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Digital marketing has transformed the cosmetic surgery field into a highly competitive one. If your cosmetic surgery clinic is behind the times and doesn’t have a website that functions as its largest revenue generating asset, then you need a turnkey solution for your practice. Luckily, many are readily available. Digital […]

After the Snowden revelations, the amount of websites that have become encrypted has doubled. There is still a long way to go before the entire web is encrypted, but the number of websites that use encryption might increase further as a result of Google favoring websites that are encrypted. Currently, […]

Let’s face it, search is a big deal. When you have a site the size of Facebook a properly placed search feature can dramatically increase visitor engagement (Not to mention put a dent in Google!)   Here are a couple of videos from Facebook that discuss how to use their […]

In the business world, brand recognition can make or break your future customers and revenue. Don’t let your business suffer due to poor brand recognition. Use your head and get more visible with what resources you have. These six ideas are a great place to start.   Color is Key […]

Social media has become one of the most effective marketing tools over the past decade. However, this doesn’t mean that all social media channels are equally effective for digital marketers. For a few years now, pundits and users alike have pontificated about the future of Twitter. However, is Twitter still […]

It’s currently estimated that approximately 75% of plastic surgery patients find their plastic surgeon online. It’s neither accurate nor fair, but a strong online presence is often the determinant in a patient deeming you an expert. Keeping this in mind, it’s important that you take the necessary online marketing steps […]