SEO is certainly one of the pinnacle elements in a digital marketing strategy that needs to be focused on. Getting SEO right means that you will get your site higher on the Google results. This translates into more traffic for your site, your brand is in front of a more targeted audience, and higher conversion rates. 

So, just how do you get your strategy right? What do you need to have in place to ensure your SEO is working? We broke down the key steps that you need to do for your SEO strategy. 

Focus on your Content 

If you are going to start looking at SEO, the first place to start is your content. Your content is what Google scrapes to ascertain where to place you, and how high to rank you. So, your keywords are the first place to start. Keyword research is a critical element of SEO and ensures that you have the right basic keywords appearing on your site. It also provides you with different varieties of keywords, what is being searched and what is trending. So, you can start factoring that on your site, as well as within your campaigns. 

However, you need to know what not to do with your content too. As much as you need those keywords appearing on your site, don’t stuff the paragraphs with the keywords. Google picks this up and penalizes you for it as well as any duplicate content. Run your content through a plagiarism checker to make sure it is unique. Whether you find content from another site or replicate content between your pages, Google will lower your ranking. 

Know Your Audience 

When doing keyword research and looking for what keywords are trending, it is also important to know who you are focussing your content on. Who is your audience? Who are you marketing to? What are their behaviors and interests? What kind of content will they be looking for? A customer profile is key for your business and marketing efforts. You will need to know their basic demographics first. So, if you are based in a certain region, you will want to target an audience in that region.

Let’s say you are an eCommerce company based in Orange County, you will want to cast your net out to people within your region. You will want to focus your efforts on Orange County SEO so that you can pop up in local businesses. Here, targeted keywords are important as well as paid ads listing yourself as a local business. Link-building is also key with other local businesses so that you do show up in searches when potential customers are searching their companies. 

Create Various Channels 

The next step is to create the various channels where your content will appear. Your website is obviously your first port of call for content. So, make sure all of your landing pages have keyword-rich content. The next aspect will be a blog. Every business and brand needs a blog. It is a good way to include those handy keywords, but also a solid marketing tool. 

You will also need social platforms, emails, paid ads and link-building strategies. This is where blogs come in handy. Essentially, when you are linking to other sites, and getting them to link back to you, you are pointing Google to where you should be ranked. So, it is crucial to link to high authority sites. But, you can send blogs and content off to other sites and ask them to post it on their site for you. You can also ask them for content that you can link back to your site which is great for your SEO score. 

SEO is certainly one of the pinnacle elements in a digital marketing strategy that needs to be focused on. Getting SEO right means that you will get your site higher on the Google results. This translates into more traffic for your site, your brand is in front of a more targeted audience, and higher conversion rates. 

So, just how do you get your strategy right? What do you need to have in place to ensure your SEO is working? We broke down the key steps that you need to do for your SEO strategy. 

Focus on your Content 

If you are going to start looking at SEO, the first place to start is your content. Your content is what Google scrapes to ascertain where to place you, and how high to rank you. So, your keywords are the first place to start. Keyword research is a critical element of SEO and ensures that you have the right basic keywords appearing on your site. It also provides you with different varieties of keywords, what is being searched and what is trending. So, you can start factoring that on your site, as well as within your campaigns. 

However, you need to know what not to do with your content too. As much as you need those keywords appearing on your site, don’t stuff the paragraphs with the keywords. Google picks this up and penalizes you for it as well as any duplicate content. Run your content through a plagiarism checker to make sure it is unique. Whether you find content from another site or replicate content between your pages, Google will lower your ranking. 

Know Your Audience 

When doing keyword research and looking for what keywords are trending, it is also important to know who you are focussing your content on. Who is your audience? Who are you marketing to? What are their behaviors and interests? What kind of content will they be looking for? A customer profile is key for your business and marketing efforts. You will need to know their basic demographics first. So, if you are based in a certain region, you will want to target an audience in that region.

Let’s say you are an eCommerce company based in Orange County, you will want to cast your net out to people within your region. You will want to focus your efforts on Orange County SEO so that you can pop up in local businesses. Here, targeted keywords are important as well as paid ads listing yourself as a local business. Link-building is also key with other local businesses so that you do show up in searches when potential customers are searching their companies. 

Create Various Channels 

The next step is to create the various channels where your content will appear. Your website is obviously your first port of call for content. So, make sure all of your landing pages have keyword-rich content. The next aspect will be a blog. Every business and brand needs a blog. It is a good way to include those handy keywords, but also a solid marketing tool. 

You will also need social platforms, emails, paid ads and link-building strategies. This is where blogs come in handy. Essentially, when you are linking to other sites, and getting them to link back to you, you are pointing Google to where you should be ranked. So, it is crucial to link to high authority sites. But, you can send blogs and content off to other sites and ask them to post it on their site for you. You can also ask them for content that you can link back to your site which is great for your SEO score.