want to use such a service or build yourself a website from scratch, this post has you covered. In it, you will learn how to design a captivating site for yourself. 


1. Hiring Professional Support

While in this post’s introduction, reference was given to the undeniable fact that it is possible to design a website without professional support, it’s often better (and in many cases, cheaper) to hire someone to do the work for you. A web development service will offer custom website design and post-development maintenance. Maintaining one’s site is an important part of site ownership. A lot of business owners build their own websites, then have no idea how to maintain them (or about things like hosting, content production, and updates). If you plan on hiring support, make sure that you hire a company with good reviews and a solid reputation. A company’s reviews will give you insight into what working with them will be like.


2. Utilizing Template Services

An alternative to hiring professional support if you do not have the money to is using a template service. Template services are not the best, since they don’t typically offer aftercare, and you have to pay for your site on a subscription basis. However, if you have no other options, they can be an effective way for you to build your website. If you want using a template service, make sure you use one that is trusted by other businesses. You can find out which template services are best by signing up for and using a forum that’s frequented by business owners and web developers. Ask people there for their advice.


3. Understanding Site Purpose

You won’t be able to make a website until you understand what your site’s purpose is. Are you starting a blog or an e-commerce store? This is a question you need to ask yourself. Many people want to start online businesses for themselves but don’t have any products to sell. If this sounds familiar, you might want to start an affiliate site instead. An affiliate site will allow you to sell other people’s products for them. There are many courses available for free online that will teach you how to start an affiliate site. Consider checking these out.


4. Researching Competitor Sites

You need to know who your competitors are if you are starting an online business. A good way to do this is to conduct an online search that’s relevant to your business, i.e., “mechanics in New York,” or “acting coaches in Los Angeles.” Once you have found rival businesses, check their websites out. You can then take inspiration from them or copy things they have successfully implemented. If you are going to copy rival businesses, make sure that you do so subtly. If you openly copy people, you could get into trouble. It’s better to work with a web developer than it is to copy other people’s websites and use template services, though.


5. Coming Up with Domain Name

You need to come up with a unique domain name for your website. Nobody is going to want to visit and buy your products if you do not have a cool name. With more people using the internet than ever before, domain names are running out. If you are not confident making a domain name yourself, you might want to enlist a marketing company’s support. A marketing company will be able to work with you to come up with a unique website name. They will also help you to spread awareness and get people interested in your store.


6. Regularly Posting Site Content

On your website, you need to make sure that you regularly post content. Posting regular content shows visitors that you are serious about your business and adds authenticity to your site. If you are not confident in developing content for yourself, you can enlist the help of a content writer. A content writer will be able to create optimized content for you. Optimization is important, as you need to do everything you can to make sure that your site performs well in the search listings.


Designing your own website isn’t an easy task. Fortunately, you don’t have to do it alone. There are services you can work with that will do all of the hard work for you. Consider working with one of these if you want to build a site but don’t have the confidence to do it yourself.

UX Design


In a digital landscape saturated with endless options, user experience (UX) and user interface (UI) design have become paramount in ensuring the success of digital products. Like a symphony conductor, UX/UI design orchestrates the elements of aesthetics, functionality, and usability, creating a harmonious and intuitive experience for users. By employing user-centered strategies, UX/UI design not only enhances user engagement but also drives customer satisfaction and loyalty. In this article, we delve into the intricacies of UX/UI design and explore its undeniable importance in the digital realm.


The Definition of UX/UI Design

UX/UI design is the process of creating intuitive and visually appealing interfaces for digital products and services. It involves a user-centered approach, where the needs and preferences of the user are at the forefront of the design process. Design thinking is a key component of UX/UI design, as it focuses on understanding the user’s problems and finding innovative solutions to address them.


User research plays a crucial role in UX/UI design. By conducting research, designers gain insights into the target audience’s behaviors, goals, and pain points. This information helps them create designs that are tailored to meet the users’ needs and expectations.


Usability testing is another important aspect of UX/UI design. It involves testing the design with real users to identify any usability issues or areas that need improvement. This iterative process ensures that the final design is user-friendly and easy to navigate.


Visual storytelling is an essential element of UX/UI design. It involves using visual elements such as images, videos, and animations to engage and communicate with the user. By telling a story through visuals, designers can create a more meaningful and memorable user experience.


Key Components of UX/UI Design

Effective UX/UI design requires a seamless integration of functionality and aesthetics, as well as a strong emphasis on user experience. To achieve this, designers should focus on several key components that are crucial in creating a successful user-centered design.


  1. User research: User research lays the foundation for a well-informed design process. By understanding the needs, preferences, and behaviors of the target users, designers can create solutions that meet their expectations and solve their problems effectively. User research methods such as interviews, surveys, and usability testing provide valuable insights into user needs and desires.
  2. Information architecture: Information architecture involves organizing and structuring content in a way that is intuitive and easy to navigate. This involves creating clear hierarchies, labeling, and categorizing information to ensure users can find what they need quickly and effortlessly. A well-designed information architecture allows users to navigate through the product seamlessly.
  3. Wireframing process: Wireframing is a crucial step in the design process as it allows designers to create a visual representation of the product’s layout and functionality. Wireframes act as a blueprint, outlining the structure and content of each screen or page. It helps designers to iterate and refine the user interface before moving on to the visual design stage.


The Role of UX/UI Design in User Satisfaction

As the driving force behind user satisfaction, the role of UX/UI design is paramount in creating a seamless and enjoyable digital experience for users. A user-centered approach lies at the heart of UX/UI design, ensuring that every aspect of the design is tailored to meet the needs, goals, and preferences of the target audience. By understanding the psychology of design, UX/UI designers are able to create interfaces that not only look visually appealing but also evoke positive emotions and engage users on a deeper level.


Here are some generally acknowledged UX statistics and insights:


General UX


  • User First Impressions: It takes about 50 milliseconds (0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.
  • Mobile Browsing: Mobile devices account for approximately half of web traffic worldwide. In the second quarter of 2021, mobile devices (excluding tablets) generated 50.81 percent of global website traffic.
  • Loading Time: A 2-second delay in load time during a transaction results in abandonment rates of up to 87%.
  • Accessibility: Only around 30% of websites are fully accessible for people with disabilities.


E-Commerce UX


  • Cart Abandonment: The average cart abandonment rate across all industries hovers around 69.80%.
  • Product Videos: Users are 64-85% more likely to buy a product on an online retail site after watching a video.
  • Reviews Impact: 88% of online shoppers incorporate reviews into their purchase decision.
  • Mobile Shopping: 79% of smartphone users have made a purchase online using their mobile device in the last 6 months.


UX Design & Conversion


  • Bounce Rate: Pages with longer load times tend to have higher bounce rates and lower average time on page.
  • Landing Page: Around 48% of marketers build a new landing page for each marketing campaign.
  • Color Impact: It’s estimated that 85% of shoppers place color as a primary reason for why they buy a particular product.
  • Forms & Conversion: Changing only the color of a CTA button has increased conversion rates by up to 35%.


User Onboarding & Engagement


  • User Onboarding: Approximately 90% of users have abandoned an app after one use.
  • User Engagement: Push notifications can boost app engagement by 88%.
  • Customer Service: 89% of consumers have switched to doing business with a competitor following a poor user experience.
  • Video Content: 54% of consumers want to see more video content from a brand or business they support.


Mobile UX


  • Responsive Design: 57% of internet users say they won’t recommend a business with a poorly designed website on mobile.
  • Mobile Conversion: Mobile conversion rates are lower than desktop: in Q1 2021, smartphones had an average conversion rate of 2.25%, compared to 4.81% for desktops.
  • Mobile Prioritization: Google prioritizes mobile-friendly websites in search results.
  • Mobile Payment: Mobile payment methods are used in 27% of online transactions.


Remember to validate the relevance of these stats, as UX trends and user behaviors evolve. Always consider the most recent and relevant data when making decisions related to user experience and interface design.


Usability testing plays a crucial role in the UX/UI design process, allowing designers to gather valuable feedback from users and make iterative improvements to enhance the overall user experience. User experience research further strengthens the design decisions by providing insights into user behavior, preferences, and pain points. By conducting thorough research, designers can anticipate user needs and design interfaces that cater to those needs effectively.


In addition to usability and user research, visual aesthetics play a significant role in user satisfaction. The visual design of an interface sets the tone and creates an emotional connection with users. By employing principles of color theory, typography, and layout, UX/UI designers can create visually pleasing interfaces that not only attract users but also enhance their overall experience.


Understanding the Importance of Intuitive Interfaces

Intuitive interfaces, along with their user-friendly design and seamless navigation, are crucial in ensuring a smooth and efficient digital experience for users. The impact of intuitive interfaces on user experience cannot be underestimated. When users are faced with a complex or confusing interface, they often become frustrated and may abandon the website or application altogether. On the other hand, intuitive interfaces allow users to easily understand and interact with the system, leading to a positive user experience.


user interface


The psychology behind intuitive design lies in understanding how users think and behave. By incorporating familiar patterns and visual cues, designers can create interfaces that feel natural and instinctive to users. Techniques for creating intuitive interfaces include using clear and concise language, providing visual feedback, and organizing information in a logical manner. User testing plays a crucial role in improving interface intuitiveness. By observing users as they interact with the interface and gathering their feedback, designers can identify pain points and make necessary improvements.


Intuitive interfaces also have a direct impact on user trust. When users can easily navigate and accomplish tasks without confusion, they develop confidence in the system. This trust leads to increased user satisfaction and loyalty. By focusing on creating intuitive interfaces, designers can enhance the overall user experience and build strong relationships with their users.


Enhancing User Engagement Through UX/UI Design

Maximizing user engagement is a key objective of UX/UI design, as it involves implementing strategies and techniques to captivate and hold the attention of users. To achieve this, designers focus on improving accessibility, streamlining navigation, enhancing visual appeal, optimizing user flows, and maximizing user interactions.


Improving accessibility is crucial for engaging users. Designers ensure that their interfaces are inclusive and can be easily accessed by users with disabilities. This involves incorporating features such as alternative text for images, keyboard navigation options, and color schemes that are accessible to those with visual impairments.


Streamlining navigation is another important aspect of enhancing user engagement. Users should be able to navigate through an interface seamlessly, without getting lost or confused. Designers achieve this by organizing the content in a logical and intuitive manner, using clear and concise labels, and providing search functionalities.


user engagement


Enhancing visual appeal is essential for capturing users’ attention and keeping them engaged. Designers use attractive color schemes, visually appealing graphics, and well-designed layouts to create a visually pleasing experience that encourages users to explore further.


Optimizing user flows involves designing interfaces that guide users through their tasks efficiently. By understanding user behavior and anticipating their needs, designers can create intuitive interfaces that minimize the steps required to complete a task and provide a smooth and seamless user experience.


Maximizing user interactions is crucial for keeping users engaged and encouraging their active participation. Designers incorporate interactive elements such as animations, microinteractions, and feedback mechanisms to make the interface more engaging and responsive to user actions.


The Impact of UX/UI Design on Digital Product Success

To achieve digital product success, UX/UI design plays a crucial role in ensuring a seamless user experience. A user-centric approach is at the heart of UX/UI design, where every decision is made with the end-user in mind. Designers use design thinking methodologies to empathize with users, understand their needs, and create intuitive interfaces that meet those needs effectively.


Here are three ways UX/UI design impacts digital product success:


  1. Conversion Optimization: UX/UI design focuses on optimizing the user journey and increasing conversions. By creating clear and intuitive interfaces, designers guide users through the product, making it easier for them to take desired actions such as making a purchase or signing up for a service.
  2. User Experience Strategy: UX/UI design involves creating a comprehensive strategy that aligns with the overall business goals. By understanding user behavior and motivations, designers can craft experiences that not only meet user needs but also drive business growth.
  3. Aesthetics vs. Functionality: UX/UI design strikes a balance between aesthetics and functionality. While aesthetics make a product visually appealing, functionality ensures that it is usable and efficient. Designers carefully consider both aspects to create visually pleasing and highly functional digital products.



In conclusion, UX/UI design plays a vital role in creating user-friendly and engaging digital products. By focusing on intuitive interfaces and enhancing user satisfaction, UX/UI design helps to drive success and improve user engagement. Its impact can be seen in the seamless user experience and the overall success of digital products. By understanding the importance of UX/UI design and implementing it effectively, businesses can greatly improve their chances of success in the digital world.


website design


Imagine your website as a superhero ready to save your customers’ day. Just like how superheroes get new powers, websites need to embrace the latest trends to soar this 2023.


In this article, we’ll explore five essential best practices that will help your website unleash its superpowers and captivate users in the digital realm. 


Website Development Best Practices for 2023

Embracing best practices ensures your site can go against competitors. However, competition shouldn’t be a priority. Improving customer experience should always be your first priority. 


Here are five website development best practices that help improve your customer experience, optimize for search engines, and promote security.


Embrace Mobile-First Design


Bruce Lee said to be like water—formless. This means developing the ability to adapt. Your website should follow this principle.


When building your website, you can’t just focus on desktop resolutions. Remember, there are more people using mobile with each device having different resolutions.


That’s why your website should learn to be like water and be formless—taking the shape of any container (in this case that’s your audiences’ mobile devices).


Develop mobile responsiveness first. Before launching a site, test it out on different mobile devices.


Prioritize Website Performance


Just like Flash (definitely not like Ezra Miller), your website needs to be faster than a speeding bullet. Nobody likes waiting for a slow-loading website, and search engines don’t either.


The most popular ways to speed up a site are to compress images, cache data, and minimize CSS and JavaScript. But, if you want the fastest speeds possible, it’ll be worth investing in dedicated servers


Faster sites reduce bounce rates. Fewer people exiting your website leads to more potential leads. But, you can’t rely on speed alone. Your website needs to be engaging, immersive, and intuitive. 


Integrate Interactive Elements


Your website should be like a thrilling movie that captivates audiences. We achieve this by incorporating interactive elements. But, don’t focus too much on the visuals.


Instead, focus on how it could help guide users to where you want them to be. For example, you can add chatbots, interactive forms, and engaging multimedia elements as epic special effects.


Implement Accessibility Standards


Websites should be embracing diversity and cater to the needs of all users. Provide alternative text for images, straightforward navigation for keyboard users, and ensure colors have enough contrast. Inclusivity won’t take too much, but it goes a long way for a lot of people. 


Focus on Website Security


Your website’s security protects users from villains lurking online. Implement SSL certificates and encryption to ensure safety for you and your users.


Regularly update software and plugins to prevent vulnerabilities. This is another advantage of dedicated servers as you get to have complete control over security.


Benefits of Following Website Development Best Practices

Following a sustainable strategy for website development provides an outline for success. Done right, we can expect the following benefits:


  • Smoother User Experience: Adopting a mobile-first design, optimizing performance, and implementing accessibility standards ensures a seamless user experience that flows like a calm sea, allowing visitors to navigate your website with ease.
  • Better Engagement: Adding interactive elements to your site increases engagement. When placed strategically, they can encourage users to explore every nook and cranny of your site. Make it easy for them to find what they need and they might find something they didn’t know they wanted.
  • Improved Search Engine Visibility: Prioritizing performance optimization hoists your website’s flag high in search engine rankings. The faster the site, the less likely users exit and find alternatives. If more users stay longer on your site, it’s a clear indicator that you’re providing value—search engines like this!
  • Fortify Your Website’s Defenses: Focus on website security to protect your valuable data from digital marauders. Fortifying your website’s defenses ensures data safety for both you and your audience.
  • Captain of the Digital Seas: Following these best practices helps you outshine your competitors and establish yourself as the captain of the digital seas. As a captain, you gain authority and trust, making it easier to build a lasting relationship with your audience.

Key Takeaways

Customer is king when it comes to creating a website. To make sure they get the best possible experience, follow these website development best practices for 2023:

  • Embrace mobile-first website design. 
  • Prioritize website performance.
  • Integrate interactive elements.
  • Make your site accessible. 
  • Focus on securing customer data.



Nearly every business on the plant either has or plans to have a website. Your online presence is often the first thing people see of your brand. You can make a positive impression or one you’d rather not make. Fortunately, designing a professional website only requires a bit of knowledge about how sites are put together and what consumers respond best to.


What Makes a Good Professional Website?

Around 1.8 billion websites exist in the world, some active and some not. Understanding the elements to put together a functioning website is a good place to start. Most people start by looking at sites designed by others to get an idea of what’s on trend and how to capture your audience’s attention.


To design a professional website, take a few specific steps most designers follow. We’ve come up with what we think are the key indicators to a top quality website and shared a few examples of some stellar designs you can study and learn from.


1. Check for Functionality

It might seem like common sense but it’s vital to test your website and make sure everything works as expected. Do all links go where they should? If you click on a call to action (CTA) button or fill in and send a form, does the result equal the action?





Weltio limits the number of elements on each page, which makes checking for functionality easier. If your site is minimalist, you should still check that everything aligns correctly, all links work and your CTA button performs.


2. Know Your Audience

You’ve likely heard this advice about marketing and sales. You also should understand who your website is for. Know your customers and their preferences so you can choose the right color combinations to tap into their emotions.


What are their biggest fears and problems? If you can solve their pain points on your website, you’ve taken great strides toward developing a loyal customer. Create buyer personas to represent your audience segments and design to them.


3. Use Beautiful Images

Your site’s visuals can make or break the customer experience. Big hero photographs can set the tone and help highlight your product. If you offer any type of product pages, offering various angles so users can see just what they’re getting is beneficial.


The human brain processes images much faster and more efficiently than it does text alone. Use pictures to highlight your main points and to drive facts home for the viewer.


mondo contract flooring



Mondo Contract Flooring utilizes photographs that show their premium rubber flooring from the exact right vantage point. Note how the majority of the image is of the floor and the other elements fade into the background. By going with a grayscale image, they keep the site minimalist looking and have plenty of negative space to add headlines and CTA buttons.


4. Stick with Traditional Features

It might be tempting to come up with a unique type of navigation bar. However, straying too far outside the norm creates confusion for some users. Rather than reinventing the will, go with what users expect. When you meet expectations, you can put the focus on what you sell.


For example, the navigation bar should almost always be near the top of the page. The CTA should be easy to find and contrast nicely with the other elements. Step back and consider if anything is confusing or needs refined to better meet user intent.


5. Check for Mobile Responsiveness

eMarketer recently reported mobile usage is up yet again. In 2021, it rose at a fast-paced 17.7%, and 4.6% in 2022. If your site isn’t ready for all those smartphone browsers, now is the time to get it there.


Ideally, your website works exactly the same on mobile as it does on a desktop computer. Images, functions and forms should adapt for a smaller screen. If you can automate any forms, so things get filled in based on what the user has already input, you can make the accessibility much better for the mobile version of your site.


6. Stick with Traditional Features

It might be tempting to come up with a unique type of navigation bar. However, straying too far outside the norm creates confusion for some users. Rather than reinventing the will, go with what users expect. When you meet expectations, you can put the focus on what you sell.


For example, the navigation bar should almost always be near the top of the page. The CTA should be easy to find and contrast nicely with the other elements. Step back and consider if anything is confusing or needs refined to better meet user intent.


7. Check for Mobile Responsiveness

eMarketer recently reported mobile usage is up yet again. In 2021, it rose at a fast-paced 17.7%, and 4.6% in 2022. If your site isn’t ready for all those smartphone browsers, now is the time to get it there.


Ideally, your website works exactly the same on mobile as it does on a desktop computer. Images, functions and forms should adapt for a smaller screen. If you can automate any forms, so things get filled in based on what the user has already input, you can make the accessibility much better for the mobile version of your site.


mancini and co



We really love the soft dusty rose background for the Mancini & Co. website. The design is minimalistic, so users can quickly find the CTA and scroll through the jewelry. Note how the mobile version pulls up a similar look and layout. You’ll easily recognize the brand no matter which version you own.


One thing we would do differently is to not blur out the images quite as much on the mobile version. This is an example of a fun design feature not translating as well on a smaller screen. The site still functions well and has an excellent design, but would be vastly improved with clearer images of the rings.


8. Add Content

If you want people to come to your site and stay there, you must add quality content. Think about what pain points your customers have. Answer them in articles, videos, and infographics. Once you draw people to your pages, you need something to keep them there. A nice blend of topics is one of the best ways to keep them engaged.


9. Embrace Color

Even when trends point to monochromatic color palettes, or your business hues are pale, don’t be afraid to use pops of color to grab user attention. You can add color to your CTA buttons, as accents to point users in the direction you wish to go or within your images.





Cricket’s color choice is fairly monochromatic and neutral. Even the machine is a soft shade. However, they add in some attention-grabbing pops of red, yellow and purple with the display of paper flowers made from the machine.


10. Try, Test and Try Again

The best way to create a professional website users respond to is by trying different things and seeing what works best with your audience. Conduct split testing when you try a new design. See what is most effective with your audience. Over time, you’ll create a site your customers flock to and are proud to tell others to visit.



Eleanor Hecks is the editor of Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.


Letterhead Design To Choose From To Revamp Your Branding

There was a time when a letterhead design meant a simple drawing of a tree at the top of the page, with the name and address underneath. These days, things have changed quite dramatically! You need not worry about what to use or where to get it from anymore. There are numerous places online that offer you downloadable templates which can be customized according to your requirements. In this article, we will go through some of these options.


Creative Letterhead Design For New Doors

Using an attractive letterhead design is certainly going to make your business look more professional in front of your clients and prospects, but it also opens up a whole new range of opportunities for you by giving you the means to communicate in a more personalized way. For instance, bulk mail will be perceived as a cold and impersonal form of communication in most cases. This is not the case when you send out personalized letters including your letterhead design them to your clients and prospects.



Letterhead Design Samples From Companies

There are several companies online offering various customization services, but be aware that most of them charge for each word used in your design, meaning they can become very expensive if you require a longer version of the text on the letterhead specially crafted for your use. However, there is an option: You can custom design your own letterhead.


Get The Look You Want From Professional Letterhead Design

When you decide to create your own letterhead, even then there are many options available to you. You can choose the layout of the page, colors, and fonts used for the text, whether it should be printed on one or both sides, etc. However, this is where creativity comes in. Unlike most websites offering customizable templates available online, you cannot download a ready-made version here. You will have to provide them with all of the details required for designing a template. For instance, you will need to know how many recipients your bulk mail is going to address and also add customizations if any specific font styles or logos are required.


Your Own Letterhead Design Ideas

Once you provide all the required information, your designer will create it for you. You can then download and print out as many as you want as per your requirements. However, you should be aware that not all design software is compatible with letterheads or envelopes so it is recommended that you check this first before proceeding further. There are also several other things to consider such as: How long do I have access to the design after paying? What other services and products might they offer and do they suit my business needs? Reply to them promptly and keep a tab on correspondence with them so that if there’s any delay in processing your order, you would know why right away.



Business Letterhead Design and envelopes

Apart from choosing a design to go on your letterhead, you also need to decide whether it should be made using paper or a card depending on the purpose for which it will be used. The kind of paper you choose will depend on where you are going to distribute your bulk mail. If they are likely to come in contact with water, it is advisable not to use paper as this can leave stains. Instead, you should consider using cards or envelopes.


Premium quality letterheads

A professional touch never goes amiss in business dealings. Even if your clients are initially too busy to take note of small details like the one above, there is always that time when they are impressed by something you do and will remember it all the more. Investing in high-quality bulk mailing letterheads is one such way of impressing your clients and also differentiating your business reports from others. They are not just about getting noticed but will last much longer than cheaper ones making them a good investment as well.


Professional Design

Businesses of all sizes need to look professional at all times. You may be required to submit business documents or send out emails including your letterhead design to clients and prospects. It is important that you take pride in presenting your brand name through your correspondence with them using this medium. Free downloadable templates are an excellent way of doing just that without having to spend a lot of money on them. Besides, if you find yourself liking the design, you can even consider purchasing the rights to use it! Venngage offers various letterhead design templates that can help you revamp your branding. Don’t forget to check it out!



There are so many great letterhead designs to choose from when you’re looking to revamp your branding. It can be tough to decide which one is right for your business, but with some careful consideration, you’ll be able to find the perfect design for you. Keep in mind the type of impression you want to make with your customers and colleagues, and select a design that reflects your company’s personality. You’ll be glad you made the switch!


landing page design tips


Your landing page should speak to your target audience. When someone arrives on your website, do they know the purpose and what action to take next? You likely have a goal for your business, such as converting them into a customer. But, do you pay attention to what the customer needs?


Hubspot found companies using a strong middle-of-the-funnel approach increased their conversions between four to 10 times. Knowing where users are in the buyer’s journey and focusing on their needs results in more success.


If you want to make your landing pages more customer-focused, here are some things you can do today!


1. Have a Single Offer

One mistake many businesses make is cramming all their offers into one page. It’s much better to have multiple landing pages than to confuse the visitor. Hone in the goal of each page and get rid of anything not moving the user toward the objective.




Lyft is a ride sharing service that caters to both riders and drivers. They feature two separate landing pages, depending on the reason you’re visiting their site. If you want to sign up to drive for them, they have a page with a clear focus on working for the company.


They talk about the company, the benefits of driving for them over competitors and answer frequent questions potential contractors have.


2. Tweak Your Subheaders

You likely spent a lot of time with your headline. After all, it’s what people searching for a phrase see in the search engine results pages (SERPs) and what catches their eye when they land on your page. However, your subheaders can have a secondary impact that drives users toward converting into leads.


3. Know Your UVP

What is the unique value proposition (UVP) for your page? You must understand not only what your UVP is but how it benefits your customer. They don’t care if you have the highest revenue in your industry, but they do care if you offer the best prices or some other perk that matters to them.


zen payments


Zen Payments shares their UVP of how they are the go-to provider for high risk merchant accounts. By explaining they are experts in the industry, they highlight many benefits without coming right out and listing them above the fold. As the user scrolls down, they can see the specific situations that apply.


4. Revamp Your Headline

Is your headline catchy enough? It should immediately grab and engage your user. If it doesn’t use action verbs, it’s time to rethink what it says.


Pay attention to how many people click on your title from SERPs. If you aren’t getting much traffic from Google and Bing, then it may be time to rethink the phrasing.


Try to work a keyword phrase into your titles, as well. People will better understand what the page is about and whether it applies to them. You don’t just want a ton of traffic, you want highly targeted leads who convert into customers.


5. Move Your CTA

Your call to action (CTA) can make or break your landing page. You can make it more customer-focused by thinking about where to place the button. If the user has to hunt for it, then it isn’t going to be as effective. Consider moving it to above the fold or having more than one.




Nauto offers fleet safety equipment and consultations. Their landing page features an offer for a free ebook on how to improve stability of your work vehicles. The CTA reads “Get the ebook” and is placed above the fold.


6. Know Pain Points

What are your customers’ pain points? What is the problem driving them to seek your brand as a solution in the first place? When you understand the issues they face, you can show how you solve things.


Take the pain points and make them the benefits of doing business with your brand. List out the key features of your product and service as they apply to the customer’s needs.


7. Use Video

Video offers high quality images and a way to engage site visitors. People can rapidly absorb a video where they might not have time to dig into endless strings of words.


Adding video to the header of your landing page allows you to say a lot without any words at all. Think about what you wish to show your users and share that in your footage.




Airbnb has a landing page for people thinking about offering short-term rentals to travelers. They add a video to the right side of the hero section featuring different hosts in different areas of the world opening their homes to travelers.


8. Establish Trustworthiness

People have no reason to trust you when they land on your page. Unless they have an established relationship with your brand, they don’t know if you’ll stand behind your word. Adding trust factors helps show you stand behind your products.


Add customer reviews, testimonials and make your return/exchange policies clear. Include contact information, so users know they can get in touch if they have a problem they need to resolve.


Ask for Feedback

Ask your regular customers if they’ll send you feedback on your landing page. What elements work for them and what don’t? Ask them which features they care most about and which points made them choose to buy from you versus a competitor.


You can try to see your landing page through the customers’ eyes, but you will still have your own prejudices in favor of your company. Getting outside feedback is vital to running a truly customer-centric site.



Eleanor Hecks is the editor of Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.



Mobile responsive website development, wireframe design preview


What is a persona web design? When you create your site for buyers, you hone in on the key characteristics of a particular segment of your audience. Every business reaches people with a specific set of demographics and psychographics. Knowing who yours serves best allows you to meet their needs.


According to the United States Small Business Administration, there are approximately 31.7 million small businesses in America. The country boasts an additional 20,139 large enterprises. No matter your industry, you’re up against some stiff competition online, both from local and international sectors.


One way to stand out from the crowd is via your website’s approach. People respond to pages personalized to their needs. Create a persona-driven web design by following these steps.


1. Speak to Their Preferences

Once you understand who your buyers are, it’s much easier to meet their needs directly. The entire customer experience on your website improves as you use the colors, images and language your customers prefer.


Run every element of your design through the filter of what your personas might think. For example, if most of your customers are working women, the color brown might be a turnoff. Studies show most women prefer blue but brown ranks low.


gillette venus


Gillette Venus uses some soft blues with brighter pops of color. Notice how the gold is a deep hue to avoid the use of brown on the page. When you first land on the site, a pink strip appears across the top, offering a discount code. Everything about the page’s color scheme considers the typical person who buys these razors and targets their preferences.


2. Rank the Importance

Almost all businesses have more than one customer demographic. You likely have several personas representing different segments of your audience. However, one faction usually buys more than all the others. Rank your personas, paying the most attention to the one bringing in the most revenue over time.


You may find some personas only buy once and don’t return, while others purchase repeatedly. Figure out who represents your bread and butter and put the emphasis on the persona.


3. Create Separate Landing Pages

Each persona has unique needs. While your homepage can focus more on your primary audience, you should also offer options for the other personas. Each landing page should have language, images and calls to action geared to the group you most want to reach.


fidelity life

Fidelity Life separates personas by their current situations, such as single, partnered, with kids or partnered with kids. The four categories represent their four buyer personas. When the user clicks on one of the options, they arrive on a landing page geared for their needs. They ask for additional information along the way to further personalize the experience.


4. Offer Escape Routes

People potentially land on your website from any page. While you might address the needs of all your personas on your home page, what happens if a user lands on a page not pertaining to them? You must offer an easy escape route that takes them back to the home page or a place specific to their needs.


5. Identify Needs

Your buyer personas each face unique pain points. How can you solve the problem they have? Once you identify their needs, it’s much easier to separate the solutions into pages on your website.


While it’s wise to separate your landing pages into solutions, you also must keep in mind some buyers may need more than one solution. Persona A may have some of the needs of Persona B and vice versa.


cit bank


CIT Bank does an excellent job of meeting the needs of their customers by offering tabs for the different solutions, with the categories of bank, borrow, learn and resources. If Persona A needs a new money market account, they know to click on the “Bank.” On the other hand, if a business owner isn’t quite sure what their needs might be, they can click on “Learn.”


Offering a clear path to different solutions meets the needs of all personas. The website avoids a situation where the person lands on a page unrelated to their expectations and bounces away.


6. Categorize Content

You likely developed an extensive repository of resources for site visitors. This could range from blogs on how to better connect with your customer personas to guides on how to create a website from scratch. You may host all of this content in one location, such as a blog or library. However, you should recategorize it to better meet the needs of each of your buyer personas.


You should personalize content to each segment. Separate topics into sections and create a page targeted at the buyer persona most interested in the piece. Use categories and tags to separate blog content. Name your ebooks according to the need met by the material.


7. Customize Your CTAs

You’ve already developed separate landing pages for each of your buyer personas. Now, spend time tweaking the language of your calls to action (CTAs) to target each segment of your audience. Would your persona respond positively to the word “free?”


Do some surveys and A/B testing to see what combination of phrases works best with your audience. With a little effort, you’ll improve your conversion rate and your customer experience (CX).


Focus on the User

A user-centered approach takes into account the needs and preferences of your customers. The better developed your personas, the more you can customize your site and create an outstanding CX. The best way to stand out from your competitors is by personalizing your website and solving client pain points.



Eleanor Hecks is the editor of Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.





web design


If you’re looking to step into the world of online retail, you should know that setting up an eCommerce website is the first step you need to take. But not just any website. It should be secure, and its design should be mobile-friendly and SEO-friendly. Who wouldn’t want to shop from a secure online store that’s easy to navigate from the phone, tab, or computer?


If you want this for your online business, you can hire a website designer to help you start. Or you can try doing it on your own and allow this blog to guide you on how to create an online eCommerce website with full security.


Starting an Online Storewith Full Security


Decide on a Domain Name and Secure It


The right domain name can add credibility to your online business. If you already have a brand, you can use it as your domain name. If you don’t, come up with something that best represents your brand that your customers can easily remember. For example, Digital Resource is a digital marketing agency that caters to businesses of all sizes. Their domain name is It’s easy to remember, and it best represents what they are about, which is your resource for everything digital.


Make your domain name short and memorable. It could mean the difference between establishing an outstanding Web presence and being misplaced in cyberspace.


Here are some tips to help you come up with the best domain name:


  • Keep it short
  • Use keywords in your domain name
  • Make sure it’s easy to spell and pronounce
  • Avoid using hyphens and doubled letters
  • Always go for .com
  • Use a website similar to Surfshark for extra protection


After deciding on a domain name, buy it from a hosting company or domain registrar. This will help ensure that no one else gets to use your domain name except you.


Set Your Website in a Secure eCommerce Platform


The eCommerce industry is one of the main targets for cybercriminals. You’ll want to hire a web developer for this part. Many people have suffered from identity theft, phishing, and account theft because of poor website security. If any of these happened during a transaction at your online store, it could badly affect your business. There’s a big chance that you will lose customers, which can result in less revenue. That’s why knowing the risks and taking the necessary steps to protect your online store and its customers is essential. Exploring dedicated network management licenses that provide comprehensive coverage and monitoring capabilities is advisable. Many people have suffered from identity theft, phishing, and account theft because of poor website security. If any of these happened during a transaction at your online store, it could badly affect your business.


Here are tips on how to safeguard your online store:


  • Choose an eCommerce platform that has thorough security measures and upholds PCI compliance.
  • Use SSL to secure online transactions on your website
  • Use two-factor authentication to secure your online store from hacking attempts
  • Use a VPN service to protect confidential data
  • Encourage your customers to use complex passwords


Find a Web Developer and a Web Designer


Unless you know how to code, it’s best to hire a web developer. Doing so will allow you to launch your site in no time. A web developer specializes in telling a website on how to function.  Aside from a web developer, you should also hire a web designer. A web designer will ensure that your website design in Miami is user-friendly, SEO-friendly, and attractive to your visitors.


Get an Internet Merchant Account


You need to get an internet merchant account to be able to take money online. This bank account is different from regular merchant accounts because you can’t access the funds collected until the bank clears them.


Use a Payment Service Provider


Once you’ve secured an IMA for your online store, it’s time to decide which payment service provider you’re going to use. PSPs allows merchants to accept credit and debit card payments from customers. They facilitate the transfer of money from a customer’s account to the merchant’s account.  Make sure that your payment options are user-friendly. Ease of purchase can help boost customer experience.


Don’t Forget Privacy Policy and Terms and Conditions


It would be best to make sure that your online store has strong terms and conditions to protect your business and its customers.


Essential aspects you need to consider are the following:


  • Privacy policy
  • Accessibility
  • Acceptable use policy
  • Cookies policy
  • Terms and conditions


It’s best to seek legal advice from a law firm experienced in data protection and compliance. Make it a point to prioritize data protection and ensure that everyone in your team is aware of their obligations as the business expands.


Disclose to your visitors how the business is using their data. It would be best if you told them how you’re going to store the data, who can access them, and whom data will be shared.


Develop An Online Marketing Strategy


Once your website is up and running, it’s now time to create a powerful online marketing strategy to drive traffic to your site. There are many ways to this. Here are the different digital marketing strategies you should try:

  • SEO
  • Email marketing
  • CRM
  • Influencer marketing
  • Social media marketing
  • Content marketing


Should You Hire Someone for Website Design in Miami?


From a brand-friendly and responsive design to everything that goes into development, you may be interested in hiring a professional for website design in Miami.  The best way to start this search is to write down what’s most important to you when thinking about your website. From there, get to the internet and find a digital marketing agency or website designer and developer who can turn your vision into a reality.

web design project


What is the intangible element that makes one website stand out over another? We often know good design when we see it, but defining what makes it excellent is harder. If you want to create a captivating web design project, there are some key factors you should consider.


According to Internet Live Stats, there are approximately 1.82 billion websites in the world. Of course, the number changes frequently, and not all sites are active at all times. The bottom line is you’re competing against a lot of other things clamoring for people’s attention.


How do you grab attention and keep it? What takes your site past professional to engaging? We’re going to look at nine key components and some examples of how others create amazing designs.


1. Provide Excellent Content

People need a reason to visit your site. They have the option to spend their time on a social media page, texting friends, streaming movies or visiting millions of other websites. You have to give them incentive to come to yours.


Top quality and frequently updated content keeps your followers engaged. You’ll also attract new visitors as they see you have an answer to their question or when their family and friends share a link to your content.




Blik is an online art supply store. Its blog shares information on the latest sales and offers inspiration for artists of all levels. You’ll find ideas for decorating your home or current trends and styles.


2. Speed up Load Times

When designing a beautiful-looking site, you might not think about the usability as much as the aesthetics. However, studies prove that the longer your website takes to load, the more people bounce away.


When you must choose between style and function, go with the option that reduces page loading times. Invest in a better hosting service, use caching and compress photos to make them load more quickly.


3. Use Amazing Photos

It might be tempting to use stock photos. After all, they are typically shot by professionals. However, although the quality is high, the relevance is low. You also risk a competitor using the same images as you.


Instead, use your own photographs. If necessary, hire a professional photographer to take pictures of your products, office space and other pertinent details. Think about what best represents your brand and how you can incorporate unique images into your design.


You can always overlay a visual with a color to tie into your palette or fade it out to use as part of your background.


alpha genesis


It isn’t surprising that Alpha Genesis Design Build highlights its design capability with beautiful photos of spaces it has designed. No other architect and design firm will have the same look on their website.


4. Engage the User

Don’t just approach your design from the look of the page. Instead, consider the usability of your site. Those who will interact with your online presence must understand the steps to move smoothly through your website.


The words you use, the interactivity of various elements, and even arrows and other accents guide the person through the buyer’s journey.


5. Grab Their Attention

You need to hook the visitor from the minute they land on your page. The best way to do so is with an amazing headline that summarizes the benefit of your product or service.


You could also use a video to grab attention. Think about the pain point driving people to your site and how you can solve their problem. Once you know the answer, you’ll have the words or images to make them sit up and take notice.


hi skin


Hi, Skin is a series of studios with professional estheticians. It grabs user interest in two ways. First, it has a video loop in the landing page’s background showing people of different ages and races with gorgeous skin. Second, it features a headline that reads, “Customized Skincare for All.”


6. Choose an Easy Name

When you first start on a web design project, you may have to secure a domain name. This isn’t an easy task. There are millions of websites, after all, and most simple names already have an owner.


You must come up with something simple for users to remember so they can easily find you again, but it should define your brand. Brandstorm and look outside the typical dot com options if needed.


7. Write Scannable Pages

People are crazy busy. Between work, raising a family and keeping a household, time to read things in-depth is at a minimum. Make your pages as skimmable as possible. Use headings, subheadings and bullet points to break things up.


What are the main ideas and how can the person easily get the main gist in a few glances?


choice properties


Choice Properties uses headings to highlight the main benefits of doing business with it. Users can scroll quickly down the page and get the general idea of what the company offers. You’ll see subheadings such as “Our Properties,” “Sustainability” and “Choice Cares.”


Each section has a CTA button if the user wants to learn more about that specific point. You’ll also see images relating to the topic at hand.


8. Know Customer Pain Points

Make sure you dig deep into who your customers are. Create buyer personas so you fully understand the problems they face. Once you see what the pain points are, it’s much easier to highlight how you can fix them.


Make a list with two columns. On the left, put the heading of “Pain Points,” and on the right, put “Benefits.” Try to match the user pain points with the advantages of choosing your brand.


9. Focus on Your CTAs

Your landing pages should have a goal. Whatever your objective, a call to action (CTA) should lead users forward through the sales funnel.


It can take time and practice to find the perfect design for your CTAs. Think about what colors work best, the wording, and even if you want to use first or second person. Try out different methods and conduct A/B tests to see what your target audience responds best to.


Pay Attention to Excellent Designs

If you want your web design projects to stand the test of time, pay attention to the websites you use most frequently. What do you love and hate about them? How can you incorporate the positive elements in your next creation?



Eleanor Hecks is the editor of Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.