Many people don’t like all of the rules and stipulations that Google puts into place when it comes to increasing page rank. Of course, Google is the search engine that most people use when they want to find something on the web, so anyone who has a website realizes just how important it is to play by the Google rules when they are creating their site and adding content to it. Some try to create the content on their own, and others hire professionals to do it for them.

In many cases, the pros are going to be the better and more cost effective option. They know and understand the rules, and that means that they can create content that is going to work well with the new algorithm rules. This means that there will be less cost because there is going to be less trial and error. It is possible to learn the rules though, but it might take some time to get up to speed on them.

Why is PageRank Important?

The first and second page of Google is where all the action is. Those who aren’t on those first two pages for the keywords they use will find that they just aren’t going to be getting much traffic on their site. The only people who are going to find your site are the ones who are searching for it by name or from a link that you provided. Thus, having a good and high page ranking is vital for the success of your company.

With the new rules for SEO from Google, you can lose your page rank if you do not comply with those rules. Google is cracking down and making it difficult for the Black Hat marketers to sully the first pages in the search engines. This is certainly a good thing. After all, no one wants to search for something through Google and then have to wade through a dozen pages just to find relevant contend.

Dealing with Google

Google wants to link to quality, optimized sites. This means that you aren’t going to want to engage in the Black Hat marketing methods that others have done in the past. Just having more keywords on your page isn’t going to boost your ranking. Instead, you have to make sure that you have quality content on your page, quality links, and real value to the people who are using their search engines. You cannot game the system.

The latest Google algorithm update, Penguin, aims to make the spam sites disappear into the ether. They have even been punishing some sites that are spam sites by lowering their page ranking. As you now know, a lower ranking could be the death knell for a site.

Changes to Google Rules

Knowing some of the changes to the rules will help ensure that your page doesn’t suffer from a page rank drop. The following are some of the things that you will want to consider for your site. Google is frowning upon these things:

• Keyword Stuffing – having too many keywords jammed into a page and in content just to get a higher ranking
• Unethical Link Building – link building schemes were once a way that Black Hat marketers gamed the system. Google caught on to this and now punished offenders with a lower rank
• Using Spun Articles – mass article spinners create content that is virtually unreadable and the same as other content already on a site. While there is certainly going to be some overlap in terms of content coverage, spinning is a terrible way to create content.

About author

Olga Ionel is an original writer at ThemeFuse.com – a leader in the Premium wordpress themes industry. She is fond of sharing SEO and blogging ideas.