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The global COVID-19 pandemic has shaken the business world. With millions of people staying home, ordinary commerce has been disrupted, and brands are noticing the changes. Businesses are working to adapt old strategies to fit the new normal, but it is easier said than done.   Before life starts to […]

It isn’t easy attracting people to your brand and turning them into raving fans. Not only do you have to grab their attention amidst all the clamoring for their business, but you must show them you care about them and their concerns. Brand loyalty can be hard to define and […]

Online consumer engagement is part of being a successful business in the 21st century. A customer will be gained or lost based on the experience they have on your site. In order to build trust between your brand and customers, the two will need to have a good relationship with […]

Digital data has become an integral part of both online and offline marketing. Marketing data analysis is no longer an up-and-coming practice and is now considered the industry standard.  Customer data is being collected in mass, but not every business knows what to do with data. When analyzed and parsed […]

From the “big bang” to the “e-commerce boom”, we have surely come a long way.   The e-commerce industry has fared against many challenges, including product pricing, delivery time, packaging concerns, and not to forget stiff competition from offline stores. But figures convey a different story. According to a report […]

Knowing your target audience leads to effective marketing and helps meet the needs of your customers. When it’s time to scale your business up, you may need to add or change the type of buyers you promote to. Reaching a new group requires precision and research.   As of January […]