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For some, outreach is associated to link building.  For others, it’s more a process of public relations.  Regardless of the campaign and sought results, it’s better to take notes from the latter school.  “Outreach,” aside from links and opportunities sought, involves people, and therefore applied by those experienced with or […]

You have mastered many tried-and-true marketing techniques for your business, but now you’re spinning your wheels wondering what to do next.   Maybe your marketing efforts feel stale and the cost associated with them is not yielding brand or product awareness like you envisioned. Perhaps it’s time to get your […]

The year 2016 is already upon us. In numerology, 16 comes to its formation with the fusion of the number 1 (indicates leadership and frontwards movement) and the number 6 (indicates dominating and being powerful); therefore, 16 turns out as the fusion of leadership and frontwards push for brands to […]

In the past, the world of SEO was simple – optimization professionals could rely on a set of rules and techniques that delivered quality results every single time. Today, things are a bit more complex. SEO became truly diversified in the summer of 2015 when Google App Indexing became widely […]

As marketers, we hear the words “big data” a lot. In blogs and articles, marketing leaders say things like “big data can help you better target your ideal demographic” and “noticing trends in big data can give you a better understanding of how consumers think.”   At first glance, data […]

You all know eCommerce is doing really big these days, but have you ever wondered how big actually? To be honest, this is a really complex question to be answered precisely, considering all the variables and volatility involved.   However, according to a study published on internet Retailer, there are […]