Google Analytics is a fantastic tool for even the smallest business website.  Here are the top 6 reasons that using Google Analytics can, and often will, make you a better marketer.

1. It’s Free

This is one of the most important characteristics when you’re looking for tools to improve your marketing skills. Instead of spending money on tools to increase the profitability of your website, Google Analytics provides all of these tools for free to any webmaster on the net. This leaves you free to spend your limited marketing budget on tools and other necessary components that are required to market a successful website.

2. It’s Easy to Install

You don’t have to worry about migrating your website to a Google sever or any other similar trials in order to take advantage of all the fantastic tools that Google Analytics has to offer.  It can be easily installed on any already existing website.  Google provides an easy to follow step by step tutorial that can help even the most inexperienced webmaster install the tools on his or her website. They also offer a host of different how-to’s to explain how to make the most of all of the available tools.

3. Find out what they really want

One of the best ways to market to your customers is to find out what they really want from your website.  Google Analytics provides a tool, known as a Behavior Report, which will show you which pages on your site has the most unique page views.  All you need to do is choose a period of time that you wish to view, and sort that information based on the data you wish to see. This can give you a comprehensive idea of where your customers or visitors are spending the most time.

4. Improve User Experiences

Even if they cannot define it, most people do have a basic idea of what they are looking for in a website.  Average users will look for a site that is easy to navigate, is user friendly, and loads quickly and smoothly. Google Analytics provides tools that allow you to measure how quickly your pages are loading, as well as where and how often your visitors are clicking on links. This can be used to show you where your site requires optimization, giving you the necessary information to improve the overall visitor experience.

5. Pick a Focus Point

Social media websites are easily used marketing hubs, but it’s not as easy as simply setting up a business website and hoping for the best. Google Analytics can be used to create a breakdown of your social media references for each page on your website.  This can help you build a profile for your visitors on each social media website.  If your Pinterest followers are more interested in recipes and life hacks, and your Facebook fans are clicking the most on your news related articles, you can customize your social media posts accordingly.

6. View Conversions by Social Network

Customer conversion is the ultimate goal of your marketing campaign; turning browsing visitors into paying customers. Using Google Analytics, you can easily break down your rate of customer conversion per social network. With these tools, similar to the aforementioned focus point, you can customize your advertisements and posts based on this rate of customer conversion.  Social media, when used properly, can be one of the most important, lucrative, and versatile marketing tools in your arsenal.

This is merely a sample of the enormous selection of tools that Google Analytics offers for free to webmasters.  Learning how to use these tools can make an enormous difference in the success of your online marketing campaign.