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If Christmas movies are to be believed – it’s what’s on the inside that counts. The outside is just an added bonus, one that is quickly discarded and just as easily forgotten.   Unfortunately, while idyllic, the above assumption is not as applicable in the real world. Here, packaging matters, […]

If there is one thing we can say about digital marketing, it is that the industry keeps evolving. It seems like there’s a new feature or tool popping up every day, so it’s hard to keep up with the latest marketing techniques. Digital marketing is obviously one of the fastest-changing […]

Remote work, constant meetings, and burnout are only a few obstacles standing between a company and a motivated marketing team. Companies must instill fresh ideas if they want to stay ahead of the marketing curve and have empowered staff.   The new year is the ideal time to incorporate new […]

When you think of popular brands like Apple, McDonald’s, Budweiser, and Amazon – what comes to mind first? For many, the answer is their iconic logos.    A company’s logo serves as the foundation of its brand identity. When done right, brand logos can become an invaluable marketing asset that […]

What is the reason for uploading information to a single storage unit? Google BigQuery is used to generate reports from raw data, an honest assessment of effective marketing performance.   Google BigQuery will provide the opportunity to analyze terabytes of data just in seconds.   Google Ads is one of […]

Pixels and tags have been used for a long time to track visitors to web resources. In turn, this helped to understand what exactly they are interested in when they go to a particular page of the site. Today, other methods are used for this. Some of the popular ones […]