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Did you know that 99% of first time visitors to an e-commerce site do not make a purchase at all? This figure is a combination of people who browsed for a while, then moved on and people who simply bounced straight off to some other place on the World Wide […]

Research from Chadwick Martin Bailey shows that 51 percent of Facebook users and 67 percent of Twitter users report themselves as likely to buy from a brand they follow socially more than one they do not. For brands, attracting followers to their social media pages pays off with a demonstrable […]

Since its foundation in 1998, Google has become one of the world’s most popular search engines. The quality of results from that search engine is the responsibility of a team led by Matthew Cutts. On April 2nd, 2014, Cutts provided the answer to an important question about Google: “…how do […]

Online business owners have an increasingly vast amount of tools and resources at their disposal. B2B online marketing has become increasingly effective, provided that online marketers are effectively utilizing all of the tools available to them.   1. Use E-Mail   E-mail is one of the most powerful tools any […]

Advertising can be very powerful but not all advertising is created equal. Banner ads have been producing visibility and traffic for advertisers for quite some time now but native ads have infiltrated the advertising space with authority. Targeted content specific to users is becoming a very powerful force in the […]

  The best way to grow your Instagram audience is through great content, but with 200 million followers to date (March 2014) and a whopping 60 million photos shared per day it’s not easy getting your account to stand out above the rest.     Stats Source – http://expandedramblings.com/index.php/important-instagram-stats/#.UzQu8Nwrs3E   […]