You know you’re a marketer when you sit in a car on the highway, it’s all scary, and all you can think about is, “Why can’t I drive traffic to my site like this?”
According to the survey, 63% of business professionals face the challenge of finding staff with sufficient experience in content planning, which is one of the main drivers of website traffic.
Between writing a new blog post, collecting WooCommerce donations, posting on social media, and setting up a new email campaign, it’s hard to look back and see what drives traffic to your ‘ websites and what not.
The list below will help you increase your website traffic, generate more leads, and increase your ROI.
Undoubtedly, search engine optimization (SEO) is one of the best ways to achieve permanent and long-term results. As long as you rank high on Google, you can generate consistent traffic to your website.
To do this, you need to write about topics that people are judging. In another: the subject is trade. Prioritize your list of issues by focusing on those that build your value (the topic that makes your product or application most important to solving a problem it’s established).
Native social media is not a new strategy, but marketers should look into it. In addition to posting to social media, you can also use Instagram Stories (hello, swipe up feature!), Live Video, IGTV, or Facebook Messenger. The key to traditional social media is the early adoption of new features.
It’s also essential to have a diverse social media strategy and use the right social media platforms, not just Facebook, Instagram, and Twitter. Platforms like YouTube or Pinterest can generate more traffic to your website.
Quora is a Q&A site where anyone can ask or answer a question. This means you can answer questions in your niche, build your authority, and generate traffic for your website along the way.
Finding the right questions is essential. This is because Quora is a human-powered site, meaning thousands (if not millions) of people ask daily questions.
If you want someone to read your answer, add it to their story, and then click Vote or Share, you must make a secure copy. Luckily, there are text editors that make this task easier.
Quora moderators will not hesitate to delete your answer (or ban you) if they think you are only here to pump traffic to your site. They will be happy if you link to something else if you are critical. Most of Quora’s answers are tedious and very confusing. Storytelling helps keep the reader interested.
We know that customers are more likely to buy from the organizations that are talked about the best, but how do you create the best word of mouth? First, make your customers happy. Second, work with active people.
Influencer marketing is not a process. It’s a budget for driving traffic to your website. When advertisers post discount codes, links, reviews, or giveaways, you connect with their audience to traffic to your website.
The world’s largest professional network is an essential social media platform in its own right, which means you should be posting content regularly on LinkedIn. This can increase traffic to your website, increase the number of visitors to your LinkedIn business page, and boost your reputation in your industry. And you don’t have to reinvent the wheel – write a picture on a recent topic or reuse what you’ve already written.
Podcasts are quickly gaining popularity in Australia and the US. Hosting your podcast or participating in someone else’s podcast can be a great source of online traffic. A backlink also increases the credibility of your website. Review all podcasts relevant to your industry and reach out to the show to request an interview or article for an event.
People want to have their say and their say on topics they are passionate about, so building a community on your site is a great way to start a conversation and increase traffic. Implement a solid feedback system using third-party solutions like Facebook or Disqus comments, or create a dedicated forum where visitors can ask questions. However, remember to manage your community to ensure that the minimum standards of behavior are met.
About 8 billion videos are watched on Facebook every day. Most of these videos happen on mobile devices, and one study found that 85% of them are viewed without sound. Upload your videos to an inexpensive service like Rev.com. Upload your Facebook square video with captions, upload your social media video to YouTube, and then go further. Copy the translation into a blog post with an embedded YouTube video. This will improve your video and give you a YouTube backlink and more keywords in the text for a rich SEO website.
Videos and blog posts aren’t the only types of content you should create to educate your audience and build trust. Don’t forget white papers, downloadable guides, tutorials, webinars and more. As you develop these lead magnets and use them elsewhere on the web, collect them on the resources page. A library of social media content will surely attract visitors who will return to your site.
Have you ever found yourself waiting thirty seconds for a web page to load? So do I. If your website takes a long time to load, your ranking will be higher. Speed has always been a ranking factor; now, it’s more than refreshing pages. Make sure your pages are as user-friendly as possible, including file sizes, page structures, and third-party plugins: the faster your site loads, the better.
Internet marketing is crucial if you want to be successful online. There are many ways to get more visitors, but not all of them work. You must focus on creating shareable content, building relationships, and tracking results to achieve conversions.
By following these tips, you will be able to generate the traffic you need to be successful. What are your favorite traffic growth strategies? Let us know in the comments below.
One of the most stressful situations for any website owner is the idea of not having anyone viewing the content that you have worked so hard to create. Even after trying a lot of different ways, you still find your statistics still suck and you find yourself running out of motivations to continue working on it. But don’t give up just yet, there are still plenty of ways you may not have tried, and new strategies are coming together every day.
While this isn’t always suggested as a go-to strategy for people who are just starting out with their websites, the option is always on the table. Paid Advertising is great because it is reliable. You are guaranteed to see some results from the advertising and that is why it is still around. However, before you even consider Paid Advertising, do your research. Doing your research on keywords to target can mean the difference between a successful campaign and one that falls short of your goals.
Social Media is one of the most important aspects in our day-to-day life but there are some that are failing to harness the power of social media for their website to make it successful. So how do you do this? Simple, you work hard on marketing your social media page as well as your website. Have a link to your social media pages on your home page and direct people to like your page or follow your Twitter. Make sure they are constantly updated so they don’t look outdated and be active. What people fail to realize is that the more people that like your page, the more others will see it and don’t even dare forget about retweeting! The more attractive your social media pages are, the more visitors your website will see.
All around the internet, you see people who have been posting on blogs that are not their own with a link to their own website. This plays an important part, because they are doing two things with this. They are advertising their own site and they are creating backlinks to their website and those that Google want to use. Another interesting thing now is there are certain times when Google will link a name up to the Google+ Profile, creating more chances for your name, and therefore your website to be put up there. Don’t be afraid to contact blogs and websites asking if they are interested in guest posts, the worst they can say is no, right?
This is one of the more difficult, but one of the more reliable ways to build traffic. While it does work, it is also hard to do. So if you can afford the cost, make sure to look for a professional. Finding an Email Marketing Consultant to aid you in your attempts at Email Marketing can help you avoid any blunders that might come up as you work towards your goal of a successful Email Marketing campaign. For those of you that haven’t heard about it. Email Marketing is the advertising that shows up in your inbox from time to time with tantalising offers and interesting tidbits.
If you have something to offer, offer it to sites that are similar to you. Of course, ask them to reciprocate and you will find that you can share the traffic of each site. While this method isn’t as reliable as the others I have placed on this list, it is one of the more effective methods of marketing. It creates word of mouth, and those loyal to your new partner are more likely to look at your website and help you out!
I know, this is kind of a fake answer, but you have to be patient with anything you do when it comes to marketing. Most of the time you won’t see instant results and stressing as you constantly refresh your Analytics provider won’t help. Take the chance to build more backlinks to do better in the Search Engine rankings and write more guest posts. Just keep working on your projects, and good things will come to those who wait.
In the end, none of these points are extremely reliable but these are the most reliable sources for you to create traffic. Creating a web presence is not the easiest things to do and neither is increasing your traffic but the harder you work and the better your content, you should find yourself with more traffic than you can handle.
Bret knows everything there is to know about SEO, which is partly because he spends an unhealthy amount of time on the internet. He loves surfing the web so much that he decided to make a living off it and ended up reading and learning all there is to learn about various aspects of SEO.
Getting periodic traffic spike is easy. Getting consistent traffic to a site similar to TechCrunch.com, Mashable.com, Forbes and others is easier said than done. Most of the websites die a natural death after few months because they couldn’t do enough to get consistent traffic. In this article, I will give you 10 ways to drive not just any traffic but consistent traffic forever.
This doesn’t mean publishing a lot of posts daily. Search engines do love to index latest information throughout the web. If you want the site to look good in search engine rankings, update it regularly. If you are running a news oriented website, it becomes more relevant to update it multiple times. Content freshness is essential.
Cluttered websites drive people away. When a visitor lands on a site, the visitor wants to browse effortlessly and not get lost in a maze of text and images. Complicated navigation pointers are absolutely discouraged. Tabs like Home, Contact, Advertise, and Support should be visible clearly.
If the visitor likes the site, give the visitor enough ways to return back anytime without having to remember the web address and typing it on the search bar. Add a RSS button or a bookmark button for the reader. Repeat traffic is one of the best ways to draw traffic consistently.
Would you choose your site to be linked with TechCrunch.com or a 3-month old blog? What are the chances of your site link to remain on TechCrunch.com for a longer duration than that of the 3-month old blog? Clearly, the first option is more feasible and will help to create a strong linking funnel. The point is to connect with authority websites that will send traffic even after many days, months and years.
Do not stunt the growth of the site by not following safe on-page SEO practices which includes things like adding keywords, good quality content, tags and internal links. If budget allows, consult any on-page SEO expert for guidance.
Adding your site to relevant online classifieds is also a good way to get consistent traffic but you have to get the site listed repeatedly. Offer products or services, create an advertisement and float it to hundreds on online classified portals.
Whenever you publish something, link few words or phrases with other blog posts previously published. This way you give the reader more reasons to stay on the site and check out other content pages. However, the internal link development should be relevant. Don’t try to overuse it for sales pitch or directing visitors to affiliate products.
Instead of writing ‘best ways to make money online’, you can write ‘how to make money online with AdSense’. In this, you are giving the readers a specific reason to check out the post. Again, instead of writing ’10 reasons AdSense bans you’, write ‘Top ways to get banned by AdSense’. Here, you are using reverse psychosis and intriguing the reader. The choice of titles depends on the target readership.
It’s similar to adding RSS and bookmarking link. By adding a subscription link, you are encouraging the reader to remain in contact with your site. By subscribing, the reader will get real updates of site content and visit again and again.
Networks like AllTop.com, BizSugar.com and Scoop.it and great content syndication and content curating networks. Be active on these networks and build some repute.Don’t flood it with your site links. Let people come to know about you and the site naturally, traffic will follow soon.
It is not easy to build consistent traffic. You have to work hard but the end result is worth it.
Priyanka is a professional blogger and an internet marketing strategist. She help online marketers to generate popularity and sales through free online classifieds . Currently working with wohho.com – a free classified site in India where you can search and post free classified ads for promoting your business to larger scale.
There is no doubt about it, website marketing is absolutely crucial when it comes to any sort of success online these days. Facebook type growth only comes around once every generation or so. These days, strategic marketing for a website is just as important as having a professionally designed website. With that marketing comes the need to measure how your marketing works which is going to be important if you want to understand just how well your efforts are being executed. I have seen people spin their wheels until they were blue in the face and still not a single positive result occurred from their actions. It is always important to understand what is working and what should be kicked to the curb.
Keep in mind that success online must align with your business goals. For some companies it is just branding, for others it might be rankings and for some they just want the phone to ring a bit more. Everyone has different goals and your website marketing efforts should always align with those goals.
Here are some ways you can measure your website marketing effectiveness:
There is this great little program (sarcastic voice) called Google Analytics that can show you all your website traffic for free! If your website marketing effectiveness is heading in the right direction Google Analytics will show you. It identifies all your traffic, where it is coming from, what type of browser people are using and what geographic location most of your traffic is coming from. A wonderful tool that can give you an enormous amount of insight.
Google Analytics Screenshot
If your marketing efforts are directly executed with a rankings goal in mind there are ways to measure those rankings properly. Keep in mind that Google hates rankings driven marketing efforts because they take it as a direct manipulation of the search results. With that said there are numerous ways to still take a quality approach to increase your rankings utilizing good, solid marketing & branding efforts. There are even different software solutions that can help you identify where your rankings sit and how they move each month.
Here are a few:
Industry influence is something that is very important when it comes to website marketing effectiveness. How do people perceive your voice? Do they listen when you speak? These are important questions to ask yourself when marketing your website online. When you are marketing a website your voice is all you have. That voice either has weight or it doesn’t. One way to build up that weight is through content marketing, social media and having an active blog. Online influence is not something that occurs overnight but there are ways to measure that voice.
Here are a few ways to measure your online influence:
Is your website looking a little rusty? It might be time for a makeover.
In this article, we’ll explore 20 reasons why your website might be falling behind the times. From outdated design to slow loading speeds, we’ll cover it all.
So, grab a cup of coffee and get ready to give your website the boost it needs. Let’s dive in and get your site back on track.
Your website’s design is outdated and in need of a refresh. It’s time to bring it into the modern age and give your visitors a visually appealing experience. An outdated design can make your website look unprofessional and turn away potential customers.
With the rapid advancement of technology, user expectations have also evolved. Your website needs to keep up with the latest design trends to stay relevant and competitive. A refresh can breathe new life into your brand, making it more attractive and engaging.
You’re making it difficult for users to navigate and find what they need on your site. The lack of clear organization and intuitive layout is causing frustration and driving potential customers away.
When users visit your site, they expect a seamless experience, but instead, they’re met with confusing menu structures, buried content, and broken links. Your site’s poor user experience is impacting your credibility and hindering conversions.
By implementing user-friendly navigation, optimizing search functionality, and streamlining the checkout process, you can enhance the overall user experience and increase customer satisfaction.
If your website takes too long to load, visitors will quickly become frustrated and navigate away to find a faster site. Slow loading speed can be a major turn-off for users.
When someone clicks on your website, they expect it to load quickly and efficiently. If it takes too long, they’ll lose patience and move on. This can result in a high bounce rate and a decrease in overall traffic.
There are several factors that can contribute to slow loading speed, such as large image sizes, excessive plugins, and poor server performance. It’s important to regularly optimize your website and ensure that it’s running smoothly to provide a seamless user experience.
When browsing on your mobile device, you’ll want a website that adapts and displays correctly regardless of the screen size. It’s frustrating when you’ve to constantly zoom in and out or scroll horizontally just to read the content.
A lack of mobile responsiveness can make your website appear outdated and unprofessional. With the increasing number of people accessing the internet through their smartphones and tablets, it’s essential to prioritize mobile optimization.
By ensuring that your website is responsive, you provide a seamless browsing experience for your users, regardless of the device they use. Mobile responsiveness improves user engagement, boosts search engine rankings, and ultimately increases conversions.
Don’t miss out on potential customers by neglecting mobile responsiveness. Adapt your website to meet the needs of today’s mobile users.
Broken links on a website can lead to a poor user experience and give the impression that the site isn’t well-maintained. When you visit a website and click on a link, only to be greeted with a 404 error page, it can be frustrating and discouraging.
It makes you question the credibility of the website and whether the information provided is reliable. Broken links also disrupt the user’s journey through the site, causing them to lose interest and potentially leave.
As a website owner, it’s essential to regularly check for broken links and fix them promptly. By doing so, you ensure a smooth and seamless user experience, increase visitor satisfaction, and maintain a professional and trustworthy image for your website.
Having ineffective call-to-actions on your website can hinder user engagement and result in missed opportunities for conversions. When visitors come to your site, they expect clear and compelling calls to action that guide them toward the desired action.
If your call-to-actions are vague or confusing, users may not know what steps to take next. This can lead to frustration and ultimately, they may leave your site without converting.
To avoid this, make sure your call-to-actions are concise, visually appealing, and prominently placed on your pages. Use action words that create a sense of urgency and clearly convey the benefits of taking the desired action.
Your website’s content may be outdated, leading to a decrease in user engagement and potential conversions. When visitors come to your site, they expect to find fresh and relevant information. Outdated content can give the impression that your business isn’t actively maintaining its online presence. Users are more likely to bounce off your site if they don’t find the information they’re looking for.
Additionally, outdated content can negatively impact your search engine rankings, making it harder for potential customers to find you. It’s important to regularly review and update your website’s content to ensure it stays current and informative.
If you want to improve your website’s visibility and attract more organic traffic, it’s important to focus on strengthening your SEO optimization.
Keyword Research and Usage:
Page Speed and Performance:
HTTPS and Security:
Page Loading Speed:
Analytics and Monitoring:
Local SEO (if applicable):
Remember that SEO is an ongoing process, and staying up-to-date with search engine algorithm changes and industry best practices is crucial for maintaining and improving your website’s search rankings.
By neglecting your SEO, you’re missing out on valuable opportunities to boost your website’s rankings and reach a wider audience.
Weak SEO optimization can prevent search engines from properly understanding and indexing your website’s content, resulting in lower visibility in search results. This means that potential visitors may never find your website, leading to missed opportunities for engagement and conversions.
To strengthen your SEO optimization, you should conduct keyword research, optimize your website’s meta tags and headings, create high-quality and relevant content, and build authoritative backlinks.
Now let’s talk about confusing navigation on your website. You know how frustrating it can be when you visit a website and can’t find what you’re looking for. Well, your visitors feel the same way. If your navigation is confusing, they’ll quickly become frustrated and leave.
So, it’s important to ensure that your website’s navigation is clear and intuitive. Make sure your menu items are labeled correctly and organized logically. Use descriptive and concise language to guide your visitors to the right pages. Avoid cluttering your navigation bar with too many items, as it can overwhelm users.
You can easily enhance your website by integrating social media platforms. Social media integration allows you to tap into a wider audience and increase your online presence.
By adding social media icons and links to your website, visitors can easily share your content with their own networks, which in turn can drive more traffic to your site.
Additionally, integrating social media feeds on your website can provide fresh and engaging content for your visitors to interact with. This not only keeps them on your site for longer but also encourages them to explore your social media profiles and become more connected with your brand.
Furthermore, social media integration enables you to foster a sense of community and build trust with your audience. By displaying social media testimonials or reviews on your website, you can showcase the positive experiences of your customers and further establish credibility.
To create a strong and cohesive brand image, it’s important to ensure consistent branding across all your online platforms. When your branding is inconsistent, it can confuse your audience and weaken the impact of your message.
Imagine this: a potential customer visits your website and is impressed by the sleek design and professional content. But then they click on your social media profiles and are greeted with a completely different color scheme, logo, and tone of voice. This inconsistency can make them question the legitimacy and professionalism of your brand.
By maintaining consistent branding across all your online platforms, you not only reinforce your brand identity but also build trust and recognition with your audience.
Imagine browsing a website that lacks trust signals such as customer testimonials, secure payment options, and verified badges, leaving you unsure about the credibility of the business. Without these trust signals, you may find yourself hesitating to make a purchase or provide personal information.
When a website lacks customer testimonials, you’ve no way of knowing if others have had positive experiences with the company. Secure payment options, such as encrypted credit card processing, are essential for protecting your financial information. Without them, you risk falling victim to fraud or identity theft.
Verified badges, on the other hand, provide reassurance that the website has been verified by a trusted third-party, further enhancing its credibility. Trust signals are crucial in building trust with customers and establishing the legitimacy of a business.
Without them, you may be left feeling uncertain and skeptical, ultimately causing you to abandon the website and seek out a more trustworthy alternative.
Do you ever wonder why visitors quickly click away from your website? One possible reason could be the low-quality images you’re using.
When users come to your site, they expect visually appealing and engaging content. But if your images are blurry, pixelated, or poorly cropped, it reflects poorly on your brand and makes your website look unprofessional.
Remember, first impressions matter, and high-quality images can help create a positive impression of your business. Invest in professional photography or use reputable stock image websites to find high-resolution images that align with your brand and enhance the overall aesthetic of your website.
If your copy is filled with typos and grammatical errors, it can make it difficult for readers to understand your message. Poorly written copy on your website can give off an unprofessional vibe and make visitors question your credibility.
When your words are riddled with mistakes, it can be distracting and hinder the overall user experience. Readers may struggle to grasp the main points you’re trying to convey, leading to confusion and frustration.
It’s important to remember that your website is often the first impression potential customers have of your business, so it’s crucial to make it a positive one. Take the time to proofread your copy and ensure it’s clear, concise, and error-free.
Your readers will appreciate it, and it will reflect positively on your brand.
You may notice that your website lacks regular updates, causing visitors to question the relevance and reliability of your content. When your website remains stagnant for a long time, it gives the impression that you aren’t actively engaged with your audience. Visitors may wonder if your business is still operational or if you’ve lost interest in providing valuable information.
Regular updates are essential to keep your website fresh and current. By consistently adding new content, you demonstrate that you’re committed to providing relevant and up-to-date information to your visitors. This not only helps to establish your credibility but also keeps your audience engaged and coming back for more.
To improve the loading speed of your website, you can take several steps.
First, optimize image sizes by compressing them without losing quality. This can significantly reduce the size of image files and speed up their loading time.
Enabling browser caching is another effective way to improve loading speed. By instructing the browser to store certain files locally, you can reduce the number of requests made to the server and decrease loading times for returning visitors.
To improve SEO optimization, there are several strategies you can follow:
This means that you should produce valuable and relevant content that meets the needs and interests of your target audience. By providing valuable information, you can attract more visitors to your website and increase the chances of them staying longer and engaging with your content.
By optimizing your website’s structure, you can make it easier for search engines to crawl and index your pages. This includes organizing your content into logical categories, using descriptive URLs, and improving your site’s navigation. Additionally, optimizing your metadata, such as title tags and meta descriptions, can help search engines understand the context of your pages and improve your chances of ranking higher in search results.
Backlinks are links from other websites that point to your site. They are an important factor in determining your website’s authority and credibility. By earning high-quality backlinks from reputable websites, you can improve your search engine rankings and increase your website’s visibility.
Social media platforms can be powerful tools for driving traffic to your website. By promoting your content on social media, you can reach a wider audience and attract more visitors to your site. Additionally, engaging with your audience on social media can help build brand awareness and loyalty.
To ensure your website is mobile-responsive, there are several steps you can take:
To prevent broken links on your website, regularly check and update your links. Use proper formatting and implement redirects for any broken links.
This will improve user experience and help maintain a functional website.
To effectively integrate social media into your website, consider implementing the following strategies:
These strategies can boost engagement, increase visibility, and drive traffic to your website.
So, if your website is feeling a little rusty, don’t worry! By addressing these 20 reasons, you can make significant improvements.
Fix any broken links, add trust signals, and use high-quality images and well-written copy.
Don’t forget to regularly update your content to keep your website fresh and engaging.
With these changes, your website will shine and attract more visitors.