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Nothing lasts forever, and that’s especially true for a website’s design. Not even fashion falls out of style as quickly as a website’s design. Browsing habits change rapidly, leaving once-cutting-edge websites looking woefully outdated after a handful of years, and sometimes even sooner than that. The biggest challenge is figuring […]

I think it’s safe to say that pretty much everyone working in Search Engine Optimization and, in particular, working on content marketing and link-building campaigns has, at some point, struggled with coming up with new content ideas. Various brainstorming techniques and tools are designed to help you with this task. […]

Bob Dylan once sang, “The times they are a changin”. This is true now more than ever. Online marketing is not what it once was, and 2016 has brought around with it many changes that affect how businesses operate on the internet level. It has become more competitive than ever […]

Establishing strong rankings in foreign countries you expand to is crucial to remaining competitive and profitable. It gets somewhat difficult and near impossible to do so, however, since resources are spread out too thinly. You’d want to be able to boost your rankings in international borders while holding ground on […]

Utilizing videos in a digital marketing strategy can offer an insurmountable amount of leads, traffic, and ultimately revenue. Due to the fact that videos offer visual and audio, viewers are much more likely to be engaged than compared to reading a block of text. Further, implementing a video marketing strategy […]

Most successful marketing campaigns have one thing in common: iconic visual elements. Digital marketing can involve a lot of written content and pictures, which can be effective in communicating messages, however, brand logos and mascots can join all these messages together and act as an instigator to consumer activity. Think […]