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  The Christmas shopping season is just around the corner, which means that now is the time to ramp up your marketing efforts. Here are seven things any business owner can do prior to Thanksgiving to make Christmas season marketing a breeze.   Bigcommerce 2015 Holiday Survey: Competing with Big […]

SaaS businesses are lucky enough to have customers who are mostly consistent monthly subscribers. But how do you build that customer base and establish a strong MRR (Monthly Recurring Revenue) to drive your business? To grow and maintain profitability, you must provide high-quality services and develop a bond of trust […]

Apple won Interbrand’s Best Global Brand ranking for the third year in a row this month. The ranking factors in financial performance, impact on customer choice and ability to command a premium price. Not coincidentally, Apple also leads this year in the laptop, smartphone and tablet categories of Brand Keys’ […]

I’d like to thank Brandignity for giving me the chance to guest post! When you’ve finished reading about design choices for your blog, check out this helpful post on Building Call to Action Phrases, which are key to increasing reader engagement.   It’s impossible to overestimate the importance of how […]

Branding and marketing gurus are constantly finding ways to lure customer segments with rising spending power – read millennials – who in turn seem unexcited and unresponsive to television and display ads. You’ve heard it a thousand times: Instead of rehashing the same old tactics, marketers need to give their […]

Content marketing has gone from zero to full throttle in the blink of an eye. Some fresh reports from Ascent showed us that 89% businesses think content marketing works. So it is certain we will be seeing more and more of content marketing in the coming year. This means that […]