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5 Reasons why Small Businesses Should Invest in Marketing Automation
Small businesses have lower annual incomes, fewer employees (usually less than 50) and limited resources. Not to mention, small businesses are constantly under pressure to compete with larger enterprises with much larger marketing budgets. In the competitive world of today, if a small business wants to sustain in the […]
How to Build a Reputation for a High-Quality Brand
Google is now the world’s most valuable brand, with an estimated value of $109.470 billion, according to Brand Finance’s annual rankings. Google took the top spot from Apple, which came in second this year at $107.141 billion after finishing first the five previous years. Amazon took third at $106.396 billion. […]
42% of Consumers Won’t Buy from a Poorly Designed Website
Many companies make the mistake of rushing to get their websites up and running without much regard for aesthetics. This is a crucial mistake, and one that could cost these companies dearly. In fact, an unattractive website can increase your bounce rates significantly and practically push your customers into your […]
How Content Can turn a Blog into a Marketing Magnet
Blogging is no longer an option. It is a calculated business exercise to build a brand image and to develop long-term customer relations. Your business might be on Facebook, Twitter, LinkedIn etc., but the eventual goal is to drive your followers to visit your website. Blogging provides a customized and […]
Creating the Best Story for Your Brand through Storytelling
Your brand story is an avenue that invites customers to connect with you. As a marketer, your job is to help customers relate to your business, and a brand story will do that and more. The best way to earn the trust necessary to increase your online leads is to […]
Why You Should Pay Attention to your Navigation Bar Design
Navigation bars are what many would call, essential. They’re the tour guide for your website, and users depend on them. And, like a tour guide, your navigation bar affects their experience, impression, and review of your website design. It Anchors Visitors to Your Site Navigation bars are familiar to […]
