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Mobile search has drastically changed search engine results pages in recent years, with an increase in users looking for locally relevant information while on the move. Smartphones are able to deliver location information to search engines; ensuring users get location-specific results to their search. Queries like ‘nearest Italian restaurant’ and […]

Businesses that set smart, very specific goals know exactly what they’re working toward and have an easier time meeting those goals. If your business goal is too generic, such as “make more money,” then the path to that goal becomes obscured. Smart goals are well defined, specific and attainable. People […]

Customer complaints are a part of doing business. How you handle them can make or break your business. American consumers filed 2.68 million complaints with the Federal Trade Commission in 2017, illustrating how frequently complaints arise. The most common type of consumer complaint is customer service issues, accounting for 52 […]

Your company’s unique selling proposition (USP) is what makes you stand apart from the competition and draws the exact target audience you want. Your USP establishes you in the marketplace by showing the consumer what is unique and beneficial about your company. Your USP needs to appeal to just the […]

Search engine optimization (SEO) has been a driving force to relevant search results since the beginning of public internet browsing. It has evolved through many evolutions of crawlers and keywords, and today, SEO is more advanced than ever before. With innovation in AI and voice search, 2018 will bring on […]

Your slogan (sometimes called a tagline when short and to the point) gives your audience some insight into the personality of your brand. It can state your purpose or your philosophy. The message of your slogan can also indicate the best place to put that slogan. If you feel the […]