Unleash the potential of your social presence with Brandignity’s tailored strategies and creative flair.
When done correctly social media marketing successfully marries your business/website with your online community. Our B2B & B2C social media marketing services can connect your business with your target audience through online “social chatter.” Social media marketing is nothing to be scared of! Many businesses are still worried about sending the wrong message about their business through one of the popular social networks.
There are so many simultaneous conversations going on in the social community that unless you say something really detrimental to your brand or you are a very large closely monitored brand you will be just fine. Social media marketing is here to stay for quite a while and has really only just begun. Many businesses are finding their audience on websites like Facebook and Twitter every single day. Chances are that some of your competitors are already there hanging out socializing with your audience on various social platforms.
Our Social Media Marketing Process
Our Social Media Marketing Options
Option 1 – Full Service Social Media Marketing
We will put together a custom social media marketing strategy and execute all daily activities so that you don’t have to. If you do not have the time or resource to delegate this work at your business we can do it all for you. Once we spend time discussing your business goals, company personalty and target audience; we will customize a plan to get you buzzing and communicating with your audience on popular websites like Twitter and Facebook.
Some of the areas we will tackle:
- Strategy & brand voice: goals, personas, channel mix, and a clear playbook for how you sound online.
- Content engine: 90-day calendars, copywriting, graphic design, and short-form video that fits each platform.
- Platform-native creative: Reels, TikTok, Shorts, carousels, Stories—built to stop thumbs.
- Always-on publishing: scheduling, hashtag research, best-time posting, and seasonal campaigns.
- Community & care: DMs/comments, response SLAs, escalation paths, and social customer support.
- Social listening & reputation: alerts, review responses, and crisis playbooks to protect the brand.
- Creators/UGC & partnerships: sourcing, briefs, approvals, usage rights, and amplification.
- Measurement & growth: dashboards (reach/engagement/CTR/leads), A/B tests, conversion tracking, and paid-social alignment.
Option 2 – Custom Social Media Strategy
This is perfect for those businesses who already have the resources in place to get the job done, they just don’t know where to start. We can customize a social media marketing strategy for your business so that you can execute many of the activities yourself. To ensure that you fully understand the strategy we will spend time with you going over your strategy once it is completed. This way, you will fully understand each activity being done and why it is happening.
This is our strategy-only package—we craft the blueprint, your team runs the play:
- Strategy blueprint: audience personas, positioning, channel mix, content pillars, messaging, and tool stack recommendations.
- 90-day action plan: posting cadence, campaign themes, hashtag banks, CTA frameworks, and plug-and-play calendar templates.
- Playbooks & SOPs: voice/tone guide, community management rules, escalation/crisis flows, and engagement tactics.
- Measurement kit: KPI targets, dashboard setup tips (UTMs, conversions), testing roadmap, and monthly self-review prompts.
Below are some examples of recent creatives we built for our clients:
Deliverable Example
Social Copy
We write platform-ready social copy for every post—on-brand voice, clear CTAs, and variations tailored to IG, TikTok, Facebook, LinkedIn, or X. Each caption includes a curated hashtag set (primary + rotating long-tails), smart line breaks, and tasteful emoji accents to boost readability and vibe. We also deliver alt text suggestions, character-length checks, and A/B options for hooks so you can choose the strongest version before we schedule.
Social Creatives
Before anything goes live, you’ll see it first. We send a clean approval package—mockups/previews for each platform, final copy/hashtags/CTAs, and post dates—inside a Google Doc (or your tool) with status tags (Draft → Needs Edits → Approved). Leave comments or request tweaks, and we’ll turn revisions fast. Nothing publishes without your green light; once approved, we schedule, QC for brand/compliance, and confirm the go-live plan.
Google Doc
We deliver a tidy Google Doc (and Drive folder) with every social creative laid out—thumbnails, embedded previews, and platform-specific specs—plus ready-to-post copy, hashtags, and CTAs. You’ll get clear dates, owner notes, and approval checkboxes, with comments turned on for quick feedback and version history for easy revisions.
Need Help With Your Social Media Marketing?
Send us your info and we’ll whip up a custom social media proposal that fits your brand like a perfectly curated feed.
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