Design Conversion Tips


The most effective call to action (CTA) links spur the user to do a simple task, with a minimal amount of surrounding text that explains what benefit the user will receive from your business if they complete the action. These 10 CTA examples will help your organization maximize its reach to target audiences and boost membership or sales.


1. Subscribe to the Newsletter


Newsletter Call to Action


This call to action can be a great way for your company to spread the word about your services and ongoing projects. The users should be able to easily enter their email address after clicking the “Subscribe to the Newsletter” button, and then have newsletters or email notifications sent directly to their inbox. This can benefit users by keeping them informed of important updates and specials and also allows your business to expand your relationship with new users.


2. Download


If your company is offering a mobile app or other downloadable software, there should be a visible “download” button on the homepage that will make it easy for users to find what they want. Firefox and Spotify both effectively use this type of call to action on their webpages by making the button large but not overwhelming and using colors that stand out against the background of the website.

Hubspot does a really great job with download features.


HubSpot Download Example


Image Source: HubSpot


3. Sign Up Now


Sign Up Call to Action


Image Source: Wave

A call for the user to “Sign Up Now” can be very effective if accompanied by a brief phrase that encapsulates the benefits the user will receive by signing up. Evernote uses the message “Remember Everything” to communicate what their service will do for the consumer, and then uses the same color for the call to action button. This simple design conveys product transparency and user-friendliness to potential customers.


4. Get Started


“Get Started” is a great CTA that makes the process of becoming a member or registering for a service seem fun. The wording it implies that users will be guided through an easy enrollment process rather than sent to a long form that they must complete. This call to action can be even more powerful if accompanied by a line such as “it takes less than a minute” that will assure users that the process is easy.


5. Continue


As an alternative to “Sign Up Now” or “Get Started,” “Continue” implies that the user has already begun the process of becoming a member or enrolling for your services. Furthermore, making that first step effortless for users will show how simple the enrolment process truly is, which will encourage even more people to move forward.


6. Sign Up With Facebook


Facebook Sign Up


Image Source: Myspace

Your company may benefit from allowing users to sing up with their Facebook account. Not only is it easy and familiar to the user, you can also request access to additional demographic information that would not be available from just an email address. Offering the option to sign up with Facebook or by creating a new account works well for companies like Pinterest, because their users may also want to share their activity with their Facebook Social Media accounts.


7. Free Trial


Free Trial Call to Action


Image Source: MOZ

Many companies find it profitable to offer a free trial of their app or service before asking the user to commit financially. Users appreciate the consideration, and business owners get the chance to show the customer how valuable their service is. A “Free Trial” link is a CTA for users to temporarily sign up and use the service, which will then lead to more paying customers or members after the trial period has ended.


8. Learn More


A link or button that simply offers more information about your company poses very little risk to users wary of a lengthy time or financial investment. Therefore, a “Learn More” link can provide a great opportunity to explain the mission of your company. After reading additional information about the organization, readers should then be prompted by another CTA to become involved.

9. Why Us?


“Why Us?” is another informational call to action, but it provides a platform for you to show potential clients the benefits of choosing your company over another. Again, this type of CTA works best in conjunction with another one that encourages users to become a part of the organization or subscribe to ongoing informational emails.

10. Buy it Now!


This call to action is a great option for companies that offer one primary service. Instead of asking the client to go through several steps to purchase something, this simple call to action makes the decision to buy effortless. Adding the price on the “Buy it Now” button may be a good option, or the CTA link could take the user to a “Plans and Pricing” page where they can choose among several different options.

In addition to a catchy phrase, a compelling call to action will have optimal placement on a webpage (formatted both for desktops and mobile devices) and design that captures the attention of the audience. Make your CTA grab an audience’s attention by using contrasting color schemes to offset the button or link from the surrounding text and images.

Website Design Conversion Tips


Website design practices have come a long way in the past few years. While significant improvements have been made in most cases, there are still websites out there that are not aware of how to leverage conversion optimization to their advantage. In fact, there are a few web design mistakes that should be avoided at all costs.


1. Poor Search Options


In most cases, people who arrive at your site will not see what they are looking for immediately. This prompts them to use your on-site search function. However, if this has not been set up correctly or returns poor and inappropriate results, you can usually kiss your chances of conversion optimization goodbye. Ensure that your search option can handle typos, hyphens and variants of the search term that are being entered into it.


2. Not Changing Colors of Links Already Visited


This is another example of poor website design because many site visitors rely on this feature to help them sift through the pages or links that they have already browsed. If a site visitor cannot determine which parts of your site have already been scanned, he or she will most likely head elsewhere.


3. Walls of Text


Site visitors do not want to be bombarded by solid walls of text when browsing. When creating content, ensure that is easily read and separated by means of short paragraphs, numerical lists and/or bullet points. This enables people to quickly arrive at the information that they are looking for.


4. Flash or Pop-up Adverts


This website design trend died a painful death more than a decade ago. Nowadays, if people arrive at your site and find themselves being assaulted with pop-ups or annoying flash advertising before they can even access the content on your site, you will most likely have put them off from visiting again.


5. Having to Open Multiple Browser Windows


In most cases, your site visitors will become distracted and head elsewhere if they have to open multiple browser windows to view the content or products they are looking for. If they have to click on additional links to view content, it is important to ensure that they do not have to search through multiple open browser tabs to find it. Try to make everything happen in a single window if possible.


6. Poor Color Selections


While bright and gaudy colors may be an ideal selection in the beach towel and flip flop department, they will definitely have a negative effect on your conversion optimization efforts. With most websites, keeping the design clean and simple with no more than four to five color choices usually works best. Slightly more muted color tones will not only be easier on the eyes; research has shown that these have a calming effect on people as well, which could result in them spending more time browsing your site.


7. No Call to Action


This is normally the most overlooked aspect of web design. If you site visitors do not know what to do in order to purchase your product or service or where they should go if they are looking for more information, chances are that you will not succeed in converting them to paid customers. Always include a call to action in your site content as well as on sales pages.


Here is a great eBook from HubSpot regarding call to action.


call to action ebook


If you lack website design experience, it is best to hire the services of an expert individual or company to assist you. This will provide you with a great site while ensuring that your conversion optimization efforts are successful as well.