Digital marketing encompasses many different things. Your website, blog, social media accounts, and more all play an important role in reaching the right people at the right times. Though YouTube is not as popular among businesses as Facebook or even Twitter, it is a powerful tool that can benefit almost any business of any size, regardless of industry or niche. Here, you will learn more about how YouTube works and what you can to do leverage it to your benefit.
If you’ve been considering the idea of utilizing YouTube as part of your marketing plan, there are two very important things you must keep in mind. First, YouTube is a social media network. It gives absolutely anyone the ability to record and post a video, and others can share, like, or comment on that video collectively. Second, YouTube is part of Google’s massive empire. Google has owned YouTube since 2006 when the search engine giant purchased it for a staggering $1.65 billion. This means that when it comes to optimizing your YouTube channel, you’ll want to follow many of the same SEO practices as you would for your website.
People around the world watch more than a billion hours of YouTube content every day. There are nearly two billion active users, and of these, only about 16% are from the US, which further proves the network’s reach. Since Google purchased YouTube, the two have worked hand-in-hand to provide a better overall experience for internet users around the globe and their 3.5 billion collective daily searches.
There are two different ways you can market your brand on YouTube.
Many of the people who leverage YouTube to their advantage do both things. Not only do they make their own videos, but they also pay YouTube to display their “commercials” during others’ videos.
Aside from extending your reach to more people, there are several other benefits associated becoming a YouTube creator for your business.
The benefits of YouTube are far-reaching, and with the right knowledge, a decent camera or smartphone, and the ability to relate to your customers, it’s possible to build your brand more than you ever thought possible just by making YouTube videos.
As you can see, there’s much more to YouTube than meets the eye. Some of the most successful YouTubers of all time have made millions of dollars just by doing what they love to do best, and you can use it to your advantage, too. You might not become a millionaire, but there is a 100% chance that you will extend your brand’s reach, whether you choose to become a creator or an advertiser.