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Marketing isn’t a one size fits all proposition.  Marketing efforts targeted at customers, other companies and the general public each have their own nuances and approach.  Marketing to influencers has become one of the fastest growing sectors of marketing and, with its new found popularity, comes a fair bit of […]

Social media is changing the way the world is communicating with each other. Now, everyone, not just the mainstream media has a voice and a platform to express their opinion.   For a business, social media can also be very powerful. It is a great way to communicate and share […]

As Jonathan Long of Market Domination Media recently explained in the Huffington Post, whilst it’s often the number one SEO aim of business owners to rank number one, this is a mistake because ranking number one doesn’t denote “record breaking profits and ROI” and there are many other SEO metrics […]

Big data is a term that’s been bandied about for some years now and can no longer be considered a technology buzzword. Many have tried to define, then redefine and re-label it, mostly in an attempt to try to harness the term to apply it to their job. This has […]

Have you ever asked yourself how much is too much when it comes to social media updates?  Each platform has a different ideal amount of status updates companies should be doing. Of course there are exceptions and some industries want to hear more and some less but generally speaking there […]

Although most website owners ensure that they adhere to the search engine optimization practices that are laid out and amended by Google from time to time, many others act surprised when they see their websites being placed at the bottom of Google’s pecking order. However, these are usually the people […]