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  The Internet is full of tips and advice on how to optimize your conversion rate and get more customers. Much of those tips are on the same note – reduce clutter, write benefits-focused copy, create more attractive CTA buttons and so on. There is no denying that some of […]

A user friendly website focuses on details that make website browsing a good seamless experience. Google loves user friendly sites and it ranks them higher. User friendly websites have higher visitor retention numbers, lower bounce rates and more conversions. The design phase is an important time when you lay the […]

Yep, it’s happened again. Just as you were starting to feel like you really had a grasp on things, the tide has shifted and you are being told that you now need to focus on marketing to a new generation. Forget millennials (well, don’t forget them, just know that they […]

Facebook users have always been able to perform searches. They could search for their high school friends, look for relatives across borders and oceans, and even find groups based on their interests. However, things are changing. On October 22, Facebook rolled out new settings that further expanded users’ search capabilities. […]

  Let’s face it, Google is intriguing to say the least. Thousands of marketers have been trying to crack the Google code since its inception. The folks at UAB School of Business recently put together this awesome infographic that dives into the science of Google in detail.  

In today’s world filled with technology that responds to our wants and whims within nanoseconds, people demand a lot from search engines. Whether they want the phone number to the bakery down the street or they want to learn how many miles there are between the Earth and the Moon, […]