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Client testimonials are one of the most powerful forms of promotion. People are much more likely to listen to the thoughts of someone they consider a peer than what your company has to say about your own service or product. Testimonials lend credibility to your site and show your focus […]

  A business that’s online exclusively faces a few challenges that those with physical locations don’t. Attracting the right customers is only one element of the battle to run a successful store online.   E-commerce sales in the United States are around $389.1 billion a year for physical retail sales […]

The Internet has leveled the playing field for scores of small business owners, enabling them to get their products and services out to the masses easily and at a fraction of the cost. However, it has also created a crowded marketplace where standing out is harder than ever before. With […]

In May 2018, the General Data Protection Regulation (GDPR) went into effect. The new rules apply to the way companies protect and handle information collected from citizens living in European Union (EU) countries.   However, about 75 percent of brands see GDPR as a challenge to implement, and around 42 […]

No matter what type of business you run, converting site visitors into customers is the root of success. Figuring out ways to optimize your conversion rates isn’t easy. The number of leads collected translates to the percentage of new customers gained from those leads, so the more leads you collect, […]

Great content is always a vital piece of any marketing strategy, but it can serve several distinct purposes for plastic surgeon marketing. Continue reading below to find out what those purposes are, along with a few tips on how to create great content.   Set Yourself Up as A Plastic […]