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Google remains ever-pervasive in the lives of people worldwide, and often that is felt most strongly among businesses. Since the introduction of Google+, however, many small business owners have ignored it, favoring to continue focusing on the likes of Facebook and Twitter, but that’s proving to be a pitfall.   […]

There are a lot of online marketing strategies you should employ to gain Internet visibility. With the ever-increasing competition in the World Wide Web arena, it is imperative that you employ sustainable Internet marketing strategies to rise above the competition. Without these strategies, your website will soon fall in the […]

If you want to make sure your intended audience sees your website or content, you have to ensure it gets noticed by the search engines. While there are many complex strategies to achieve this goal, there are also some simple and straightforward tips that you can use to optimize your […]

In September 2013, Google unleashed its new Web designer tool for developing interactive HTML 5 sites and banners. Touted as the professional quality visual tool, the Web Designer is now in its public beta stage and is available for Windows and Mac platforms. The Purpose The tool aims to enable […]

Most people don’t realize this, but your website is going to be a key selling tool for your business. For a good proportion of your customers this will be the only real interaction that they have with your company. You therefore want your website to tell your customers everything about […]

Over the last decade, and particularly in the last 5 years, the social media world and its influence has grown exponentially. From recruitment agencies using Twitter as a tool to find the best global talent, through to lifestyle brands such as Martha Stewart developing new relationships with fans via Pinterest, […]